Passing through the long tunnel at the prefectural border, you will find Snow Country.

Although the stage of Yasunari Kawabata's "Snow Country" is in Echigo Yuzawa, when entering the Hokkaido realm, Ye Zhao still subconsciously thought of the first sentence of this masterpiece.

Accompanying Ye Zhao were Jun Takeda and Yuki Uemura, one of the two was responsible for external contact, and the other followed Ye Zhao to take care of trivial matters. The group arrived at New Chitose Airport on the afternoon of December 5 and stood on the gangway, Rao put on a sweater and jacket in advance considering the weather in Hokkaido, and Ye Zhao couldn't help but shiver at the moment when the cold wind hit his face. After leaving the terminal, I got into a silver Toyota sedan that I had booked in advance, and the driver started the engine and drove towards the Keio Plaza Hotel in Sapporo.

RB is a long and narrow country, and to use a simple analogy, Hokkaido is equal to Ringshi, Fukuoka is equal to Shanghai, and Okinawa is equal to Shuhiro, so when Tokyo is just cold and windy, Hokkaido is already icy and snowy. Ye Zhao's idea is also very simple, it is nothing more than to copy the propaganda strategy of "Summer Color", once again make a fuss about the weather, starting from Hokkaido, which is the first to enter the cold winter, and follow the footsteps of the cold wave all the way to the south, relying on the local broadcasting bureau to promote.

This propaganda technique sounds a bit "cheap" at first glance, but in the actual operation process, because he does not have to show his head at all, and with his current results, he must participate in a prime-time radio program, but he can better maintain his forced style.

Hokkaido has always been the most difficult market for celebrities to open, although this land has given birth to superstars such as Miyuki Nakajima, Miwa Yoshida, Daikoku Moji, GLAY, etc., but perhaps because of the cold weather, it is difficult to really pop anything here, such as RB's Tokyo, Osaka, Nagoya, Fukuoka, Sapporo, the five major domes, when the singers are touring, the first four eggs are often hard to get, but here in Sapporo, if you are not careful, you will have to stage an empty mat festival.

When you arrive in Hokkaido, you must visit Hokkaido Broadcasting. Founded in 1952, Hokkaido Broadcasting was the first private radio station in the whole of Hokkaido, and the first private television station, and its influence covered the entire Hokkaido region. After checking in at the hotel, Ye Zhao and his entourage went to the headquarters of Hokkaido Co., Ltd., located in the central district of Sapporo.

They were received by Isamu Hamada, the producer of Hokkaido Broadcasting. Isamu Hamada is a short and stocky uncle who looks like a good talker, about fifty years old. Seeing Ye Zhao, he greeted him very warmly: "Hello Ye Zhaosang, I have also heard of your momentum in Hokkaido." ”

With Ye Zhao having just released two singles, one of which is Xia Ge, which has nothing to do with Hokkaido, it is not easy to be famous here, hearing Hamada Yong say this, Ye Zhao hurriedly said: "That's really an honor." ”

"I heard Takeda-kun say that you want to use our radio station to promote the new song?" Hamada lit a cigarette, "It's not that I poured cold water on you, Hokkaido is not as good as the Tokyo area, and the market here is very small, even if you invest a lot of money in publicity, it will be difficult to get the desired effect." ”

"In this regard, since this new song is a winter song, in order to fit the theme, this publicity plan has been decided at the time of production, and even if the market here cannot be opened, this will not change. Ye Zhao said.

"Winter songs?" Isamu Hamada was a little surprised.

Ye Zhao took the CD player that had been prepared from Yuki Uemura's hand, "Mr. Hamada, it's better to listen to it first, if you think it's not bad, we'll discuss it later." ”

Isamu Hamada took the CD player and put on his headphones. After listening to the song, Hamada took off his headphones, his original hesitation was swept away, and he directly invited: "Ye Zhaosang, will Ye Zhaosang be willing to appear in "Voice of Hokkaido" tomorrow night?"

"Of course it's no problem!" Ye Zhao agreed very happily.

……

That night, Sapporo was silently covered with goose feather snow, and the snow was so heavy that all flights at New Chitose Airport could not land. Early the next morning, standing on the terrace of the hotel and looking out, the outside was covered in white and white. There was nothing to do during the day, Takeda Jun invited Ye Aki and Yuki Uemura to his hometown in Shiraishi Ward, Sapporo City, Takeda Jun's elderly parents prepared a meal of authentic Hokkaido food for everyone, and after visiting the scenery of Sapporo, he arrived at the Hokkaido Broadcasting Center on time at 9:30 p.m. that night.

Located on the 32nd floor of the Broadcasting Center, the live broadcast room offers a panoramic view of the outline of Odori Park and the sparkling lights of the city through the wide glass windows. "Voice of Hokkaido" is a gold medal program of the Hokkaido Broadcasting Bureau, and the listening rate ranks first in Hokkaido.

After briefly discussing the flow of the broadcast and confirming the script, at eleven o'clock, as the gesture of Starf's countdown fell, Yoshiko Kitanobu turned on the microphone and said to her audience: "Hello, welcome to tonight's Voice of Hokkaido, I'm the host Yoshiko Kitanobu." Last night, there was a heavy snowfall, and when I woke up in the morning, I was really happy to see the snow outside. Sure enough, if it doesn't snow in Hokkaido, you're missing something, right? ”

"Today, in addition to me, there is also a guest from Tokyo who will host tonight's program with me, speaking of which, he can be said to be the most powerful newcomer in the music scene this year, yes, let's welcome Ye Zhaosang-" Hokushin Yoshiko said, clapping a few times.

"Thank you, Miss Hokkaido, good evening, listeners in Hokkaido, I'm Ye Zhao. Turning on the microphone, Ye Zhao naturally answered.

……

"Next is a contribution from an audience under the pseudonym Marilyn, Good evening Miss Ryoko, if Miss Ryoko is given two days off, is there any place Miss Ryoko would like to go?"

"If I only have two days off, I might sleep at home for two days. Ryoko Kitanobu joked.

Ye Zhao took over the words very cooperatively: "Yes, it turns out that Miss Beixin is a homestay." ”

"Yes, because I'm so busy with work, I want to take a good rest when I have a rare holiday, but when it comes to the places I want to go, there is one more, and that is Kyoto. If you want to see the quaint buildings, visit Kinkaku-ji Temple and, of course, Kiyomizu-dera Temple. Ye Zhaosang also knows that, the legend of the Kiyomizu Temple stage. ”

"Do you mean that if you jump off the stage of Kiyomizu Temple, your wish will come true if you don't die?" Ye Zhao said, "I think the reason why there is such a saying is because all the people who jumped down died." ”

"But it is said that two or three people survived, although I don't know if my wish was granted. Beixin Ryoko smiled, "Then again, is there any place Ye Zhaosang wants to go?"

"Well, since I've come to the north, it's definitely Echigo Yuzawa from "Snow Country", although when I first read this book, I mistakenly thought that the village in "Snow Country" was in Hokkaido. ”

"If you're not familiar with the northern region, it's normal to make mistakes. So let's move on to the next topic......"

Time passed slowly, and after another half-time advertisement, back on the radio, Ryoko Kitanobu began a brief interview with Ye Zhao.

"Now there is news to tell the audience that Ye Zhaosang's new song "WINTER, AGAIN" was officially released yesterday, congratulations!"

"Thank you. ”

"Ye Zhaosang already has a well-known summer song in RB, do you have any ambitions to write winter songs this time?"

"Yewang?" Ye Zhao smiled, "This word is too serious. Miss Beixin also knows that the development of pop music is not just a product of entertainment, but has penetrated into people's lives to a large extent. More and more people are becoming accustomed to using music to express their thoughts and relieve their feelings, and as a singer, of course, they hope to make various types of songs that can bring more resonance to the audience, so whether it is summer songs or winter songs, all of them are in the creative plan, and not only that, but in the future, they may also write cherry blossom songs and Christmas songs. ”

"I see~ worthy of a professional musician. Hokushin Ryoko applauded, "THEN, LET'S LISTEN TO YE ZHAOSANG'S SONG "WINTER, AGAIN" AND FEEL THE MESSAGE THAT YE ZHAOSANG WANTS TO CONVEY TO YOU." ”

Hokkaido broadcasts cover 17 regions throughout Hokkaido, and at this moment, hundreds of thousands of people throughout Hokkaido heard the song "WINTER, AGAIN", whether they were at home, driving a car, families, couples, or single people.

As a winter song, "WINTER, AGAIN" has a beautiful melody and delicate lyrics, in the cold weather of Hokkaido, like a cup of hot coffee that brings warmth, and only GLAY, who was born and raised in Hokkaido and has a deep affection for this land, can write such a song.

……

"Okay, it's hard work!" The voice of the scholar was full of anger in the live broadcast room, and Beixin Ryoko turned off the microphone, breathed a sigh of relief, and said to Ye Zhao while stretching his waist: "Ye Zhaosang, hard work." ”

"Miss Beixin is, thank you for taking care of me tonight. Ye Zhao said.

"I didn't do anything, Ye Zhaosang has a pretty good grasp of the rhythm of the broadcast, and I really can't see that it is the first time to participate in a radio program. Beixin Ryoko praised, "By the way, can Ye Zhaosang sign my name? I won't tell you, my niece is your super fan, and if I can receive your autograph, I will definitely be happy." ”

"No problem, I'll send her an autographed CD!" Ye Zhao agreed happily, while instructing Yuki Uemura: "Uemura, you go to the lounge and get two new CDs." ”

Yuki Uemura went out in response, turned back after a while, held two CDs of "WINTER, AGAIN" in his hand, and handed them to Ye Zhao along with a pen. Ye Zhao first signed his name on the first CD and handed it to Yoshiko Beixin: "This is for Miss Beixin, please don't dislike it." ”

Yoshiko Kitanobu took the CD with a smile. Ye Zhao signed the second CD again and asked, "What is the name of Miss Beixin's niece?"

"It's called Miki, the Miki of 'MIKI'. ”

Ye Zhao nodded and wrote "TO 美桂ちゃん (sauce)" in the upper right corner of the signature.

……