Chapter 411: Buying the box office

The U.S. stock market opens at 9:30 a.m.

It's still early, and Don is looking at a copy of the MarchΓ© du Film material.

Because of the impact of the "911 incident", several movies that were originally released in September have adjusted their schedules, including MGM's hard-earned "The Wind Whisperer".

The new films in September, except for a few small productions, will not appear until September 28.

These include Twentieth Century Fox's "Silent Life," Paramount's "Supermodel," Warner Bros.' "Heart of Atlantis," Sony Pictures' "The Secret of the Glass House," and Done Pictures' "A Beautiful Mind."

But Don is focused on box office figures.

The "911 incident" did have a great impact on the box office.

In the past week, the box office of the movie has decreased by 102% year-on-year compared to last year!

Many films that were originally still popular, such as "Rush Hour 2", "Jurassic Park 3", "Thrilling Cannibal", ...... The box office has suffered a cliff-like decline.

Including Don Films' "Mr. and Mrs. Smith," the scale of the release in the past week has dropped to 500 theaters, earning 590,000 at the box office.

But in these films, there is a freak - "Unsinkable"!

This commercial blockbuster with a North American box office of 460 million and an overseas box office of 470 million US dollars actually got more than 4 million US dollars at the North American box office in the past week!

Although the overseas box office is weak, it also has more than 2 million US dollars.

This makes the total box office of "Unsinkable" successfully surpass "Jurassic Park"!

James Cameron became the highest-grossing Hollywood director for a single film after Donn Walker!

Of course, Tang En is not interested in the ranking, but the potential element that after this terrorist attack, the box office of "Unsinkable" unexpectedly rose!

In this atmosphere of national grief and panic, "Unsinkable", a film that promotes heroic values and advocates the main theme of American style, has the possibility of opening up a new battlefield!

Donn intends to send Cameron to the throne of a billion-dollar director through the film "Unsinkable".

However, because "Unsinkable" is too American, it is difficult for the overseas box office to soar, and so far, the North American box office and overseas box office of this film are on par, which also shows this.

Overseas Box Office...... At most, there is $10 million left in the potential space, locked at $480 million.

This also requires the North American box office to exceed $520 million to break the $1 billion mark.

It's not easy!

But...... There is room for manoeuvre.

The happy ending in the plot of "Unsinkable", which has experienced many twists and turns, the coast guard ship passed through the waves tens of meters high, and returned with more than 30 survivors, is the biggest yearning in the hearts of the American people at this moment!

What is Business?

Business is all about what you like!

The financial predators on Wall Street have long since gone to Europe to short stocks and make a fortune.

The film market, why not?

Disaster consumption, death consumption, scandal consumption...... This is the biggest gimmick in the news and entertainment industry, and it depends on how to package the boutique.

The heroic packaging of "Unsinkable" is perfect enough!

Donn was a little excited, and quickly called Ron Meyer, the chairman of Universal Pictures, and told him that he could use the opportunity to promote the main theme of "Unsinkable".

The government likes it, the people love it, so why not?

Ron Meyer frowned and said, "Don, your thoughts coincide with mine. But "Unsinkable" has been in theaters for 4 months, and the box office may increase, but there can be no more big explosions. ”

"$60 million, can't do it?"

In my estimation, at best, another $20 million at the box office before the next wave of new releases would be a huge success. ”

"$20 million, that's too little!"

Don frowned.

To push Cameron to the $1 billion throne, the North American box office of "Unsinkable" must reach $520 million, and there is still a gap of $60 million, which cannot be filled.

Ron Meyer faintly heard something was wrong, "Donn, what the hell are you thinking?"

Don said, "You know, I was ...... Didn't I steal James's director's position and shoot "Titanic", in fact, I have always felt guilty in my heart. So this time, I want to use "Unsinkable" to push him into the ranks of billion-dollar directors. ”

Ron Meyer disagreed, and persuaded: "Don, you don't have to! Favors are favors, business is business, even Jamie must be able to understand." Besides, the $1 billion director...... Isn't there only one in the world? Steven isn't yet, Jamie can work slowly. ”

Tang En said: "No! In my opinion, human favor is more important than business!"

Ron Meyer was silent for a moment before he said slowly, "If you insist on this...... It is not enough to take advantage of the national crisis, you need to have new means. ”

"What?"

"Buy the box office!"

"Huh?"

Don En was stunned and smiled a little wryly, "I said Chairman Meyer, are you making fun of me? Buy the box office, do you think I'm Tom Cruise? I can't do such a shameful thing." ”

"No, No, Don, you're mistaken. Ron Mayer paused for a moment, looking inscrutable, "When I said buying the box office, not only will you not be ashamed, but you will also gain great reputation and praise." ”

"Oh?" Don's eyes lit up, his brain flickered, and he reacted instantly, and said in surprise: "You mean...... Can you invite the victims of the disaster to watch the film for free, break through the psychological defenses, and be relieved from their grief?"

Ron Meyer said: "Not only that, but the scene of the disaster...... It's miserable, it's terrifying. Many people who experience that scene are at risk of developing PTSD. This is a mental illness, and if it is not well dredged and guided, it is very likely to be depressed and even commit suicide. ”

"Post-Traumatic Stress Disorder...... I know that many veterans who returned home from the Vietnam War suffered from this disease. ”

"So, we need to expand the scale so that all the victims and their families, including the officials involved in the rescue, the police, the medical staff, the people around them, can watch it for free. ”

Tang En pondered for a long time and said, "Lang, I have to rely on your help in this matter." In this way, in the name of Towne Pictures, buy $50 million at the box office and give it to victims and related personnel in New York and Washington/Sannuton, so that they can have the opportunity to watch the movie for free. ”

"It's easy to do, but ......," Ron Meyer paused for a moment, and said meaningfully in a long voice, "Donn, $50 million is not enough." ”

When Tang En heard this, he couldn't help but laugh.

There is no doubt about that!

The whole United States knows that in June, Don was selling short and creating negative remarks, but he was ridiculed by many economists and financial predators.

Now, even if the stock market hasn't opened yet, everyone knows that the next thing is to witness the miracle...... Witness the moment of the crash!

Don will make a lot of money!

With such a large amount of wealth, it must be unjustifiable if you don't do some charity.

Charity is the number one industry in the United States!

Why?

Compared with China, children are raised by their families, so when they grow up, they will certainly care more about the continuation of their families than donating money to society.

Don did not enjoy the social benefits of the United States, but paid a lot of taxes.

But his skin...... To be able to grow up, after all, is a loss to this country.

Tang En was reborn, after all, thanks to this body.

Doing some charity is not only to follow the trend, but also to take it for granted.

"I know that I have accepted Congressman Carpenter's invitation to attend a charity dinner he organized tonight. ”

Most of Donn's money is placed in the trust fund of Donn Capital, and most of Tangen Capital's money is still in the stock market.

However, this kind of charity dinner is mainly a trend and an attitude.

Donating a few million dollars is already a huge amount of money.

If you really donate tens of millions or hundreds of millions of dollars, not only will you not be admired, but you will be despised.

This is an act of disrespect that will make other donors lose their sense of existence.

If you really want to donate a lot of money, you can set up a charity fund by yourself, and there is no need to participate in other people's charity dinners to steal the limelight.

Don has a copy of "Gone Girl" on his personal account, which is enough to pay for various charity banquets in the near future.

"By the way, my movie, A Beautiful Mind, the publicity strategy, can also be changed a little. ”

Hearing Donn's words, Ron Meyer laughed dumbly, "I didn't say, Donn, your luck...... It's so good that people are jealous. "A Beautiful Mind" is just a literary film with a flat plot, although it integrates the rhythm of commercial films, it always lacks explosive points. But '911'...... It's simply a divine assist, and "A Beautiful Mind" was specially filmed for this. ”

Tang En smiled: "Luck! It's just luck! I didn't expect that at the end of the release of "Unsinkable", this kind of thing could happen, and it just so happened that "A Beautiful Mind" could also take advantage of it. ”

Ron Meyer can only sigh that opportunities will always come to those who are prepared, "The '911 incident' is a watershed, especially now that the atmosphere of war is so serious, it is likely to affect next year's awards season." If it works right, A Beautiful Mind will be a strong contender for the Oscars!"

Donn blinked, a little surprised, "Oh, yes? I heard that old Kirk Douglas guy is quite influential? and I ...... with him There's a little contradiction, don't you know?"

Ron Meyer snorted disdainfully, "This is the general trend, the overall situation! No matter how great his influence is, can he be greater than the influence of terrorist attacks and wars? If he targets you, at most he can only start with some weaker awards." ”

"Haha, then I'll borrow your auspicious words!"