In the business field, there are no eternal friends, only eternal interests.

The Big Five's sanctions against New Global continue.

Of course, New Universal has to fight back!

The strategy of going to court has been implemented, but the Big Five alliance has not flinched.

Suing this kind of thing, especially the intellectual property dispute within the closed Hollywood, is very complicated to characterize, and it is difficult to hold a court without two or three years of investigation and evidence collection.

For such a long time, the Hollywood turmoil has long since subsided.

That's why the Big Five alliance won't worry about legal action.

The legal means are too slow, and Don still has economic means!

At present, almost all of the most popular TV shows in the United States are from Universal Television Productions. For example, "American Idol", "Universal Top Model Contest", "Truth or Dare", "Dance Forest" and so on.

In these reality shows, New Universal has absolute dominance, and one season is signed.

Now, it's time to take the plunge with the content!

Back then, the first season of "American Idol" landed on CBS and quickly became popular all over the United States. After so many years, a lot of data has been settled.

The first season of "American Idol" brought a total net profit of $320 million to New Global through TV broadcasts, paid on-demand, record sales, concert tours, program advertising fees, copyright sales, and derivative licensing.

Considering the meagre $6 million production cost of the first season of "American Idol", this shows the profitability of this hit reality show.

Not much worse than a Hollywood blockbuster that hits the world!

Later, because New Universal and Viacom fell into competition, Donn and Lei Shidong fought in the ring, resulting in "American Idol" being played on Disney's ABC TV station from the second season.

This summer, the fifth season of "American Idol" has finished airing. Although the reality show market is now full of flowers, no one can shake the position of the leader of the "American Idol" industry.

Now, it's time for change.

Disney is ungrateful, stabbed in the back!

If Donn wants to start in the content field, the first thing to do is "American Idol"!

He's going to send American Idol back to CBS!

Let Disney cry!

When the Big Five alliance encircled New Universal, CBS TV began to operate independently because of its separation from Viacom, but did not join in and continued to maintain a good cooperative relationship with New Universal.

Since we are partners, we should naturally treat each other with each other.

……

The atmosphere at the Disney Board of Directors was grim.

Everyone understands what American Idol means.

The seasons of "American Idol" on ABC have much more money-making power than in the first season, earning about $500 million per season. Among them, the lion's share of the profits was eaten up by the Universal, reaching $350 million. Even so, ABC makes $150 million a year.

And that's just the direct income, but also the indirect benefits.

The broadcast of "American Idol" on ABC is equivalent to increasing the ratings of ABC users, and it also has a boosting effect on the ratings of other programs.

That's a lot of influence.

If you lose the broadcast rights of "American Idol", you will lose the distribution rights of Pixar movies as badly!

CBS will become the largest public television network in the United States!

"This Don will play this kind of trick! shameless and hateful!"

Disney's director and chief operating officer, Peter Murphy, couldn't wait to scold him on the spot.

He is an absolute confidant of Michael Eisner.

The henchman has reached the point of both glory and loss.

If Michael Eisner steps down, then Peter Murphy must also be fired. So, he is the last director who wants to see Michael Eisner step down.

Ray Watson's face was solemn, "This matter must be dealt with. "American Idol" is to Disney's television business what Pixar is to Disney's animation business. We've lost Pixar, and we can't afford to lose American Idol again. ”

Michael Eisner didn't say a word, his face turned pale.

It seems difficult to make a final decision.

"Don's meaning is obvious, he wants us to make concessions, even out of the Big Five. Peter Murphy spoke on his behalf, and said very heavily, "On one side is the New Globe, and on the other hand, there is the collective power of Hollywood, and it is rare to be guilty on both sides." ”

"I said ten years ago that I should lay out the channel industry, but I bought a wireless TV network!" Ray Watson used to be the chairman of Disney, but later abdicated to give way to Michael Eisner.

His remarks are already a cliché within Disney.

Ten years ago, there was an argument within Disney that it wanted to make a breakthrough in TV distribution channels, that is, like Time Warner, Comcast, and News Corp, to become a powerful content provider and a powerful TV operator.

TV shows are like commodities, and TV stations are like shelves.

But it's useless to have goods and shelves, if you want to really monetize your goods, you also need a store façade!

There is a channel that can connect goods and users, and this is the operator.

Disney only has a traditional wireless signal propagation mechanism, but this method has limited transmission rate, unstable signal, and poor clarity. With the progress of the times, the current TV operations are cable TV and satellite TV.

Even if it is a traditional wireless TV station such as CBS and NBC, users also receive signals through cable TV because it is more stable and has better definition.

However, Michael Eisner is not interested in TV operations, he is a "creative" and he is interested in content and branding. He rejected the company's internal request, and not only did not buy an operator, but continued to bet on TV stations and spent a huge amount of money to acquire ABC Group!

Because of the limited operation channels, when Disney and Time Warner had a conflict and started a war at the beginning of the century, Time Warner turned off Disney's operation signal.

As a result, nearly 10 million home users can no longer receive Disney Channel and ABC Channel.

led to the Disney chaos at the time.

This was the pain of being choked, and then it was the users who protested en masse, and the Federal Communications Commission stepped in, and Time Warner relented and reconnected to Disney's TV signal.

Another time, satellite TV operator EchoStar complained that Disney's ESPN channel was too expensive, so it found an excuse for the channel to change owners, trying to give Disney a little face. Disney is nervous because DirecTV and EchoStar are the nation's No. 1 and No. 2 largest satellite broadcasters, and once they join forces, they can monopolize the satellite platform.

DirecTV also has high-sounding reasons: there are 250 channels that the government mandates to carry, and there are also local news channels in each market, so they have to join forces to survive, and channels with small audiences also need to "give way".

As a result, ABC TV Network's home channels are at risk of losing satellite TV broadcasts.

Through the crisis, Disney realized that its position as a media kingdom was not solid, that Time Warner, News Corp., and Comcast all had their own distribution channels, while Disney relied entirely on the appeal of its own programming. Once there is a conflict, the "store" will drive you off the "shelf".

Later, in Roy Disney's "anti-Eisner" campaign, one of the slogans was Michael Eisner's strategic mistake, he should not acquire the ABC television network, but should work in the operational channel.

This can be said to be a topic that Michael Eisner can't touch, but I didn't expect it to be brought up again by Ray Watson.

"Enough is enough! ABC has created a multi-billion dollar fortune for Disney, and ESPN is thriving!

Michael Eisner spoke, in an unmistakable tone.

Disney's board of directors has 16 directors, 10 of whom hold various positions at Disney. That is, they are all subordinates of Michael Eisner.

Through this relationship, Michael Eisner has a firm grip on Disney's board of directors.

The atmosphere of the board of directors is becoming more and more solidified.

At this time, the secretary of the board of directors received a phone call, his face became very complicated, and then he quietly walked to Michael Eisner's side and whispered a few words.

Because of "American Idol", Michael Eisner's face was already very ugly, but when he heard this, he became more and more hideous and terrifying, like a jackal, and his eyes were red.

The directors present at the meeting all looked at each other in shock.

What the hell is going on?

Would make Michael Eisner so out of shape?

Ray Watson mentioned a sensitive topic just now, and Michael Eisner's face is not so gloomy and solemn!

"Mike, what's going on?" said one of the independent directors.

Michael Eisner took a deep breath, he knew that this kind of thing could not be hidden, gritted his teeth, and snorted coldly: "Our major shareholder is proposing to hold a shareholders' meeting!"

"Huh?"

Everyone gasped.

Convening a general meeting of shareholders?

In addition to the annual summary meeting, when is the need for a general meeting of shareholders?

Only the general meeting of shareholders has the right to appoint and dismiss directors!

Sure enough, the next thing I heard from the secretary of the board of directors explained: "Mr. Swift said that he had just bought a large amount of Disney stock, but he got the news that "American Idol" was going to change platforms, and he was very shocked and disappointed. Unfortunately, he is not qualified to participate in the board of directors, and he wants to be involved in the management of the company. ”

The directors stared at each other and stopped talking.

Every director is a spokesperson for the corresponding interests.

Now, Scott Swift is going to join the board, and rightfully so. But if someone joins, someone has to quit.

Who leaves?

All of a sudden, the mountain rain was about to come, and the wind was full of buildings.

(Some book lovers can see that it's coming to an end.) Actually, it's far from the end.,But there's no way.,The chapters are always blocked.,Modified and won't be lifted.,The editor pretends to disappear.,It's very irritable.。 Squeeze out some time to write two chapters every day, but I still encounter the screen, and I don't feel good at all. It doesn't matter if the grades are almost there, and I don't plan to rely on writing, but mainly to have fun with myself. Now that the fun is gone, I can't write, and I'll finish the book in a month. ）

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