Bloomberg has a number of competitors, including Reuters, Thomson, Dow Jones and CapitalIQ, to name a few.

But in the terminal area, Bloomberg has no opponent!

Donn went downstairs to the office of Fernando Baden, the deputy director of finance. He came from a Wall Street investment bank and was very skilled in the operation of Bloomberg terminals.

At first glance, Don thought it was a computer with two screens installed.

At second glance, it was wrong.

The keyboard is different!

Except for the 26-letter arrangement that is the same as the computer keyboard, the others are different, and there are many red, green and yellow shortcuts, and there are dozens of them.

Don wanted to sit down and operate it himself, but Fernando Bardem stretched out his hand to stop it and said with a smile: "Boss, I'll do it." This thing is very professional, if you don't understand it, you can't even turn it on. ”

After turning on the phone, Don was a little speechless, "This interface is too ugly!"

Fernando Bardem hesitated for a moment and said: "It's a bit monotonous, not as lively as the homepages of many Internet companies." But this part of the entertainment is missing, and it can better reflect the professionalism of the terminal. This is a serious office appliance for professionals. ”

Don nodded, "Makes sense. ”

Next, Fernando Bardem showed Donn the most important modules of the Bloomberg Terminal: Bloomberg News, Bloomberg Radio, Bloomberg TV, Bloomberg IB, Bloomberg Trading Platform, as well as data and programmable interfaces that can be provided in the form of APIs.

Fernando Bardem is proficient in using all kinds of code operations, not at all like the foolish operation of the Windows system, not to mention, let Don get started, he really can't understand anything.

"These codes are all designed by myself and stored in the database, and they are all my own exclusive operation codes. In other words, I can only use this terminal. ”

Hearing Fernando Baden's words, Donn immediately reacted: "This is the core competitiveness of Bloomberg Terminal, right?"

Brandi Norris, who was standing on the sidelines, smiled, "So to speak. ”

All financial professionals, when using the Bloomberg terminal, will set up operation shortcut codes according to their own usage habits. Once a large number of operating habits are preserved, their working environment is also tied to the Bloomberg terminal.

Even if Reuters and Dow Jones have developed similar financial platform terminals, the world's financial elites have become accustomed to the use of Bloomberg terminals, and have developed operational stickiness.

If the new product wants to replace the Bloomberg terminal, it is to challenge the user's habits, and it is the habit of many older industry elites, which is almost impossible.

After all, before the advent of the personal computer, the Bloomberg terminal was born.

This is really an epoch-making product.

As the founder Michael Bloomberg said, those who understand computers are not as good as me know finance, and those who understand finance are not as good as I know computers. If you understand both finance and computers, then you must not know as much about media communication as I do.

This is really a perfect combination of finance, computers, the Internet, and news media.

And that's not all!

Fernando Bardem was so skilled that Don was a little dazzled and said, "No, these functions are too specialized, don't show them to me." Pick something I can understand. ”

"Then look at IM, this is a chat software that monopolizes financial people. ”

“IM？”

"Oh, get used to it, we all like to call it Bloomberg is official, we prefer to call it InstantMessage, it's easier to be understood by the outside world, it's a messaging software. ”

Don was speechless.

What a mess, it's even harder to understand how to change it.

Brandi Norris suddenly laughed and said, "Sometimes, I still often use Bloomberg instead of Message, such as ...... Just_Bloomberg_Me。 ”

Fernando Bardem laughed with him.

As if to say something extremely interesting.

Tang En's head was black, and he became more and more speechless.

Brandi Norris explained a few words to Donn.

It turns out that inside Wall Street, if a man and a woman look at each other and want to go to bed, they can say "Just_Bloomberg_Me".

Because Bloomberg IB is not a software for small talk, but for work communication. This sentence, which is obviously a small talk, can have a more straightforward direction.

This is equivalent to Wall Street's "about running" code.

Of course, only for insiders, between male financiers and female financiers. Outsiders who don't have a Bloomberg terminal can't use this chat platform at all.

Tang En shook his head and said, "In that place on Wall Street, typical wolves have more meat and less meat, and the girls are all beautiful, but there are too few." If it is only internal mining, it will not meet the needs of Wall Street traders. ”

"Yes!

"What?"

Don was stunned.

Fernando Bardem laughed: "The power of this machine is incredible, there is this kind of service! Look here, you can book a hotel online, buy wine and have it delivered to your door, you can shop online, and this!"

He pointed to a red button.

The description shown next to it is "pick-up".

Don was a little confused, "Pick-up?"

Brandi Norris explained: "Pick-up is just a nice way to say, but it's actually a contact with some modeling agency and asking them to arrange for a girl to come to the door." ”

"And this kind of operation?" Donn's eyes widened.

Fernando Bardem went on to demonstrate, typing in a "POSH" command, and the interface immediately changed to a page that was not suitable for children.

There are all kinds of sexy pictures of big beautiful women on it.

There are also accompanying instructions, including name, age, measurements, education, nationality, skin color, etc., followed by labels such as "teacher", "flight attendant", "model", "student", "policeman", etc.

And the price!

Ranging from $500 to $5000.

It's really not expensive!

Don hasn't had much contact with Wall Street, and he hasn't seen the big scenes inside Wall Street firsthand, only heard a lot of drunken fans about Wall Street. For example, in the movie "The Wolf of Wall Street" I watched in my previous life, the male protagonist called the women to the office and had a big party directly in the company, and the scene was very magnificent!

Probably using this kind of Bloomberg terminal to get along, right?

Immediately, Donne's expression was a little strange, and he said, "Fernando, what you just said...... This machine can program itself to design a lot of small programs, right?"

"Yes. ”

"You made this page yourself, right?"

It's actually a pointer to an external web page. ”

"You didn't use less, did you?"

"Huh?"

Fernando Bardem suddenly blushed and was a little embarrassed.

He ignored it!

Next to this page, it is clearly marked that it is the Firebird Agency in Burbank, Los Angeles, and the main service area...... It's Hollywood.

Don glanced at him and didn't say much.

This kind of thing is not surprising.

They are all men, and they are not short of money.

Who doesn't love a young and beautiful woman?

It's just that I didn't expect that the Bloomberg terminal also provides this kind of service content, and sure enough...... Sure enough, it's very powerful!

Brandi Norris said: "In fact, even Fernando's use of the Bloomberg terminal is far less than 1% of its functionality. Most institutions are asking for Bloomberg terminals, mainly for decoration, and can develop 0.1% of their functions, even if they are proficient in operation. ”

Don understands it.

Fill the façade.

It's just like many big bosses have a big bookshelf full of books in their office.

"Look at the information interface. Don changed the subject.

After jumping to the Bloomberg news interface, the visual effect is much better, just like an ordinary portal, a lot of financial news appears.

Brandi Norris explains: "Bloomberg has more than 2,000 journalists around the world who gather news and organize it to provide content subscriptions to governments and financial institutions. At the same time, it will be reflected in Bloomberg's own channels. Bloomberg News is just one aspect, there are also financial TV and radio. ”

"Do you know what's going on with the TV station?"

"There are about five or six TV channels all over the world, which broadcast real-time financial news on a rolling basis every day. But I don't think Bloomberg is capable of playing this part of the business, as you can see from their income statements. ”

New Globe has a global television station, the Discovery Channel.

Don understands the difficulty and profitability of such a global TV station.

It is necessary to be oriented to different cultures, different languages, different national policies and religious beliefs...... There will be a lot of trouble during this time. Moreover, so many national base stations need to recruit a large number of staff, and the salary of employees alone is a huge expenditure. Bloated personnel will inevitably cause great administrative waste.

The success of Discovery Channel cannot be replicated!

Looking at the world, only one TV company, Discovery Channel, has successfully operated around the world.

Even the BBC, a British ace, once it walked out of the British Isles, had dismal ratings.

In order to support these financial TV stations, Bloomberg should pay a lot of money every year.

It can't be closed yet.

Television is an excellent way to enhance Bloomberg's public image and reputation with the outside world, and it can't just stand out in the financial sector, right? If so, Bloomberg will have little room for industrial expansion in the future.

Tang En's eyes narrowed slightly, and he said slowly: "Bloomberg has the best quality financial content, but they lack the channels and experience to operate TV stations, and this is not their core content. If this business is handed over to Discovery Channel, and Bloomberg is only a content supplier, then this kind of financial TV station may not be profitable!"

Brandi Norris was overjoyed, and his face turned red with excitement, "Boss, have you decided?"

Don waved his hand, "When I go to New York, I'll meet the mayor of New York!"