The Victoria's Secret show is a huge marketing campaign.

Just as Disney uses cartoons to enhance Disney's brand value, the Victoria's Secret show is a direct embodiment of the brand value of "Victoria's Secret".

Every year, in addition to the live performance, Victoria's Secret official will also contact the production company to shoot the big show, and then make it into a standard version and distribute it through TV stations and DVD channels.

The average cost of a Victoria's Secret show is between $15 million and $20 million.

This includes the cost of fantasy underwear, the appearance fee, air ticket and accommodation fee of nearly 60 supermodels, the cost of costumes and props, the cost of performance guests, staff salaries, venue rental fees, advertising fees, etc.

This year marks its 10th anniversary, and the $15 million fantasy lingerie worn by Gisele Bundchen has pushed the show's cost to an all-time high of $28 million.

However, the cost is high, and so is the money.

$1 million can be recovered for on-site tickets, and about $3 million can be recovered for subsequent magazines, newspapers, television stations, and Internet related authorizations.

The TV station rights of Daxiu Imaging can recover $10 million in North America alone, and ...... worldwide It can recover at least $30 million and reach a global audience of more than a billion people.

Counting the sales of the DVD channel, it can bring in another $3 million to $5 million.

Don't look at the cost of the Victoria's Secret show, but the earning power is also high!

Much more profitable than those shows in Las Vegas!

Broadway is out of sight.

And that's not even counting the fantasy underwear and some live props auctions!

After a Victoria's Secret show, it is normal to earn four or five million dollars.

This is just the profit of the big show, and it has nothing to do with underwear sales.

Every year, a series of new underwear will be launched at the Victoria's Secret show, driving sales skyrocketing.

The Victoria's Secret show, almost the most successful promotion ever.

This year's Victoria's Secret show is a battle of the gods, and with the blessing of superstar Michael Jackson, it can be said that it has been a huge success.

After a show, it is not a problem to make 100 million US dollars!

However, this is not a long-term solution.

Victoria's Secret can't recruit so many supermodels every year.

Especially when Poseidon is getting old, Empress Eugene is retiring, and Ji Niangniang doesn't want to perform an underwear show anymore, it is very difficult for Victoria's Secret to repeat this year's grand occasion.

And Michael Jackson!

It is unlikely that a pop superstar of this level will appear in entertainment programs, and it is even more impossible for him to appear on the stage of the Victoria's Secret show again.

It is conceivable that the future Victoria's Secret show, if no changes are made, do not want to reach this year's heights.

In other words, if you don't make changes, the Victoria's Secret show can only go downhill every year!

In the end, they can only recruit an Internet celebrity to walk the catwalk like in their previous life, relying on their personal fame to enhance the popularity of the show, which is really not a trick.

Among these Internet celebrities, even Miranda Kerr's level can be regarded as proficient in business, which shows how poor the overall quality is.

Not without models of extremely high professional quality, Brazil, Venezuela, Ukraine, Belarus...... There are too many top-notch models in these countries.

Just because of the lack of fame, he was rejected by Victoria's Secret.

This is obviously contrary to the current selection criteria of the Victoria's Secret show.

Now, Don has taken over the brand "Victoria's Secret", and he will definitely not let this trendy underwear brand gradually be marginalized by the underwear market.

Have a constant heat!

Towards the end of the show, Don took Taylor and Lily backstage.

Instead of going to see the supermodel changing clothes, I went to the general producer of the Victoria's Secret show, Anne Fugerduval. In this Victoria's Secret show, she represents the official Victoria's Secret, and the object of cooperation is the production team of the Golden Globe Awards ceremony arranged by Global Television Production Company, which is unprecedentedly strong.

The atmosphere in the backstage is very lively.

The supermodels all felt the unprecedented success of this big show, and they were very excited, dancing and screaming during the interview.

Donn also saw the tears of "Black Pearl" Tyler Banks, who was interviewed, and this will be her last appearance on the stage of Victoria's Secret as she is older.

attracted the sighs of many young models, and they also cried.

Also on stage for the last time, Heidi Krum was much more cheerful, laughing and laughing.

This is also related to reality, although her modeling career has come to an end, her transformation has been very successful, and she has cooperated with Global TV to launch a fashion reality show "Flyover Pride", which was broadcast on the USA television network, and the ratings are very hot, second only to "Universal Supermodel Competition" in fashion variety shows.

Seeing Donn, Heidi Krum waved at him from afar, walked over with a smile, and joked, "How do you arrange it for the evening? Is there a swimsuit party? I'm free tonight." ”

Donn shook his head, "No." ”

Heidi Krum pursed her lips and said, "That's ...... Don't even wear a swimsuit? It's okay, we can all do it. ”

I don't care about the two little girls Taylor and Lily at all.

In the modeling circle, this kind of fifteen or sixteen-year-old girl is already mature and can't be more mature.

There is no need to shy away from it.

Don En gave her an angry look, "Didn't you read the newspaper?

Heidi Krum covered her mouth and snickered.

Of course, she knew that Don was here with his family, and tonight, I am afraid it will be difficult to throw a unique swimsuit party for the supermodels on the yacht like in previous years.

Don found Anne Fugéduval, who was discussing something with the director, and when she saw Donn coming, she hurried forward.

"Today's show was perfect!"

"MJ is too big. ”

Tang En smiled and said earnestly: "This show is so high-profile, what should I do in the future? ”

Anne Fugeduval was a little embarrassed, a bit out of her purview.

Don was not embarrassed for her, and said: "You go back and write a report to see what movie elements are adapted to Victoria's Secret show, such as the Avengers, Disney princesses, or Transformers and the Pirates." ”

Anne Fugéduvall blinked, and immediately understood what Donn meant, "Add highlights to the Victoria's Secret show with popular movie elements?"

Don nodded: "Well, it will be helpful for you to go back and study the "Explosive Theory" I wrote. ”

"Okay! Okay!" Anne Fugeduval's eyes lit up as if she had seen a new world, "yes, add to Victoria's Secret with popular Hollywood elements...... That's a good idea. But forget about Transformers and the Avengers, this is a typical male theme, and Victoria's Secret focuses on the female market. ”

Tang En couldn't help but laugh and said with a smile: "Transformers are not suitable, but the Avengers may not be good, and more and more heroines will appear in the future." Don't rush, take your time first. Next year, you can go to a Disney princess show, and try the water first. ”

"Okay, I understand!"

Anne Fugerduvall immediately understood the constructive nature of Donn's proposal.

This year is the release year of Star Wars Episode III: Revenge of the Sith, and the Star Wars theme is very hot. Just imagine, if this year's Victoria's Secret show, supermodels are held with lightsabers on the stage, how dazzling it will be?

This is much more interesting than the appearance of big KK and others with toy spears.

Of course, the scene where Big KK walked the catwalk with a toy gun is enough to become a classic moment in the history of the Victoria's Secret show. But this toy gun, compared to the lightsaber, still can't be compared.

In the past, "Victoria's Secret" was a real fashion brand, and it was far away from Hollywood, and it was impossible to borrow Hollywood movie brands.

Now it's different, Victoria's Secret has become a subordinate industry of New Globe!

This makes the movie and Victoria's Secret have too many intersecting elements.

Not to mention super brands such as Disney princesses and Star Wars, if we can break the copyright restrictions and provide designers with some inspiration for the design of magic robes in the "Harry Potter" series, we can make Victoria's Secret underwear have more innovation!

At this moment, Anne Fugéduvall suddenly felt that the future of "Victoria's Secret" was full of light.