Angel looked at the door again, if it weren't for the meeting, she would have liked to ask the Administration Department, how did the meeting be organized? Pen ~ fun ~ pavilion www.biquge.info

Just when Anqi was about to get angry, Jiang Yue came in, and when he saw a room of people, he felt suppressed anger, Jiang Yue became very cramped, and said with a wry smile: "Hello everyone, I'm here to make soy sauce." After speaking, Jiang Yue immediately retreated, it was too depressing.

Anqi hadn't seen Jiang Yue before, so she didn't know who this thing was.

Then Ye Fan pushed the door in and said with a smile: "It just so happens that everyone is here, and I want to announce something today." ”

Seeing that it was Ye Fan, the anger in Anqi's heart suddenly dissipated, when Ye Fan was appointed as the vice president of the company, Ye Fan was given absolute autonomy, and all the rules and regulations of the company were invalid to Ye Fan, so now Ye Fan broke into the conference room halfway, which is not a violation.

After greeting them one by one, Ye Fan sat in the middle of Angel and Elo, there were superb beauties on the left and right, this feeling was very enjoyable, Jiang Yue was like a bodyguard, standing straight at Ye Fan's very thick, looking around vigilantly, as if there was an enemy, no way, Jiang Yue was tossed and scared recently, and Ye Fan was almost shot and died some time ago.

"Go on, I'll talk about it later. Ye Fan said lightly.

Although Ye Fan is the vice president of the company, Ye Fan's ability has already convinced everyone in the company, the treacherous and cunning Huang Shan and others, without tossing a few times, they were cleaned up by Ye Fan's quick knife, to put it in a slightly exaggerated way, if it weren't for Ye Fan's help, it is estimated that the company has been tossed and on the verge of bankruptcy now.

An Qi smiled at Ye Fan, and then said: "The company's development has encountered a bottleneck, all data indicators cannot be achieved, and it is in a state of stagnation, is there a problem with our marketing methods? Or is our product competitiveness not enough? Or is Ninghai too small and no longer suitable for our rapid development?"

As the chief designer, Zhang Wei said: "Mr. An, at present, all the product design levels of our company are the first in Ninghai City, so the competitiveness is absolutely no problem. ”

The person in charge of the marketing department echoed: "Mr. Zhang is right, our products are the best in Ninghai City in terms of design and price, but the reason why we are now stuck in a development bottleneck is that I think the market is too narrow." ”

Angel nodded and motioned for the other party to continue.

The person in charge of the marketing department continued: "The total population of Ninghai City is only 3 million, the urban population is more than 500,000, and there is no pillar industry, the consumption capacity is generally not high, and the price of our products is relatively high. ”

"So, I think that after the rapid development in recent years, the scale of the company is getting bigger and bigger, Ninghai City is too small, which has constrained our development, I suggest, we should go to Jinling City to develop, where the market capacity is huge. ”

After the person in charge of the marketing department finished speaking, the heads of other departments nodded their heads and expressed their agreement, all of them are the company's elites, how can they not see this?

This said to Anqi's heart, the original choice of Ninghai City to start a business, because the city here is small, the competition is not as fierce as the big city, which is conducive to the development of small enterprises, but now the development of enterprises to a certain stage, the previous favorable conditions have begun to hinder the development of the company.

Even if the perfect marketing plan is planned, it is not a long-term solution to temporarily break through the bottleneck, and if the company wants to develop, it will get a bigger city and open up a larger market.

The purpose of today's meeting is mainly to discuss how to break through the existing bottleneck, and now the person in charge of the marketing department has proposed to expand business in Jinling City, which also means that the executives here also mean this, because the marketing department is the core department of the company, and has the most say in the market.

Angel turned her head to look at Elo, who is also an entrepreneur, a star entrepreneur in Ninghai City, and also a collaborator, and the two companies will merge in the future, so Eloel's opinion is very important.

"Sister, what do you mean?" asked Angel with a smile.

Ellor smiled and said, "I'm not a member of the company yet, I'm afraid it's a little inappropriate to express my opinion now." ”

Angel smiled: "Sister, although the company has not been merged yet, the plan has been formulated, and it is considered a family, so you can express your opinion." ”

Ellor didn't shirk it, her expression became a little serious, and said: "My company is now facing the same problem, antiques and works of art are high-end products, not necessities of life, now the general environment is relatively poor, the economic situation is uncertain, especially in a small city like Ninghai City, the first thing people with tight pockets to choose is the necessities of life, only to ensure the basic life, they will think about spiritual things, such as our products." ”

"If we go to Jinling City to expand our business, the huge market there and the high per capita income are indeed a good choice for us. ”

"So, I also agreed to expand my business in Jinling City. Ellor continued.

After Elore finished speaking, Angel turned her head to look at Ye Fan, since Ye Fan showed his might, in Angel's mind, Ye Fan was almost omnipotent. "Mr. Ye, you can also express your opinion. ”

Ye Fan looked at Anqi in some surprise, and then at Elo, it's my turn so soon?

"I also agree with Mr. Ai's statement to do business in Jinling City, but I think that although our company has a certain foundation in Ninghai City and can have a certain competitiveness in the market expansion of Jinling City, there are many large companies in Jinling City, and we need to face great pressure. ”

"So in the short term, we can't achieve a breakthrough in the market, so be prepared to fight a long battle. ”

The participants agreed with Ye Fan's statement, the market in Jinling City is indeed very large, but there are many large companies, and the competitive pressure faced by the company in the future is several times that of Ninghai City, but if the company wants to develop, it must go to Jinling City, gradually expand its business, and develop the market in a more stable way.

Ye Fan took a sip of water, and then continued: "The company's original business is difficult to generate profits in a short period of time, and even the initial investment will cause us to double the pressure. ”

Elore and Anqi said at the same time: "According to what you mean, we should first focus on Ninghai City, supplemented by Jinling City?"

Ye Fan shook his head and said: "I will help you solve the problem of funds, but it is still difficult to achieve results in a short period of time, so in order to gain a firm foothold in Jinling City as soon as possible, I propose to develop new business areas." ”

New business areas: It is already very stressful to carry out the original business in Jinling City, and it is necessary to open up new business areas, which will disperse the company's funds and manpower, which is a taboo for the company's business expansion.

"For example, the investment cost is not high, the production cycle is not long, but the effect is fast, and the profit is relatively high. Ye Fan smiled slightly.

Hearing this, the faces of the people present were not very good-looking, they thought that the god-like Ye Fan could say a good idea, but they didn't expect it to be a mask, the mask market is now saturated, because the mask of ordinary colors has low technical content and low cost, it is a small enterprise that can produce, and the mid-to-high-end mask market is occupied by major enterprises, and it is very powerful.

If a company starts investing in a completely unfamiliar face mask business, it is simply throwing money into it, and it doesn't know if it will succeed, as the saying goes, interlacing is like separating mountains.

In the eyes of everyone, instead of starting a new business area, it is better to devote yourself to the original business well.

Ellor and Angel thought the same thing.

Ye Fan smiled slightly and said, "I know that everyone gave me face and didn't immediately refute my suggestion, but have you ever thought about it, what if we can launch a Chinese medicine mask?"

Ellor shook her head and said: "When I first started my business, I had studied some corporate cases, including a company that made facial masks. ”

Ye Fan laughed and said: "That's just a slogan, I'm talking about a pure Chinese medicine mask, the efficacy is about 30 to 50 percent stronger than the mask on the current market, the cost is 50 percent lower, and there are no side effects, I now have a formula, and the big housekeeper spent several years developing it." ”

Yes!

As soon as these words came out, the executives who had opposed Ye Fan's suggestion just now, including Elore and Anqi, were very surprised, if the data given by Ye Fan was true, then they could really give it a try, women love beauty and are willing to spend money. And now the masks on the market are blown with more ingredients, if there is really a mask that works very well, even if the price is high, some people will buy it.

The most important thing is that the mask developed by the big housekeeper is absolutely reliable.

"My initial plan is to divide into three grades, the price of the highest grade must be expensive, to be very expensive, of course, the effect is also the best, you can see obvious changes in a few minutes, we want to create a high-end brand, as for the low-end one, and so on after the brand influence reaches a certain height, we will follow up the launch. Ye Fan said.

Ellor and Angel feel that their eyes are bright, if they can really see the effect in a few minutes, it will be really magical, to create a high-end brand, to produce a strong market influence, and then with the help of influence, to develop the low-end market, which is completely different from the traditional plan to develop the low-end market first, and then gradually develop the high-end market.

Because of an unfamiliar brand, it is almost impossible to break into the high-end market, because there is no accumulation of brand influence.

But the two feel that this plan can indeed be tried, because the early market development is difficult, factory construction, worker training, technology accumulation, etc. all need time, and it is still feasible to set up a small factory in the early stage to carry out small batch production.