Chapter 799: You Must Dig Him Up!

Establishing a tobacco company in Southeast Asia in advance and opening up sales channels is something Li Jun feels needs to do, and he doesn't care if he makes money or not.

On the one hand, Huaxia wants to control smoking, on the other hand, it can not bear the loss caused by the ban on smoking, Huaxia Tobacco Company hopes to expand overseas markets, sell cigarettes abroad, and make money from foreigners, but it seems that it is not easy, although the level of Huaxia tobacco in later generations has developed, but the overseas market has been completely monopolized by the four giants, and people are used to their flavors of tobacco, and it is difficult to change the taste.

Therefore, he wants to make money first and second, and he wants to cultivate overseas smokers to adapt to the tastes of his company.

After returning to China, Li Jun began to set up his own cigarette factory in the country in Southeast Asia.

Headquartered in Southeast Asia, we will build a global tobacco company.

As for how to open up the sales channels of other countries, through the purchase of local tobacco companies, and then naturally advertising and marketing, of course, before that, the product must be made first, and it must be done the best.

The countries with the highest number of smokers in Asia are Huaxia, India, Malaysia, Indonesia......

Huaxia cannot be used as the location for Li Jun to establish a tobacco factory, because it is controlled by the state, and India is not the most suitable place, India has many people and little land, so it is not the best place for Li Jun to choose to make a tobacco factory, and Malaysia is not good, because its planting conditions are not very suitable, its tobacco yield is low, and it is unstable, which belongs to the lower level in the world.

The government has repeatedly raised tariffs on tobacco leaves to encourage domestic tobacco cultivation and encourage cigarette manufacturers to use more domestic tobacco leaves, because Malaysia has a high cost of tobacco production.

Li Jun set the location in Indonesia.

Because Indonesia is not only the country with the largest number of smokers in later generations, but also the cultivation of tobacco has become the main source of income for local residents, some families in later generations have made a fortune by it, and it has become the place where the most tobacco leaves are planted in the world, and the quality and quality of its tobacco leaves are relatively good in later generations.

The local residents will go through many steps to the tobacco factory after picking the tobacco leaves.

……

Start with India, and then gradually acquire tobacco companies in other countries and regions to expand their own tobacco companies.

In charge of the company's talents, Li Jun is ready to poach people from Hongta Mountain.

Digging is Zhu Shijian, in the previous life, the CEO of the state-owned enterprise made the unknown Hongtashan into a company that paid 99 billion in taxes, but due to institutional reasons, his huge contribution to the enterprise was not reflected in personal income, 18 years his income was only tens of thousands, 990 billion in taxes for the country, and the Hongtashan brand has been worth 50 billion, and the employees are 140 billion, but the huge gap in personal income of tens of thousands made him seriously unbalanced, in 1994, his brilliant life path deviated from the course, greedy 1.74 million US dollars, was anonymously reported, and then his life went to near destruction, her daughter committed suicide in prisonHe was sentenced to 17 years in prison, his only daughter committed suicide in prison, and his wife was also in prison......

Hongta Mountain, Yuxi.

When Zhu Shijian accepted it, it was just a small-scale state-owned tobacco re-roasting factory with dozens of people, and a dilapidated factory that was still going bankrupt.

It's that big now.

It shows the talent of Shi Jian.

This is a talent, Li Jun can give him an annual salary of one million, or even tens of millions of dollars a year, and he does not have to risk going to prison to destroy his entire life.

Li Jun knew the tragic situation of his later life, and he felt completely confident that he would persuade this Zhu Shijian to join and successfully poach him.

Because the other party is a person who is preparing to deviate, it is better to let him work for himself, isn't it money, and he dislikes that the state-owned enterprises give him too little money, and what he has is money.

This big guy went to prison for 17 years because of more than 1 million, it is not worth it, he is a talent who has created at least 140 billion for Huaxia.

This bigwig Li Jun also respects and admires him very much, he is ambitious in his youth, and he soars to the sky in his prime, but his old age has fallen to the bottom, and he is more than eighty years after he is released from prison, no one expected that he will finally rebound at the age of more than eighty.

After 17 years in prison, he came out to grow oranges and took his old wife to the barren mountains, and the former entrepreneur became an authentic farmer. In a few years, he used hard work and sweat to turn the barren mountains into fruit orchards, and the rock sugar navel oranges he planted in Yunan 1 kilogram and 8 yuan you can't buy, it turns out that these products are shipped to big cities such as Beijing, Shanghai, Guangzhou and Shenzhen as soon as they are picked, and the benefits are amazing. Because Zhu Shijian sells inspirational oranges.

Thousands of acres of orchards made him a billionaire again at the age of ninety, selling for 100 million yuan.

How to manage thousands of acres of barren mountains? He adopted a mutually beneficial approach with fruit farmers. He set a standard for each tree, and in terms of yield, he set a number, saying that he would harvest as much fruit as he wanted, because too much would affect the quality of the fruit. In this way, the fruit growers take the initiative to pick off the almost good fruit as soon as they see it, and never shoddy it. He formulated an incentive mechanism: as long as a farmer completes the task, he can receive 4,000 yuan, a year-end bonus of more than 2,000 yuan, a farmer can receive more than 10,000 yuan a year, and a household of three people can earn 30,000 or 40,000 yuan, which is more than working outside to earn money.

This is a man who was born for business, Li Jun doesn't want the best years of his life, and if he goes to prison again in the prime of life, he will definitely dig him up!

After the headquarters of the tobacco company is selected, after determining the talents to be poached, Li Jun is determined the future development of tobacco, what cigarettes do, what to do is brand and marketing, cigarettes can be advertised in this era, and cigarette advertising is not allowed in various countries in later generations, which is also the reason why we see tobacco company advertisements on TV, so this is the best era to cultivate cigarette brands, as long as you are willing to spend money on marketing.

Later generations of Huaxia have brands such as China Tobacco, Yunyan, Furong Wang, Liqun, Double Happiness, Yuxi, Yellow Crane Tower, these brands have contributed 120 billion to the level of paying taxes, Yunyan Furong King is 100 billion, profits are 90 billion, and Yuxi Yellow Crane Tower is 80 billion, which together account for half of the tax payment.

The world's four major tobacco groups, the brand has always been the core competitiveness of their four major tobacco companies, the main brands of Philip Morris International are Marlboro, Chesterfield, etc., British American Tobacco is Bomai, Lefumen, etc., Island Tobacco is Seven Star, Jiabin, etc., Imperial Tobacco is Camel, Xingang, etc.

To build a brand is to throw money at demagogic or brainwashing marketing, or even rogue marketing.

For example, a diamond is eternal, and the price of love is better, which links the stone with love.

For example, brain platinum, only brain platinum is accepted for gifts.

For example, Marlboro cigarettes, to create a romantic story for him, the boy was very poor when he was young, but he fell in love with a rich girl, because the parents objected, the girl wanted to marry someone else, the girl said goodbye to him before marriage, she stood next to the boy, the boy used the time to smoke a cigarette, recalling the days of falling in love with the girl, because there was no cigarette holder, because of reluctance, the cigarette burned out until the boy's fingers burned.

Then the girl left, and the boy became the owner of a cigarette factory, making cigarettes with filters, and the cigarettes were called Marlboro.

The unloved Philip Morgaloo Marlboro cigarettes went from being initially unattended to becoming a global hit.

As long as its tobacco company also has a story like Marlboro, or like brain platinum and diamonds, it will not worry that it has no place overseas.