When he walked out of the screening room, Link's face flushed, and he looked excited until what time it was.

Similar to him, at least more than half of the audience who came out of the screening room of "Big Shot" were smiling, discussing something with their friends with relish, imitating two lines from time to time, and laughing themselves - basically, I dare not say 100%, at least the vast majority of people, after watching this movie, they are much more excited than their usual state!

In fact, this is just a microcosm of the first day of "Big Shot".

This movie is produced by Minghu Culture, Li Qian is the screenwriter and one of the producers, and the heroine Bai Yujing is also quite high in the domestic entertainment industry, so although the director and the actor are not famous celebrities, at the beginning of the release, the domestic theaters still gave a good schedule.

On Friday, April 20, the film got a 22.6% scheduling rate nationwide, the attendance rate during the day was average, but the attendance rate at night was quite good, all 9719 screenings, the average attendance rate also reached 51%, which is a pretty good data, and the box office on the day also successfully broke through the 10 million mark, reaching 11.36 million!

On the same day, "Red Sorghum", which came to the sixth week of release, even if it still maintained a good attendance rate, the film schedule was inevitably gradually reduced, and by this day, only 14.3% was left, but the average attendance rate was still able to reach about 43%, and the box office on the day was reported to be 5.38 million.

And "Bad Life", which was screened for nine days later than "Red Sorghum", although in fact, the reputation has not been too bad, and it has nothing to do with the so-called bad movies, but at this time, it has been released for nearly a month, and it is still faltering more and more - today, this movie only got 8.4% of the film scheduling rate nationwide, and the attendance rate has dropped to only 17.5%, and the box office on the final day was reported to 1.33 million.

In addition to these three films, although there are also two new films released not long ago that have a national scheduling rate of more than 10%, the single-day box office is only between two and three million. As for the others, or the self-made movies of the theater side, or some small budgets, small productions, some are partially released, some are released in a single theater, etc., basically not a climate, although these movies that are released at the same time up to 19 combined, in fact, they occupy nearly 30% of the attendance, and they may really bring some good profits to individual theaters, but they have little impact on the overall market of the entire film market.

So there is no doubt that "Big Names", which won a box office of 11.36 million on the first day of release, won the box office champion of the day!

At present, its only competitor on this week's box office list is about Li Qian's "Red Sorghum", after all, although it is in the sixth week of release, the film's ability to continue to harvest the box office is quite strong, and in the first five days of this week, the weekly box office has reached as much as 19.44 million!

However, on Saturday, the major theaters across the country unanimously increased the scheduling rate for "Big Names" at the same time, making the scheduling rate of this movie skyrocket all of a sudden - from 22.6% to 42.4%!

Maybe wait until next week, as soon as "Lonely Smoke in the Desert" is released, everyone's enthusiasm will be transferred immediately, but for the theater side at this moment, the attendance rate of the movie "Big Names" that was first released is good, the laughter is good, the box office is also good, and Li Qian personally came out to work hard to publicize, so before the release of "Lonely Smoke in the Desert", for the sake of business income, no one needs to toast to find favors, and of course everyone is extremely happy to add films to it!

So, on Saturday, except for "Red Sorghum", which has an extremely stable box office trend, the film scheduling rate has risen instead of falling, from 14.3% to 16.5%, and almost all other movies that are being launched have made way for "Big Names" and freed up the canvas.

In fact, the reason why "Red Sorghum" can enjoy this exceptional treatment, and it has risen instead of falling in this stall, is mainly because in the past few weekends, its box office performance has been too bright - every weekend, its box office will always explode!

Of course, no matter how fierce "Red Sorghum" is, after all, it is already the sixth week of release, and this weekend, the most eye-catching and anticipated by the theater side must be "Big Names", a movie that seems to have explosive potential and box office dark horse potential.

Moreover, while the theater side has made adjustments to the film schedule for the new day, after the screening on the first day of the release ended, there were a lot of after-viewing feelings and film reviews of "Big Names" on the Internet!

Almost all-round positive reviews!

You must know that no matter which film market it is in, whether it is in China, Southeast Asia, or North America, Europe, Japan, South Korea, etc., a common box office criterion in any market is: good, localized comedy movies have always been the easiest to sell, and they are also the easiest to hit until they become box office dark horses!

Of course, the premise is very clear, first, it must be funny, the quality of the movie itself must be good, and second, the jokes and story stalks of the movie must be localized enough!

In fact, of course, this will also lead to the fact that once many comedy films leave their cultural home country and go to overseas markets, it is easy to adapt to the local soil.

At present, the most typical is "My Sassy Girlfriend" - such an urban light comedy in the direction of love, in fact, there are very few local stalks, but the most essential cultural root of this movie is the ideological and social atmosphere of male superiority and inferiority.

So in the end, it became popular in China for a while, and achieved He Yingyu's status as a popular little flower, and it was also very popular in Japan, South Korea, Southeast Asia, and other countries and regions that were deeply influenced by Chinese culture, so that after "My Sassy Girlfriend" went offline, many Japanese record companies invited her to Japan to release albums and release records, and Japanese brands that invited her to be the spokesperson - note, not only Japanese brands sell to China to find her endorsement, but Japanese local brands sell locally, and also find her to endorse- The prices offered are quite scary!

However, leaving the pan-Chinese cultural circle, even if you come to a place like West Asia and South Asia where the status of women is not high, the box office of this film is very poor, in North America and Europe, it is released in many countries, and even only a three-day tour - three days of release, no one watched it, and it went offline.

This is the limitation that comedy movies basically can't avoid.

But for "Big Names", he didn't expect this movie to sell well all over the world, and even Li Qian acquiesced in his heart, he didn't expect this movie to sell too well in the south!

The reason is very simple, the male protagonists of the story use the local dialect of Shuntianfu, and many jokes in the movie are also inseparable from the context of the northern dialect - there will inevitably be some jokes that southerners don't call.

Of course, the movie "Big Names" is already one of the few dialect stalks and local culture stalks in the comedy movies of Feng Xiaogang, another time-space comedy master.

Moreover, the auction advertisements in the movie, the people of the whole country are calcium supplements or something, these brain holes and jokes must be understood by the people of the whole country at once.

Therefore, it can be considered a localized comedy film with a national perspective and good adaptability.

And everyone hasn't seen such a movie for a long time.

Zhao Meicheng has been focusing on making small citizen comedies for ten years, and in recent years, one Chinese New Year comedy blockbuster a year has also been quite enjoyable, but recently, as the box office of the domestic film market has begun to grow, as the summer file has begun to break out repeatedly, as a large number of directors have rushed to join the blockbusters and big productions, and have gained a lot in the film market, there is a feeling of prosperity, so his mind began to drift.

In January this year, that is, the Chinese New Year file before the Lunar New Year, the reputation of his new movie is not very good - although it barely broke 100 million in the first week of release, but it began to fall in a straight line in the second week, a year ago, his "My Name is Jixiang" When the ticket price of the movie did not rise, he was still able to break 100 million in the first week, and he stepped on this side, and the price did not rise, but it broke 100 million, and the price rose over there, but the attendance rate declined, and finally collected a box office of 260 million, which made Yuan Ke's Jinghua film make a lot of money.

But this time, his heart has obviously begun to run, and the movie seems a little slippery, the plot is not coherent enough, and the jokes are fragmented. Although it barely exceeded 250 million in the end, it is said that the box office and return on investment are still frighteningly high, but at this time, "The Door of Life and Death" half a year ago exceeded 700 million in China, and "Huang Feihong" was 470 million.

And on the contrary, he is not ready to calm down and polish a comedy boutique, maybe he thinks that comedy movies are born with a small market, or maybe he has been playing for so many years and is a little tired, in short, the slogan shouted by his new movie is to invest 120 million to create a blockbuster!

On the side of Jinghua Film, I first found Fu Hongxue, there was a conflict in the schedule, Fu Hongxue refused, and then contacted He Yingyu, He Yingyu first had Li Qian's "The Matrix" waiting for her this year, and all the films were not interested, so she held back her anger and scolded this one, and secondly, she was also annoyed that the other party found Fu Hongxue first, so she also refused. But as soon as the news of "Red Sorghum" sweeping the Berlin Film Festival came back, they immediately targeted Qin Jingjing again!

Even, after learning that Qin Jingjing's agent was Liao Min, and it was rumored that Qin Jingjing was also Li Qian's secret outer room, Yuan Ke also called Li Qian in person, and directly shouted the offer to five million in one go!

Li Qian didn't agree at the time, but just said that he needed to ask Qin Jingjing what he meant, and as a result, as the box office of "Red Sorghum" exploded again and again, Yuan Ke couldn't help it, called Li Qian for the second time, and directly raised the price to eight million—— moreover, it still means that, if the price is not satisfied, you can talk about it again!

It's really fierce!

Filming "Red Sorghum", Qin Jingjing's salary is 600,000 yuan, a Berlin Film Festival actress must be valuable, but before she proves her box office appeal, her actress has Ming Xiaojing as a reference, two million is already more suitable for a play, and three million can be smashed!

Moreover, there is a basic pricing standard for actors' salaries in the big domestic market!

For example, Guo Yulong is the top actor in the actor, and her salary has been shouted to more than 10 million after "The Gate of Life and Death" was a big hit, but in the end, unless it is a top director and big production like Qin Wei, he often chooses to bring capital into the group and become one of the producers himself, so the landing price is about eight or nine million.

Zheng Zhongyuan is second, and the asking price is also 10 million, but it has landed seven or eight million in the sky, which is not as tough as Guo Yulong's asking price. In the future, Zhou Baoshan, who has recently become popular, as a new kung fu superstar in China, asks for six million, but in fact, he is basically a drama of Minghu culture every year.

And the actresses, even the top Fu Hongxue and He Yingyu, the current price is five or six million.

Fu Hongxue is a little unique after the addition of the shadow, from time to time I like to take on a literary movie, not long ago I took one, for this reason not only refused the blockbuster invitation of Yuan Ke and Zhao Meicheng, but even lowered the price, 3 million signed, He Yingyu asked for 8 million to the outside world, if you talk about it, five or six million will also land, take over the company's own drama, the salary will definitely be reduced, if it is Li Qian's play, it will have to be lowered even more - she participated in a "The Matrix" , just all kinds of action training and other preparations before the start of filming, it will take several months, and there will be a lot of delay, but Li Qian's salary for her is only three million.

But this is obviously different, for her, taking Li Qian's play is opening up the way of drama, even if she puts aside all other factors, it belongs to the category of doing it without money!

And now, Qin Jingjing's salary seems to be able to talk about 10 million!

If the contract is signed, this will definitely break the inherent framework of the remuneration of domestic film and television actors! And Qin Jingjing will leap from the original street actor to the first actress in China with a single salary of more than 10 million, and even ...... Maybe you can get rid of the word "female"!

But even so, Jinghua Movie is not hesitating!

From this, we can see how high their hearts are now!

To put it bluntly, seeing that Qin Wei and Du Weiyun have invested in blockbusters, the box office is higher than the other, Li Qian has a drama a year, and the box office is more scary than the other, and even a small director like Wu Han has broken 200 million, Yuan Ke and Zhao Meicheng seem to be unable to hold back their hearts.

Throw money, make big productions, and find the most popular corner!

At this time, it is no longer possible for you to let him go back and continue to smack comedy honestly!

So, at least this year, everyone is destined not to see Zhao Meicheng's comedies - not even the level at the end of last year.

And without Zhao Meicheng, there are almost no good comedy directors in China!

So at this time, you can imagine how dazzling it is for many audiences who like comedy to suddenly appear as a black humorous comedy comedy!

Basically, all the viewers who watched this movie on the first day and usually shared their viewing experience on the Internet, when they came home after watching the movie, they almost couldn't help but share it online.

As a result, word of mouth rose all of a sudden!

It's a good movie!

It's a really great comedy movie!

This is an extremely rare black humor movie in China!

"Big Names" is no worse than any of Zhao Meicheng's works, it is worth watching!

"Big Names" is extremely exciting, don't miss it if you like comedy! If you don't like comedy, it is highly recommended to watch it, and you will definitely not regret it!

These remarks flooded the Internet overnight.

The rapidity of online information transmission and the timeliness of online word-of-mouth influence are obviously far beyond traditional media and word-of-mouth that everyone trusted before.

So, on Saturday, "Big Names" broke out all of a sudden with a scheduling rate of 42.4% and an average attendance rate of 77.4%.

The number of moviegoers throughout the day was as high as 1.41 million, and the box office on the day was 31.75 million!

When the traditional media has not yet reacted, and even they have made appointments with those traditional columnists and film critics, but there are many film critics who have not even had time to watch the movie, when everyone is still immersed in the upcoming release of "Lonely Smoke in the Desert", to speculate on its story, style, actor performance according to the poster and story synopsis, and even to predict its box office with great interest, so without the slightest warning, "Big Shot", a movie that is not very valued by everyone, suddenly exploded!

On Saturday, which has come to the 40th day of release, "Red Sorghum", which still won the single-day box office of 7.46 million and the cumulative box office is getting closer and closer to the 500 million mark, has suddenly become a little eclipsed in front of the sudden outbreak of "Big Names".

As soon as the box office came out that day, countless people were stunned at once!

As soon as the box office report came out the next day, "Big Names" suddenly became the biggest hot spot in newspapers, radio, television, the Internet, and other communication channels.

And at this time, the major theaters once again made great tacit efforts, and on Sunday, they once again greatly increased the film schedule for "Big Names" - this time, even "Red Sorghum", which was obviously okay, was not spared, and the film scheduling rate dropped below 10% for the first time in history.

As for the other movies, they have to give way!

Especially those with poor box office and poor attendance, many theaters have even stopped screening for one day, or else they will only schedule one show for you throughout the day!

As a result, on Sunday, "Big Names" actually got an astonishing 73.6% film scheduling rate all at once!

I have to sigh that the status of a good comedy movie in the theater company is basically second only to the commercial blockbuster with big investment and big cast. Even in China, in addition to the commercial films of Qin Wei, Li Qian and Du Weiyun, even if the commercial blockbusters of other directors are not as good as a comedy that has been proven to have the potential of a dark horse, which gives theater operators confidence and confidence.

What's more, "Lonely Smoke in the Desert" will be released next week!

Since "Big Names" has potential, reputation, and attendance, let's make this wave of money first!

Therefore, although the film market is still in the off-season, 73.6% of the off-season is also 73.6%! After the commercialization and cinemaization of films, there are only a handful of movies that can get this scheduling rate!

"The Gate of Life and Death" and "Huang Feihong" collided on schedules, so they didn't get it.

Du Weiyun's last blockbuster "Thorn Qin" was selected in the summer file, and collided with the Hollywood blockbusters at that time, so don't expect to get this film scheduling rate.

"Red Sorghum" was a box office hit not long ago, and it didn't get it.

On the contrary, it is the schedule of the Lunar New Year file, and Zhao Meicheng, who is outstanding, has won more than 70% of the film schedule rate several times in the first week of the movie's release!

And this time, "Big Names" suddenly got the ultra-high film scheduling rate that most domestic directors can not reach!

73.6% of the film schedule means that in one day on Sunday, "Big Names" will have more than 31,600 screenings in cinemas across the country!

Oh, by the way, that's it, it was done on the premise that Oriental Cinema Line directly refused to schedule the screening of "Big Names" from the first day!

In other words, among the about 6,000 screens that can be counted in real time across the country, there are more than 900 screens, which are directly screened and zero-scheduled!

Of the remaining less than 5,100 screens, about 36,000 screenings can be performed throughout the day, and "Big Names" got about 31,650 of them!

Then, the box office exploded all at once!

Completely exploded!

Under the ultra-high film schedule, it still reached an astonishing average attendance rate of 64.3%, making "Big Names" still achieve a shocking data of 2.03 million moviegoers in a single day on the third day of its release, under the market law of "Sunday box office is definitely not as good as Saturday box office"!

Single-day box office, 45.59 million!

The cumulative sum of the three days of release was 88.7 million in the first week!

As a result, the national media, which had been waiting for the box office on Sunday for a day, completely exploded all of a sudden!

The direction of public opinion suddenly changed completely!

A day ago, everyone was discussing the upcoming release of "Lonely Smoke in the Desert", but a day later, when Sunday's box office and this week's box office were counted one after another, countless editors, reporters, writers, and film critics instantly put their focus on the upcoming collision between "Lonely Smoke in the Desert" and "Big Names"!

There is no doubt that "Big Names", which won an astonishing box office of 88.7 million in the first three days and has a good reputation, is no longer a simple box office dark horse, it has become an important opponent that even heavyweight blockbusters like "Lonely Smoke in the Desert" have to pay attention to!

Moreover, with the box office explosion of "Big Names" in two days over the weekend, more and more audiences have watched it, which has suddenly made the film's reputation and evaluation on the Internet more and more.

As a result, the influence and popularity of this movie among netizens soon showed a momentum of geometric multiplication!

Although bad reviews have begun to appear, compared to the countless praises, recommendations and even highly recommended reviews, it is just a drop in the ocean, and it will not affect the current reputation of the movie at all.

These massive praises and good word-of-mouth mean to a large extent that the box office explosion of "Big Names" this weekend will not be a flash in the pan.

A good reputation has a huge impact on a movie's ability to sell well in the later stage!

So, in the face of such a sudden situation, although there was a lot of jubilation within Minghu Culture, the Oriental Media Group had to convene all the relevant people and others on Monday morning to hold a meeting behind closed doors.

***

More than 6,000 words of big chapters! Old rules, don't break chapters! I really don't like to break chapters by force!

Friends who like to read big chapters, you just look at it, don't think I'm expensive for a single chapter, friends who like to read more chapters, just convert it in your heart, my chapter, is equivalent to three chapters in other books!

Of course, in the end, it must be indispensable - ask for a monthly pass! The recent monthly pass is really few, please give it a little more!