After the beginning of the year, with the commissioning of factories in the industrial park, the provincial capital and city soon opened a new "Silk Family" home textile brand store and "Anjia" children's clothing store.

As the name suggests, "Silk Family" home textiles, all the products in it, all are silk, at present it is mainly bedding, and will soon launch underwear and pajama series, which will be expanded to the whole system in the future.

For this project, a large design center was set up in the provincial capital last year, the person in charge is a well-known Italian designer, and there are two teams below, one is a top designer in the original silk product industry who is well versed in China's traditional culture, and the other team is a cutting-edge designer relative to tradition.

After nearly a year of running-in, the final product series launched perfectly integrates the advantages of the two aspects, elegant and modern, but on the whole, it is very Chinese style, which is very suitable for the long-standing identity of silk.

Of course, due to cost and brand considerations, the Silk Family is positioned as a high-end product, and the price is also worthy of its name of "Family".

"Anjia" children's clothing, the series is relatively complete, boys and girls, from head to toe, from the inside to the outside, as well as baby carriers, sleeping bag animal dolls, etc., in the future, will launch a series of peripheral products such as baby bottles, kettles, toys, bicycles, etc., positioning in the high-end.

Anjia children's clothing, in addition to the strict requirements for fabrics, must be harmless, pollution-free, the design is also very outstanding, with memory, Feng Yiping easily contributed a stack of drawings, the design team, also systematically inspected the European and American markets, very good "borrowing" from some classic foreign designs, the overall feeling is trendy, lively, cute.

It should be said that the stores of these two brands have opened, and the response has been very good, and it is even said that it is a little popular. Especially for children's clothing stores, the daily turnover of a single store is close to 20,000.

On the side of the silk family, although the turnover is slightly inferior, the profit is quite considerable, and there is no way. If you have such a good sense of design for silk products, if the price is low, it will make people doubt the authenticity of the material.

Overall, these two projects got off to a good start because of the good preparation.

However, in the next step of marketing, the sales team and Feng Yiping have big differences.

"Yiping," Wang Zhiqiang, the general sales manager, said on the phone. "We still believe that we should adopt the franchise model, for many reasons, first of all, in the process of the operation of the noodle restaurant and the cabinet, we have cultivated a group of employees who are proficient in the franchise model.

Secondly, choosing to join helps us in a shorter period of time. After the opening of stores in the province and the city, the network was spread in the national market. We've received quite a few calls looking to join.

If we participate in this year's service expo, I have reason to believe that dozens of franchisees will definitely be signed by then.

Moreover, the advantages of franchisee locals help to promote sales better and faster.

Third, choose the franchise model. We have invested the most economical manpower, material and financial resources, saving great costs, although the return of a single store is slightly lower than that of a direct store, but the overall advantage is still quite outstanding. ”

Originally, there were many reasons for what they said, but now they have only been reduced to these three, which sounds like a very reasonable reason.

Feng Yiping sighed and said into the microphone, "The people attending the meeting today are all middle and senior executives, and I want to explain this issue one last time."

I and Mr. Jin and other vice presidents of the group have reached a consensus, Mr. Jin should have conveyed my opinion many times, after today, we will not discuss this issue again, you can not understand, we do not require you to understand, you just need to resolutely obey. ”

This is the first time that Feng Yiping has been so tough at a relevant meeting, and Wang Zhiqiang, who bore the brunt of the attack, did not look very good.

"Yes, our noodle shop has done a good job of joining, but unlike home textiles and children's clothing, the noodle shop actually only exports the brand and image, as well as our standardized, complete processing process, and it does not store any inventory.

As for the sales of cabinets, there are franchised stores at present, but the proportion is not large, and most of them are still in the furniture market to find powerful middlemen to sell.

Whether it is those franchised stores or agents, our sales managers still spend a lot of energy to help them expand their business.

Although we are not very satisfied with this model, because of the characteristics of the furniture sales industry, it is estimated that in the future, it will still be mainly sold by agents.

However, in my medium and long-term planning, after the production capacity of the furniture factory is further expanded, we will also consider opening our own furniture stores in some key cities. ”

"There has never been a sales model that can be perfectly applied to all industries, whether it is home textiles or children's clothing, the biggest problem is that we will have a large amount of inventory, and these inventories, there are good sales, and there are relatively bad sales.

For those franchisees, they must purchase the best-selling varieties for the first time, and we cannot press down those relatively unsalable.

Choosing the franchise model, we may soon be able to reach hundreds of millions of sales, but as long as we have too many overstocked goods, then this qiē is a false prosperity, completely meaningless, and maybe there will be losses. ”

This is actually a bloody lesson, Feng Yiping later saw a lot of cases, there are some leather shoes or clothing companies, at the beginning they also chose to join, and soon became a climate, but in the later stage, they had to spend more energy, and even resorted to the court, and these franchisees terminated the contract and opened their own direct stores.

The reason is very simple, not to mention that there may be such and such problems, for example, when there is a certain brand awareness, the franchisee will find the factory to sell the same goods, flee the goods, and sell not according to the guide price, etc.

The most important thing is that the franchisee must consider his own interests, and you can't let him think from the perspective of the manufacturer, nor can he let him focus on the long-term and share the same fate as the manufacturer.

"It's not that we can't join, but that problem, we have to wait for our own direct stores, covering most of the prefecture-level cities in the country before considering, we always have to grasp the initiative, can not put the future of these two projects, in the hands of franchisees.

In addition, I think you have a good opinion, in terms of home textiles, you can register a new brand, specifically for hotel sales. ”

"I repeat what I mean, I want to build these two brands into a century-old brand, a qiē to focus on the long-term, I do not ask the sales department now, can do as much as possible to make sales, but to be solid, city by city distribution, the focus of early development, preferably to the southeast coast, and the first and second tier cities in China. ”

"If the salesman of the sales department is not satisfied with this decision, it is good to say, they can apply for a transfer, and recruit another batch, if the director of the sales department is not satisfied with this decision, the same will be handled!"

In fact, this is what makes Feng Yiping so popular, the sales commission of the silk family is 7 points, and the commission of Anjia children's clothing is 5 points.

Why do the salesmen unanimously agree with the franchise model? Because this can bring them more revenue faster, they don't think about the company's future troubles in managing these franchise stores and inventory.

As the general manager of the sales department, Wang Zhiqiang probably has such thoughts.

Therefore, it is not so much a dispute between franchise and direct sales, but a conflict between the short-term interests of the salesman and the long-term interests of the company.

It is not easy for the employees of their own company to make them have the same heart as the company, let alone those franchisees?

…………

"Mr. Jin," after the meeting, Wang Zhiqiang waited outside Jin Ling's office for nearly half an hour before finally squeezing in, "I admit that this matter was not handled well, but, according to the meaning of the group, I resisted the pressure and did a lot of persuasion work, but the employees below were unanimously opposed, and finally found the group again, I really had no choice,"

"Mr. Wang, how well each job is completed, the headquarters will have an assessment, and there is no need to repeat this. As for pressure, every position has pressure, which is also the intention of our supervisors at all levels, if all departments and supervisors, all the pressure, then you say, how to carry out the work?

Jin Ling has also done work more than once on this issue, and in the end, she still has to make trouble with Feng Yiping, so her attitude is not too good.

"I will definitely improve," Mr. Wang said sincerely.

The phone just rang, Jin Ling looked at the number, and said to Wang Zhiqiang, "It is inevitable that there will be mistakes in the work, in short, you don't have any baggage, after you go back, immediately arrange to implement the spirit of the group, okay?"

"Okay, thank you, Mr. Kim!"

On the phone, Feng Yiping asked, "Wang Zhiqiang?"

"It's him," Jin Ling said, watching the door close.

"I think now, he is not too suitable for this position, his experience makes him not dare to offend too many people," Wang Zhiqiang is also an old man after all, Feng Yiping said more politely, "But the sales department is too important, I think, it is better to hire a full-time sales vice president to strengthen it, what do you think?"

"Of course that's good," Jin Ling immediately agreed, "I'll look for it, this time, I must find someone with an iron fist,"

"Hehe, I'm okay with that," managing the sales department, a supervisor who is too gentle, is really not the best choice. (To be continued.) )