Chapter 360 A Different Creativity
"He?" Dai Yong glanced at Qin Xiaochuan, and then said with a disdainful face, "What kind of suggestion can he make?" Assistant Zhao, let me remind you that my time is precious. ”
"Listen to it, Master Dai, it won't delay you a lot. Zhao Haiyan said.
Qin Xiaochuan was not angry because of the contempt of others, he knew that in this world, there are many outstanding talents in all walks of life.
"Master Dai, this is my personal opinion. I don't think the characters you've designed are representative. Or ......" Qin Xiaochuan paused and said, "I can't win the sympathy of the audience." ”
Being commented on by Qin Xiaochuan like this, Dai Yong felt that his authority had been provoked. He looked embarrassed and said, "The characters are not representative, what do you know? Are you an expert in this area, or am I an expert?"
"I'm a small farmer, and I don't know anything about advertising. However, experts do not mean that every piece is convincing. Qin Xiaochuan retorted and said, "I'm just judging your creativity from the perspective of an audience. A good idea should first be recognized by the audience. ”
"In your idea, the protagonist of the setting is a noblewoman, how many noblewomen are there in this world? I think noblewomen are only a very small part, most of them are ordinary people who have no worries about food and clothing. Nowadays, many people have a hatred of the rich, how many people do you think this advertisement can arouse sympathy?"
"Qiu Fu? That's a disease, it has to be cured! We can't let them go unchecked!" Dai Yong said with a sneer.
Qin Xiaochuan smiled and said, "None of us are masters of sociology or psychology, we can't change their mentality, and there is no need to offend the anger of the public. Why don't you consider changing the identity of the main character?"
Also, your idea says that almost all the big hospitals don't have a good view of the protagonist's illness, and while that's true, it's also offending the public. If the experts and professors in the big hospitals saw this advertisement, I don't know how they would feel? I'm afraid it will tear my heart apart. ”
Dai Yong kept frowning, and it was only at this time that his face softened a little, and he asked in a cold voice, "Then what new ideas do you have?"
Qin Xiaochuan sorted out his thoughts and said slowly: "I think so. The identity of the heroine can be set as a peasant woman from an ordinary family. When she learned that she was suffering from an incurable disease, she hid her illness from her family and dragged her weak body to work in the fields every day. ”
The matter was finally known to her husband, and in addition to pain and guilt, he resolutely went up the mountain to collect medicine to treat his wife. Of course, there were many difficulties in this, and many times I fell down the mountain. During a medicine collection, I met Dr. Qin, who was also going up the mountain to collect medicine. Touched by his love, Dr. Qin decided to treat the protagonist for free. ”
"Master Dai, don't you think that such a story is kind, natural, and not a little pretentious? It can not only show the kindness, diligence and bravery of human beings, but also show the world the perseverance of couples in distress to love, I think such a weak and kind protagonist can win people's sympathy and touch, so as to remember Guang'an Hospital and achieve the purpose of shooting this advertisement. ”
"All I can say is that your creativity is okay. However, the picture of such an advertisement is not beautiful. The countryside, the peasants, the poor mountains and bad waters, how many people will watch such a scene?" Dai Yong said disdainfully, "I still insist on my creativity, the protagonist should be an urban noblewoman." ”
This is some people in the city, their daily food, clothing, housing and transportation are inseparable from the hard work of the peasants, but they look down on the peasants in their bones!
Qin Xiaochuan said a little angrily: "Have you seen Zhang Yimou's 'Red Sorghum'? Isn't the scene the loess? The protagonist is also a peasant with his back to the loess that you look down on, why do so many people watch this movie and win the gold award?"
Dai Yong mocked: "Those are all old-fashioned movies from the 80s of the last century, little brother, wake up! Now it's the 21st century! The movies shown in the cinema are all Star Wars, The Matrix, Avatar and the like." ”
The two of them became stubborn like this, and no one could convince anyone.
Qin Xiaochuan turned his face to look at Zhao Haiyan and asked, "Who is the major shareholder of the hospital?"
"You!" Zhao Haiyan said.
Qin Xiaochuan asked again, "Who has the final say?"
"You!" Zhao Haiyan said.
"Well, you let him do what I say. Qin Xiaochuan said seriously.
Zhao Haiyan saw that Qin Xiaochuan, who had always been casual, suddenly became serious, and hurriedly walked to Dai Yong's side, and said with a smile: "Master Dai, let me introduce you, this Doctor Qin is the president of our group and my top boss. Cluck...... We must obey what he says unconditionally. Master Dai, why don't you shoot according to his ideas?"
Dai Yong was taken aback, but he didn't expect this young man in ordinary clothes to be the president of Guang'an Pharmaceutical Group.
However, he is also one of the top figures in the advertising industry in Liushi. Since ancient times, there has been a sense of arrogance in outstanding figures, he would rather bend than bend, he firmly believes in his creativity, if he shoots advertisements according to Qin Xiaochuan's creativity, such works are taken out, isn't it smashing his own brand?
"I won't shoot this idea, you can find another master. Dai Yong refused.
"Do you dare to say that my creativity is inferior, I am a top student in Liucheng County No. 1 Middle School!" Qin Xiaochuan looked at Dai Yong with some anger and said, he has always admired his IQ, how could he admit defeat?
"You have to shoot. Zhao Haiyan said with a gloomy face. The charming smile on his face disappeared all at once, as if suddenly someone had changed. "Master Dai, I have just signed a contract at your request, which clearly stipulates that if one party breaches the contract, it will pay two million liquidated damages to the other party. ”
In fact, if time permits, Zhao Haiyan does not have to find Dai Yong to shoot advertisements, but Qin Xiaochuan told her last night that Jing Yutong only has two days, and it seems impractical to find another advertising company.
"You ......" Dai Yong broke out in a cold sweat on his forehead, his face was uncertain, and he felt that he was lifting a stone to hit himself in the foot.
Hey, sometimes heroes bend their waists for money!
"Assistant Zhao, let's shoot according to Mr. Qin's idea, then where are we going to shoot the exterior?" Dai Yong asked with a gloomy face.
When Zhao Haiyan first came to Liushi, she didn't understand the situation at all, so she had to look at Qin Xiaochuan for help.
Qin Xiaochuan thought for a moment and said: "Let's go to Yangmingshan, there are many farmers living at the foot of the mountain, and Yangmingshan is steep, which is the best scene to shoot the mountain to collect medicine." ”
After Dai Yong was busy getting the tools for the location, Zhao Haiyan asked Qin Xiaochuan in a low voice: "I think this guy is not convinced, will he not work hard in the next shooting and be passive and slack off?"
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