Early that morning, there was a long queue in front of the record store.

It is clearly not a day off, but it still attracts a large number of people to rush out, which makes people wonder when there were so many idlers in Japan who can queue up on non-holidays.

Just looking at the posture of this long queue, people who don't know what is going on will probably think that there are good things like shopping malls closing and vomiting blood promotions in front of them to attract them.

But at this moment, after the crazy bombardment of propaganda and the addition of the media, this showdown has reached the level that everyone in Japan has reached the level of knowledge, and unless they have just arrived in Japan, no one will be mistaken about the origin of this team.

It's a bit of a surprise to come up with such a stance for two records, but it's true, and there are plenty of people waiting in line all night.

The overwhelming publicity ignited the enthusiasm of fans, awakened the essence of the people's love for following the trend, and the industry honestly avoided the limelight, but all singers with heads and faces chose to avoid this week's release, so as not to become cannon fodder.

By such a deliberate or coincidental circumstance, this week seemed to be prepared for the two of them.

Such a prosperous scene really makes it impossible to associate with the social background of this time, which had just experienced the bursting of the bubble economy and was just about to breathe a sigh of relief, when it was affected by the financial turmoil, and not only that, but also the social background of the 5% consumption tax when the economy deteriorated even more.

But on the other hand, it is precisely because of the economic downturn that it is difficult to support large-scale entertainment consumption, so there will be extra change to buy these small things.

For example, in 1997, when the economy was in recession, sales of home consoles ushered in a rise in gold, because playing a game was much less expensive and more fun than traveling abroad or playing golf.

Buying a record is a similar matter, not to mention, the most direct and convenient way to get in touch with new music is to obediently pay for the record store.

In addition, the reason why this showdown made the public so involved in the drama is not only the large-scale publicity and the topicality of the two names Ye Zhao and Komuro Tetsuya together, but also related to the current economic depression and the poor situation of the public itself.

Win by supporting a specific person, and get satisfaction from it, so as to soothe the frustration of one's own bad life.

Even if it is a duel that has been discussed in advance between the two sides, they all hold the belief that they will win, so in addition to such a strong propaganda position, as a packaging expert in the record industry and a pioneer of music business law, Ai Hui's means are also used in the single itself.

Under the strict list system, if the content included in the record changes, Oricon will send sales of the two records with different contents, so if you want to stimulate sales, the only place to make a fuss is the giveaway and the record sleeve.

This time for Globe's new single, Ai Hui first announced the production of one million copies of the first version of the single, and the single came with a specially designed armband.

The sales method of giving away some small giveaways is not the kind of big business law that turns things around, it can only be said to be the icing on the cake, after all, people who are not interested will not buy a disc especially for an ordinary armband.

So, what's the point of it?

The reason for this is that it concentrates the enthusiasm and desire of the public into the first week, so that those who are lucky and like to buy records slowly think that if they are slow, they will not be able to buy a special first release.

In this way, the enthusiasm of the masses will be mobilized, and the win rate of the first week of the globe will increase.

Therefore, even if the matter of the armband gift for the first time was made public, it did not receive any substantial bad comments, and at most it was said to be "cunning".

Ai Hui made a first move here, and in comparison, Ye Zhao's side was much more Buddha. What is the first version of the usual version, what giveaways, what handshake coupons and the like are all gone.,It's still an ordinary disc selling.。

It's completely a posture of "Lao Tzu's name and the quality of the single is the best business law".

Of course, this is not necessarily due to disadvantage. His supporters, seeing Ai Hui using commercial law on the record, will definitely feel unfair, and in order to defend their side, they will also cheer up.

After the official independence, in addition to serving as his own executive producer, Ye Zhao also got the right to speak in the shipment of records.

According to his past achievements, this time he wants to release a new single, and there is a duel gimmick, and the record seller is not ambiguous, and the first batch of orders received in advance has reached 1 million copies, which is a treatment that only a top-level singer can get.

On Tetsuya Komuro's side, the announced "first edition" is one million copies, that is, the guaranteed print run is one million, and when the first edition is sold out, and there are the usual editions circulating in the market, I don't know how much that number is.

Popular singers often sell tens of millions of records, and they have to produce enough records in a very short period of time, and then send them to agents across the country, and then distribute them to record stores.

This is something that only a large distribution company can do, and even a mid-range independent record label does not have its own distribution network, so it has to be entrusted to the big distribution company in the production and distribution process.

The release of Ye Zhao's single was handed over to Sony, and Sony took a distribution commission from it.

So far, his best first-week sales have not exceeded 900,000 copies, and his last single, the last single released through being, sold 977,000 copies in a month and a half.

According to being, the actual shipment is 1.1 million, and although the million certification has been won, more than 20,000 have been polished.

Based on the data reference of the previous single, combined with the 1 million copies of the advance order, even if calculated according to the 20% reserve inventory, a print run of 1.2 million copies is sufficient.

However, Ye Zhao raised the printing volume of the first batch to 1.5 million sheets in one go, that is, in addition to the order, he prepared an inventory of 500,000 copies.

Such a practice would never have happened if it had been under the hands of being before.

In such a small business situation, an unchanging and ever-changing, but at the same time full of confidence, as the record store opened, the first wave of sales of the day began, and the customers who poured into the store turned a blind eye to the records of other artists on the shelves, and rushed to the special counter set up by the merchant especially for the two of them.

And the people queuing in front of the cash register are no exception to the records of these two people, as if today's record stores all over the country only sell the records of these two groups of singers.

The first sales boom was in the early days of the record store, and the first sales boom was concentrated in the afternoon, when office workers were retreating from the company and students were coming out of school. At this time, the momentum was as good as that in the morning, and the clerks were so tired that they complained in their hearts.

From morning to night, the long-awaited first-day sales were finally released.

What is a little surprising is that it was not Ye Zhao who won the daily championship with a small giveaway in the first return of the single, which focused the public's desire to buy in the first week, but Ye Zhao, who did nothing.

In that day, he sold a total of 470,000 singles, but the gap between him and Globe was not too wide, only about 30,000 copies.

However, for both sides, this first-day result is a lot higher than when they usually release records on weekdays.

For Ye Zhao, even though he had sold nearly a million records in a week, there had never been such a crazy time that he had sold half of a million in one day.

Nearly half a million singles were sold in one day, and based on Japan's current population of 120 million, to put it simply, one out of every 240 people walked into a record store for him today.

On the second day, the game was won by a small game, and the gap of 30,000 copies was made up, and at this time, the cumulative sales of both sides had exceeded 700,000 copies.

The sales volume is like chicken blood, and it is destined that no matter who wins the championship this week, it will be a perfect win-win situation.

The two days of back and forth have made this duel more interesting, and the public is speculating that on the third day, will it be a winning streak with Globe, or will it be another exchange of championship positions with Ye Zhao?

Soon the answer was revealed.

On the third day, Ye Zhao once again pressed the globe under him with a gap of 20,000 and regained the championship. At this time, the sales of both parties have exceeded 800,000 copies.

However, this is the end of the battle between you and me.

On the fourth day, there was no more counter-pressure on the globe, but continued to be led by Ye Zhao, and at this time, the distance between him and the globe had been opened by 50,000 sheets.

Ye Zhao took advantage of the victory to pursue, arranged intensive publicity activities again, and played the title song of the single on the radio.

In the next few days, Ye Zhao still held the globe steadily, not only that, but with the feedback of the publicity effect and the word-of-mouth fermentation brought by the quality of the single itself, the sales trend of the single was better on Saturday and Sunday.

In contrast, the singles of the globe show an "unnatural" state of falling, even on the two days when it should have increased with the arrival of the Saturday and Sunday.

For this kind of singer with a mass base, Saturday and Sunday are the time for floating people to come and support them.

When he got the list, seeing such a trend in the globe, Ye Zhao was still a little puzzled, with the influence of Tetsuya Komuro, even if the chicken blood a few days ago forced out the purchasing power of his supporters, it wouldn't be like this, right?

But the opponent is the opponent, he respects Tetsuya Komuro, or it is precisely because he respects Tetsuya Komuro that he has to take the matter of a showdown more seriously.

And in the face of the decisive event, all other thoughts were immediately thrown aside.