Chapter 81: I'm going to play!

After the Spring Festival, Wang Jinglu continued to stay in Jinan Mansion to accompany her mother while pondering the script, while Li Qian drove back to Shuntian Mansion alone on the fifth day of the Lunar New Year.

On the fifth day of the first lunar month, the ordinary staff of the studio are still on annual leave, but these musicians, including Li Qian, Li Jinlong and others, have already begun to resume their normal work.

The soundtrack of "Romance in Troubled Times" is facing the end, but the recording of Liao Liao and He Runqing's new album is at the most critical time - the feeling of working with each other to a silky smoothness, not only Li Qian, but also He Runqing and Liao Liao cherish it very much, so everyone wants to strike while the iron is hot and make the album as soon as possible.

At this year's Spring Festival Gala, Liao Liao, Zhen Zhen, Wuxing Wusu, Zhao Xinfu, Li Junru, Huang Dazhong and others all took the stage, and after the Spring Festival Gala ended, almost the whole country unanimously recognized that the songs of this Spring Festival Gala are the best.

Of course, unlike other people who sang popular works that had been released in the past year, Wuxing Wusu, who appeared on the stage of the Spring Festival Gala for the first time, and Zhou Feng, a singer from Changsheng Records, each sang their own new works.

Wu Xingwusu's work is, of course, "The Boy Opposite Looks Over", and Zhou Feng is "I Think I Am the Sea".

So, if you want to say that the most powerful thing to borrow from the Spring Festival Gala, in addition to the "Wandering Song" that really touched the hearts of countless Chinese people, and thus became more and more popular to purple, it is the two of them. On the contrary, singers like Liao Liao, Zhen Zhen, and Zhao Xinfu are really popular enough, so. The blessings that the Spring Festival Gala can bring to them are very small.

Then, when the musicians in Li Qian's studio returned to the studio one after another to start working. On the sixth day of the Lunar New Year, the album "The Boy on the Other Side" was officially launched with the momentum of the Spring Festival Gala.

…………

"Although this album of Wuxing Wusu was released in mid-February, this period after the year is very special, and the potential of this album will not explode all at once, so. It is estimated that the power of this album will be relatively stable, that is, until the end of March. It should be their sales season, and then, in April, Zhou Yan's new album will be released, under the banner of Zhou Yan's comeback. Fans themselves have high expectations for this album. In addition, it is said that this album was personally made by Xie Mingyuan for her, so it is estimated that the quality cannot be wrong, so in this way, it must be Zhou Yan's in April. ”

Speaking of this, Qi Jie paused before continuing: "And because Zhou Yan chose April, it is said that Sony adjusted Feng Feifei to May. However, it is said that Zhao Xinfu also chose May. At the same time, the news given by Changsheng Records. Their Diao Yixiong's album, that is, the album with "Friends" written by Li Qian for him as the title song, has also been selected in May, so the music scene is simply becoming more and more crowded, and there is no time in the first half of the year......"

In the conference room at this time, Li Qian sat in the middle, and on both sides sat Qi Jie, Liao Liao, He Runqing, Li Jinlong, Sun Meimei, and a distribution manager named Lu Fan who Qi Jie had just recruited a year ago.

It can be said that the big team of Li Qian's studio is basically here.

And today, everyone met to discuss the release date of Liao Liao and He Runqing's new album.

As a result, Qi Jie said that the information collected so far on the release of new albums by various record companies in the first half of this year, everyone couldn't help but think - if it weren't for the commercial suppression between companies, just like He Runqing who wanted to step on Sony with Huage's new album last year, the major record companies, even if it was only for commercial profit considerations, would try their best to reach some tacit understanding, leaving a certain amount of time for each other to release them, so as not to conflict and influence each other.

But the current situation of the music scene in the past two years is that the market has been hot and hot, causing major companies to stare at each other and squeeze out every bit of value in the market, while the singers are all active and eager to release three albums a year! In addition, with the active music scene, many newcomers have become popular, and many singers with ordinary achievements in the past have suddenly become popular, which has led to the competition in the record market has simply entered a white-hot state.

Even just a year or two ago, if it was He Runqing's level of singer release an album, the major record companies would tacitly set aside a month to a month and a half, or even two months, in her sales season, that is, let newcomers release albums, and there will be no collision between singers with a little strength and status.

But now, if you count on your hand, there are already about 10 singers in the domestic music scene who are qualified to release an album and can steadily sell two or three million copies! In this way, it is naturally impossible to imagine a situation in which a big-name singer can occupy a month and a half or even two months, as was the case in the past.

However, Liao Liao's strength and status are obviously a person who does not need to avoid anyone!

So, there is only one question left - whose time to rob, and who to offend?

In the end, everyone discussed and discussed, and gradually came to an agreement - it was still the end of May and the beginning of June!

At the beginning of May, Sony's Feng Feifei will release an album, but she, the diva, is now declining, and her status is not as good as before, it can be said that Liao Liao meets her, there is no need to worry at all, and Zhao Xinfu, who also chose to release an album in May, is a male singer after all, and he is also a folk singer, so the market conflict between them is relatively small. As for Diao Yixiong...... Please, he is not qualified to compete with singers of Liao Liao and Zhao Xinfu's level for any market, even if he can use the song "Friend" to suddenly become popular, what he grabbed is Zhao Xinfu's market!

As for He Runqing, obviously, Liao Liao chose the end of May, and she had to push it back for another two months, at least between her and Liao Liao, there must be no fight. As a result, He Runqing's new album will be released roughly from the end of July to the beginning of August - of course, by that time, she will have her opponents, such as Huang Yuqing, such as Liu Mingming, such as Li Junru.

Everyone basically finished discussing, and Li Qian finally spoke: "That's it, I don't have any other opinions." You guys are going to work with Sony, Cinda and Huage, by the way, Times and Asia are also good. Let's start contacting them, it's best to sign only two at a time, one for Liao Liao and one for Sister Runqing, but if they insist on signing more, it's not that they can't let go at all. It's just that no more than five is allowed!"

When Qi Jie and Lu Fan heard this, they nodded in unison.

…………

It will be restarted after the year. It took a little more time for everyone to gradually regain the feeling of incomparable harmony from years ago, and even He Runqing, who was so bad that he couldn't do it a few years ago, also recovered for several days. only to gradually enter the state.

It's just that. There is no problem with the recording of the album, but the release negotiation on Qi Jie's side is a hurdle step by step.

Since the release meeting held after the New Year, Qi Jie took Lu Fan and a few young people who came back to work after their annual leave to start negotiations with six or seven domestic record companies.

But the result was not satisfactory.

Sony Records is the best domestic distribution, and Xie Mingyuan has expressed his willingness to help Li Qian's studio do the distribution many times before. So Qi Jie naturally talked to Sony first.

As a result, everyone struggled to talk for days. The other party was determined to bite to death within 5 million sheets, and only gave 19 points of sharing, and refused to add any more. As for the number of albums signed, the other party also insisted on signing at least four albums, as for the kind of two albums that Li Qian wanted, the other party made his attitude clear at the beginning: If you only sign two, then don't talk about it!

So, the negotiations were temporarily put on hold, and Qi Jie turned to Shanghua Records.

As a result, the price of Chinese opera was even more ruthless, within 6 million copies, only 18 points were given, and even if it was more than 6 million, it was only based on 1 million copies, and for every million more copies sold, only one point was added! As for the number of signed copies, the other party was a little relieved and agreed to sign an agency distribution agreement of only three chapters at a time. However, it is required that two of the three albums must be Liao Liao's albums - that is, He Runqing only has one.

In the end, several days passed, and Qi Jie had no choice but to lead people to negotiate with Cinda Records, the last of the three giants, and then, Cinda really gave slightly better conditions than Sony and Huage.

But even so, 22 points seems to be the bottom line they can accept!

Of course, in the face of Qi Jie's suggestion that even Zhao Xinfu's studio can get 25%, the other party gave the statement that let's sign five first, and after five, if everyone cooperates happily and can make money, then of course it is easy to talk about next, as long as your sales data is not worse than Zhao Xinfu, then of course you can also give you 25 points!

In this regard, Qi Jie could only be speechless.

Yes, everyone understands in their hearts that when Liao Liao and Li Qian are added, it is almost a guarantee of good works, good albums and big sales, but even so, people only need to say "After all, I haven't cooperated before", and they will directly block you back!

In fact, this situation was expected by Li Qian, Qi Jie, Liao Liao and others before the studio opened- It's just that with the shrewdness of these companies as family members, don't look at Li Qian's studio with resources against the sky, almost as long as they sign it, they will make a lot of money, but everyone understands that once any of the three companies shows some kind of enthusiasm that must be won, then there is no doubt that what awaits in front will be a tearing war between the three of them, and at that time, Li Qian, who is sitting firmly in Diaoyutai, can only be cheapened for nothing.

In short: Do you think you are awesome if you have the combination of Li Qian and Liao Liao?

Therefore, the three of them tacitly gave contracts with similar conditions, but they were all extremely harsh.

Then, Qi Jie talked to Times Records and Asia Records...... They all gave the conditions relatively high, among which the price of Asian records was directly quoted to 30 points, but one of the common points required by their record companies was that the distribution fee must be borne by Li Qian's studio!

Well, even if you exclude the situation that the other party will manipulate the distribution fee, resulting in an inflated distribution fee, and deduct the distribution fee, how much better can the conditions they give than Sony, Huage, and Cinda?

Therefore, for more than half a month, Qi Jie found Li Qian after turning around these record companies in Shuntianfu. said: "They made it clear that they wanted to suppress us, otherwise, let's do the distribution ourselves." Okay, okay?"

Do your own distribution, okay?

If you want to say yes, of course it's good.

When to go public and how to publicize it are completely up to you, and the income is all in your own pocket, which is naturally much better than letting others take advantage of it.

But if you do it yourself. Sold out?

Don't say anything, relying on Liao Liao's signboard, you can still pounce?

The fame of the singer is of course a huge help and improvement in album sales, but it involves millions or even tens of millions of album sales. But it is definitely not something that can be sold just by virtue of the singer's own fame.

And the so-called distribution has never been the kind of thing that can sell goods by finding a big dealer in every province.

The first is publicity.

How should an album, a singer be promoted, what should be the entry point for the promotion of this album, and what should be the target and potential audience for her. How do you impress them step by step? Get them to go into the video store and buy it?

And then. Even if you've prepared a number of publicity plans, and you're absolutely sure, how do you get in touch with newspapers, magazines, and TV stations?

Think you'll be able to get on it if you throw money at it?

That's impossible!

Think you're Liao Liao, and you'll be able to get on?

That's not possible!

Even if no one will say no directly, they can casually give you a soft nail with a little excuse!

The publicity period, of course, is the listing period, then, you will know it if you think about it a little. The first channel and distributor must look for Dongguan Bookstore!

That's right. It's a common choice for almost all record labels!

But the question is, do you think you are Liao Liao's new album, and people will immediately put it on the shelves for you to sell?

This is something to talk about.

Not to mention anything else, the discount price of Dongguan Bookstore from Changsheng Records to the record, and the discount price from Sony Records to the album, will definitely not be the same price code.

And then, what about the Dongguan bookstore?

Of course, you can negotiate from house to house, although it is likely to be a price per family, but theoretically speaking, at least you can achieve the whole country when the album is released.

But that's just in theory.

First of all, don't say anything else, what is not on the most conspicuous shelf, what is not going to take the initiative to put up a poster of your new album, these are not to say, just a little, there are more than 30 provinces in the country, you have to run at least one province after another, right?

Moreover, the so-called distributors, often in each province and every prefecture, there are many, many of them, they will have their own strengths, and it is even likely that each person is responsible for a certain piece of the distribution, so how much time do you have to spend outside the distribution circle to find out the bottom of this? How long do you have to spend contacting, selecting, and negotiating to make your album really spread all over the world?

Bottom line: it's hard!

And even so, if you can't do a game of chess across the country, it is very likely that some dealers will go against the grain and secretly suppress your goods -- you know, about half a month to 20 days, piracy will come up! In China, the bigger the dealer, the closer the connection with the pirate, this is an indisputable fact!

Of course, what Qi Jie said is not unreasonable-

If we hand it over to someone else for distribution, what if we sell 10 million copies?

Let's do the distribution ourselves, even if it doesn't sell as much as others, even if it only sells 3 million copies?

However, Li Qian hesitated.

Until he suddenly received a call from Xie Mingyuan.

On the phone, he smiled old-fashioned and said, "Brother, your general manager Qi should have run almost well, right? How about it, let's do Sony as an agent, I can't lose you!"

Li Qian smiled, suddenly threw Qi Jie's question to him, and asked: "You say, I will hand it over to you, let you act as an agent, and sell it for 10 million, how much will I earn? Or will I sell it myself and sell it for 3 million pieces to earn more?"

On the other end of the phone, Xie Mingyuan was slightly stunned, and then said with a smile: "Give it to me, Liao Liao's album, I am indeed sure that I can sell you 10 million copies! But if you sell it yourself, I don't dare to guarantee that you can sell 3 million copies." ”

Li Qian looked surprised when he heard this, and asked, "Liao Liao's album is not good, that's Liao Liao!"

Xie Mingyuan smiled, "Of course! Of course I know it's Liao Liao! But, brother, distribution is equivalent to doing business, and doing business and making music are never the same thing!"

Li Qian also smiled, "But, it won't be impossible to sell three million copies, right?"

Xie Mingyuan paused when he heard this, sighed, and said in a helpless tone: "Okay, let's not quarrel, to tell the truth, if you sell it yourself, you may not be able to sell three million copies, but even if you sell three million copies? Could it be that when we make records, we really just eat records? Liao Liao, who sells three million copies, and Liao Liao, who sells 10 million copies, can they be the same thing? Isn't your studio ready to give her a commercial performance? Do the math, which side is the big one?"

Seeing that Li Qian didn't speak, he thought that he had been moved by himself, so he sighed again and said: "Little brother, your talent is something I have always admired!

This pull and smash is, of course, a commonly used routine in business, but it is obvious that although Li Qian can see it clearly, he is not ready to eat this set - on the contrary, Xie Mingyuan played this set, which suddenly made him feel extremely uncomfortable!

Yes, the studio has only been around for a few months and is completely blank in terms of release!

Yes, if several companies are compared horizontally, the conditions given by Xie Mingyuan in the end are relatively good. If this is someone else, just starting, admit the loss, it is likely to be eager to nod and agree!

But Li Qian didn't!

After a few perfunctory words, saying that he needed to think about it again, and then hung up the phone, Li Qian was crooked in his boss's chair and fell into a long exam - since he came to Shuntianfu, to be precise, all kinds of difficulties since he established a studio to have his own album, as well as many considerations, doubts, and worries in his heart, all came to mind at this moment!

"Since coming to this plane, this half a year is probably the most aggrieved half a year of my life, right?" he thought to himself.

A minute later, he took out his mobile phone, dialed Qi Jie's phone, and asked directly: "I don't understand distribution and sales, it's very layman, I'll ask you now, three million copies, can you guarantee it?"

On the other end of the phone, Qi Jie hesitated for a moment, and then said categorically: "As long as you nod your head, even if I turn the shaft in the future, I will run the whole country again, and I will definitely win three million!"

Li Qian nodded and said, "Okay, then that's it!"

Putting away his mobile phone, he strode out of his office, pushed the door to the rehearsal room and entered, completely ignoring the doubts and puzzles in the eyes of He Runqing and Liao Liao, just walked up to the two of them, and said calmly: "I'm a little reluctant to admit defeat, so I decided to let us do the distribution ourselves." So, play with me, okay?"

Liao Liao was stunned for a moment, and then said, "No problem!"

He Runqing smiled when he heard this, and said slowly: "I'm almost out of breath, and I've come to join you, so of course it's up to you...... I'm okay too!"

Li Qian smiled and said, "Actually, I just don't want them to be too proud!"

After a pause, he let out a long breath and said, "Then let's have a game!"

***

It's just out of anger, and it took me a full forty minutes to log in to the backstage before I came up! (To be continued......