Chapter 150: It's Good to Be Rich!
Seven or eight minutes later, Hong Yuan raised his head, closed the information, and said, "I'm done." Pen @ fun @ pavilion wWw. biqUgE。 info”
Li Qian smiled when he heard this, and didn't emphasize anything to him, it was still very interesting to make an old man like him feel a little flustered.
So, he turned his head and gestured to Qi Jie.
Qi Jie nodded and knocked on the table, "Okay, then since everyone has finished reading it, then, the meeting begins." ”
Then, she looked at Li Qian and said, "Do you want to speak first?" or let everyone ask questions freely?"
Li Qian thought about it, exchanged glances with Cao Zhan, and said: "Everyone is free to ask questions, ask any questions, Brother Cao and I are responsible for answering, if there is an answer that makes everyone uneasy and uncertain, then let's discuss a single question until everyone feels that it is okay...... How?"
The previous words, he looked at Qi Jie and Cao Zhan, but when it came to the last sentence, he was inspecting the entire conference table—everyone nodded one after another.
Qi Jie said: "That's okay, then start asking, who to start with...... Okay, Mr. Hu, you come first!"
Hu Zongyi opened the second document and said very seriously: "Because I have also done paper-cut animation before, I know better, I read this article by Mr. Li, and directly denied the development prospects of paper-cut animation, I want to ask Mr. Li, do you just look at paper-cut animation like that?"
Li Qian smiled and said, "Actually, it's not just paper-cut animation that I see declines. Speaking of this, he turned his head to look at Cao Zhan and said with a smile: "We have been arguing about this for a long time, I think it is more appropriate for you to say it than for me?"
Cao Zhan smiled bitterly when he heard this, thought about it, threw down the pen in his hand, and said, "Okay, I'll tell you." ”
After a pause, he sat up straight and said: "Paper-cut animation, let's not talk about it first, let's talk about its source first, paper-cutting, a very distinctive Chinese culture, China to the present, there are still many paper-cut artists, not only in many universities and colleges, but also more in the folk, and some folk paper-cut artists' works are no worse than those academics! It can be said that it still has a very strong aesthetic foundation in China, at least until the present. So, what about paper-cut animation? We have had some masterpieces in China a few years ago......"
Speaking of this, he smiled, looked at Hu Zongyi, and said, "I know, Ling Zun's work "Havoc in the Heavenly Palace" is an outstanding paper-cut animation work!" But speaking of this, he turned his head to look at Hong Yuan again, and said with a smile: "Of course, Brother Hong also has a "Havoc in the Heavenly Palace", but your one is an ink animation, let's talk about this later." Now, moving on to the cut-out animation ......"
Cao Zhan consciously mentioned at this time that the two "Havoc in Heaven", which have completely different styles but have caused a certain degree of sensation at the time, and have always been regarded as outstanding masterpieces of domestic animation works for so many years, can be regarded as scratching the itch of many people sitting at the conference table at the moment.
Of course, it doesn't matter whether it's Hong Yuan or Ma Aikui, or Hu Zongyi, even if he is proud, it is only for a moment, and there is a smile, and it is just a flash.
After all, in the three materials I saw just now, they and some of the animation arts that their parents were most proud of were directly denied by Li Qian.
At this time, Cao Zhan continued: "As I said just now, I have always argued with Li for a long time about this matter, because from the beginning of our discussion about making animated films and animations, we first made it clear that we want to promote and spread China's excellent culture and top art, so at the beginning, I was very dissatisfied with Li Qian who directly shot to death the most brilliant things in our domestic animation industry!"
"But then, he convinced me. ”
"Why? The art of paper-cutting, paper-cutting animation, and like shadow puppetry, it is very good, and the Chinese will basically not have any sense of disobedience and unacceptability for accepting this artistic expression, and I and Mr. Li also agree that this thing can be taken out to make foreigners like it! So, why can't we do it next, and even forget to develop in the direction of paper-cutting animation?"
"It's very simple, because all the screens of movies, televisions, and mobile phones will inevitably develop in the direction of high-definition, and with the progress of science and technology, human audio-visual technology will inevitably progress rapidly! Then, all the shortcomings of paper-cut art and paper-cut animation in the congenital will inevitably be exposed when human audio-visual technology develops to a certain extent -- it is inherently flat, and its three-dimensional sense is too poor! This is the first!"
"Second, because of the characteristics of paper-cut animation, it is difficult to show a grandiose, delicate and smooth scene to the picture and the story! Not even to mention this kind of large, paper-cut animation, the characters frown, turn around, are very complicated things! That is to say, the singleness of the form of expression and the energy of expression makes the artistic direction of paper-cut animation frightening and can be developed as art, but the development direction of the entire animation production is considered, which is an animation expression that will be eliminated by the times. ”
"That is to say, if we do paper-cut animation, then maybe we spent three or five years to make a work that countless people are amazed, and then, when we want to continue to walk down this road, we will suddenly find that this era is rapidly moving towards high-definition, detail, and delicacy, and our paper-cut animation, although it is still known as an art treasure, but for the vast majority of movie audiences, For ordinary people, the audio-visual experience that our paper-cut animation can bring to them is far from keeping up with their demanding needs. ”
From the moment he heard it, Hu Zongyi was a little stunned.
At this time, after Cao Zhan finished speaking, Hu Zongyi's mouth opened and closed, as if he wanted to say something, but before he could say anything, Ma Aikui had already taken the initiative to speak, "What do Mr. Li and Mr. Cao mean, are we going to follow the current path of Hollywood and Disney?"
Cao Zhan smiled and was about to speak, but Hu Zongyi had already spoken, "In that case, what's the point of Minghu buying us over?"
His tone was a little angry, a little inexplicably sad.
In the two lives before and after the Hu family, the best thing is paper-cut animation, although in fact, before the acquisition of Minghu Culture, their own cartoons have also begun to learn from domestic and foreign three-dimensional shooting techniques on a large scale, and paper-cut animation has not been filmed for many years. But I have to say that the stunt that I have always been proud of has been "swept into the garbage heap of history" by others, and it is inevitable that everyone will be very unhappy.
Li Qian smiled, and suddenly interjected: "It is a fact that many places of paper-cut animation have fallen behind, or are about to be outdated, but Brother Cao and I both think that paper-cut animation, as a tool, when it is used independently, may be a little outdated because the expression is too thin, but as an art, it has its own best performance, for example, some still character shots!"
"Speaking of which," Li Qian smiled, turned his head to look at Hong Yuan and Ma Aikui, and said with a smile: "Maybe you two are going to start asking questions next, right? Does it mean that ink animation is also going to be abandoned? Ink animation and paper-cut animation are considered to be the two originals of our domestic cartoons, and if I put these two things aside, can I be regarded as a backtracker? After all, what I said at the beginning was to make an animated film with Chinese characteristics!"
Ma Aikui smiled reluctantly when he heard this, but Hong Yuan was not polite at all, "Then Mr. Li, how are you going to solve these problems?
This man speaks...... From the tone to the sentence structure, it is really a bit unkind.
Aggressive.
Li Qian smiled and said: "Actually, from the technical level of animation production, animation used to be nothing more than a few, and the technology was backward, mainly two-dimensional hand-drawn animation and three-dimensional shooting animation. Our country's paper-cut animation is said to be original, of course it is, but in fact it is not created for no reason, its source, that is, puppet animation! This ink, Mr. Ma and Mr. Hong are more expert than me, so I don't need to say more. ”
"But now, in fact, Hollywood, Disney,To a certain extent, it has begun to give up these two animation production methods in the past,The new animation production method is through software,Direct virtual generation and production on the computer,At present, in China,Jiangnan Studio,Changbaishan Studio,You have also been involved before,But the investment in this computer will indeed be greater,So you may just borrow a little bit of technology,But in Hollywood,As far as I know,The previous plane hand-drawn and stereoscopic shooting,These have become auxiliary methods,Computer direct virtual generation,Is their core production method。 ”
And then...... As far as I know, there are already many companies and scientific research institutions in the United States that are studying live-action animation technology, and in the future, this may be a new direction. ”
"Therefore, the introduction of new production methods is urgent, our newly established Minghu Animation has bought 73 million equipment so far, and it will be bought next, and new equipment will continue to be shipped and installed, but ...... With the new equipment, is it okay?"
Speaking of this, Li Qian looked around the audience.
Some people are frowning, but others are thoughtful.
At this time, Li Qian continued: "I always insist that in this world, technology will be outdated, but art will not! In particular, the beauty produced by art will never go out of style, we just need to use a more novel and fashionable way, with a newer technical means, to express it!"
After a pause, Li Qian said: "So, the three materials you just saw were discussed by Brother Cao and I many times, and after several drafts, they were finally determined, but they only explained the theoretical basis of a series of things that our Minghu Animation will do next. The question of the combination of beauty in the past, etc., I hope to collide and discuss with you in the future. ”
"So, the answer to the question is here, my answer to you is, paper-cut animation is outdated, we will not take this road, but the art of paper-cutting is not outdated, we will continue to use it in the future! Ink animation is not even outdated, but we need to graft it into more advanced production technology! At the same time, computer design characters, virtual production, virtual production, these new technologies, and production technology, we must catch up with the world's most advanced level as soon as possible. ”
Speaking of this, Li Qian stopped, picked up the teacup, took a shallow sip, put down the teacup, and said, "Whoever has a problem, please continue." Or if I didn't understand it with Brother Cao just now, you can continue to ask. As I said earlier, today's meeting must be thorough and leave no gaps. ”
Everyone didn't speak, and Ma Yuan subconsciously looked up at Hong Yuan.
In fact, looking at the information just now, it can be seen that Li Qian has analyzed the animated film quite thoroughly in theory, but after reading his assertion, the more expert he is, the more questions he will have, mainly because in those two materials, he only systematically discussed the general direction of domestic animated films, but did not involve too much in specific details.
It wasn't until just now that Li Qian suddenly pointed out how he himself considered the very important details of technology, art, and style: the most advanced virtual animation method in the West is the core of technology, but the content is based on the original ink animation of Chinese animation, supplemented by paper-cut animation, that is to say, the advanced technology of the West is used to produce animated films in the style of ink animation.
This makes people feel so much more comfortable!
And there's a sense of clarity!
Of course, this idea is definitely not a novel idea, in fact, Jiangnan Animation has discussed the introduction of computer virtual design characters more than once, and the last time again, it was because of the problem of funding, and it had to be stopped.
Of course, Minghu Culture has money and can afford to burn it, so that's no problem.
At this time, Hong Yuan raised his head and said, "Use the computer to render ink paintings virtually?"
Li Qian nodded.
Hong Yuan looked up at the ceiling lamp in the conference room and sighed.
Everyone looked at each other.
Ma Yuan also subconsciously pinched his fists, for fear that he wouldn't say anything unpleasant.
But after a while, Hong Yuan just said, "It's good to be rich!"
***
This chapter is rushed out on the high-speed rail, and the quality may be almost, forgive me!
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