Cinema Info.

"Jia Junpeng! Your mother called you to watch "The Gate of Rebirth"! Last month, similar words filled every corner of the Internet! I don't know how many Jia Junpeng really walked into the theater to watch "The Gate of Rebirth" under such a call, last month as an annual Chinese New Year file, blockbusters and strong films gathered, it is estimated that many people are laughing at the brains of the investors of this movie when they see "The Gate of Rebirth", which is full of turtle atmosphere, when it is ranked in the Chinese New Year file! A production cost of less than three million, there are no big stars, big directors, and even screenwriters, all of them are online writers who are born to write grassroots novels...... Under the joint strangulation of so many fierce films, it really, unexpectedly, actually got an amazing box office of 31.28 million......"

Popular Cinema.

"Every year, there are one or two box office dark horses, everyone must have been accustomed to it, but this time the dark horse is from the battle of blockbusters such as "007 Casino Royale", "Disciple", "Wonderful Night at the Museum", etc., I want to ask, who else can get used to it?"

Cinema Illustrated.

"007 Casino Royale" collected more than 70 million yuan in February, I'm not surprised, because it's 007; "Wonderful Night at the Museum" earned more than 62 million, and I'm not surprised, because everything in the museum is alive! "Disciple" won 65 million and became the champion of domestic films in February, I am still not surprised, not that I have big nerves, but the appeal of Liu Tianwang and others is there; what makes me strange is "The Gate of Rebirth". Why did this small-budget movie, which cost less than 3 million and starred in Beauty and the Beast, take away 31.28 million?

……

Almost all newspapers, magazines, TV shows related to movies. All send their exclamations to "The Gate of Rebirth", this movie is so strange that it succeeded!

According to the information from the survey, there are almost no factors that make this movie a big hit!

First of all, from the perspective of investment, although its total investment is nearly eight million, which seems to be a lot, its production cost is less than three million. The majority of the money was spent on the promotion of the movie, and the movie trailer alone made four of them, and it was even more difficult to find a website on the Internet that did not have the name of "The Gate of Rebirth".

Secondly. In terms of the starring role, an ugly ghost named Cheng Bing, who knew his name before? Not only has he never starred in any movies or TV series, but he even appears in those movies and TV series as a villain most of the time. And even the villain role played has never played villain No. 1. No one remembered his name. As for the heroine, a female student in the Chinese opera acting class who has not yet graduated, starred in a movie last year, but most viewers don't remember what the name of that movie is, and as for her as the heroine, the audience has forgotten it after watching it.

Again, from the director's point of view, a guy who has only been an assistant director before. A few years after graduating from college, such a role. In the whole country, not to say that there are a hundred, there are always eighty, and the name is not known.

In the end, the screenwriter - Wen Chou, who was born in writing online novels, the mainstream society doesn't know which onion this guy is, and fans who like his novels are unanimously not optimistic about his screenwriting ability.

It is in so many unpopular situations that "The Gate of Rebirth" is on fire! It is so hot that it is a mess! It is so popular that there is no reason for it!

After the total box office of "The Gate of Rebirth" came out, many people naturally seriously analyzed the real reason why it became popular.

"Film Illustrated" analyzed as follows:

"The reason why 'The Gate of Rebirth' became the biggest box office dark horse in February can be said to be both accidental and inevitable! The reasons for this are probably as follows: First, the idea of this movie is very novel! The quality of the movie itself is remarkable! This should be the fundamental reason why it became popular! The idea of this movie is that it is a little 'bastard' for nightclubs to watch the sceneMix, for an unknown reason, after death, actually bizarrely returned to the youth, this idea, I don't know in the history of film, whether anyone has used it, but at least most of the audience has never seen it, so it must feel novel!

2. Thorough commercialization! When watching this movie, if you are careful enough, you will find that in addition to the early stage of this movie, the protagonist Duan Cang has been repeatedly frustrated and unlucky, and in the later sixty or seventy minutes, he is basically taking advantage of the advantages of rebirth, making a lot of money, and lightly pulling down a big 'greedy' official! Shun lì and the beautiful heroine come together! Everyone think about it carefully, is this kind of plot very much like a completely commercial Hollywood movie?

3. The success of the main line! Many viewers may not have noticed why everyone thinks this movie is wonderful and good-looking? After careful study, the editor suddenly found that the main line of this movie, or the emotional line, is very positive! Duan Cang was so unsuccessful before he was reborn, he was completely a gangster, and probably anyone who saw him at first sight would feel disgusted! But after being reborn, through his memories, we gradually began to sympathize with his failure and depravity, when he wanted to change his parents' dislike of him, Jiaqi's distance from him, we began to sympathize with him, and therefore, when we watched him use the memories of his rebirth step by step, step by step to make money, step by step to solve the big 'corrupt' officials, we felt very happy!

Fourth, the success of the role! When I watched this movie, like everyone else, I was disgusted by Duan Cang's ugly appearance at first, and I felt that such an ugly protagonist had no sense of substitution at all! "The Gate of Rebirth" chose such an ugly male protagonist, which is definitely a big failure at first glance! But as the plot of the movie progressed, we found that we gradually fell in love with this character, fell in love with Duan Cang, and gradually felt the charm of Duan Cang's ugly face! The male protagonist is very ugly, but the heroine is too beautiful to speak! How many viewers have a feeling of first love the moment they see Jiaqi? I don't know, but I know I feel it! It is this kind of ugly and beautiful character combination that will make us feel so happy when we see Duan Cang being liked by Jiaqi step by step! At that time, I was thinking, Duan Cang is such an ugly guy, he can catch up with Jiaqi if he is reborn, and if it is Xiaobian, I will also be reborn...... Ahem! I think I can too!

Fifth, the victory of publicity! Many people have noticed that the production cost of this film, which has an investment of nearly 8 million, is less than 3 million, but the publicity cost is as high as nearly 5 million! This is definitely a great innovation in the film and television industry, where the publicity cost is generally set at about a quarter of the total investment! Of course, at the beginning, people who knew the news must have thought that the investor's mind was in water, and it was very likely that he had not only entered the water, but also been caught in the crack in the door! How could anyone invest in a film like this? Looking at the entire film and television industry, all those who have just set the publicity cost at 5 million are those who cost more than 20 or 30 million yuan to shoot! "The Gate of Rebirth" does the opposite! But it succeeds! It is a success! I don't know how many people are like me, I was surprised that this movie had four trailers, and after its release, there was overwhelming publicity on the Internet, and as long as people were on the Internet in those days, probably no one did not know the words "The Gate of Rebirth"! "The Gate of Rebirth" created a new term -- the Internet water army! "The Gate of Rebirth" There are a lot of popular phrases, such as Jia Junpeng, your mother called you to watch "The Gate of Rebirth"!

……

The analysis of "Film Illustrated" seems to be comprehensive, but "Film Information" still analyzes new reasons.

Many people in "The Gate of Rebirth" say that judging from the information, this movie does not have any factors that may be a big hit! Actually, it is not! Why? The reason lies in the screenwriter of this movie, Wen Chou!

Many people may not have heard of the name Wen Chou at all, but for others, it is famous and thunderous!

He's written novels, he's written pop songs, and he's done everything in a no-brainer!

Let's talk about novels first, Wen Chou has written "Doomsday Wasteland", "Legend of the Master", "Three Kingdoms Warlord", "Infinite Killing" and "Magic Sword Eternal", which is being serialized!

His book fans have spread all over the two sides of the Taiwan Strait and three places! Preliminary estimates show that the number of book fans who have read his novels is no less than one million! His works have not only been published in Taiwan and the mainland, but have also been adapted into audio novels, comics, TV dramas, and online games! On the largest website for online novels, the starting point Chinese website, he is one of the famous 'Five White Plains'! Those who read online novels have not heard of the name of Wen Qiu, just like those who read martial arts novels, do not know Jin Yong and Gu Long! Seeing this, some people may ask: Wen Qiu is so powerful? Yes! He's just that good!

Let's talk about the popular songs he wrote -- "Sweet and Sour Is Me", "Has Anyone Sue You", "Invisible Wings", "Painted Skin", "Bei' Jing' Bei' Beijing", "Back in Time", "In the Spring", "Blooming Life", "The Brightest Star in the Night Sky", and so on.

His book fans and fans are definitely millions, tens of millions! These book fans and fans may not be optimistic about the first movie he wrote and invested in before, but when everyone sees countless praises about this movie on the Internet, on TV, in newspapers and magazines, will these people go to the theater to take a look?

For Wen Chou, all he needs to do is to convert his book fans and fans into his fans! And then use the power and reputation of these fans to attract more people to the theater to watch his "The Gate of Rebirth"!

Apparently, he did! (To be continued......

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