Monday, May 8.

There is a week to go before Liao Liao and Zhou Yan's new album is released.

Minghu Culture, Li Qian's Office.

Qi Jie knocked and got an answer inside, and then pushed the door in.

Liao Liao is indeed there.

The two of them sat on the sofa, as if they were talking about something happy, with smiles on their faces, and when they saw Qi Jie coming in, they all turned their heads to look at her. Seeing that it was his own person, Liao Liao didn't hide anything, so he raised his leg again and put his foot on Li Qian's leg.

Qi Jie closed the door and coughed, "I said, don't treat me too much as an outsider, okay?"

Li Qian smiled and patted Liao Liao's calf.

Liao Liao glanced at Qi Jie helplessly and put his legs down.

Qi Jie glared back without hesitation, "You two were tired of a day yesterday, eldest sister!"

Liao Liao fought back at that time, "It's just that I'm tired of it, it won't be enough!" But after all, she also knew that since Qi Jie came over on purpose, she must have something serious to say, so while arguing, she still stood up and took a glass of water for Qi Jie.

Qi Jie took the water, but she was not busy drinking, but just asked Li Qian: "Why did you come here in the morning?

Li Qian said: "The professor has something to do in the morning, and it has been transferred to the third or fourth session on Wednesday morning. Then he asked, "What's the matter?"

Qi Jie took out her notebook, put it on the coffee table and opened it, pulled her fingers, aimed at the place, glanced at it, and then raised her head and said, "Report to work, this trip to Southeast Asia, I didn't run in vain." While speaking, she glanced at Liao Liao and said, "They are running around to see the scenery and go shopping, but I am busy contacting the company over there...... Oh, it's all here!"

Hearing this, Li Qian sat up straight.

So Qi Jie picked up her notebook and began to report from the beginning.

In fact, it is roughly similar to the time and space that Li Qian once experienced. In the wars of all dynasties, a large number of domestic people went to Nanyang to make a living, and gradually became a scale, and now, there are more than 500 million people in Southeast Asia, and about 30 or 40 million overseas Chinese. It accounts for less than 10 percent, but it controls about 60 percent of the local economy, or even higher.

The difference is that in the current time and space, the attitude of China towards overseas Chinese is relatively positive, so the Chinese scattered all over the world have a strong centripetal force towards the Chinese nation.

And behind it is the support of the national strength of the huge China. In addition, in this time and space, from the Ming Dynasty to the Shun Dynasty, although the Chinese nation has still experienced a lot of disasters, on the whole, the national strength and prestige have not fallen to the abyss like other time and space, so Southeast Asia, a traditional Chinese civilization subject country. He also maintains a basic reverence for the suzerain.

In this way, both politically and economically. The Chinese have a very strong voice in the local countries of Southeast Asia. Even, based on the strong economic strength, a large number of local indigenous people have to work in Chinese-controlled factories, plantations, enterprises and other places, so in Southeast Asia. It is even common to have received a Chinese language education, be able to speak Chinese, and be able to write Chinese characters as a sign of higher education.

Being able to speak Chinese and write Chinese characters often means that the upper echelons of the company appreciate it and mean better job opportunities.

In this way, the penetration and influence of Chinese culture on the local area is self-evident.

Although entering the last decade of the end of the century. As the local economic development has encountered twists and turns, and even many countries have suffered the impact of the economic crisis, resulting in a large number of local enterprises closing down and a large number of workers losing their jobs, so it has led to waves of anti-Chinese voices, and even once led to many ethnic antagonisms. Restricting the spread of the Chinese language in the local area, and has also begun to control the entry of Chinese cultural products in China, and even vigorously introduces English culture to this end.

However, in the final analysis, overseas Chinese have been rooted in the local area for hundreds of years, and their ability to control the economy cannot be controlled at once by anyone who says that they can control it, and the infiltration of Chinese culture into the local indigenous people does not mean that they can be directly turned away.

So, at least for the time being, Southeast Asia is still the backyard of Chinese cultural products – just as the Hong Kong and Taiwan cultures of the sixties and seventies were to Southeast Asian countries.

It's just a pity that except for a few large record companies in China that have local branches, and even distribution companies like Sony and Cinda, which are directly owned or jointly owned by local people, the vast majority of small and medium-sized record companies do not have the strength to spread the distribution network, so they can only choose distribution agents in the local area, or simply directly authorize sales.

In short, most of the money has been earned by local companies, while the domestic side can only get a small piece of the cake.

In fact, it's not that everyone doesn't want to do it themselves, it's just that they are either limited by too much capital investment, or they are trapped by the strict restrictions of the distribution license, or they are simply too small and can get their hands on the singers and the album itself have limited popularity......

In short, each has its own difficulties, so at least in the area of record distribution, although every domestic record masterpiece will inevitably sweep the Southeast Asian market, but there are few domestic companies that can really make any money from there.

On the contrary, the domestic film industry is far ahead of the record industry.

Li Qian once heard Yu Bojun talk about this topic, according to him, many of the large cinema chains in Southeast Asian countries are controlled by local Chinese, and they have always maintained a very close cooperative relationship with domestic production companies, film companies, and distribution companies. Especially those domestic martial arts movies that are relatively popular in Southeast Asia, their box office in Southeast Asia can even account for one to three percent of the final global box office!

It is even said that there are two large cinema companies over there, which have begun to turn around and go to China to participate in film production companies. This shows the close cooperation between the two sides.

In a nutshell: there is a lot of money to be made in Southeast Asia!

And after Qi Jie got Li Qian's reminder, this time in the past, she went specifically to observe, understand and contact this matter.

From its establishment to the present, Minghu Culture Company has released a total of three albums, namely Liao Liao's "Grateful Heart". He Runqing's "Dream Chaser" and the "Fake Monk" of the four major beauty bands, each of them is a big hit in China, and the first two are undoubtedly tens of millions of best-selling albums. But because the previous Minghu culture had just started, I didn't have the heart or time to open up the market in Southeast Asia, so it was not until Liao Liao's "Woman Flower" that will be released next. It was also before the listing that the agency distribution rights in Southeast Asia were directly handed over to Sony Records.

By the end of March, the sales from Sony, Liao Liao's "Grateful Heart" has achieved a total of more than 2.8 million sales in Southeast Asian countries, and He Runqing's "Dream Chaser" is even more powerful, because of the strong influence of her sweet songs in Southeast Asia for many years, it is not an exaggeration to say that she is the first singer in Southeast Asia. Therefore, it has only been half a year since it was listed in Southeast Asia, as of the end of March. Her album has already sold more than 3.7 million copies!

These sales, if they are issued and sold by their own company, will mean a gross profit of up to 10 million yuan, and the net profit can almost exceed 10 million, but it will be handed over to Sony for distribution, and the accounts given by the finance department show that the profit that Sony should pay to this side is about 930,000.

Of course, the big head is earned by Sony!

Otherwise, He Runqing will vote first. Later, Li Qian stubbornly pryed Wang Jingxue over from Sony, how could Sony not have a bad heart?

Ultimately. The main thing is that they can get benefits from Minghu culture!

Therefore, with the development of Minghu culture to the present, three albums have sold well, and it has gained a firm foothold in China, and Li Qian naturally set his sights on Southeast Asia - this market must be won!

And Qi Jie went over this time. The harvest is not small.

She counted on her fingers and said, "Indonesia, Singapore, and Malaysia, these three countries have the largest number of overseas Chinese, and they are also the countries with the largest Chinese economic energy, and the influence of the Chinese language in the local area. It is also extraordinarily large. Therefore, although Sony is reluctant to give sales data for a specific individual country, according to my local research and visits, Liao Liao and Runqing's albums should be the best sold in these three countries!"

"So, this time, I mainly went around these three countries, and I contacted several local distribution companies respectively, and they all made it clear that they were very willing to cooperate with us, so I think our first step should be to enter the market of these three countries. Although at present, the conditions for them to play are a bit harsh, but I think the first step is the most critical is to go first, and the conditions are harsh, anyway, winning first is not called winning, everyone will see!"

"The first step is to choose a joint venture with a local publisher first, and then send our people over, and when we gradually become familiar with the local distribution network and have a considerable understanding of the local distribution network, we will consider getting rid of them and opening another company, independent and independent!"

With the successful experience of building a huge distribution network from scratch before, and now when it comes to business matters, Qi Jie is naturally full of confidence, although the market in Southeast Asia is divided into many countries, the market is relatively scattered, and the situation in each place has its own particularities, but Qi Jie just ran over there, and after coming back, he quickly came up with a specific method. At least at Li Qian's level, there is nothing wrong with the method she proposed.

When it comes to specific business, it is obviously not Li Qian's forte, so he just listened and agreed with Qi Jie's decision to start with Indonesia, Singapore and Malaysia.

Then, remembering one thing, he specially reminded: "There is something I have to tell you, you just went over with Liao Liao on the front foot, and Xie Mingyuan called me on the back foot, the meaning of the words, I hope to sign a few more albums with us to distribute agency rights in Southeast Asia, I think, for your past incident, he should be very jealous in his heart." ”

Liao Liao, who had been listening to the side, suddenly sneered at this time, and said disdainfully: "If you want to move their money, of course you're nervous! An album can take millions from us, and now how many singers on Sony's side can earn them this amount a year? Tell me that if we really want to do this, we have to beware of them tearing their faces with us!"

Li Qian's original intention was indeed to remind Qi Jie of this, but when he heard Liao Liao say this, he still shook his head and said, "They must be nervous over there, and they must be very unhappy." Maybe you'll even mess around behind your back, but it's not enough to tear your face. Xie Mingyuan is still quite angry, and he is not a simple businessman. ”

"But......" He turned his head to look at Qi Jie and said, "Even if they want to tear their faces, we are not afraid." With this big domestic market, we have no problem standing firmly, if they want to tear their faces, we can also catch it! Southeast Asia, you can rest assured to do it according to your ideas, a big failure, the loss is not great!"

Qi Jie nodded solemnly when she heard this.

She is the leader of the company, the general manager, and Li Qian is the boss and the big boss!

Right now. The plan was formulated by her, Li Qian nodded again, of course, this matter can be regarded as decided.

But after the matter was finished, Li Qian also asked with interest: "Liao Liao said, the local fans are very enthusiastic? What about you, you have also walked around the local area, and unlike Liao Liao, you see more than just fans." There must also be a lot of local ordinary people who treat domestic singers. What is the attitude towards the Chinese?"

Qi Jie thought for a moment and said affirmatively: "If you don't say anything else, let's just talk about the three countries I just mentioned." Among them, Singapore is almost a Chinese country, needless to say, right? Whoever is popular in our country is whoever is popular there! Of course. Sister Runqing is definitely the most popular, and Liao Liao is not as good. Then, Malaysia, where the Chinese quite had a status. At least that's how I feel. By the way, at the concert in Kuala Lumpur, when Liao Liao and Zhou Yan went to sing "Meet Ninety-Eight", many fans shouted and asked you to go over with the four beauty bands, Liao Liao told you, right?"

Li Qian nodded with a smile and said, "I said, I was talking about this just now." ”

Qi Jie first smiled and nodded when she heard this, but then she was suddenly stunned, and couldn't help but turn her head to look at Liao Liao with some surprise, "Didn't you all be together all day yesterday?"

"Uh......"

Li Qian coughed dryly, slightly embarrassed.

Liao Liao gave Qi Jie a wink, looking like "you know".

After a while, Qi Jie glanced at Liao Liao, "Bah!", and his face suddenly turned a little red.

Then, she didn't even want to look at Liao Liao, and her face was slightly red and she suddenly pulled back to the topic just now, and said, "As for Indonesia...... My feelings are a bit complicated! Among the three countries with the largest Chinese population, according to the information I have obtained, it is probably the country where the proportion of Chinese in the total population is the lowest. However, in the local area, the Chinese are also very economically powerful, just like other countries, so personally, when I walk around the street simply, I can feel that there are occasionally some very hostile eyes!"

After a pause, she said with a cautious face: "And as far as I know, the central government of Indonesia seems to be studying restricting the import of domestic cultural products, and it is said that the first step is movies and TV series." I remember it was like ......."

She recalled, "In the preliminary proposal, a quota system will be implemented for all foreign films and television series. It is said that only 30 TV dramas are allowed to be imported each year, of which the quota allocated to Chinese-language TV dramas is only nine! ”

Li Qian sighed and nodded when he heard this.

In fact, although this is only a preliminary proposal, it has already had a lot of impact.

At least for the domestic film and television industry, especially those production companies, this means that the largest single box office market in Southeast Asia has shown signs of closing its doors to Chinese film and television dramas.

You must know that at present, hundreds of domestic TV dramas are sold to Southeast Asia every year, and those introduced to Indonesia are about this number, and there are less than seventy or eighty Chinese movies released there every year.

To put it simply, don't look at Indonesia's population of more than 200 million, but its domestic economic development is relatively extensive and low-level, until now, they have almost no large-scale film and television production base in China, although there are some film and television series output every year, but whether it is the production level, or the story level, it is far from foreign film and television.

Therefore, local TV stations and movie theater chains have always been mainly based on buying films from abroad, among which, because of geographical and cultural factors, Chinese film and television dramas are of course the leading bosses. In that part of Southeast Asia, both Hollywood films and European films, including Soviet and Indian stuff, have a fairly small share.

But now, if the Indonesian government's proposal is passed and comes true, the hundreds of TV series and dozens of movies a year will be directly reduced to only one-tenth!

However, in the proposal for import restrictions, the share allocated to English-speaking European and American countries accounted for nearly half!

Thirty TV dramas are introduced every year, and the quota for the English department is as high as 12, and the quota for the 20 movies introduced every year is as high as nine for the quota of English-speaking European and American countries!

All surpass Chinese film and television works!

The government's attitude of sharpening its knives and restricting Chinese culture has been undoubtedly revealed!

There are rumors inside and outside the circle that about a month later, in June this year, there will be a series of high-level visits to Southeast Asia by the domestic government, and the cultural department will take the lead, and it is said that this is for this purpose.

And not long after the incident came out two days ago, Li Qian chatted with Yu Bojun and Cao Zhan, and Cao Zhan commented with disdain: "This is to engage in cultural blockade, and then strive for cultural independence." I don't want to think about it, just their cultural foundation...... There's a culture of fart! It's either swallowed by us, or swallowed by Europe and the United States. ”

And Yu Bojun frowned and said, "The problem now is that they would rather be swallowed by the English culture and the Spanish culture than let us eat comfortably!"

Cao Zhan sneered when he heard this, but then said: "Three words: I owe a beating!"

***

The depressed heart seems to be gradually settling down.

Some people think it's slow, and some people think it's too bland and unsightly lately.

I can only say, please be a little more patient, and when I completely smooth out the rest of my thinking, this month, I will definitely give you a wave of coolness!

Words count!(To be continued.) )