"Future World" is here!

In fact, Hollywood films, even special effects blockbusters with an investment of hundreds of billions, are not a one-size-fits-all approach, in recent years, since "Titanic" made a lot of money, special effects movies have become popular rapidly. Pen Fun Pavilion wWw. ｂiquge。 infoHollywood produces about 10 special effects blockbusters with an investment of more than $100 million every year.

But in fact, what should special effects films do? How should we grasp the balance between special effects and stories, how to grasp the distribution of investment between special effects and stars, etc.?

Not everyone is James Cameron, and not everyone can squander funds as unscrupulously as he is, and use the expanded investment amount to achieve perfection in all aspects, so in fact, there are many people who have tasted the sweetness, and there is no shortage of people who can get four or five billion at the North American box office at every turn, and there have been three or four films with a global box office of more than one billion dollars in the past two years, but there have been more losses.

Of course, after two or three years, who makes money, who loses, why they make money, why they lose, gradually, Hollywood filmmakers and production companies seem to be gradually finding a certain pattern.

Then, "Future World" is here!

It was an instant hit in North America.

The box office exploded, ranking fourth in the history of the North American box office in the first week, and the word of mouth also exploded at the same time, and was even hailed as "the most successful special effects movie after the Titanic"!

Liao Liao and the others saw this movie for the first time in the United States, and Liao Liao also made a special phone call and spoke highly of this movie.

Then, just when the "Chinese-style special effects" craze set off by "Sword Fairy" in China was hot, and even so hot that people's criticism of the film's weak story was almost covered up, "Future World" was officially released in China on July 22.

And because of the super high box office and excellent reputation of this film in North America, Li Qian got the news that the opening canvas of this movie was as high as more than 2,700 pieces, and under the influence of this, "Sword Fairy" was forced to free up some canvases, so from the number of canvases to the film scheduling rate, "Future World" is not inferior to "Sword Fairy" in the same period.

Chinese-style Xianxia blockbuster VS Hollywood sci-fi blockbuster!

China's highest level of special effects, oriental fantasy style VS the world's top special effects, typical future science fiction style!

It's a big PK!

It's not that no one sees the weakness of "Sword Fairy", and even many people criticize it publicly or privately, but in the face of such a big PK, in the face of the moment when the first domestic blockbuster is qualified to have a positive PK with a Hollywood blockbuster after the country allows Hollywood films to be imported for domestic screening, everyone still subconsciously hopes that the box office of "Sword Fairy" can continue to explode and kill "Future World"!

And Hu Fei, who has always been good at hype and operation, will certainly not let go of such a good opportunity to operate, so as early as a few days before the release of "Future World", a large-scale publicity about "to support domestic blockbusters" and "Chinese still prefer Chinese style" has been overwhelming.

Li Qian also took a few hours to go to a large theater in Xiamen to watch "Future World", and then returned to the crew, whenever everyone discussed this matter, he chose to keep silent.

The filming here continues, and the actors who have no role will take the time to go out to see "Future World", and the staff will also take time to watch it, in addition, it is filming, filming, filming!

Then, the week passed quickly!

The filming progress and quality of "Huang Feihong" made Li Qian very satisfied, and then, the box office list came out - almost every domestic filmmaker, after seeing this list, was subconsciously brightened!

In the second week of its release, whether it was effective publicity or really great special effects, "Sword Fairy" slashed a whopping 85.63 million at the box office in one fell swoop this week - it really exceeded the first week!

Moreover, the addition of the two weeks made its total box office reach 156.94 million yuan in one fell swoop!

In just two weeks and 12 days after its release, its total box office has surpassed the hit "My Sassy Girlfriend" at the beginning of the year, and has become the top of this year's domestic film box office list, and at the same time it has become the second place in this year's domestic box office list - it seems to be only a week away from the first place, the Hollywood blockbuster "Tales of the Night", which exploded in June, to the current total box office of more than 230 million.

And the Hollywood blockbuster "Future World" released on Thursday, although the box office is really powerful enough, it was released for only four days this week, and won a whopping 58.49 million box office! However, under the premise that the number of canvases and the film scheduling rate are almost the same between the two, "Sword Fairy" still got rid of its gap of more than 27 million, which is more than the box office of the third place this week! This gap is still obvious!

There is no doubt that even without Hu Fei's promotion, the domestic media will be applauding!

A big win for domestic films!

For the first time in the history of domestic films, they defeated Hollywood blockbusters that exploded both at the box office and word of mouth in the face of a hard anal - this is a hard-fought victory!

As a result, the media, writers, film critics, and even filmmakers in the industry, when they were interviewed and when they were writing reviews, they were all in high spirits and enthusiastic tone, and they all believed that the great era of the rise of domestic films had arrived!

With the successive explosions of "The Swordsman and the Monk" and "Sword Fairy", Liu Chengzhang almost became the pride of the entire nation for a while, and was praised by countless media as "the leader of domestic films"!

But in this case, it is difficult to say whether it is the spontaneous behavior of netizens and fans, or the wrestling between film companies, on the Internet, especially in major forums and QQ groups, the criticism of "Sword Fairy" has gradually become stronger unconsciously!

Even, even Hu Fei can't completely suppress it, even in the context of such a big victory, there are still many filmmakers and film critics who have stood up, or written, or in interviews, mercilessly criticized the emptiness and emptiness of the entire movie of "Sword Fairy"!

The story is messy, the characters are shriveled, and the whole movie, in addition to the beautiful pictures and amazing special effects, is almost empty, full of messy threads, and abrupt characters, which become the main point of everyone's criticism.

Moreover, as time progresses, in just a few days, this kind of criticism is getting stronger and stronger, and at this time, it is no longer a problem for someone, it is many audiences who have watched the movie have begun to choose their familiar places to complain!

This kind of complaining gradually converges into a powerful force!

At the same time, almost all the viewers who have watched "Future World" have a very high evaluation of this movie, and they all think that this is a good film that is definitely worth the ticket price!

Typical Hollywood top special effects, plus a certain brain hole, plus the classic story meme of strong personal heroism that Americans love to watch Europeans love to watch Chinese like!

Although it temporarily lost to "Sword Fairy" at the box office, its word-of-mouth exploded on the Internet!

Of course, it is said that neither Hu Fei nor Liu Chengzhang cared.

In fact, although the speed of the development of the Internet has been repeatedly astonishing, the power of the Internet, the power of the Internet to allow everyone to freely exchange opinions, and the power of the opinions of a single ordinary person to easily influence the opinions of another person thousands of miles away, has never been truly and completely revealed.

Even if some people have been aware of the influence of online public opinion, what they see is only the influence of those good word-of-mouth - such as the strong support for Li Qian's rap style in Li Qian's debut album spontaneously formed by fans on the Internet, and the word-of-mouth of "My Sassy Girlfriend" has formed a great boost to the box office after the Internet explosion, and so on.

However, there have been no specific examples of negative influences, and landmark events that have formed a certain scale and a certain impact.

And now...... This landmark event is coming!

When the time entered August, in fact, before the release of the box office rankings, the tickets for "Sword Fairy" across the country began to sell poorly, and many theaters began to choose to transfer the screening hall that originally belonged to "Sword Fairy" to "Future World", and the gossip has already spread.

And when the box office rankings are released, this kind of gossip is completely confirmed!

In the third week of its release, the box office exploded in the first two weeks, and in the context that many people feel that even if it is just a continuation of the previous trend, its box office this week will definitely not be low, "Sword Fairy" came to the third week of its release, but suddenly there was a sharp dive at the box office!

The box office in a single week is 41.25 million, compared with last week, the box office has dropped by as much as 52%!

Cut it in half!

Compared with it, the box office of "Future World" exploded directly, and in the second week of its release, it surprisingly surpassed the box office results of the first week - as high as 73.24 million this week!

That's up to 25%!

As soon as this box office list came out, the whole country was shocked.

People who were still advocating "Sword Fairy" everywhere last week and a few days ago were instantly silent!

And even those who were originally critical of it and worried about its box office prospects never expected that this film, which directly killed "Future World" in high spirits last week, would usher in such a week!

You must know that the film market is different from the record market, and the record market still needs a process of accumulation and fermentation, but the box office market is often more direct.

Especially for blockbusters like "Sword Fairy" and "Future World", more than 90 percent of the time will be the highest in the first week, but gradually decreasing - otherwise, there will be no box office decline in industry jargon, but the so-called "increase" is hardly used.

However, because of the special situation, "Sword Immortal" and "Future World" have successively had a special situation where the box office of the second week exceeded the box office of the first week!

Of course, at present, it seems that the box office explosion of "Future World" in the second week is more stable than that of "Sword Fairy" - even if it explodes in the second week, even if the box office in the two weeks has successfully reached a high of more than 130 million, it still seems to be full of stamina!

However, after the box office explosion of "Sword Fairy" in the two weeks before and after, it seems to have exhausted its confidence all of a sudden, and the negative reputation that has swelled and fermented violently made its box office directly cut in half in the third week!

Even, after the box office came out in the second week, many people were optimistic that it would continue its advantage this week and would successfully surpass "Tales of the Night" with a relatively healthy decline, but the result was that "Tales of the Dark Night", which was about to be offline, although it only drank a little soup this week and collected the last part of the residual box office, it still successfully survived the 240 million box office mark, and its total box office in China also successfully came to the position of 241.07 million, and "Sword Fairy" But because of the sudden plunge in the box office, the total box office in the first three weeks added up, only 198.19 million - overnight, it seems that it is a little far away from "Tales of the Night"!

At its peak, even if the box office difference was as high as 80 million, everyone would feel that "Sword Fairy" was only a week or a week and a half away from "Legend of the Night", and it would not be a problem to catch up!

But now, with the box office of "Sword Fairy" diving, no one knows how far it will dive at the box office next week - although the actual gap between the two sides has been caught up a lot, from 80 million to only 40 million, but even if the box office is 40 million, who knows how long it will take for "Sword Fairy" to catch up?

Even...... The total box office of "Future World", which has been stable for two consecutive weeks and has also exploded, has also reached a high of 131.73 million, and according to the momentum of its outbreak this week, it seems that its box office is not so far from "Sword Immortal".

And most crucially...... All the people who have watched these two movies successively, the more professional moviegoers are, the more they will have no confidence in "Sword Fairy", but subconsciously feel that the third week of "Future World" should not repeat the mistakes of "Sword Fairy" in the third week!

Not to mention, whether it is a few new movies released last week, or the next few movies that will be released this week, it seems that they are not enough to form a positive challenge to the super high box office and strong box office trend of "Future World".

…………

With all sorts of speculation and anticipation, the week went by in a blink of an eye.

When the new box office rankings are released, even the filmmakers and audiences who originally had a trace of expectations for "Sword Fairy", or some bad expectations for "Future World", could only sigh helplessly.

In the new week, the box office of "Sword Fairy" plunged again, with a market decline of nearly 44%, and once again almost halved, only getting a total box office of 23.27 million.

It was only ranked fourth in the box office list of the week!

Four weeks after its release, its total box office barely survived the 220 million mark!

And the total box office of "Tales of the Night", which was completely offline last week, in China was finally fixed at 245.37 million - "Sword Immortal" has been catching up all the way, but there is still a gap of more than 20 million yuan from it!

Compared with the big dive of "Sword Immortal" in the third and fourth weeks, the trend of "Future World" continues to explode steadily and confidently, as people speculate!

In the third week of its release, the film successfully won the box office of 54.22 million with a healthy decline of 26%, making its total box office in China 185.95 million!

Not only does it continue to dominate the single-week box office charts, but it also crushes several newly released movies under it, and its total box office catches up with "Sword Fairy" next week, which is already predictable, and in the long run, it surpasses "Sword Fairy" and "Tales of the Night" and tops the Chinese film box office list this year, and there is almost no resistance - the newly released domestic films are almost wiped out, all of them have no power to fight, and although the box office of several Hollywood blockbusters is good, it is far less powerful than it!

Zhang Zifang's "Reunion" is indeed a good movie, although it was disappointed at the Cannes Film Festival, although the box office is also a niche route as always, which is not enough to support the situation, but it is really a good movie.

It's a pity that it chose to be released in the summer, and under the bag of a lot of blockbusters, it can't make any waves at all!

At present, there is still a trace of expectation in this year's domestic movies, and there is only "Thorn Qin", which will be released on August 10.

After all, it was the first blockbuster film of the great director Du Weiyun!

…………

On the night of August 12th, it was nearly eleven o'clock.

Li Qian was about to go to bed after taking a shower, but suddenly received a call from Fang Baijin.

After thinking about it, he answered the phone.

Fang Baijin said: "Calling it a day, I heard that you have been filming a night scene recently. ”

Li Qian sat down on the chair and said, "Fortunately, it's almost over, it's less than ten o'clock today." After a pause, he asked, "Why is the call coming at this time?"

On the other end of the phone, Fang Baijin took a deep breath and asked, "Have you watched "Thorn Qin"?"

Li Qian shook his head and said, "I haven't had time to see it yet." Have you seen it?

Fang Baijin said: "The standard is very high, but the pace is slow, and the box office should not be too bad, but I expect it to be a big hit...... There's not much hope! He can't do Future World!"

Li Qian let out a "hmm", sighed, and didn't speak.

The two sides were silent for a moment, and then Fang Baijin said again: "The night before yesterday, Lao Liu was drunk, talking nonsense, and vomiting a mess! I listened to him, and I more or less regretted that I had gone wrong. ”

When Li Qian heard this, he said "um" again.

Fang Baijin asked: "How long do you have left in this film?"

Li Qian thought for a moment and said, "There is probably still ...... left It's more than a week, right? It's almost finished in about 10 days. ”

Fang Baijin said "um" and said, "When you come back, I'll be in charge of organizing a bureau!"

Li Qian was silent for a moment when he heard this, sighed, and said, "Forget it, it's useless." You should know Lao Liu better than me! If "Sword Immortal" successfully meets his expectations, it proves that I was wrong, everything in the past, just laughing it off, but now...... Alas!"

On the other end of the phone, Fang Baijin couldn't help but fall silent.