Chapter 474: A Hundred Years Label
Is Warcraft worth adapting?
The answer is yes.
After Red Alert was abolished by EA, Warcraft quickly rose to become the world's most popular role-playing real-time strategy game.
Warcraft 2: Kuroshio released in 95 and Warcraft 2: Dark Gate released in 96 led this era, and Diablo and StarCraft, which were also produced by Blizzard, tied for the top three.
Especially after the strategic networking mode was opened, competitive games began from this, and the truth of "fighting with people is endless" has been very well verified in Blizzard's games.
Not only that, but the story background of Warcraft is also exciting enough, although the traces of imitation of the Lord of the Rings are obvious, but at this moment in 2002, in addition to the Lord of the Rings trilogy movies, where else can the audience go to watch epic fantasy dramas with similar grand backgrounds?
The Chronicles of Narnia and Harry Potter both have different directions, and only Warcraft can evoke the memories of the Lord of the Rings.
Moreover, this similarity can also help many non-gamers understand the plot, because everyone is too familiar with the Lord of the Rings, and the dwarves, orcs, undead, and night elves can be quickly understood once they appear.
The disadvantages of following the trend are obvious, and the advantages are obvious enough.
As long as Warcraft is made into an American drama, and you don't go to the big screen with the Lord of the Rings to steal the limelight, and you can't fight the picture and depth with the Lord of the Rings, on the TV screen, Warcraft, as the first fantasy epic TV series ever, can definitely cause a sensation.
In addition, Warcraft 3: Reign of Chaos will be released in July this year, and Warcraft 3: The Frozen Throne will be released in July next year.
If Don really wants to shoot the Warcraft TV series, it can just be broadcast next fall, taking advantage of the popularity of the new game release, setting off a wave of movie-watching.
From the perspective of film and television entertainment, Warcraft can be filmed!
But the strategic thinking of Tangen Pictures is not limited to film and television entertainment.
Don is very ambitious, and he hates working for others!
It is conceivable that if Towne Pictures offered to make the story of Warcraft into a TV series, Blizzard would readily agree, and could even license the filming for free.
Because the story of Warcraft is popular, there will be more gamers!
Blizzard can make more money!
What's more, after Warcraft 3: The Frozen Throne, Blizzard has launched a new big plan World of Warcraft!
If you can use Don Pictures' Warcraft TV series to stir up the heat, then this will have a huge boost to Blizzard's online game World of Warcraft.
The Warcraft TV series is a huge advertisement for World of Warcraft!
Tang Encai didn't want to work for others, so he invested more than 100 million US dollars and worked hard to make a TV series, but it became someone else's game advertisement, which made him feel unbalanced.
Even if the Warcraft TV series is successful, Don Pictures can make a lot of money, but compared to Blizzard, it is a drop in the bucket!
Why?
Don eats meat, and others drink soup, which he must be willing, and others eat meat, and he drinks soup, so he doesn't want to eat the food that comes to him!
The only solution is to put the meat and soup in your own bowl.
"What? You're going to buy Vivendi's gaming division?"
Bill McNick was called into Don's office and was speechless in surprise when he heard of Donn's intentions.
Tang En briefly said his intention to make a Warcraft TV series, and said: "Film and television, games, toys, and publishing are the relationship between upstream and downstream. Now is the period of channel resource integration, opening up the upstream and downstream, can improve efficiency, reduce costs, and have greater profit margins. ”
Bill McNick frowned and said, "Now that you haven't even landed Universal Pictures, you're thinking about Blizzard games, Donn's steps are too big, right?"
The Vivendi Group has a large entertainment department, which includes Vivendi Games, Vivendi Films, Vivendi Publishing, Vivendi Music, Vivendi Television Network and many other departments.
He could understand Donn's thoughts, but Vivendi was now ambitious to expand the market, which was larger than Viacom, and seemed to be the world's second-largest media group after AOL.
Even if it's a French company, with the ability of Down Pictures, it's hard to eat, right?
Don shook his head and said, "Bill, you may not know the situation, I have been concerned about Vivendi's situation in the past six months. Vivendi's CEO, Jean Messier, is a bold, efficient and American-style leader, which is at odds with the French business environment. In 2001, Vivendi lost 13.6 billion euros, while Vivendi had more than 23.3 billion euros on its balance sheet!
Bill McNick can't even get busy with his work at Down Pictures, and of course he doesn't have the time to pay attention to the affairs of French companies, and many things are a little heard, "How did I hear that a survey in France at the beginning of the year praised Messier as 'the most entrepreneurial and business-minded French entrepreneurial icon'." ”
Don laughed: "It's very simple, this is the national mood at work! Messier led a French company to frantically carry out acquisitions in the United States, which gave the French people a great sense of national pride, believing that Messier's career from manager to president was a model for global super mergers and acquisitions. ”
"It's just like the large-scale mergers and acquisitions of Japanese companies in the United States back then, but what is the result? I knocked out my front teeth and swallowed them in my stomach! Panasonic has withdrawn, and giants like Sony are declining. However, in Japan/my heart, Sony opened the door to the United States, which is the pride of the nation and a symbol of the rise of the country. ”
"The investigation you mentioned, the object of the investigation must be some people who don't know what to eat, the real business elite, has long seen the disadvantages and disadvantages of Messier's debt mergers and acquisitions, and recently Vivendi sold 8% of the shares of Vivendi's environmental division in order to repay the interest on the debt, raising 1.7 billion euros to repay the debt, which is the manifestation of the crisis. ”
Bill McNick was surprised, "Vivendi has reached the point where he has sold his assets to pay off the interest, and the board of directors must react, right?"
"Of course, just over three months past this year, Vivendi has already had five directors leave. And because of the huge debt pressure, the relationship between the management is also becoming increasingly strained, so Messier has devoted all his energy to conquering the market, carrying out mergers and acquisitions, and leaving the management to his assistants. But in reality, no one can cope with such a complicated situation. ”
In 2001, Jean Messier led Vivendi and acquired 59 companies in succession, setting a world record in one fell swoop!
And since 1998, Jean Messier has spent a total of 77 billion euros through mergers and acquisitions, cash and shares!
It is true that Messier's dream was quickly realized, and he built a media empire that dominates the world. Today, however, both within the company and on Wall Street, he has lost confidence and prestige.
However, Messier is obviously full of confidence, and can always persuade the board of directors with a high profile, and also declares that he will work in Vivendi for another 15 years!
In management, he always changes his orders, sets contradictory goals, and then blames others, suppresses internal opposition, and likes to talk about himself in meetings
Bill McNick's face was serious and lost in thought.
Don smiled slightly, took out a business week from his desk, and handed it over.
"How?"
Flip to page 18. ”
Bill McNick opened it as he said, and he saw a striking headline of the four major media figures, who will step down first?
First of all, it is Robert Pittman, the chief operating officer of AOL Time Warner, and the odds of stepping down are 1:1;
Then there's Viacom's president, Mel Camasin, who is priced at 6:1;
Next, there is Michael Eisner, chairman and CEO of Disney, with odds of 4:1;
Finally, it is Vivendi's CEO Jean Messier, with odds as high as 1:1!
As can be seen from the odds, Business Week has already identified Messier as stepping down in the coming months!
Bill McNick put down the magazine, his face still showing some doubt, "Donn, even if Messier is ousted, what can you do? How can you be sure that they will give up their entertainment industry?"
Donn smiled: "The news, the French news has been exposed, and the two major shareholders of Vivendi, the Brown family and the financier Paul, want to sell all assets except leisure and cinema in the United States, and they have become disgusted with the American market." And these are the hearts and minds that Messier has worked hard for many years to acquire. ”
Bill McNick is simply angry and funny.
This Don, who usually pushes the big and small affairs in the company to deal with him, turns out to spend all his energy on studying his opponents.
Don's business methods are not about management, but about people's hearts!
This is to thoroughly study Vivendi's opponent.
If Vivendi is really as Donn said, the internal situation has reached this stage, then it is really possible for Done Pictures to take over some of the important assets of Vivendi's entertainment department.
Bill McNick looked at Don deeply, with a bit of banter on his face, "Donn, you should not only be interested in Universal Pictures and Blizzard? ”
Tang En smiled slightly, and said with a straight face: "Of course, since we have decided to start, let's play a big one! I want to buy Universal Pictures, Universal Music and Blizzard Entertainment in a package! Universal Records' label is 'Universal', and I can't allow it to split up with Universal Pictures." This century-old label must belong to Hollywood!"