Chapter 821: On this day, he redefined the mobile phone
"Hey, Sun Dongming turned out to be @Mobai?"
"I saw it, but I didn't expect Nokia to pay attention to the competitor's products on the first day. ”
"It shouldn't be a competitor yet, and it's still unknown how the mobile phone developed by Mo Bai is. ”
"Yes, Noki Asia Pacific is strong, and the big white phone is not even qualified to compete with Nokia for the time being. ”
It is estimated that Sun Dongming's sentence is more of a joke. ”
"Hehe, Mo Bai has too many brainless fans, it is estimated that Sun Dongming is not happy to see Mo Bai. ”
As the leader of the industry, Sun Dongming, although he is not as famous as Mo Bai, his status in the mobile phone industry is not enough for Sun Dongming even if ten Mo Bai are combined. One of his microblogs has caused the big white mobile phone, which was originally a small fire, to suffer a heavy blow.
"Regardless of whether Sun Dongming is ridiculing or other purposes, I feel that the mobile phone developed by Mo Bai is a little hanging. ”
"I also think that judging from the current news of the exposure, the biggest idea of the big white mobile phone should be touch. Touch may seem advanced, but in fact touch technology was around the same decades ago. ”
"That's right, not only has it appeared, but touch technology has also been used in mobile phones by Nokia for decades. Of course, not only Nokia, but also some other mobile phone manufacturers have done this. But it turns out that touch is not suitable for mobile phones, and it is impossible for mobile phones to leave the keys, just as a computer cannot do without a keyboard. ”
"Actually, it's genius to think of being able to operate entirely by touch. ”
"A genius is a genius, but a genius is not a genius everywhere. High-tech electronic products like mobile phones are really impossible for ordinary people to enter. ”
"I heard that Mo Bai spent 60 billion yuan to make a mobile phone. ”
"I'll go,, why do you want so much. Tens of millions of ordinary small mobile phones are enough. ”
"If you go to our Huaqiang North to open a small workshop, tens of thousands of yuan can get a mobile phone. Even if Mo Bai wants to be bigger, the scale at the beginning is only hundreds of millions, tens of billions, damn, how much money is he burning and panicking?"
"It's really a tragedy, it is estimated that Mo Bai was cheated by others. ”
Many elites in the mobile phone industry stood aside and watched the show.
Although some are also sympathetic to Mo Bai, they are also limited to sympathy.
The business sea is like this, interlaced is like a mountain, even if you are a layman, no matter how talented you are, you will be finished.
It's like you don't understand anything, and you don't know what you're cheated about.
Of course, for these, even if Mo Bai doesn't deliberately understand them, he also knows.
The history of the development of smartphones in the previous life is clearly written about the battle between smartphones and feature phones.
Among them, touch and button are the most fierce.
Even if the iPhone came out for a few years at that time, and even became popular all over the world, various manufacturers did not fully accept touch.
Just as companies like Nokia, even when they're about to go out of business, they still firmly believe that mobile phones must need buttons.
But it turns out that touch can completely replace the keys.
"Su Ting, how is the sales channel?"
"It's already rolled out. ”
"Well, we can advertise. ”
Everything was planned.
After the press conference, the advertisement for the big white phone arrived.
Absorbing the advantages of smartphone advertising in the previous life, this time the advertising is focused on four aspects.
Phone calls, text messages, taking photos, multi-touch.
The phone is to use the big white mobile phone to operate the call process, so that the audience can understand how the big white mobile phone should be operated.
Text messaging is the use of touch and typing to send text messages.
As for taking pictures, on the one hand, it is reflected by touch, and on the other hand, it is also to show the clarity of taking pictures.
As for multi-touch, it's the top priority of advertising.
At the end of the photo, the hero of the ad will zoom in by touching both hands and adjusting it to the best viewing position on the screen.
This is also known as multi-touch.
Of course, it's not the multi-touch word that is reflected in the advertisement.
The two-handed touching enlarged photos shown in the advertisement is a kind of black technology that can suffocate the audience.
In fact, it is.
Under the fierce advertisement, Dabai responded to all doubts.
"I now understand the mood of those reporters after the press conference. ”
"I also understand that I have been captured by this mobile phone for this one advertisement. ”
"It's too technological, it's too mysterious, I didn't expect that the mobile phone can still be operated like this. ”
"Yes, it looks like a batch of 6, it turns out that touch can be played like this. ”
Until then, there was a perception that touch might still be stuck in the previous feature phone era.
At that time, the touch experience was very poor, not only could he not touch accurately, but he also needed a special touch pen.
It's very troublesome.
This is also the point that such touch phones only appeared for a while, and then disappeared.
Just when people thought that it was impossible to use touch on mobile phones, and it was impossible for mobile phones to leave the buttons, the big white mobile phone developed by Mo Bai really used touch to the fullest.
In particular, the operation of touching and enlarging the photo with both hands in the final advertisement is no different from a science fiction movie.
"Guys, did you see the ad?"
"Looked. ”
"How does it feel?"
"I don't know how to say it, it's shocking. ”
"Me too. ”
The elites in the circle who had been watching the play on the side before were also completely stunned at this time.
They didn't expect that touch technology would be developed to such an extent by Mo Bai.
This not only solves the previous poor touch experience, but also further sublimates the touch.
Just like the last operation of touching and magnifying the photo with both hands, let alone ordinary people, who are insiders in their circle, it is also extremely shocking to see this shot.
No, it could even be said to be more shocking.
The more insiders and the more they know about mobile phones, the more they know the meaning of this innovation.
They even know that even if this phone is bad, countless people will still rush to it for this one function.
That's the power of innovation.
"How much does this phone cost?"
"It's said to be 5,000 pieces. ”
"Pretty expensive. ”
"Buy?"
"What do you say?"
Although there was no answer.
But they have silently prepared 5,000 yuan, waiting for the release of this mobile phone at any time.
A month later.
After Mobai exhausted the company's last advertising expenses, Dabai mobile phones were officially launched.
No one could have imagined the horror of the release.
No one really understands the power of this smartphone, either.
But countless people know that from the first day of the sale of Dabai mobile phones, you can see hundreds of meters of queues in Dabai mobile phone stores every day.
It wasn't until later generations that someone looked back on the history of smartphone development.
They summed it up in one sentence: on this day, he redefined the mobile phone.