Chapter 477 Equity Structure, Issuance Channels
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No. 91 Hung To Road, Kwun Tong, Kowloon, not far from the MTR station, is a four-storey retro-style low-rise building, with a wrought iron fence in front of the door, where British and Chinese styles come together, and the overall style resembles a hodgepodge of the steam age and the Republic of China style in Victoria.
β-shaped copper street signs are engraved with the Chinese character '1024', lined with an embossed image of a vintage coal locomotive, and a huge street number - '91' below.
The two magic numbers 1024 &91 are made history here... Sexual meetings. Fortunately, its owner does not have the surname 'Qin'.
Door.
The mailbox was deliberately made in the shape of a copper camera, which has both a sense of literature and art without losing its sense of industry.
Cinema is the industrialization of art.
Kwun Tong is a traditional industrial area on Hong Kong Island with low rents and prices. I bought a small building here before I could.
Hung To Road is a more prosperous area in Kwun Tong, but there are many old buildings, and the price will not be very high.
It is not far from the original site, and it is also very convenient to the 1024 Locomotive (Sha Tin) Film Production Base. At the same time, it is not far from various newspapers.
In addition to the radio station, Kwun Tong is also a gathering place for many tabloids.
The decline of industry, the distortion of culture, the growth of strange flowers in decay. Hong Kong Island is a weird place.
In later generations, Hongtu Dao was famous.
It can be regarded as a place of pilgrimage for many Hong Kong film fans.
The most famous is the "Hung Tu Road No. 77 Galaxy Image".
After the decline of this traditional industrial area on Hong Kong Island, it can be regarded as a place with cheap rents on Hong Kong Island, which is very old Hong Kong.
In the late 90s, the film industry declined, causing many studios to put their offices or offices here. Over time, this area has become one of the most famous film companies in Hong Kong.
In later generations, Er Dongsheng's Infinite Pictures, Chen Kexin's studio, Hong Jinbao's Baoxiang Films, Xu Yi's film studio, Shi Nansheng's Creative Alliance, Gao Zhisen's Gao Zhisen Films, Xian Qiran's film company, and Zhou Guozhong's production company...... Quan Tema is here, this is only a part of the names and surnames, and the rest are like carp crossing the river, countless.
In addition, Lau's basic picture is not far from Weiye Street, and Andy's canopy is also not far from Qiao Ming Street.
After the decline of Hong Kong films in later generations, there are many bastards in the entertainment industry on Hong Kong Island. After 2000, Hong Kong people went north, and a group of bastards also took the opportunity to go to Guangdong Province and several neighboring provinces and cities to cheat and cheat.
Kwun Tong is also the address of the offices of many mainland film companies on Hong Kong Island, such as the Tang people...... Although Cai Yinong is very moral, he really delayed Xiaohu in the film industry......
No. 91 here is the new address of 1024 Lokomotiv Film Company.
Previously, Wu Xiaozu communicated with Jiang Jiahua and Su Liyao to find a new company office address.
After all, it's not so convenient over there in the Deli Building.
Nowadays, there are many old buildings in Kwun Tong, the industry is withering, and most of the merchants have gone north to Pengcheng, resulting in empty buildings here. Since I know that this side will become a new entertainment distribution center on Hong Kong Island in the future, there is no reason not to buy it when the price is low.
Not to mention anything else, these four-story buildings are estimated to be worth billions in later generations.
Some people will ask, is it exaggerated to have wood and spicy?
That's that exaggerated!
As for the office address of Locomotive 1024 in Johnston Moral Building, it was given carte blanche to Jianghu Emergency Pictures as the company address.
After all, the big-breasted brother is hanging "the first person in Chinese Fengyue throughout the ages" at this time, in fact, he is in vain?
"One hundred and twenty-four?"
Zhang Jiazhen, dressed in a dark suit and blue shirt, looked at the low building in front of him with a curious smile.
Compared with the modern office space on several floors of Golden Harvest and Debao, it seems to be more 'movie flavor' here
"Brother Zhenβ"
Watching the middle-aged man with the same brain door as Li Chaoren walk in, Wu Xiaozu, who had been waiting for a long time, took the lead in greeting him with a smile, followed by Jiang Zhiqiang, Jiang Jiahua, and Le Yiling.
Among them, Le Yiling is also a new executive after the first year of Lokomotiv in 1024.
"Wu Sheng, you're tormenting me. How dare I let the big boss greet him personally?" Zhang Jiazhen joked with a smile, and he was also very happy to see Wu Xiaozu attach so much importance to it.
This time, 1024 Locomotive Film Company took great pains to attract Zhang Jiazhen and Le Yiling.
Wu Xiaozu also specially told Su Liyao to re-set the equity to express his sincerity.
Le Yiling joined TVB in his previous life, and Zhang Jiazhen became a bigwig in the film industry on a par with Jiang Zhiqiang, so it was naturally not easy to win over into the company.
It's not so much about human feelings, but about interests and the future.
Of course, interests are in the present, and the future is what these elites value the most.
A company with an annual box office of nearly 300 million, including peripheral products, licensing and other income, with a revenue of nearly 100 million, is enough for them to see the future with unlimited prospects.
The reason why Zhang Jiazhen left Debao is more the same.
Pan Diqi naturally won't let go easily, and his focus is on his own Dickson creation group. Debao is the ATM he makes a fortune with, how can he allow others to share the profits?
Of course, this also involves the internal tilting of Debao.
1024 Locomotive readjusted the equity structure this time, and Wu Xiaozu was not stingy to give Jiang Jiahua and Jiang Zhiqiang 2% of the shares plus 1.5% of the dividend reward. Le Yiling and Zhang Jiazhen will receive 1.5% of the shares, but enjoy the same bonus dividends as the first two.
In addition, Wu Xiaozu took out 5% to enter the company's equity incentive pool.
The outside world is ambiguous about the valuation of 1024 Locomotive, a company with a revenue of nearly 100 million yuan. Because it is not listed, and there is no concept of entertainment stocks at this time.
It is not like an industrial company, which has hard assets, even if the profit is outrageously low, it will have an accurate valuation, at least a figure of more than ten times or even dozens of times.
There is no Internet thinking, where concepts and stories are worth tens of millions, hundreds of millions.
As a film company, 1024 Locomotive has its own studio, printing company, and editing studio, but it does not have many hard assets. For the theater, Wu Xiaozu has no idea at all.
That's a baggage.
With the approach of 97, the Hong Kong Island film industry is permeated with a speculative mentality of "making a fortune". Wanwan filmmakers are not stupid? Naturally, they are not willing to be willing to be wronged!
It just so happened that at the end of 1992, both the mainland and Wanwan expressed the '92 consensus verbally...... Therefore, Wanwan film companies have the capital to maneuver, and they have made an appointment with the Hong Kong Island Film Practitioners Association, asking the latter to curb production costs and reduce salaries.
Those people were crazy by then...... Even the-stirring stick king Kyoto later scolded these people for being too greedy!
Wanwan filmmakers collectively angrily withdrew their investment!
Then, the Wanwan authorities immediately adjusted two far-reaching film policies, one was to relax import restrictions on Hollywood and Dongying films, and the other was to allow Wanwan studios to shoot on location in the mainland.
These two policies have given Taiwanese audiences and filmmakers more choices, especially the latter.
The narrow-mindedness and gaze of the Hong Kong people have directly pushed themselves into the abyss. The mainland has tightened restrictions on shoddy production of Hong Kong films and co-productions. Again, the restrictions on co-productions between Hong Kong Island and the mainland were relaxed. Otherwise, Wenwen would not have looked for Hong Kong capital to shoot "Sunny Day".
Southeast Asian markets have also begun to restrict, and the money invested in Hong Kong films has been diverted to cheaper domestic films.
The distance of capital has made Hong Kong films have no hematopoietic ability.
Coupled with the sharp contraction of the local market on Hong Kong Island, the last chance for Hong Kong Island movies has been completely cut off. In 1993, the number of moviegoers was more than 20 million fewer than in 1988, coupled with the emergence of pirated CDs...... Theaters are closing down one by one.
The 97 financial turmoil completely made the Hong Kong film market lose hope.
The prosperity of Hong Kong films is partly due to the emergence of its own talents, and the most important thing is the influx of a large amount of investment! Facts have proved that without money, they can't do anything! This point was only in later generations, and they suddenly woke up, but unfortunately it was too late!
The prosperity of mainland films in later generations has once again proved the great influence of capital on the entertainment industry! Then, under the general trend and with the acquiescence and support of the government, Mr. Cui was able to retire completely. Xiao Gangpao and the Wang brothers also know this.
Capital is like a disobedient child, always have to be strangled from time to time, tightened!
You are allowed to cut the money of shareholders, but you dare to steal the country's money? (This is the common perception of the capital market, don't 404!)
β¦
The first floor of the company is not just a front desk, as is the case in many modern office spaces.
"Butcher on a Rainy Night", "Crazy Boy" series, "Two Heroes", "Fear Room", "Suspect", "The True Story of Pretty Girls", "Carmen in Mong Kok", ...... There are a lot of movie peripherals, from posters to some small props.
Some of the commemorative props during the filming are placed in the lobby on the first floor. It feels like you're in a museum rather than a company.
Wu Xiaozu himself is not very fond of serious company scope.
The company is divided into eight functional departments.
Production Department, Administration Department, Finance Department, Human Resources Department, Distribution Department, Planning and Creative Department (Editorial Department), Marketing and Public Relations Department and Legal Department.
Jiang Jiahua served as the deputy general manager of Locomotive 1024, focusing on the finance department and the marketing and public relations department.
Zhang Jiazhen is in charge of the distribution department and serves as the manager of the distribution department. Jiang Ershao is in charge of the production department, and Su Liyao cooperates with the legal department. Le Yiling is in charge of the Administration Department. As for the planning and creative department, there are no good candidates, so I will let it go first, and Wu Xiaozu himself will keep an eye on it for the time being.
Among them, the production department and the distribution department are the two most important departments of the film company.
Jiang Zhiqiang and Zhang Jiazhen are masters of running films in their previous lives. One is good at co-ordinating the production of films, and the other is particularly good at distribution.
Wu Xiaozu had the heart to put 1024 Locomotive Film Company, Jianghu Emergency Pictures, Stellar Entertainment, and Huanyu International together in the future, of course, it was not simply integrated, so it would be chaotic. Rather, the company is a small group.
If the E7 culture is successful, it's time to give this model a try.
"Brother Zhen, we have no shortage of local distribution and Wanwan distribution now. The box office results of several previously released films are also a testament to our distribution capabilities.
However, overseas distribution channels are crucial. I asked Er Shao to be responsible for communication before, but the channel was not easy to open...... "Wu Xiaozu got straight to the point.
He gave shares to Zhang Jiazhen to see the other party's ability and connections in the issuance market.
"No problem, in Southeast Asia, we can work with local companies to establish our own distribution channels. This will avoid resistance from local studios.
In terms of the North American market and the European market, I will first contact the filmmakers I have worked with before to see if there is any possibility of cooperation. Zhang Jiazhen also understands his own value and does not hide it.
On the contrary, he looked at Wu Xiaozu even more.
Before, he admired Wu Xiaozu because of his talent. But now it seems that his vision and mind are also extraordinary.
At most, other studios are just staring at theaters.
But in fact, the hard asset of the cinema chain is not suitable for promotion. This is just a product of the special environment of the Hong Kong Island market.
With the advent of Xinbao Cinemas, this fixed line has been broken.
Who thinks that the theater chain is invincible, it is purely a fool's dream, and everyone is in the clouds.
Of course, if the time permits, Wu Xiaozu doesn't mind winning a theater by himself, but in fact the value is not great.
Especially when he knows the development trend of Hong Kong films in the future, even more so!
The way out for the 1024 locomotive is in the release.
When the time comes, you can attack, and you can defend when you retreat!
"Overseas distribution must be established, and at the same time ......" Wu Xiaozu paused, originally he had not deliberately paid attention to the market behind him.
But Li Lianjie's messy "Chinese Heroes" reminded him.
Now is the hottest start of the mainland-Hong Kong Island co-production. At this time, the mainland has not yet tightened restrictions, but it is a suitable start. It also entered the mainland market very quickly.
Since 1994, imported blockbusters have been released in the mainland in the form of overseas account sharing, and the Hollywood film "The Outlaw" is the first imported film, which was released in the mainland on November 12, 1994, with a total box office of 25.8 million.
Then in 1995, the limit of 10 films was set, which was only relaxed to 20 in 1999.
That year's box office champion was veteran driver Cameron and Governor Arnold's "True Lies", with a box office of 110 million. Uncle Long's "Red Fan District" was operated by Golden Harvest and became the runner-up that year, winning a box office of about 95 million. The third runner-up that year was Wenwen's hormonal youth film "Sunny Days".
You see, how quickly our youth films have degenerated, from "Sunny Day" to a bunch of, pee and fart.
Co-productions are relatively complex, and are divided into co-production, co-production, and commissioned production. However, there is no need to understand the latter two, because among the three types of co-productions, only co-productions are co-productions that can enjoy the treatment of domestic films, with no quota restrictions, a high proportion of account sharing, and even relevant support policies.
So besides, co-productions generally deserve to be co-productions.
Most importantly, although films from Hong Kong, Macao and Taiwan are imported films in terms of attributes, they do not occupy quotas.
Of course, it also depends on whether it can be introduced......
"Pay attention to mainland co-productions!"
Since the first China-Hong Kong co-production "Shaolin Temple" in 1982, China-Hong Kong co-productions have been increasing in recent years.
Although China-Hong Kong co-productions are also co-productions, they have great advantages over co-productions in other regions. After applying, post-production can be carried out on Hong Kong Island, or it can be processed on Hong Kong Island.
97 is approaching, and the whole Hong Kong people are confused, but Wu Xiaozu is not confused!
The share of foreign films is 13%, but co-production films can enjoy 43% preferential treatment! Even though the mainland market is very bad, why not make money for nothing, and the money is small, and the most important thing is to cultivate the market!
Think about the hereafter.
Pretending to be poor, hundreds of millions of fans who grew up watching their own movies, don't they all shout "I owe Director Wu a movie ticket" when each of their movies is released?
I am so kind and friendly!
At this time, who will know the great speed and achievements of our reform and opening up?
At least in 2000, no one would have confidence in domestic films!
Originally, Wu Xiaozu was quite worried......
Now think about it-
I first pit the Hong Kong people, and then after the decline of Hong Kong films, I make money by releasing them, or go to North America to gild and pit the American people by the way, anyway, they have money. Finally, at that time, the mainland market was about the same, and the old artists who were dozens of years old at that time returned...... Thinking about it, there is an endless amount of energy, and the sponge-body is full of vitality!
Artist Wu sitting in the chair was a little fussy.
made Zhang Jiazhen and Le Yiling inexplicable, looking at Jiang Ershao and Jiang Jiahua, who didn't take it seriously, they were obviously accustomed to this situation.
Wu Qiwang also handed over the specific matter of Huanyu International's 'acquisition' to Zhang Jiazhen, the new senior executive of the company, to be responsible, which can be regarded as a preliminary investigation of him. After all, in the future, offline videotape distribution is the most important part.