So Chen Tianqiao is very powerful.

The BAT that cannot be shaken by later generations is actually only behind the grand one.

In the past life, there were too many commercial projects, and the ideas and business models were all pioneered by Shanda.

And in this life, many of the things Chen Tianqiao thought about were Li Jun's prophets.

Shanda Chen Tianqiao became one of the most profitable companies in China after making his fortune from the "Legend" game, but the game pattern is too small in Chen Tianqiao's eyes, Shanda should not only be in the game in his eyes, his ideal, his goal is to turn Shanda into a comprehensive supplier of large-scale games, casual games, movies, music and other interactive content.

Because around 2000, when China was not very developed, its economy was not very developed.

Moreover, because of its high price, domestic computers are high-tech in the eyes of ordinary people, and in the social environment...... In short, it is not completely popular, and TV users far outnumber computer users, so Chen Tianqiao wants to make the grand service entrance ready to move from computers to televisions, turning the living room into an entertainment center for the whole family.

That is to say, Shanda has transformed from a software operator to a supplier of software and hardware, with its hardware as the entrance, and content to make profits, and later LeTV, Xiaomi did this thing.

It's just that Chen Tianqiao is more than ten years earlier than them.

However, for a long time, no one can understand the operation of Chen Tianqiao, and the outside world only sees that he has bought many companies in one go, such as other game platforms, web games, and other game content Chinese...... To create a "network Disney" is what BAT did in later generations.

For example, in addition to e-commerce, Ali has successively become Alibaba Pictures, bought Youku Tudou, and quit Alibaba Literature...... And it also made up for its last link, taking a stake in Kabam, an American mobile game developer, and tearing off its bottom-line label of never investing in games.

Baidu acquired iQiyi, the entire Zongheng Chinese Network, Baidu Book City, Panda Books, set up Baidu Games, and established a film business department......

In addition to social software, Tencent has made great efforts in games, Tencent Video, QQ Reading, and later directly acquired the starting point Chinese network from Chen Tianqiao and integrated it into Dayuewen.

It can be seen that the powerful BAT is only following the path of Chen Tianqiao.

However, Ali, Tencent, and Baidu are all so successful, but Shanda is not in the first Internet echelon in China, and even later withdrew from the Internet industry, this is because Ali is Ali, its core e-commerce, Taobao has always been its core.

Baidu's core is still a search engine, Tencent is still social, even if it fails in the place where it is good at the enemy, Tencent has burned money on Weibo and e-commerce for several years, and it has been burned in vain, Baidu has spent a lot of money to stir up e-commerce, and it has also failed, Ali has been struggling with social networking, and it still hasn't made a big name, the core of the grand empire is games, but Chen Tianqiao gave up.

Maybe it's because the game brings him too much pressure, because, Chen Tianqiao is equal to a game, and many games under his company are popular, so he is the culprit in the eyes of his society and parents, someone plays his game until sudden death, heart attack, teenager addiction, the flowers of the motherland are drowsy all day long, and some "Legend" players rushed into Chen Tianqiao's office because of the loss of equipment, pointing at his nose and scolding. For the same reason, one player also attempted to self-immolate at Shanda's headquarters.

As a result, the domestic media condemned it one after another.

Chen Tianqiao has told his friends more than once that online games are contrary to his original intention of becoming a mainstream figure in society. Chen Tianqiao has the feelings of his family and country, and online games can't carry his dreams, he wants to transform and want the society to recognize his value.

So, he gave up his core business, his games, and was increasingly eaten away by BAT on the Internet.

And finally his box, envisioning that the user can play games, watch news, stocks, movies, listen to music, very beautiful ideas through which on the TV.

Since this box is conceived as a product of the convergence of telecommunications networks, television networks and the Internet.

So Chen Tianqiao constantly spends money to buy content, videos, movies, social software, e-commerce, ......

However, Chen Tianqiao's concept was too many years ahead of the time, and various boxes in later generations only rose many years later, and the integration of three networks has not been realized, and the boxes in later generations of technology are generally based on the Android system, with low cost, and Chen Tianqiao could only choose Intel chips and Microsoft systems at that time, which led to the initial box being as big as the PC, and the price was more than 6000, for most consumers, this price was too expensive to accept.

At that time, the feedback data from Shanda's sales team clearly showed that most of the first buyers of the box were "fan-level" local tyrants of "Legend" and Chen Tianqiao, rather than ordinary people.

But Chen overestimated the market's acceptance of emerging products.

He just conducted an investigation in the circle of friends, and the conclusion was that everyone was very interested in the box and willing to try, so Chen Tianqiao was full of confidence. But he seems to have forgotten that his circle of friends is either rich or expensive, and that the ideas of these people are not representative of the general market.

In fact, in the field of consumer electronics in the early days, everyone was concerned about which MP3 was of good quality and what brand of computer was more durable. For the "black technology" of Shanda Box, a half-step lead is a business opportunity, and too much lead is unreliable, and most people are skeptical and wait-and-see.

The most important point is that the grand box is actually just a carrier, and the content inside is the focus of the consumer experience.

The core of the content is video resources such as movies and television, which were scarce back then. Youku was founded in June 2006, Tudou was founded in April 2005, and iQiyi was a product of 2010. In the era of Shanda Box, video resources were controlled by traditional TV stations, and at that time, radio and television and telecom were still "negotiating internally", so how could they transfer these resources to Shanda?

In addition, 80% of broadband users in 2005 had download speeds below 100 kb/s, so it is conceivable that even if the game and video resources are not a problem, such network conditions will not support a good user experience.

Under the constraints of the above factors, Shanda Box is unfavorable and has little revenue. Genius Chen Tianqiao

Lost to the time of day.

Chen Tianqiao looked forward to the broad prospect of "hardware entrance + content charge", hoping to seize the opportunity in the way of "premature birth".

The city of Rome was not built in a day, and Wal-Mart was originally a "small shop". Chen Tianqiao's plan is to occupy the seat first, and "unify weights and measures" between improving products, cultivating audiences, and waiting for technological development, and make Walmart.

As powerful as Steve Jobs, he also had to restrain his prophetic desires.

He talked about the promise of iPads and smartphones for a long time, but it wasn't until touchscreen and wireless networking technology matured and put into mass commercial use that it was not really implemented.

It can be seen that there is no prophet in the Internet and it is not necessarily possible to succeed, and it takes genius and time.

Genius Yu Li Jun is a prophet, Li Jun also needs time, Chen Tianqiao's case, Li Jun deliberately recalled and studied, in order to thoroughly grasp Li Jun's most important Internet investment.

All the investments since the rebirth, for Li Jun, are just accumulating energy, and then making a big deal in the Internet business.

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