Zhang Ming said, Ye Fan agrees very much, now there are many kinds of brands, subdivided products are even more like cattle, the market is not unlimited, the era of rapid growth has ended, and now the annual increase is very limited, which has led to intensified competition, and big brands are still fiercely competitive, not to mention small brands that have just emerged. Pen "Fun" Pavilion www.biquge.info

Of course, there are also successful cases of new brands, but there are too few and too few, and they need to invest a lot of money in publicity in the early stage, enhance their popularity, and invest money in large-scale marketing to obtain market recognition.

Zhang Ming continued: "Unless you take advantage of the Xu family's connections, it will be difficult for you to succeed with the intervention of the Zhu family, whose biggest advantage is that they are very influential in the retail industry. ”

Ye Fan nodded, Zhang Ming's analysis was very reasonable, and even Ye Fan thought that even if the Xu family supported Ye Fan, the strength would not be too great, because although the Xu family was also very strong, its influence in the retail industry was not as strong as Zhu Jiaqiang. Moreover, Ye Fan didn't want to use the power of the Xu family, and he hadn't reached that step yet.

"It's because of these reasons, I want to take the sales method of a specialty store, what do you think?" Ye Fan asked rhetorically, this idea, Ye Fan has been born for a long time, but it is just an idea, there is no specific implementation plan, and Ye Fan has no bottom in his heart, doing a specialty store is the patent of a big brand, even if there is a specialty store, those big brands of cattle forks will choose to enter shopping malls and other places with many consumers.

Zhang Ming frowned slightly, and said: "It's no problem to be a specialty store, for example, the Apple mobile phone, it is a specialty store route, and the effect is not bad." Speaking of this, Zhang Ming paused slightly, and then continued: "But the store is the patent of a big brand, and the opening of a store must meet several elements, first, the grade must be very high, if the price is very cheap, you will lose money, because the cost of the store is high." Second, it must be well-known, otherwise no one will patronize it. Third, the service must be good, the product is good on the one hand, the service must also keep up, and the customer must have a high experience. ”

"These three points are necessary conditions, can you meet them?" Zhang Ming asked rhetorically.

Ye Fan fell into contemplation, the quality of service is easier to solve, just hire a group of talents with a high salary, the first point is also easy to get, the grade of the red face mask is very high, but the second point of popularity is a hard injury, which can not be solved in a day or two.

"Everything but popularity is satisfying. After pondering for a while, Ye Fan said affirmatively.

"Could it be that this mask is the formula given by Doctor Wang?" Zhang Ming suddenly asked, he saw that Ye Fan was so confident, and immediately thought of Doctor Wang, he knew the strength of Doctor Wang, since he got the formula of the medicinal diet given by Doctor Wang, the restaurant's business had increased by thirty percent.

Ye Fan shook his head and said, "It wasn't given by my master, it was given by the big butler, I guess it should be the big butler who made it for his confidant." ”

"The confidante of the big butler? Zhang Ming joked, and then continued: "The big housekeeper is also a miracle doctor, with this formula, I am full of confidence in your product, as for popularity, I suggest that you find a star to do endorsement, and then promote it in Jinling City, don't worry about money, throw it to death, if it's not enough, let's find a way together." Zhang Ming said very excitedly.

Ye Fan frowned and looked at Zhang Ming, how can this product be more excited than himself? It is indeed a good choice to find a celebrity endorsement, now there are many ways to disseminate information and it is also very developed, and the influence of celebrities is even stronger than before, if the star you are looking for has enough fans, the effect will definitely not be worse.

The key is that if you are looking for a small star, the influence is not enough, if you are looking for a big star, the price will definitely be high, and those big-name stars will not be contacted.

For example, a star with a fork endorsing a big international brand will give people a feeling of being tall, and if he represents a small brand, it will feel very low-end.

"It's a feasible method, but it's difficult, so I'll let Ellor and the others study it. Ye Fan said with a solemn expression.

Zhang Ming said with a smile: "It's gold that always shines, it's just a matter of time, you let Mr. Ai study the celebrity endorsement first, and I'll help you find the address of the store." Speaking of the store address, Zhang Ming suddenly remembered that when he first came to Jinling City to investigate, he had been to a place, the geographical location is also good, located at the junction of the new city and the old city, is the key area of Jinling City's current development, and the consumption capacity is second only to the city center.

Thinking of this, Zhang Ming said: "I know a place that is very good, when you are done, I will take you to see it." ”

"Okay, I'll go with Luo'er and them to meet the client this afternoon, and if we come back early today, we'll go." Ye Fan nodded, although he hadn't seen the customer yet, but Ye Fan always felt that the situation was wrong, and besides, now taking the sales route of the specialty store, after Zhang Ming's analysis, it was indeed feasible, and he should make preparations with both hands.

At two o'clock in the afternoon, Ye Fan and others went to the New Era Commercial Building, where the level is slightly worse than the high-end Ginza Mall, which mainly deals in mid-range products, and only one-third of the high-end consumption area. Ye Fan and others arrived at the mall half an hour in advance, walked around the mall as customers, and conducted preliminary market investigations.

When he arrived at the skin care area, Ye Fan carefully observed, more than 20 varieties, all of which were products worth more than 100 yuan, and even saw international brands with a price of more than Wu Baiyuan, and the area occupied was still very large.

There are some mid-to-high-end skin care products placed here, indicating that the nearby consumer groups are relatively wealthy, and it can be concluded that the new era commercial building is indeed a good partner for cooperation.

Just when Ye Fan and the others were about to go to the office, a sales supervisor passed by with a few supply orders, Ye Fan subconsciously swept it with his perspective eyes, and his heart suddenly pulled out the cold, because Ye Fan saw the name of the Zhu Group, there is only one Zhu Group in Jinling City, and that is Zhu Botong's enterprise.

The supply brand of the supply order turned out to be Lancôme mask, which is a high-end skin care product, a world-renowned brand, and the value is above Wu Baiyuan, this price is just within the price range of high-end red face masks, which directly generates competition, which means that even if Zhu Botong has not said hello to the person in charge of the new era commercial building, it is difficult for the red face mask to come in.

They are all high-end products, the price is about the same, one is a world-renowned big brand, the other is an unknown small brand that is still in trial production, it has not been tested by the market at all, and it has no influence. Even if the person in charge of the mall thinks with the soles of his feet, he will definitely choose the former.

Of course, if the other party really has the heart to test the red face mask, with the super quality of the red face mask, it will definitely make the other party interested, and now Ye Fan is most worried about Zhu Botong.

Ye Fan is a very simple person, he has already guessed the result, so he doesn't want to waste time, just when Ye Fan was about to leave, he saw Elore and Anqi striding towards the manager's office. Ye Fan sighed, forget it, it's actually here, then go and take a look.

The person in charge of the new era commercial building is a woman in her thirties, dressed very decently, dressed very capably, giving people the feeling of a strong woman, the only fly in the ointment is that this person has a lot of makeup, Ye Fan used see-through eyes, through the thick foundation, he saw a face with a lot of brown spots.

Ye Fan checked it with a fluoroscopic eye, and this person's physical condition was not very good, which may be the reason for frequent overtime, or it may be emotionally affected. If the skin is restored, this woman is definitely a temperamental beauty.

Ye Fan had a very good idea, what is more effective than the person's personal experience?

"Two, I am the person in charge of the New Era Commercial Building, Zhang Li. Zhang Li stood up with a smile and a very enthusiastic attitude. "Sit down first, and I'll get you something to drink. After speaking, Zhang Li smiled at Ye Fan and the others, then opened the refrigerator, and then said apologetically to Ye Fan and the others: "I'm sorry, I only have mineral water here." ”

As the leader this time, Ye Fan said with a smile: "It's okay, just mineral water." ”

"Mr. Ye, when Mr. Ai called me this morning, he told me the general situation. It's a new product and has little impact, but I think it's okay to do it. ”

"Because I believe that gold always shines, and any big brand starts small. It's just that now that the market is saturated, it is more difficult for new brands to do, but it is not impossible to operate. Zhang Li said with a smile, and went straight to the point with one mouth, giving people a very pragmatic and capable feeling.

Ye Fan feels that this time is very promising, because Zhang Li is interested in the quality of the product, which is the strength of the red face mask, and it is also the only advantage of the red face mask at present.

"Mr. Zhang, Hongyan Mask, using pure herbal formula, pure natural without side effects, the effect is 50% stronger than the mask on the market now, all indicators are excellent, this is our test comparison report, you can take a look. After speaking, Ye Fan handed the document to Zhang Li.

In the face of pragmatic strong women, speaking with data and facts is more effective and convincing than verbal sales.

Zhang Li smiled at Ye Fan, and then took the test report, Zhang Li is an expert in this area, just graduated from high school, Zhang Li went to the new era commercial building to do shopping guides, at that time was skin care products, so he knew the advantages and disadvantages of various indicators and major brands, and later with his own efforts, step by step to achieve the position of shopping mall manager.

Although Zhang Li is only the person in charge of one of several new era commercial building branches in Jinling City, she is already very remarkable, with an annual salary of between 150,000 and 200,000 yuan.