On May 5th, the West Side was still in the new sports center. Chen Dahe stood on the stage and spoke. He talked about Tianya's future and was full of spirits.

He opened the PPT plan, and the layout of the top shopping mall was opened and displayed in the eyes of these clothing people, who of course meant that they knew what it meant.

He also talked about the brand will sign Fan Liangshui and Li Lulu as the brand's image spokespersons, and began to fully publicize in the mainstream media, once again opening the road of comprehensive upgrading of the Tianya brand.

The benchmark data of some industries of Tianya is also particularly eye-catching on the PPT. In addition, these people themselves have made money here, and the head office still has this determination to continue to promote the road of branding, which also makes them feel that they should be able to increase investment and continue to follow the headquarters.

At the scene, Li Lulu and Fan Liangshui began to appear in Tianya's latest seasonal summer skirts, and then took a photo with Chen Dahe. Maybe these photos are released, and these two skirts will definitely become popular again. That's the star effect.

Chen Dahe only talked about some of Tianya's development, but did not talk about it in detail, because it was not necessary.

For franchisees, it doesn't matter if the brand is not branded, the important thing is that they can make money and see the prospects of this project.

Therefore, this is also the focus of Chen Dahe's speech at the meeting, and although talking about reasoning and feelings will increase the force, sometimes it will not help.

After the speech, there was a series of catwalks, and this time there were no professional models, but in the end, four female stars made cameos. The state of the entire show was unprecedentedly high when the four female stars appeared. The most important thing is that the show clothes worn by these goddesses are very sexy, allowing everyone to see a different goddess live feeling.

Men have always had little resistance to beautiful women, and this is especially true of groups of beautiful women.

All the meeting routines are the same, make the atmosphere, do hot sales, and then close the deal.

Now Tianya has some fame, the product is no problem, the model is no problem, and the next time is to really build the brand.

Brand is an imaginary concept, but it is also a real concept. In the competition of the market, it will occupy the minds of consumers.

For the same thing, the brand that is unbranded sells for 20, and the brand that occupies the consumer's mind sells for 30, and people will still choose branded products and will not feel expensive. This is a sense of trust that the brand gives to consumers.

Li Lulu and Fan Liangshui will also occasionally appear in the exhibition hall of the order fair, which will also add some interest to those franchisees.

All brand press releases start on the first day, which is called a buzz and a news feed.

Regardless of whether it has a direct effect, as long as consumers can see it everywhere, and even open the search engine to find such positive information, then this is a positive effect on the promotion of the brand itself.

What's more, at that time, the PC side of some portals was already very timely.

Chen Dahe has always been very willing to spend time on the control of public opinion, in addition to his own brand draft, he will let different copywriters write advertorials from the perspective of the media, industry experts, consumers, and even fashion bloggers.

Then use these methods to start posting on different website forums, and even pin comments. This is commonly used third-party marketing.

But this kind of marketing needs to be more thoughtful, not so simple to see that it is a routine of marketing advertising, but to make people believe it.

In the era when self-media has not yet emerged, people actually have a sense of trust in media reports and the remarks of some forum celebrities. This is much more advanced than the era of self-media chaos, where an individual randomly compiles an article to deceive some clicks.

At least those people are still at a bit level of writing manuscripts, but in the era of chaos in the media, many people who write manuscripts are really making things up. As a result, many people are confused about what the truth is.

The order will be carried out in an orderly manner, which is all expected, even if there is no Chen Dahe's plan for the Tianya brand, it will still be the same, because they have made money.

But after Chen Dahe put forward this plan, then the headquarters has asked for each franchisee and agent, and even task indicators, so that they can increase investment and open more stores.

In the era of brand brutal growth, there will be such a process. If you just rely on your own directly operated stores, it may be more stable, but the development is not so fast. Everything has two sides, the proportion of franchisees is large, the direct store is not strong enough, the brand is easy to be choked by the franchisee, and the store is invested by others after all, and there will be some obstacles in the company's headquarters management.

Therefore, Chen Dahe will also control the ratio of direct sales and franchisees, and let himself take the initiative at any time. And he has never relaxed the management of franchisees. In many cases, you can't relax your management just because these franchisees have helped you make money. Maybe it's because of a small detail that all the characters of a brand are ruined after infinite magnification.

Chen Dahe did not allow his brand to be ruined because of such things. So he will be especially careful. This also makes some of the company's middle management not understand enough, and sometimes the company is too strong on franchisees in some places that don't seem to be necessary, which makes them very difficult.

But Chen Dahe said that there are some things that are not negotiable, and we must adhere to principles.

Gradually, customers also get used to which bottom lines of the company cannot be touched, and they also form habits. So there are some things that can't keep the bottom line for the first time, and it's not easy to keep the bottom line again in the future.

The three-day order meeting, because the actual sales of each franchised customer was further analyzed before, Tianya also added different task indicators according to the actual situation of each customer, so that they would not feel pressured, but they would not be particularly relaxed.

Overall, the order fair was quite successful, and the original planned targets were completed. On the last day, that is, on the evening of May 8th, according to the process, it was still the final thank-you celebration dinner, and Li Lulu and Fan Liangshui and other four beauties were always there.

In order to liven up the atmosphere, Chen Dahe also let the four beauties take the stage and sing some songs, but this time there will never be such an embarrassing thing as duet.

Chen Dahe also discussed with Fan Liangshui and Li Lulu this time, and asked them to give them more opportunities to take photos with everyone, although some of these things are just to have a good time, but no one has a vanity.

For customers in Sichuan, Chen Dahe said that he had a special development plan, found a training team, and gave them free training, and the training could not end until the 12th. Although everyone feels a little abnormal and doesn't understand, they can't say anything.

Besides, there is a free learning opportunity without spending money, so why should they refuse? No one knows why Chen Dahe did this, maybe when it happened, they should be happy and grateful to this young boss.

On the last night, Chen Dahe was busy until late, and Han Jiangxue went back after he was done. Han Jiangxue will care about Chen Dahe's body, but she also knows that on such an occasion, as the actual helmsman of the company, his entertainment will definitely not be avoided.

Fan Liangshui and Li Lulu left that night, and they went to Hong Kong together, saying that there was an event there. Li Lulu promised Chen Dahe and persuaded the crew, but the crew couldn't ask for Li Lulu, but couldn't for those other scenes. So they still insisted on continuing to shoot there.

On May 9th, customers other than Sichuan basically returned one after another, or some stayed in the south of the Yangtze River for a little tour and tourism. Even if they are the bosses, they have never rested on the first of May.

Being a boss may not really be easier than ordinary employees, because the pressure on them is different. They will work longer hours, but they will have a bit more freedom in their time.

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