The so-called TIE-UP refers to a commercial method that uses a certain song as the theme song of film and television dramas, advertisements, anime groups and other works, and allows the audience to listen to the song semi-compulsorily while watching TV or animation, so as to gain more exposure and drive sales results.

The use of TIE-UP can be said to be ubiquitous, as far as Kazumasa Oda's famous "Sudden Love", if it were not for the free ride of "Tokyo Love Story", it may not have achieved more than 2 million sales, and in 2016, the national girlfriend Yui Aragaki starred in "Escape is Shameful but Useful", the theme song of this drama "Love" has become popular, and the TV series with rising ratings is also indispensable.

In China, the power of TIE-UP should not be underestimated, such as Supergirl Zhang Hanyun's song "Sweet and Sour is Me", which was paired with an advertisement for a yogurt, which can be said to be popular all over the country;

In the 90s, the reason why BEING's singers were invincible without publicity was largely due to the fact that almost every single they released had a good TIE-UP, such as the Procari Water series of commercials, as well as animations such as "Slam Dunk" and "Dragon Ball", so even when they didn't show up, their songs could get extremely high exposure, thus ensuring sales.

Ye Zhao, as a "super-large newcomer" that BEING is about to launch, naturally did not hesitate to invest in him at this time, and brought him the "super-large TIE-UP" of Pocari Water's special advertising song. THINKING OF THE DECAY OF LATER GENERATIONS TO THE POINT THAT THEY CAN NO LONGER GET A DECENT TIE-UP EXCEPT FOR THE THEME SONG OF THE TV VERSION OF "DETECTIVE CONAN", YE ZHAO IS ALSO EMBARRASSED.

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In the era of 8CM singles, the use of CDs is only for listening, and there will be no MV attached to it, nor will there be any special page handshake coupons, and only those two songs are really sold. So after completing the production of the song, Ye Zhao's task jumped directly to the last item, which was to shoot the cover.

If you take a look at the album covers of the singers of the BEING company in the 90s, they can be roughly divided into the following types: headshots taken by singers in the studio from various angles, headshots with blurred backgrounds, seemingly random full-body street photos, and the most classic profile headshots. In short, this company strives to present the singer's essential and natural side to the audience.

However, although in the end, it seems to be the kind of natural state without embellishment to the audience, but when it comes to actual shooting, there are almost hundreds of shots in a background, and the whole shooting process lasts almost three hours, and in the end, Ye Zhao, both mentally and physically, has been tense to the extreme.

In the past, Ye Zhao only saw the so-called "freedom and nature" of BEING singers, but now that he actually joined, he found that the freedom presented under the camera is itself a strong constraint. It seems that if you want to be truly free to do what you like in this circle, you can't just join a "free" company.

The cover of the single was finally determined to be a half-body side face photo taken by Ye Zhao sitting in front of the tuning equipment, under the cold tone, his well-defined facial features looked full of texture, and even Ye Zhao himself, when he saw this photo that perfectly highlighted his appearance advantages, he had to praise the photographer of BEING in his heart and add chicken legs - big brother is a good skill!

Everything was ready, and the printing factory also began to suppress the singles.

Although on the ORICON list, Ye Zhao's "Summer Color" has broken through the 600,000 mark, but Nagato Daiyuki did not mass-produce his debut single because of this, as a scheming businessman, Nagato Daiyuki knows very well that the reason why "Summer Color" is so popular can be said to be the reason why the time and place are right and people work together, although relying on this single, Ye Zhao has the popularity that is not lost to popular singers, but how much of this popularity can be converted into the sales of new singles, in fact, it is still unknown. After all, a group of singers who became popular for a short time and quickly passed away by luck are a string in the history of records.

One of the most direct examples,"ロード" sold 1.8 million copies,THE Tiger Dance Ryu released "ロード Chapter 2" in the second year,Although there is already a golden signboard,But this single still shrank by 1.4 million all of a sudden,Only sold more than 40 million copies,The following singles are not as good as one,Finally, completely withdraw from the mainstream stage。 Singers who have been famous for a long time, they already have a stable basic disk, and a singer like Ye Zhao who is still in the state of "song celebrity is not popular", it is difficult to say how the sales are.

Under the trade-off, Nagato Daiyuki set the first batch of shipments at 100,000 sheets. 100,000 copies is not much, less is not less, the average rookie singer, the shipment of the first single is between 3,000 and 20,000 copies, if the follow-up can be printed to 100,000 copies, it is definitely a big victory, but for Ye Zhao, a rookie singer who already has a hit single, 100,000 copies is just a passing line.

Since he is ready to push Ye Zhao, Nagato Daiyuki naturally hopes that he can continue to be popular, so in addition to the TIE-UP of Pocari Water's special advertising song, Nagato Daiyuki also bought the golden advertising time period before the opening of RB's most famous music group MUSIC STATION to promote Ye Zhao.

MUSIC STATION, a music group that began in 1986, was still on the air until 2017, and it is the dream of countless singers to be able to appear on the stage of this show, and as the music group with the highest and most stable ratings, the number of viewers of each episode of MUSIC STATION will not be less than 10 million. can advertise before the opening of this show, and the effect is absolutely good. Of course, advertising costs are also leveraged.

In the context of BEING's investment so much, if Ye Zhao can't even sell 100,000 copies, then his status in Nagato Daiyuki's heart will definitely plummet from now on, from a small golden figure in his hand to a little clay figure that he can handle at will.

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Perhaps it is the honey confidence of the reborn, Ye Zhao has never had the idea that he will not be popular, after all, with the resources in his hands, even if he only provides songs to other singers, it is enough to make most of the entertainment industry label him. changed to another rookie singer, and the boss of the company invested in him so much, he was honestly afraid, but here in Ye Zhao, he didn't take it seriously at all.

At the end of August, the commercial of Bao Cari Water and the commercial of MUSIC STATION on TV began to air almost at the same time, and more than half of the people in the whole RB knew that Ye Zhao, who sang "Summer Color", joined BEING and was preparing to release a new single on September 7, and even when Ye Qing called him, he proudly announced to him that his classmates in school already knew that he was her brother.

"They just know what the use is, but they go to buy the discs. Ye Zhao on the other end of the phone said while chewing rice balls.

'Brother, it's too utilitarian. Ye Qing complained, and the words changed, "Also, even your parents know that you are a singer." ”

"And how did they react?"

"There was no reaction. However, when the Bao Kali advertisement is broadcast on TV, my mother will watch the advertisement. ”

Ye Zhao was speechless and took a bite of the rice ball.

On this day, Ye Zhao finished his vocal lessons, and when he walked out of the vocal classroom, he found a pager from Arakawa and Shi. Ye Zhao came to the front desk of the company and borrowed the phone there to call back. "Mr. Arakawa?"

"Ye Jun, if you have time, let's take a trip to Apollo. ”

"Is there something wrong?" Ye Zhao asked lazily on the phone.

"Your first royalty is settled. ”

"I'll be right over!" For Ye Zhao, who is still eating the basic salary of Lao Ben and BEING, and is worried about whether to go to the street to sell for a few days and sing to earn some living expenses after paying the rent, the most pleasing words are the sentence "Royalties are settled".

Coming to Apollo, this time, Arakawa and Shi personally waited at the door and led him to his office.

"Mr. Arakawa is too polite. ”

"It should. Arakawa and Shi smiled and let Ye Zhao onto the sofa, turned around and took out a bank card from the drawer in the office and handed it to Ye Zhao, "This is your first royalty, and the part of the production fee paid by Apollo Fang has been deducted." The subsequent royalties will be credited to this card at an annual settlement frequency. ”

As an upright and beautiful man, Ye Zhao did not hide the essence of his eyes when he saw money, and with a bright smile, he took the bank card from Arakawa and Shi, "Thank you so much." ”

"Where, I should thank you. Kazushi Arakawa smiled very sincerely, "Thanks to taking your order, our president appreciates me very much, and he is scheduled to give me a promotion at the end of the year." "Looks like I'm going to continue working at Apollo.

The two people who had reached a win-win situation exchanged a few more polite words, and Ye Zhao said goodbye to Arakawa and Shi. After leaving Apollo, he eagerly went to a nearby bank to check how much money he had made.

There was a long queue in front of the bank ATM in the afternoon, and Ye Zhao stood silently at the end of the line, waiting with the anxiety in his heart. Finally, the aunt in front of him finished withdrawing the money and left, Ye Zhao quickly took out the bank card from his pocket, carefully put the thin card into the ATM, entered the password, selected the balance inquiry, and then, he saw a string of numbers that almost blinded him.

1000000000 ...... 68 million yen!!