Chen Dahe and Han Jiangxue originally planned to get married at the end of the year. But because of this new show, I finally gave up the plan to get married at the end of the year.

After all, at this juncture, it is better to first do a good job of this show when the goddess of Tianya Road comes. Tianya has smashed more than 200 million funds on this.

Compared with any previous advertising budget, Tianya's hand this time is indeed large enough.

Planned to start after the Spring Festival in 2011, the promotional advertisement of the prime time "Tianya Road, the Goddess is Coming" on Friday night has begun to be broadcast back and forth on Zhejiang Satellite TV.

It seems that Zhejiang Satellite TV has also given enough resources when Tianya is powerful enough.

And the first batch of four designers, Han Jiangxue went to find four designers with very personality to participate.

Although this kind of show may not necessarily reflect the real level of the designer. But through publicity and hype, the value of the designer itself will also be infinitely magnified.

Those individual fashion designers, although some people have their own pursuits, but in the face of realistic interests, they finally compromise. If the design level of the bull cannot be exchanged for actual material value, what is the significance in the current society?

The show is being recorded overtime, because the time of several stars is limited, so they have to accommodate their schedules, besides, they are really just friendships. There is no way, the human favor is like the sky, which is also due to the national conditions.

As for the guests selected, professional guests Han Jiangxue, design director of Tianya, Liu Qingyi, chairman of Liu's Group, former design director of Tianya, plus president and vice president of China Garment Association, are all well-known figures in the circle.

Such a show has a lot of impetus for the original costume design in China, and the two presidents have no reason to refuse.

As for the other guests, there are Wang Jiansen, chairman of Yida Group, Mr. Niu of Taoke Mall, and Chen Dahe, chairman of Tianya.

It's all just to make the show more interesting.

originally thought it was just a small show, but in the end, there were many goddesses, big names, and masters. This has left many people feeling like they are missing out on the biggest investment opportunity. Of course, Chen Dahe did not name these characters at the time.

Because at that time, he never thought that there would be such a big lineup. In the later period, when he was chatting with the two big coffees, he said this, and put forward his idea very vaguely, but he didn't expect the two big names to be willing to help this young offspring.

In fact, although the most intuitive beneficiary of Chen Dahe's show is Tianya, Mr. Niu and Wang Jiansen will also have indirect benefits.

For this reason, Chen Dahe also asked Mr. Niu to explain that he may want to open some offline sales channels for the same style of clothes of the goddess, that is, the offline channels of Yida Plaza across the country can also be bought.

Wang Jiansen helped so much, contributed money and efforts, and he had to change some details in the original plan. Of course, Mr. Niu will not object. Although he promised to tilt Chen Dahe's online traffic, it is still worse than Wang Jiansen's real money and contribution, what position does he have to oppose?

The publicity effect of the whole show was beyond everyone's expectations, and people inside Tianya did not expect that such a show would evolve into the current situation in the end.

There are many goddesses and big guys, but these two points make a program like "The Road to Tianya, the Goddess is Coming" a selling point for various media to write articles.

Wang Jiansen and Mr. Niu, the two super bigwigs who represent online and offline in China, are in the same frame, and the three sisters are in the same frame again, everything is the selling point of the media people's pen.

This kind of free media publicity, although some articles are not nutritious at all, but the effect is there, that is, everyone knows that Zhejiang Satellite TV has such a program.

The article that is too nutritious and in-depth does not have much significance for the ordinary people who eat melons. On the contrary, sometimes it makes everyone unable to understand.

As for such a combination, if you want to say excited, of course, you have to count the deputy director of Zhejiang Satellite TV, as he is in charge of this business, he may become the biggest hero in the entire station.

The advance publicity of the show is very good, and the free publicity of other media makes this show full of anticipation.

Such a result also makes the major leaders of Zhejiang Satellite TV pay great attention to such a program. The warm-up effect is so good, so the best effect of the show must be presented to everyone.

Li Lulu and Fan Liangshui are naturally very interested in such a show because of Chen Dahe's relationship and the fact that they are Tianya's spokespersons.

Qian Weiwei and Mu Xinru starred because of some other relationships and friendship. But when they learned about the special guests of the jury, they also understood the energy of such a show at the end.

The two of them, who didn't know much about Chen Dahe, suddenly thought about Chen Dahe's real background from the perspective of thick black studies. So they must also cooperate well with this show.

Many times, popular stars and some popular programs actually complement each other. The more popular the show, the more willing the big stars are to participate. Which celebrity is still afraid of too much traffic? Which celebrity is still afraid that this kind of exposure opportunity will affect his career?

It is precisely because of the final development of things that it exceeded everyone's initial expectations. Therefore, everyone is trying to do this thing well, not because everyone really has how noble and professional they are, but because everyone can have the benefits they want after doing this thing well.

Everyone has a common goal for a thing, although this goal is only to share their own due interests in the end, but after having such a goal, all the forces are condensed, then success is not too far away.

The recording of the program was very successful, and the staff of Zhejiang Satellite TV also worked overtime to edit sample films, and the entire designer competition stage was the pursuit of truth and objectivity, which was also a promise that Han Jiangxue found those designers and gave them at the beginning.

The sample film Chen Dahe and Zhejiang Satellite TV have also seen it, and the effect is very good, at least it gives people a very novel feeling.

Of course, in order to test the reaction effect of ordinary people to this show, Tianya, Liu's Group, Taoke Mall, and Yida all selected 100 ordinary employees of different ages and genders to watch the effect of the sample, and to fill in their own viewing research reports.

In such rounds of editing and revision, the program is getting better and better. Even if there is a New Year's Eve in the middle, everyone still maintains their initial enthusiasm for such a program, as long as the final feature film has not been broadcast and the effect has not been achieved, then this matter cannot be said to be complete.

Those who travel a hundred miles are half ninety, and the ancients have already explained the truth thoroughly, and the more they reach the final stage, the more they should tighten their own mysteries.