Chapter 209 Franchisee Layout

"Of course I'm not a master anymore, I'm so busy that I don't have time to play games. Gu Biao showed weakness without even thinking about it.

"How is it possible, I heard them say, you designed the ideas for these games. The girl pouted with a tortured expression.

"Design and play are two different things, I'm a brain, handicap. ”

"It's really boring," the girl complained, "Well, no matter what, play two games with me to try your hand." ”

If it's just a game of accompaniment, Gu Biao doesn't refuse, after all, after he came to the United States, he hasn't personally inspected the arcade business, and he should really experience the difficulty setting of the American version.

So he exchanged a bunch of coins and took turns fighting with Tiffany.

Later generations of arcade game manufacturers, after several years of market crawling, have found a set of experience, such as reducing the difficulty of the American version of fighting games (including side-scrolling fighting) games, so as not to lose interest in American handicaps.

For example, the famous Namco fighting masterpiece "Haunted House" series (when I was a child, the domestic arcade hall was called "Haunted House", and Director Ao's video uses a literal translation of English, called "House of the Rotting Corpse", which is actually a thing) has done the most thorough job in terms of "American/Japanese version difficulty difference" - people directly halved the blood volume of the Japanese version of the player character, and if you are hit by a chrysanthemum monster, you will be seconded.

Capcom Card's "Knights of the Round Table" is also the Japanese version of the experience COMBO of killing monsters, and the upgrade speed is slower than the American version/world version (the game that can chop large plates of large boxes of salad/meat/treasure chests into small pieces to eat points, the role is King Arthur/Lancelot).

The arcade versions of "Double Dragon", "Famous General" and "Dinosaur Kombat" have also raised some difficulties in the Asian market, and the list goes on.

As a handicapped, Gu Biao was often abused by NPCs in his previous life when he played an arcade simulator without gold fingers, so he studied the question "What is the difference between the Japanese version and the non-Japanese version", and I was deeply impressed. Therefore, before entering the U.S. market this time, the R&D department also fine-tuned several parameters, such as slightly reducing the movement speed of enemies on the "MapleStory Island" and reducing the frequency of enemy bullets fired by "Earth Guardian".

Now it seems that American rookies like this rhythm and will not be too frustrated and abandon the pit immediately.

However, for Gu Biao, who is handicapped, it is good news. After all, he has decades of experience in playing games, and compared to the Americans who have only been in contact with it for less than a month, he is obviously much better.

"Oh, Gu, you're too strong, if you're all like you, the arcade owner won't be able to earn back the machine's money for a year. "Tiffany gave up after dying for eight coins, stood next to Gu Biao and watched, and couldn't help but praise Gu Biao after seeing Gu Biao shoot the boss of the sixth level of 'Earth Defender'.

There are also more than a dozen rookies among the rookies, and they gradually came behind him to watch.

"Hey, I heard you're a staff member of a game company? "A few young people who are obviously underage and don't care much about face are the first to stand up and worship the strong.

Tiffany on the side rolled her eyes, pretending to be suddenly enlightened, and said to herself to the onlookers next to her: "Ah, what did I just say, whoever clears the level first here can get my kiss." ”

Then she suddenly raised her hand to put her arms around Gu Wei's neck, leaned in and kissed her. She was young and much shorter than Gu Biao, so she could only reach one side of Gu Biao's chin and neck, leaving a lip print.

Everything was captured by the captured promotional video camera, the angle is very good, and the atmosphere is very realistic.

Gu Biao was taken aback, first swept the machine with his afterglow, and then pulled Tiffany to the side where he couldn't shoot: "I said you can borrow a seat." If you are like this, the princess will not let you out next time. ”

"I haven't kissed before, I want to practice it realistically. Besides, with such heavy makeup, who can recognize my identity. Tiffany pointed to her lips.

She did wear a particularly rebellious makeup today, and it seems that it was specially prepared for the smoky environment of the game hall.

If you had a flatter chest and blue hair, it would be like a little devil like the rampaging Rotjinx.

"Be serious later, don't bring private goods like this. I'm here today to shoot a promo — and, maybe it's my own passion, but there are some things I think I need to clarify that I actually have a girlfriend in China. Gu Biao deliberately confessed.

However, Tiffany looked indifferent: "I guessed - when filming "The Terminator", many staff members said that the script of this film was written by a young Chinese beautiful writer. You must want to praise her, in Hollywood, things like this happen every day. Don't forget, I grew up knowing a lot about the industry from my mother. ”

It seems that white people are really very casual.

"If you know, yes, she's my girlfriend. Gu Biao also had nothing to say.

"THEN IT SEEMS THAT YOU ARE NOT BAD, YOU ARE WILLING TO BE TRAPPED BY HER OBEDIENTLY AND TREAT HER AS A GIRLFRIEND - GENERALLY, IN HOLLYWOOD, THIS KIND OF PARTNERSHIP CAN ONLY BE REGARDED AS A PARTNER. By the way, how long have you been a boyfriend and girlfriend with her. ”

(Note: Partner: The literal translation of English is "collaborator/partner", but when talking about the context of men and women, it is roughly equivalent to "bubble friend.") )

Gu: "It's been a year and a half, why are you asking this!"

Ti: "Then you are such a good man, my sister and brother-in-law have only been married for a year, but my brother-in-law has more than 20 women outside. My sister couldn't stand it anymore and discussed with me if she could get a divorce. ”

Gu Biao was taken aback: "Really, you mean Princess Caroline, isn't she also a princess?"

Tiffany shrugged her shoulders and sighed sadly: "So what? Monaco is just a small country with a population of tens of thousands. The so-called princess is equivalent to a French top large company with tens of thousands of employees. My brother-in-law's family is the top fashion luxury merchant in Paris, he is very handsome, but he has been a playboy since he was a child. The French, there is no way, there is not a rich French man on earth who can find only one woman, alas. ”

Gu Biao took a deeper look and learned that Princess Caroline's husband, Mr. Philippe, is an investor family, although he is engaged in finance, his family has mainly invested in local French luxury goods such as Chanel and Donkey for decades, and is a major shareholder in several companies.

In terms of men and women, French and Italian men are really unreliable, and their genes determine it, and there is really no way.

Gu Biao didn't know that the historical Princess Caroline should have been married three times - the first time with a French luxury investor, and the second time with an Italian jeweler. In the end, he finally accepted his fate, and married an honest man, the Duke of Hanover of Germany, and finally relied on the boring Germans to maintain the lifelong marriage.

If you want to be romantic, you have to give up being reliable, and if you want to be reliable, you have to endure the lack of emotion.

"Okay, don't talk about these depressing things, let's shoot a promotional video, the street interview is not over yet. Gu Biao reminded him, stopping Tiffany from thinking of unnecessary bad things.

……

A few days later, the promotional video for the TV franchisee was filmed, and Tiffany was also returned to Princess Kelly by Gu Biao.

Princess Kelly's trust in him has grown.

The film was then broadcast on several national cable television stations, the largest of which was Fox's Channel Five.

Because the TV shopping type of programs is far longer than ordinary advertisements - ordinary advertisements are only 30 seconds, and Gu Biao's program this time is a full 15 minutes, which is basically the same as HSN's TV shopping programs on the Miami channel.

According to the value of Fox Channel 5, a 30-second ad in prime time at night can be sold for $120,000 per month, and nearly 4 million in 15 minutes. Even for the children's period before dinner, it is worth 2 million.

But after Gu Biao and Shi Yuzhu calculated, he chose to work at 3 o'clock in the afternoon.

It's a worthless time because the vast majority of Americans are at work or school. Even if the unit with the most generous lunch break is not likely to take a lunch break after 2 o'clock, how can you have time to watch TV.

Of course, there are a large number of stay-at-home wives in the United States, and they are available in the afternoon, but that will only lead to higher advertising costs and peak beauty and daily brand promotion for female-oriented channels in the afternoon.

But the Fox Channel 5 selected by Gu Biao is a typical male-oriented channel, with no female viewers.

Therefore, when I heard that Tiankun Entertainment chose this exposure time, the salesmen of the advertising department of Fox Channel 5 also tried every possible way to persuade the big financiers to change their minds in order to promote a time period with better conversion effect.

But Gu Biao insisted.

He knows that the "arcade hall owner" type of "theater" type of operator, the most free time to watch TV every day is around 3 o'clock in the afternoon.

These people rarely play the game consoles in their arcades when they are free, because they are tired of playing. Even if you play it occasionally, it's to give confidence to the audience during the next prime time when it's about to fill up, and show that "these games are actually not difficult, and it's possible to beat them with a little more money."

During the garbage hours when they are really open, arcade hall owners will only watch TV while staring at the scene.

And other TV shopping peers who have just appeared will not grab the same advertising time period as Gu Biao, so even if Gu Biao succeeds in the future, he is not afraid that someone will compete and cause the advertising price to rise during that time period - other TV shopping programs, facing the 2C business, are selling things to consumers, they would rather choose the midnight stall than choose 3 o'clock in the afternoon, or they can only go to the female frequency to do it.

Male frequency, 3 o'clock in the afternoon, this is the exclusive customized publicity value depression for Gu Biao.

Therefore, the total advertising cost negotiated by Tiankun Entertainment in the end is only 900,000 US dollars per month, of which 550,000 per month for Fox Channel 5.

Gu Biao didn't plan to do more, so he would do it for half a year first. It is equivalent to giving away 5,000 game consoles for free, which is absolutely cost-effective for opening up the popularity of a brand in the United States, and his capital chain can withstand it.

In the final analysis, Gu Biao's own funds are too abundant, and an arcade industry can't spend it at all, so it is slowly laid out.