Many years later, when later generations of filmmakers mentioned it, and later generations wrote a summary of the development of Chinese films at the beginning of the 21st century, April 27, 2003, was a day that had to be mentioned and could not be jumped over at all.

It was Friday.

This is an extremely important day for the history of the Chinese film market.

Since 1997 and 1998, when China's film box office market suddenly plummeted, after several years of steady development, the overall popularity of the film market and the entire market size seem to have ushered in a new round of comprehensive recovery since 2002.

While Hollywood-style blockbusters have won a lot of box office in the Chinese film market, domestic blockbusters have also been released one after another, and almost every one of them has a good box office.

So everyone said that the spring of Chinese film production and the Chinese film box office market is coming together.

Whether it is a theorist or a filmmaker, or the media, they have found excellent theoretical support for this great development - the overall development of the domestic economy, the people have money, There is sufficient and strong consumer demand at the spiritual and cultural level, after experiencing the blow of the last film market close to collapse, the domestic film market has completed a round of overall upgrading from production to theaters, or after several experiments, domestic filmmakers have begun to grasp the essence of commercial films, and so on.

Therefore, a series of blockbuster movies such as "Thorn Qin", "Huang Feihong", "The Door of Life and Death", and "Across the Seas" have emerged in China.

If you only look at the successive rises in the box office market and the analysis given by the media, you will even believe what they say that the next step, the development direction of Chinese films, is to conquer the world and compete with Hollywood blockbusters all over the world.

Yes, you see, "Once Upon a Time" and "The Gate of Life and Death", as real oriental films, have also achieved considerable box office in Europe, America and around the world, and this is just the first step out, next, we will definitely be able to continue to export excellent Chinese productions, get back higher overseas box office, and finally promote Chinese films and Chinese culture to the world.

Moreover, our Chinese filmmakers have not only begun to make achievements in business, "Red Sorghum" swept the Berlin Film Festival, which also shows that we have made great achievements in literary films and the artistry of films.

However, a few years later, people have commented: since April 27, 2003, domestic gorgeous blockbusters have begun to suffer from the film market and domestic audiences!

Facts have proved that the model of big directors increasing investment and celebrities may not be able to produce good movies.

And the audience may be encouraged by publicity at the beginning, and will be attracted by a certain big director and a big star, and willingly buy tickets to enter the venue, but the audience is definitely not stupid.

Under the immature production model, except for a small number of well-made films, this kind of so-called Chinese-style blockbuster with gorgeous pictures and empty content is paid for once, twice, but the third time ......

As a historic turning point, on Friday, April 27, 2003, the box office of "Big Names" officially surpassed "Lonely Smoke in the Desert" on the same day.

"Big Names", the box office on the day was 30.25 million, the cumulative box office this week was 113.79 million, and the cumulative total box office was 202.49 million - the Saturday and Sunday of the second week have not yet started, and the weekly box office has exceeded 100 million, and on the eighth day of release, the box office exceeded 200 million!

"Lonely Smoke in the Desert", known as an investment of more than 100 million, a big director, a big production, on the fourth day of release, the first Friday since its release, the single-day box office was 26.44 million. The cumulative box office in the four days of release was 106.32 million.

If there is no comparison of "Big Names", this box office start does not seem to be unreasonable.

Since the early summer of 2002, after "Huang Feihong" vs. "The Gate of Life and Death", the second wave of the Chinese film box office market seems to be just around the corner - this is different from the sudden force of "Jurassic Park" in the second half of last summer, which was its one-man show, and it was a foreign movie.

This time, it is another two Chinese films, another box office war, and another good opportunity for the Chinese film box office market to soar in a single week!

However, the single-day box office of "Lonely Smoke in the Desert" is actually not as good as "Big Names"!

This is the first week of the release of "Lonely Smoke in the Desert", everyone knows that the three days of Friday, Saturday and Sunday of this week must be the most powerful three days during the release period of "Lonely Smoke in the Desert" - theoretically speaking, big directors have invested heavily to increase the large-scale high-profile publicity of casts, and there is also the support of the consistent high-ranking film rate of major theaters across the country.

However, it was actually killed by "Big Names", which was already in the second week of release!

This kind of box office trend is reflected in various netizen comments on the Internet, that is: "Big Names" is super good! The best black humor movie in China, must be watched!

And: I've seen "Lonely Smoke in the Desert", so let's do it! The camera is very beautiful, the picture is very beautiful, and Lao Du's skills are still there! Xie Ziwei is more beautiful than in "The Gate of Life and Death"! There is nothing to say about the story.

Surprised!

The reaction of the entire Chinese film industry after getting Friday's box office data is so consistent: amazing!

"Big Names" is very strong, and no one has gone back to deny this. After all, it can maintain the existence that the box office continues to rise every day under the strong pressure of "Lonely Smoke in the Desert"!

However, the first weekend of "Lonely Smoke in the Desert" came three days ago, and everyone thought that this would be another wave of domestic blockbusters after Qin Wei's "The Gate of Life and Death", however, when it came to Friday, "Lonely Smoke in the Desert" seemed a little unusually sluggish.

In the end, the average attendance of this movie on Friday was barely 31%!

This is definitely a very unfriendly attendance performance for a big production that fans across the country are eagerly following in the first week of release!

At the same time, although the schedule of "Big Names" is not as good as "Lonely Smoke in the Desert", the attendance rate is as high as 68.4%!

At this moment, many people thought of the earth-shattering rise of "Red Sorghum" not long ago in the second week of its release - at that time, it seemed that the film scheduling rate was crushed by "Bad Life", but the attendance rate was more than twice that of the other party, so the box office counterattacked in one fell swoop!

It's just that compared with "Red Sorghum", which has the blessing of the Berlin Film Festival Award and is directed and acted by Li Qian himself, the cast of "Big Names" is much weaker, and compared with "Bad Life", the various configurations of "Lonely Smoke in the Desert" are too much stronger.

With the very weak, the face is extremely strong.

actually bucked the trend and went to the top!

This seems to be more and more highlighting the strong box office appeal of the movie "Big Shot" itself!

…………

Saturday, April 28.

The single-day box office of "Big Names" is 36.77 million, and the single-day box office of "Lonely Smoke in the Desert" is 29.81 million!

Sunday, April 29.

The single-day box office of "Big Names" was 32.03 million, the total box office in the second week of release was 182.59 million, and the cumulative total box office in ten days of release was 271.29 million!

"Lonely Smoke in the Desert" has a single-day box office of 23.46 million, and a total box office of 159.59 million in the first week of release!

As a result, "Big Names" led the single-week box office of more than 20 million, and in the second week of its release, it trampled the super blockbuster "Lonely Smoke in the Desert" under its feet in one fell swoop, and won the top of the weekly box office list!

Since the release of "Red Sorghum" on March 13, until the release of "Big Names", "Red Sorghum" has won the domestic weekly box office list for five consecutive weeks, and until April 29, it has been seven weeks since its release, a total of 48 days, and after winning 35.48 million in the sixth week and 27.69 million in the seventh week, although this movie has completely lost its combat effectiveness in competing for the box office rankings, its total box office has exceeded 500 million - the box office can be counted 515.87 million in real time!

If you take into account the box office generated by the screenings that have been opened by Minghu Culture in many independent cinemas in third- and fourth-tier small cities since the third and fourth weeks of its release, the current countable box office has been as high as 543.88 million!

A total of 94 countries and regions were sold in the global overseas distribution rights, with a total revenue of 69.58 million US dollars, equivalent to 140 million Chinese dollars!

That is to say, up to now, the global box office of "Red Sorghum" has reached more than 680 million!

The domestic box office has exceeded the 470 million Chinese dollars of "Once Upon a Time", and the global box office is still tens of millions away from the $380 million of "Once Upon a Time"!

As a literary film, the grand slam of the Berlin Film Festival, plus the top of the domestic box office list for five consecutive weeks, the domestic box office has exceeded 500 million - whether it is artistic or commercial, "Red Sorghum" has been successful to the extreme!

And now, in the domestic film market, "Big Names" has successfully taken over the baton!

Entering the third week, "Big Names" began to show some decline, which also made the producer and distributor of "Lonely Smoke in the Desert" Oriental Media Group begin to recover some morale, so they began to spend money desperately, and all kinds of publicity were overwhelming.

But what is disappointing is that although the attendance rate of "Big Names" is not as strong as it was in the previous two weeks, the attendance rate of "Lonely Smoke in the Desert" is even less strong than that of the other party.

When the time enters May, the winner is decided.

In the third week of its release, "Big Shot" won a single-week box office of 118.41 million in one fell swoop, although it fell by more than 35% compared with 182.59 million last week, and the stability of the box office trend is not as good as "Red Sorghum". However, the third week continued to break 100 million, the weekly box office list champion, and the total box office approached the 400 million mark - whether it is for Minghu Culture, for the movie "Big Names" itself, or for Feng Bicheng, Huang Ge, Bai Yujing and other crew members, this achievement is enough to make everyone proud.

In contrast, "Lonely Smoke in the Desert", which came to the second week of its release, although it strengthened publicity in an all-round way, it still couldn't stop the slow decline in attendance, and when all kinds of bad reviews on the Internet began to emerge in batches, it was already when Oriental Media couldn't delete it, and the reputation of this movie completely buried the box office!

In the second week of its release, the weekly box office of "Lonely Smoke in the Desert" was 64.39 million!

Compared with last week, the weekly box office fell by more than 59.66%!

An absolute plunge!

In the summer of 2001, Zhou Yanghua and Du Weiyun once sat and watched Liu Chengzhang's "Sword Immortal" fall again and again with a smile on their faces, and then couldn't help but raise a glass to celebrate, at the same time, although Du Weiyun's own "Thorn Qin" also suffered some bad reviews, but the overall evaluation was basically stable, so they finally accepted more than 240 million box office with a smile - at that time, this box office ranked fourth in the box office list of that year, second only to the imported blockbuster "Future World", Liu Chengzhang's "Sword Immortal", and the Hollywood blockbuster "Legend of the Night".

But you must know that the total investment of "Sword Fairy" had exceeded 100 million at that time, so the box office of 250 million was a loss of money for "Sword Fairy", and it could not earn back the cost by relying on the box office alone. But for "Thorn Qin", whose investment is controlled at more than 40 million and is known as 60 million to the outside world, it is a big profit.

Now, however, feng shui takes turns, and two years later, it's their turn.

The investment in film production is as high as 87 million, and the publicity and distribution funds have been as high as 42 million so far!

The box office of this movie must be at least 250 million before the producer can protect the capital, but at least 330 million must be over 330 million before the distributor does not lose - the producer and the distributor are still the same!

The box office dived nearly sixty percent the next week, but after two weeks combined, the total box office has come to 223.98 million after all, and the final box office has exceeded 300 million, which is already a bit difficult, but 250 million is no problem - but, looking at such a box office, Zhou Yanghua or Du Weiyun still wants to cry without tears!

In terms of the current volume of Oriental Media, Zhou Yanghua's courage, and Du Weiyun's status in the rivers and lakes, in fact, a movie is nothing, and even, even if "Red Sorghum" was released in mid-March, because of his own side's decision-making mistakes, the proportion of theater box office sales revenue in the country has plummeted for more than seven consecutive weeks, so that many profits have been lost, and it is not a hurdle that cannot be overcome.

What is really sad is the flood of bad reviews on the Internet!

The content is empty!

The content is empty!

The content is empty!

This is nearly sixty percent lower than the box office diving in the next week, which makes Zhou Yanghua sad!

To a large extent, Qin Wei lost a little word of mouth, but won a big win at the box office, so his next play, no problem, on the whole, "The Gate of Life and Death" is a bonus to his directorial career. But now, the bad reviews of "Lonely Smoke in the Desert", coupled with the plummeting box office, there is no doubt that Du Weiyun's upward trend in the past two decades has been interrupted all of a sudden.

The impact of this film on Du Weiyun, the signature figure and artistic director of Oriental Media, is absolutely negative! And the degree of negative impact is estimated to be unbearable for several years!

And then, what is even more frustrating and head-making than this--Du Weiyun's blockbusters have failed, what should we do next? What are we going to shoot?

Du Weiyun's directing skills and artistic skills are only three or two people comparable to him in China, big investment, big cast, big production, everything is following the successful model that has been verified by Hollywood blockbusters and Qin Wei's "The Gate of Life and Death", but, pounce!

Who else can?

Or, what are we going to do next? Who's going to do it?

All of a sudden, I was confused!

After seeing this box office data, for a moment, Zhou Yanghua even suddenly had an idea: Or, go and dig Li Qian over?

Then he laughed at himself.

…………

It's another week.

The attendance rate of "Big Names" is no longer beautiful, and the film market has come to the forefront of the summer file, starting next week, there will be Hollywood blockbusters, but after all, in this week, it is still not strongly challenged, plus there is a good reputation, so, despite the decline in attendance, it still received a weekly box office of 72.44 million - continue to sit firmly at the top of the weekly box office list!

Four weeks after its release, 24 days, the total box office of "Big Names" was 462.14 million!

Breaking 500 million is inevitable, and it's just around the corner!

Moreover, since the week of March 13, Minghu Culture has won the weekly champion of the domestic film box office charts for nine consecutive weeks with two consecutive films!

At the same time, "Lonely Smoke in the Desert" once again ushered in a box office crash of more than 60% in its third week - this week's box office is only 23.81 million!

The total box office, 247.79 million!

As soon as this box office ranking was released, many newspapers couldn't help but give large comment articles in their own newspapers, lamenting Du Weiyun's failure - "Lonely Smoke in the Desert" is rarely crowded!

Of course, at the same time, Feng Bicheng, who began to resume various propaganda activities, was jointly promoted by the major media and was praised to the sky at once!

You must know that the total investment of "Big Names" is only 20 million, less than 30 million!

It not only added a strong stroke to the glorious history of Minghu Culture's film investment and shooting, but also made Huang Ge, a third-tier TV drama actor in the past, become a "national comedy star" in one fell swoop, making Feng Bicheng the hottest and most sought-after film director in the entire Chinese film industry, and also allowing Bai Yujing to prove his performance ability on the big screen in one fell swoop!

From the White Lady in "The Legend of the New White Lady" to the queen mother in "Princess Huanzhu", Bai Yujing's acting skills and aura have completed a commendable gorgeous turn, and also made her a powerful superstar that no one can compare with on the small screen. But before, her several appearances on the big screen have always lacked a certain expressiveness and box office.

And this time, the performance of the full vase suddenly lit up her film road!

In fact, for many movies, especially commercial films, as long as this vase has enough popularity and box office appeal, then she is a good actor!

It's better to have acting skills, and it doesn't matter if you don't have acting skills!

As a film director, no one can deny Feng Bicheng's achievements!

So, even if there would be some criticism about personal attacks on him personally, he smiled and easily vetoed it, and directly rejected it - a director who is so successful, everyone is happy to believe that he is perfect. How could that kind of hyped gossip be more convincing than his public denial?

Of course, at the same time, compared to the personal achievements and brilliance that people talk about because of the hot sale of "Big Shot", the filmmaking history of Minghu Culture since "My Sassy Girlfriend" is really incredibly brilliant. And when the box office of "Big Shot" has repeatedly soared, the filmmakers of Minghu Culture in the past three years have also been sorted out and summarized, and together with the hot sales of "Big Shot", they have been repeatedly quoted and praised -

"My Sassy Girlfriend", director and screenwriter Li Qian, invested 13 million, the domestic box office exceeded 150 million Chinese yuan, and the global box office accumulated more than 240 million US dollars.

Zhou Zhiyu and He Yingyu are known as the best screen couples.

"Huang Feihong", director and screenwriter Li Qian, invested 32 million, the domestic box office was 470 million Chinese dollars, the overseas box office was 145 million US dollars, and the global box office totaled more than 380 million US dollars.

Zhou Baoshan immediately jumped into the domestic super kung fu superstar, and the beauty of the thirteenth aunt killed the whole country!

"Red Sorghum", director and screenwriter Li Qian, four trophies in Berlin, with an investment of 16 million, has not yet been completely screened at home and abroad, but the total global box office has come to more than 340 million US dollars!

And now, "Big Names", director Feng Bicheng, screenwriter Li Qian, producer Han Shunzhang, invested 26 million, released for three weeks, seventeen days, and the total box office has come to 389.7 million!

In less than three years, four works, with a total investment of 87 million, the cumulative box office has reached about 2.3 billion Chinese yuan (equivalent to 1.15 billion US dollars) before the two movies have been painted!

This is a business miracle without a doubt!

It is also the most successful production series in the history of Chinese film development!

And just this summer, "Huang Feihong's Boy Should Be Self-Improvement" will be released, and everyone believes that this movie will create another miracle that belongs to Chinese films and Minghu culture!

***

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