Yamauchi and his subordinates are frantically doing dealer work and trying to stabilize the market with follow-up development plans.

Gu Biao had already taken Mina to North America to watch the game in high spirits.

When he had just stepped into mid-June, he applied to the relevant departments in China for the intention of establishing industry standards, and then went to the United States. He himself has followed up to this extent, which is enough respect, and the rest of the details can be handed over to the staff of Tiankun's legal department.

When he arrived in the United States, Gu Biao got off the plane in Los Angeles, and then had a meal with Her Royal Highness Caroline's family, who was on vacation in Los Angeles, to catch up with the old days, so that Mina was also familiar again.

Then transfer in Los Angeles and go to Mexico City. Because there were no direct flights to Mexico in China in 86, after all, China and Mexico were still poor countries at that time, and there was not so much demand for direct business exchanges, so they must be transferred through the United States.

When he arrived in Mexico City, Gu Biao successfully caught up with a group stage in the final round of the Chinese team.

After all, the World Cup has been going on for two weeks, and the first two rounds of the group stage have already been played, and there are only a few games left in the final round.

What Gu Biao missed was the two games in which the Chinese team was abused by Argentina and Italy before. However, fortunately, the current national team is relatively familiar with which teams are considered world powerhouses and the market, and they have no expectations, so no one feels psychologically poor when their heads are shaved.

Four years ago, under the operation of Gu Biao, the Chinese team had lost 0-4 to the Argentines once, and was also given a hat trick by Maradona.

Four years later, the level of the rage has hardly changed, and Maradona has scored a hat-trick.

There is no way to do this, who made Maradona just make his debut last time, but this time it is in full swing. Originally, the skills and luck of the people have arrived, and this year they are going to win the championship.

In the second round of Italy, the offense was slightly weaker, but the Italians' absolute defense was famous, so although the final score was only 2-0 for the Chinese team, the Chinese team's shots on target added up to only 1 shot, and the rest did not shoot on target with only two or three shots.

Although the score was only lost by two goals, the 90-minute Nèi Shè goalkeeper chances added up to less than 5 times, and the unsightly degree of the process was no less than the battle with Argentina.

Fans can only lament that the two Asian teams in this session are generally unlucky, and the grouping situation is much worse than 4 years ago, and they all entered the group of death. In the face of Argentina and Italy being divided into a group, the gods can't save you.

In both rounds, Gu Biao saw the results in newspapers and on TV.

When he arrived, the last game he saw was between the Chinese team and Bulgaria. Although they were destined not to qualify, Gu Biao and Mina were not relaxed at all in the process of cheering and shouting at the scene. Like a poor man, he is focused on swaying his simple youth and blood.

In the end, they also witnessed a 1-1 draw with Bulgaria, which was considered to save a little dignity.

Fortunately, after four years, they came to the World Cup again, and they also scored a goal, but they were not completely clean sheets, and they were forced to draw a game.

This result is comparable to that of Nanba, which should qualify this time in another time and space. According to the original historical trajectory, the southern stick also drew Bulgaria, but it was a 0-0 cross.

On the third day of Gu's arrival in Mexico City, the Chinese team packed their bags and prepared to go home.

Of course, Gu Biao had a way to inquire about the hotel where the national team was staying, and he also personally came to Mina and cordially condoled with her.

Of course, they were greeted with a grand welcome, after all, the Red Bull Group is still the only title sponsor of the national team, and nominally, Mina is the big sponsor behind the scenes.

The national team players in the 80s were generally still bloody men with a lot of shame, and they would feel ashamed if they played poorly. So when I saw that the big financiers didn't blame them for their poor grades, which led to a decline in endorsement effect and exposure, I felt that there was no kind capitalist in the world who spoke better than Gu Biao and Mina.

Judging from the inner estimation of the players, after the sponsorship of the last Red Bull, they finally entered the second stage of the group stage {82 The format is 24 into 12, there is a second stage of the group stage, three teams in each group, and the first place enters the semifinals. In 86, there was no second stage of the group stage this time, it was 24 into 16 and then 8 into 4. }

The sponsorship fee paid by Red Bull four years ago has been exposed to the top 12.

What about this year? 3 group stage games were exposed.

Some people have a strong sense of shame and even feel that they should reduce their treatment and return a quarter of Red Bull's sponsorship fee.

Who knows, Gu Biao's psychological anti-blow ability was forged by the national football team of later generations. In his opinion, as long as he enters the World Cup, no matter how bad the kick is, it is enough, and he does not dare to have any expectations at all. So he didn't feel that the players were sorry for him at all.

Gu Biao also patted the shoulders of several main forces very understandingly and said: "I have advanced to the top 12 in four years, but I can't enter the top 16 this year, and I can't blame you completely." We also have difficulties in doing off-site work-

4 years ago, we only provided the Chinese team with the endurance drink of Red Bull, and as a result, it was targeted that time, and the Asian Cup won two years ago was completely valued by other countries.

In this World Cup, 19 of the 24 national teams seem to have bought Red Bull, or they have found too many companies or Austrian companies to sponsor Red Bull. We also spent money to become a sponsor of the World Cup organizers. Everyone has increased stamina, so your advantage is not obvious.

I also hope that you don't blame us for selling Red Bull all over the world, we can't control it, after all, the Red Bull Group is a relatively loose business structure, and Chinese companies can't control Thai companies and Austrian companies, even if we want to block them regardless of business rules, they will sell them, so it's better for us to sell them. ”

Gu Biao's words brought tears to the eyes of Coach Zeng and the main team members. Zeng Gui sighed with emotion:

"Mr. Gu, Miss Mina, don't talk about it. We all know this, how can we blame you. In business, not to mention something that can't be blocked. I can only envy that Red Bull's effect on enhancing endurance is really too good, and the whole world loves to drink -

I think the 5 teams that didn't drink this year were either ignorant or short-sighted in poor African countries, and they didn't buy and drink at such a cheap cost, and all of them were eliminated in the first round. The teams that made it to the round of 16 were all drawn from the 19 teams that drank Red Bull.

That's a good thing. We went first, the management of state funds is relatively strict, and there will be no games after losing, and it is not good to stay long, and there is no face to travel. However, we believe that China's performance in the World Cup is not over. When we return home, we'll be cheering for you – not for the ball, but for your business performance. I wish Red Bull a complete success through this follow-up cup. ”

Gu Biao smiled and said, "I have accepted your good words, and I have a smooth journey." You don't have to worry about this, I spent money to sign Maradona in advance this year, and I will endorse Red Bull after the game - at present, before the end of the World Cup, it cannot be replaced, and the organizing committee has general contract restrictions, which is monopolized by Coca-Cola. However, there is always a way to get around and try to show your face as much as possible. ”

The reason why Gu Biao said this is because in this competition, he and Mina actually took a bit of a marginal route to push Red Bull forward.

Because of the sponsorship practice of the World Cup for decades, the beverage category is monopolized by Coca-Cola, and Coca-Cola has signed an exclusive agreement with FiFa to prohibit any other company in the world that deals in ordinary beverage products from coming to the World Cup as a sponsor.

It's just that Red Bull is still a new brand, and the positioning is not clear, people are making "functional drinks", and Coca-Cola has no similar products at all in this regard, and there is no direct competition between the two sides.

So Mina spent a little more money and found some powerful brokers to mediate in the middle, and she did it, and the cumulative sponsorship fee was less than 10 million US dollars.

However, according to the momentum this time, if the development goes well, the popularity of Red Bull will be an order of magnitude or two, and Coca-Cola will definitely be on guard. Four years from now, maybe Coca-Cola will launch a similar alternative product of its own, and it will not be so easy for Mina to sponsor the World Cup.

These twists and turns are naturally not enough for the team.

After the director said kind words to Gu Biao, he led the team away: "I wish Mr. Gu and Miss Mina a a happy game." ”

In the next week or two, Gu Biao and Mina will continue to stay in Mexico City to watch other games that are more exciting without the Chinese team.

By the way, let's also take a look at Red Bull's promotion performance and foreign media reactions. At the same time, let Mina vent the depression that she had accumulated more than a month ago because of the bad news she heard during the physical examination.

Speaking from the heart, watching the game and being infected by the atmosphere of the scene and shouting brainlessly are the most releasing psychological pressure. After watching the game for just a few days, Mina became talkative and laughing, and she was completely fine.

On her first weekend in Mexico City, Mina watched the Argentine match against the Britannes with Gu Ao. Gu Biao was not surprised to see the "Hand of God".

Mina was naturally a little surprised by this kind of farce, but the ass decided her position, since she signed the advertising fee in advance on the superstar Maradona according to Gu Biao's plan, she was also happy to see the Argentine go further.

This endorsement was signed by Gu Biao through some relationships. Otherwise, you only have an endorsement fee of the order of millions of dollars, and no one will match you up.

After all, 4 years ago, Gu Biao had a lot of open and dark friends and made a lot of friendships in Argentina. Although the subordinate systems are different, and Galtieri has long since gotten out, after all, he is hanging the name of an old friend of the Argentine people.

Mina is in the mood every day like buying a lottery ticket and waiting for a roller coaster, accompanying Gu Biao to be excited, looking forward to it together, and enjoying football together. I also successfully saw a team with Red Bull reaching the semifinals and finals.

Eventually, at the end of the month, they waved their little horns side by side, and in the stands VIP room of the main stadium in Mexico City, they witnessed their investment in advertising potential stocks skyrocket again as the Argentines won the championship.

Although there are not many people talking about Red Bull, it seems that all the viewers who care about sports in all countries of the world have planted a common understanding that "endurance sports must drink Red Bull".

Such a subtle cognition is something that others can't buy even if they spend thousands of dollars.

……

Occupying consumers' cognition and minds is not something that can be seen in the short term.

Nor does it immediately translate into new orders from the Red Bull Group or a flock of new dealers.

Mina can only use her senses to feel firsthand how this atmosphere and passion spreads among the fans around the world and forms a passionate resonance.

On June 30, the final day, the quadrennial World Cup finally came to an end after the Argentines won the championship, and Mina also recovered from the intoxication of passion.

According to the original plan, Gu Biao and Mina should go to Los Angeles first, get together with Her Royal Highness Caroline and others for a few days of vacation, and then go to Monaco together via France.

However, on the last day of watching the game in Mexico City, some unexpected surprises slightly disrupted Gu's schedule.

The night before watching the Argentine finals, Gu received a call from Schulhoff from Silicon Valley.

"Boss, are you watching the game with Miss Ishminaya in Mexico City?"

When Gu Biao heard this call, his first reaction was not very pleasant, and he thought that Schulhoff actually probed his trip.

But if you think about it carefully, Schulhoff is still very good at being a man, and he shouldn't make the taboo of a big boss.

It is estimated that there is a reason for it.

Gu Biao didn't get angry, but just calmly admitted it.

Sure enough, Schulhoff quickly gave an explanation: "I noticed that John Chambers, who you asked me to keep an eye on and who left Wang An's place, seems to have had enough of rest recently, and has begun to pay attention to you, and seems to want to switch to Tiankun."

He was also watching in Mexico City and noticed that Miss Isminaya, the sponsor of the Red Bull Bull, was also there and wanted to see you. ”

It turned out that Gu Biao came to watch the game by himself, which was originally quite secretive, he only dealt with the sponsored team, and at most, His Royal Highness Albert watched the ball together, and ordinary people didn't know his whereabouts.

However, Mina's whereabouts can be found through some channels, because Mina is one of the secondary sponsors of the event this time, and her Red Bull is also very well-known in the society during the event. In addition to watching football, she has also been interviewed by local media in Mexico.

Chambers is in the dark, Gu Mi Mina is in the light, and it is not surprising to find him.

Counting the days, it has been two full months since John Chambers left Wang An Computer. He felt that he had rested enough and that it was time to start a new business, which was also a normal thought, and the rhythm was completely reasonable.

And it was because he had been out of office for two months and it was just in time for the World Cup season that he had time to watch the game. Those tech executives are usually very busy, and if you're like Schulhoff, you can't take care of business every day, where will you have time to watch the game?

"Did he take the initiative to contact you? Want to talk to me directly bypassing you? It seems that this Chambers is not too ambitious. Well, if he wants to see him, give me the box number he used to watch the game, or the hotel where he stayed in Mexico City. Naturally, I will inform him of the meeting when I am free. ”

Gu Biao will not give the initiative to a guy who wants to defect.

"I know what to do. "Schulhoff is very good at getting things done.

So, on the day of watching the Argentine finals, as he saw the Argentines winning the Gold Cup, Gu Biao also notified a box opposite through the waiter and called Chambers over.

Let's see if this guy is eligible to submit a name.