Early in the morning, Shuntian Mansion, Liao House. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ

Li Qian jogged in the villa area for half an hour, punched in front of the artificial lake, and chatted a few words with two neighbors in the community who also got up for morning exercises, and then walked home slowly.

As soon as I pushed the door in, I saw Qi Jie sitting on the sofa.

At this time, Liao Liao was lying on Qi Jie's lap very unimaged!

It seemed that she heard the sound of the door opening, and she snorted, "Are you all human, you all get up so early in the morning, so that you don't let people sleep!"

Although Qi Jie was helpless, she still hurriedly coaxed, "No one won't let you sleep, I'm just here to report something, you go back to sleep quickly, and then go make up for sleep, go!"

Liao Liao hummed, rubbed around, and rolled on the sofa.

Li Qian didn't go over, so he said to Qi Jie, "You sit down for a while, I'll take a shower, and I'll be fine right away!", and then saw Liao Liao's lazy state, and said with a little crying and laughing: "You know that you eat and sleep in the New Year, sleep and eat, you listen to your current voice, and if you don't get up and pull your vocal cords, how can I record it for you next? And your weight...... Oops, hurry up, don't rub around there, get up, wash up, run and pull your throat!"

Liao Liao continued to hum, pillowing the waves back and forth on Qi Jie's lap.

Li Qian ignored her and went to take a bath.

Not to mention, when Li Qian took a shower and dried her body and changed her clothes, she really obediently went to wash her face and brush her teeth-Li Qian was very satisfied, wiped her hair with a towel, walked to the living room and sat down, and took the thick pile of information handed over by Qi Jie, which looked estimated to be thirty or fifty pages.

Seeing the title clearly, he threw away the towel with a solemn expression and looked at it seriously.

Qi Jie didn't speak, he was there to read the information, and she looked at him.

Li Qian's demeanor seemed unusually serious.

And Qi Jie's expression when he looked at him was also unusually fascinated.

After a few minutes, the slippers were tapping and stomping, Liao Liao walked over, with a ponytail tied up, but he looked refreshed, sat down beside Li Qian, and asked, "What is it, and it was sent over early in the morning?"

Without waiting for Li Qian to answer, Qi Jie took the initiative to say: "It's the investigation report of three investigation companies." ”

"Investigation report?" Liao Liao was a little confused.

Qi Jie said helplessly: "Eldest sister, our movie "My Sassy Girlfriend" was released yesterday, don't tell me you don't know! Even Liao Min went to watch it yesterday, and he was very attentive to observe the ticket office of the movie theater for a while, and sent me a text message to talk about it!"

Liao Liao thought about it when he heard this, "Oh, yes, the movie is on...... I know, but that's the problem, how do you feel like you're all so serious?"

Qi Jie was speechless, Li Qian smiled, raised his head, and asked Liao Min, "Ermin has gone to the movies?"

"Hmm!" Qi Jie nodded and said, "It is said that I went to see it with Qin Jingjing, and after reading it, she sent me a text message, and then we called and chatted again last night, and I asked her some opinions." Sometimes, this girl is still very observant. ”

Li Qian nodded, seemed to approve of her statement, thought about it, turned his head to look at Liao Liao, and said, "In this way, it is estimated that Ermin didn't have breakfast at this point, you call her and call her over, I have something I want to ask her, and by the way, let her have some breakfast here." ”

Liao Liao nodded, and while getting up to find his mobile phone, he still didn't give up his question, and asked Qi Jie, "The movie is released, is there anything to worry about? Why are you all so nervous?"

Qi Jie looked at her helplessly, "What do you say? The movie is released, but you think it's your album? As long as you hang your Liao Liao's name, you can sell it casually, and you don't have to worry about sales at all! This is a movie, and it is Li Qian's first movie, and last year's Lao Jin's "On the Road", we didn't sell well!"

"Then you say, now that it's released, how is the word-of-mouth? Is the scheduling rate given by the theater chain okay? How is the attendance rate? What is the word-of-mouth evaluation after everyone watches the movie? What is the approximate box office trend at the end of the day? Do we need to focus on increasing the fixed-point advertising of which groups of people? These questions are in front of us, should we take it seriously?"

"Oh......" Liao Liao heard this, showing an expression of sudden realization, but he still couldn't help but ask suspiciously: "But this is what he filmed, I have seen it, we have all seen it, the movie is very good!"

Qi Jie was speechless again.

Actually, this is normal, the so-called interlaced lines are like mountains, it sounds like music, movies, and TV series, of course, they are all collectively referred to as the entertainment industry by the outside world, but in fact, these three circles are basically separated from each other. Therefore, Liao Liao has a good understanding of the production and distribution of records by now, but he still basically knows nothing about the promotion and distribution of films.

So, Qi Jie had to explain again: "Yes, the movie is very good! We all know it's good, but it's useless for us to know! The release of a movie is not the same thing as the release of a record, and it ...... Hey, it's too complicated, I can't tell you clearly for a while, so you'd better call first!"

Liao Liao shrugged his shoulders and wanted to make a call, but he couldn't help but ask: "Then what can you see in this investigation report you brought? Can you know if our box office is good?"

Qi Jie said: "It's not absolute, in the end, it must be the weekly statistics of the Film Industry Association and the Cinema Alliance that are more accurate, but the movie has just been released, we must pay attention to the dynamics at any time to adjust our own publicity methods, then these three reports are very valuable for reference." I have all placed orders for the three major companies in China that are engaged in film investigation, and I have also sent a lot of people from our company, just to be able to see more comprehensively and accurately. ”

"The three major companies, you're really willing!" Liao Liao said.

At this time, Li Qian couldn't help laughing when he looked at the information, raised his hand and patted her buttocks, "Okay, okay, don't ask blindly if you don't understand, hurry up and call your phone!"

"Hey, I don't understand, I don't want to ask!" Liao Liao pursed his lips, but obediently called Liao Min.

Sure enough, the other end is still asleep!

Liao Liao yelled, and when she heard that Li Qian had asked her to come over, Liao Min quickly got up, saying that she would rush over to eat immediately.

After making the call, Liao Liao sat back next to Li Qian, lay behind him, and read the information with him.

Catching a glimpse of this scene, which was actually very common before, Qi Jie turned his gaze away slightly.

Li Qian looked at it very seriously.

This is his first film, and he was very careful when he was filmed, and he put a lot of effort into the editing later, and the soundtrack was taken down from beginning to end.

To put it bluntly, the movie itself may not have such a high absolute weight and status in his heart, but the first step of the Long March is always extremely important!

Previously, he walked very smoothly in the music industry, and he made a good start to shoot TV series, but that doesn't mean that he can be arrogant because of this.

What's more, it's a movie!

Moreover, this is my own start in film!

There are still so many classic things in my mind that I want to present one by one, to the people of this world, to show the plot in my heart, and every work, every step that will go out, may not be easy, but that's a later story.

Great oaks from little acorns grow..

At this moment, there must be no problems!

It's just that on the first day of release, Qi Jie spared no expense to win the three major investigation companies issued by the movie viewing survey reports in different places across the country...... The situation does not seem too rosy.

The first is that the film scheduling rate is not enough.

When it was released, there were not too many canvases from major theaters, and single-hall theaters or two-hall and three-hall theaters in small places didn't get the canvas at all, and even if they got the canvas theater, considering that the movie duration was two hours, it itself occupied the canvas longer than a 100-minute movie, and the price didn't dare to increase so much one or two pieces, which made many theaters, When the movie theater was scheduling films, a canvas that was said to be good, in fact, only two to three shows were scheduled at the end of the day, and the rest of the time was interspersed with "Escape Hero" and last week's box office champion "Hello Woman!".

Then, the attendance is also average.

Second- and third-tier cities are slightly better, some halls have some performances, even more than 50%, 60%, and most of the performances are also above 40%, but in first-tier cities, the attendance rate is relatively poor, generally around 20% to 30% - even considering that the film market is still in the off-season, this attendance rate is not a good result, and even a little bad!

Well, the report shows that after 6 o'clock last night, the attendance rate of the sessions after 6 o'clock last night has increased to a certain extent, whether it is in the first-tier cities or in the second- and third-tier cities! -- for non-holidays, this situation is both normal and positive.

Moreover, whether it is the investigation report or the last few pages of the investigation summary sent by the staff sent out by Minghu Culture overnight, it all shows that the word-of-mouth evaluation after watching the movie is quite positive.

In particular, at the end of this sorted out report, Qi Jie also collected and sorted out several film reviews that appeared on the Internet forum in the middle of the night last night, which also showed the audience's praise and love for this movie - Li Qian even paid more attention to these film reviews than those investigation reports, and looked more seriously than the previous information, and after reading them carefully, he finally had a smile on his face.

Fortunately, judging from these film reviews, this movie should have reached the level I wanted.

Putting down the information in his hand, he looked up at Qi Jie and said, "The evaluation seems to be okay." As long as they see the trend of exploding at the box office, they don't need to be urged, they will also arrange more canvases and more films. It's just that...... The second- and third-tier cities have a higher attendance rate than the first-tier cities, which is also a bit puzzling. ”

Qi Jie nodded when she heard this, and replied first: "In terms of publicity, paper media and electronic media advertising, my opinion is not to add it for the time being, just maintain the status quo, starting from the 13th, 13th, 14th, we have won a lot of advertising space and advertising periods, and will focus on the promotion of a number of Valentine's Day movies." ”

After a pause, he said: "Then, today, Wednesday, the evening episode of "Ruoxuan is Coming" will be broadcast, and there should be some pulling effect." This Saturday night, Zhou Zhiyu and He Yingyu's show in Hunan will also be broadcast, and there will be a lot of publicity one after another. In addition, tomorrow night, Zhou Ye will have a program on the Voice of China radio station, and he will definitely sing "i-believe", which is also a propaganda point. ”

Li Qian nodded, and before he could speak, Qi Jie had already continued: "The problem of high attendance in second- and third-tier cities and low attendance in first-tier cities...... After I got the report at five o'clock this morning, I read it, and I was also puzzled at the time, so I tried to deduce that I had a few ideas. ”

"Well, you say. ”

"First of all, the group of fans you can influence, especially those who pay more attention to the trends in the entertainment industry and will pay attention to your movements in time at the first time, are either young office workers or students. These two groups of people, office workers have just returned to the city of work, tired, students are busy preparing for the start of school, or they are busy returning to school in the past two days, so the last few days are actually the two days when they are the least sensitive and the most slow to accept news in the entertainment industry. ”

This theory is a bit new, especially for Li Qian, who has not cared too much about analyzing his fan composition before, it is even more fresh.

So, he nodded slowly.

At this time, Qi Jie said again: "I thought about it, and suddenly understood that I had made a mistake. ”

Li Qian was surprised when he heard this, "What do you say?"

Qi Jie said with some regret: "I finally asked Feixun to have two pop-up window recommendations, but I used one yesterday, which is a bit of a waste!" Because the use time of the pop-up window recommendation is that the user must log in within 24 hours after the pop-up window is sent out to receive it, and our push target group, in these two days, should be in the time period of the year when there is less contact with the network, so, it is a waste!"

Li Qian thought about it, nodded, and then smiled again, and said indifferently: "It's okay, we have come all the way over the years, everyone has made mistakes, the first time we do it, I don't understand, it is inevitable to make mistakes! Isn't there a second one, just use the second one well!

Qi Jie nodded when she heard this, and said with a smile: "Well, next, I'm going to use it at six o'clock in the afternoon on the 13th! In this way, from six o'clock in the afternoon on the day before Valentine's Day to six o'clock in the afternoon on Valentine's Day, within 24 hours, as long as the user logs in to QQ, they will receive our pop-up window!"

Li Qian thought for a moment and nodded, "This time is a good choice!"

Qi Jie said with a smile: "So, according to the analysis of the information that can be obtained at hand, if my inference is correct, in the next two days, there may not be any fundamental changes at the box office, but word of mouth is definitely accumulating, and with the broadcast of several TV programs, as the film reviews on the Internet forums are increasing, by the day of the 14th, our movie should be able to reach the highest peak of movie viewing!"

Li Qian nodded, and was about to say something, but the sound of a car engine suddenly came from outside.

So Li Qian smiled and said, "It's here!"

He said to Liao Liao and Qi Jie again: "Say a thousand things and ten thousand, propaganda or something, it's just an auxiliary means, a good movie, plus good publicity, you can push what you should have gotten to the highest, the movie is not good, no matter how good the publicity is, no matter how high the film schedule is, it's useless! Even sometimes, it will backfire! In contrast, I still believe that the quality of the film determines everything!"

While speaking, the nanny over there opened the door, Liao Min had already come in, and Li Qian smiled: "So, I still think it's more important to ask Ermin about his viewing experience!"

As he spoke, everyone turned their heads to look, but saw that another girl also followed Liao Min into the door, and this time she was bowing her head and changing her shoes!

***

The second more, another big chapter! Together, although it is two chapters, it is nearly 10,000 words, which has exceeded the amount of three more, just to make everyone look good, it is not divided into small chapters, I hope to know, don't blame me for missing a chapter.

Then, go ahead and ask for a commuter pass!

The current seat is very unstable! There are all great gods around us, and whoever exerts his strength will kick us down!

Let's have another 500 votes, as long as we can get into the 18th place, then I will be out tomorrow, and continue to update the 10,000 words, so that everyone can watch it refreshed! )