When the time entered May, the film market began to enter a booming situation, and cinemas around the world began to welcome more and more moviegoers, which is a world of difference from the crowd of cinemas in the past two months - broadly speaking, the summer season starts in May.

This year's Chinese film market, at the beginning of the year, had such a surprise as "Crazy Stone", Feng Bicheng brought a new film to the first day of the Lunar New Year, for the film market during and after the Spring Festival, which has been relatively deserted over the years, brought a strong number of moviegoers, but no matter how powerful "Crazy Stone" is, it is impossible to support the market cold period after the holiday for several months with a movie.

In fact, because of the repeated prohibition of high-definition piracy on the Internet, the real movie-watching peak brought by "Crazy Stone" to the post-holiday film market is only half a month, and after half a month, although it is still the most popular film, the sensational effect has passed, and when it comes out of the first month, although there are still people watching it, the scale of the release is not small, but its driving effect on the entire market is already minimal - it's funny, in "Crazy Stone" In the later stage of dominating the box office list for forty or fifty consecutive days, the daily box office of this movie was barely maintained at about five or six million.

It can be seen from this that other movies in the same period should have been miserable at the box office.

In fact, in recent years, after they began to control more and more cinema resources and have more and more screens, Qi Jie and Li Qian have begun to know more and more about the profitability of domestic cinemas.

After the Spring Festival every year, until the summer file kicks off in May, almost every movie theater in the country is losing money, this situation, it depends on the explosion of the summer file to earn back, and initially achieve profitability, and wait until the New Year's Day, that is, the New Year's file, it is really a big profit.

Of course, in the face of this situation, each family has its own way to deal with it, such as the simplest, which is also a method that Minghu Cinema Line has been implementing recently, that is, in large urban areas with conditions and audience base, priority is given to those literary films with a certain level for screening, and a part of the audience who loves literary and artistic films is collected, while small cities, where there is no such audience base, will put the old movies in the company's hands, such as "Huang Feihong" and "Red Sorghum" and other famous movies, and then take them out for screening, and some of the residual value can be collected.

Of course, newly released movies must be the easiest to get the box office, but they have to be good movies, as for how to choose a movie that can get a high box office from the many films with uneven production levels in China for distribution and release, it depends on the ability of the theater chain.

In this regard, so far, the best in China is still the Oriental Cinema Line. They can even do it in the off-season without losing money. It is conceivable that when you enter the summer file, you will make a lot of money almost every day.

And the biggest unexpected gain of Minghu Cinema this year was actually Qi Jie's intervention in "care", which allowed the cinema to get as many copies of "The True Story of Zhong Kui" as possible.

At this moment, the theater chain has gained nearly 20 million more box office revenue than the same period last year, and more than 9 million box office shares - a little more, of course, a little less.

But movies like "The True Story of Zhong Kui" are not available at any time, let alone can be easily "picked up" casually, so in fact, in this off-season stage, it is still the main tone of the market that evil and evil have become the main tone of the market - the producers and distributors feel that it is the off-season, and the big-budget good films want to get a high box office, and they are unwilling to release them at this time, and without the drive of blockbusters and high-quality good movies, the market is becoming more and more cold.

As a result, the theater chain has a lot of doors every day, and it has a net loss of one day when it opens.

However, as the time ticks into May, things are immediately different.

Whether it is domestic or Hollywood, the blockbusters released during this time period are all blockbusters with a lot of investment and star-studded. As a result, the annual summer box office war began to kick off gradually.

And when the time enters June, although the real highlight of the summer season has not yet arrived, the battle between various film companies in the film market is almost white-knuckle.

It doesn't have to be this way.

As far as Li Qian knows, the Chinese film market in the time and space he is in at the moment is completely different from the domestic film market in the time and space he has experienced.

In a vague impression, Li Qian probably remembered a statistical report he had read, so he barely remembered that in China in another time and space, until 2005, there were only more than 1,000 movie theaters in China and the total number should not exceed 3,000 large screens, until 2012, the number of screens in China increased year after year, and finally exceeded 10,000, and the impression was as high as more than 12,000, and when he left that time and space in 2015, it was widely believed that the number of screens in China would exceed 30,000 within the year- This is an absolutely amazing explosion of market capacity.

But in the current time and space, as early as 1997, before the domestic film market fell off a cliff, because of the level of economic development, the number of domestic screens has been close to 6,000, and by 2003, after a wave of strong recovery, the number of screens registered in China has been as high as more than 13,000, and by the end of 2004, the number of domestic screens has exceeded 15,000!

Therefore, putting aside the movie ticket price and international currency exchange, only discussing this market in terms of the number of moviegoers that the market can accommodate, China's film market in 2005 in this time and space is five times larger than that in other time and space - referring to the exchange ratio between domestic currencies and the US dollar in the two time and space, if they were eight to one and two to one respectively at this time in 2005, the movie ticket price of 15 to 20 Chinese yuan after the discount is generally maintained, which is far more than that of other time and space.

Therefore, the current capacity of China's film market is actually very large.

In the 2005 film market in another time and space, because the number of screens was limited, it was almost impossible for the market to accommodate two blockbuster movies at the same time during the same time period, and this situation was not until 2010, or even 2012, when the number of screens exceeded 10,000, and more, the overall size of the market increased, and it began to accommodate two or even more films released at the same time, and the results were quite good.

And in the current time and space, as early as 2002, "Huang Feihong" and "The Door of Life and Death" have staged the most powerful domestic film schedule collision in the Chinese film market so far, "Huang Feihong" seems to be a small loss, but in fact, the box office is still very high - in that time period, in fact, the market has proved that it can accommodate two movies at the same time, and the box office will not be too bad.

But on the contrary, because of inertia, everyone thinks that the summer release is the best way to maximize the box office and maximize benefits.

And the more critical problem is that although the overall output of domestic films has shown an explosive trend in recent years, there have always been very few good movies! Therefore, after experiencing several tragic collisions between big directors and big investment commercial films, everyone found out almost at the same time that we don't have to fight, even if the summer file is only about four months, but there are few good films, and everyone's family has a schedule of twenty or thirty days, which is enough, anyway, after 20 days of release, piracy must be rampant.

As a result, an extremely tacit market rule was formed.

Domestic films by big directors, big companies, and big producers will all be scheduled to be released in the summer, and they will compete with Hollywood films that are also allowed to be screened during this period, and other time periods are the opportunity for newcomer films, small-investment films and literary films.

In short, the market is already very large, but there are not enough good movies, and Hollywood movies are limited to enter in a limited amount, so blockbusters make money in the summer, and small films try to rise at other times, while the theater side makes up for it from the ticket price, and after a summer file, it can successfully achieve profitability while losing money in other periods.

Such a market situation is deformed in Li Qian's view, and it is a characteristic of the film industry that is not developed enough, but he is not in a hurry, because on the one hand, Minghu Culture is working hard to develop the market in other time periods, and on the other hand, he can also see that there are many new directors and many small and medium-sized production companies, which are slowly rising. When they make money in this market and find a way to make money steadily, this market will soon be truly and completely prosperous.

Of course, by that time, Minghu Culture, which has always adhered to the development idea of controlling output, improving quality, and leading the way for the domestic film industry, may account for a lower and lower proportion of the entire domestic film market, but it doesn't matter, Li Qian even feels that when Minghu Culture loses its dominant position, Chinese films will really be possible and qualified to talk about the concept of "rise".

This year's 2005 is a small year for the film production of Minghu Culture.

Because "Shaolin Temple" announced the release schedule in advance for August this year, although Qin Wei came with his new work "The Great Wall", he still tacitly chose to stagger the schedule with "Shaolin Temple", and they chose to release it in July - as mentioned earlier, even if it is only about a month, it is enough.

Of course, if you don't meet "Shaolin Temple", it doesn't mean that you won't run into other big movies, in July, "The Great Wall" will be responsible for carrying a lot of Hollywood blockbusters. Even if it is a domestic movie, there are several works that are extremely anticipated by the industry.

In addition to "Shaolin Temple", there is only one movie that will be released by Minghu Culture this year.

That's "Autumn Fairy Tale".

The first big-screen work of the talented female director, beautiful director, and big star "Thirteen Aunts" Lu Lingxi, starring in "Red Sorghum", the actor and actress duo joined hands again after a few years - the publicity point of the film itself is of course enough.

And at the beginning of June, before the movie was released, Li Qian even wrote an article and posted it on his blog to cheer for "Autumn Fairy Tale".

As soon as this blog post was published, it quickly attracted a sensation among Li Qian's fans and fans.

In fact, there is nothing too remarkable, and there is nothing deafening and deafening, in the article, Li Qian simply recounted a few interesting stories during the filming, which is a bit of a memoir.

But the problem is that as the No. 1 celebrity in China's entertainment and cultural circles promoted by the company "Blog", and as a blogger with more than 30 million followers on the blog, Li Qian's usual blog posts are really not many - but as long as he speaks, even if he just posts a few words and a photo, he will quickly become the focus of attention on the whole network.

Moreover, on the same day and the next day, his blog changes will be quickly spread throughout the country through online media, print media, and electronic media.

So, with his blog post, "Autumn Fairy Tale" has effortlessly become the most watched and anticipated film in the batch of movies to be released in June.

When the time came to mid-June, Li Qian handed over the guide tube to Sun Yuting again, and he rushed back to Shuntianfu and attended the premiere of "Autumn Fairy Tale" in person.

When Zhong Yuanfu explained with a little embarrassment that Zhou Baoshan had broken his foot in a run two days ago, so he couldn't come, Li Qian smiled - Liu Yanlin didn't dare to go to Minghu Culture a year before he jumped ship, and Zhou Baoshan didn't dare to come to see him at all, which was really normal.

Not to mention now, even in the future, no matter how high-end and high-end they are, in front of the mentor who single-handedly praised himself from an unknown little person to a superstar, there is definitely no spectrum to put on the table - and it is said that Zhou Baoshan's spectrum is already very big now.

saw Zhu Qiang at the premiere, chatted briefly, and asked about the progress of "A Chinese Ghost Story", and then Li Qian asked him to stay and eat together at night, but he directly refused, saying that he was going to rush back overnight.

Li Qian knew his temperament and knew Jin Han's rules on the set, so he went with him.

It's just that the more distressing thing is that he, the male protagonist, can't get out of his body, and Zhu Qiang, the nominal first male supporting actor, can't spare time, which will lead to the promotion and roadshow of "Autumn Fairy Tale", which will be purely based on the two girls Lu Lingxi and Qin Jingjing - it seems somewhat inappropriate.

But when it came to this topic, the two of them were very calm and didn't think there was anything wrong.

When I went to the film and television city to visit the class earlier, Lu Lingxi said, "I know that you are busy, I don't dare to count on you!", and when they met at the premiere this time, Qin Jingjing smiled and said, "It's okay, I'm okay with Sister Lu." You are so busy, with an investment of 500 million, how dare you participate in publicity, what a waste of time!"

Li Qian was helpless about this, but it was indeed impossible for him to put aside the filming of "Avatar" and run to help with publicity. Therefore, he had to tell Zou Wenhuai a few words and let him personally be responsible for leading the team.

Zou Wenhuai is completely aware of this.

He said: "Don't worry! I guarantee that those people from the theater chain and the TV station can't even touch their hands!"

Li Qian smiled helplessly.

…………

The atmosphere at the premiere was good.

Although from the reaction of the audience, it seems that everyone's perception of this movie is not very clear, after all, this movie is indeed as plain as water, and there is almost nothing to be surprised, exclaimed or laughed at, but when Li Qian looked back, he could feel the silent power in the entire screening hall.

So he whispered to Lu Lingxi: "It is said that romance movies are a niche theme, but if you look back, I can guarantee that as long as you can make every movie hall as quiet as it is now, it will be difficult for this movie to sell big!"

When Lu Lingxi heard this, he really looked back obediently for a while.

Then, she seemed to understand something, and seemed to think of something, and nodded at Li Qian.

Are romance movies niche?

I have to admit that, to some extent, yes.

The reason why it is niche is because there are almost no templates for romance movies to set - two commercial blockbusters with similar plots, similar ideas, and similar structures, as long as they change their skin, and are well-made and have wonderful special effects, they can also sell well. But romance movies don't.

Most of the heroic stories that have been handed down in this world to this day have more or less similarities and surprising points, but love stories have their own characteristics.

In terms of movies, every romance film that can leave a name in film history has its own unique narrative context, and it also has its unique joys and sorrows.

Although in the final analysis, there must still be routines for the things in the core, such as the bonus in the back garden of the young lady, such as the poor boy and everyone's girlfriend, such as the love between humans and ghosts, and so on.

But every love story, in order to be successful, must have its distinctive qualities.

And this quality will only come from the creator's unique idea, not from the simple routine.

Therefore, romance movies cannot be copied and cannot be mass-produced.

But niche movies are always bound to do well at the box office - the most typical example, so far, "Titanic", which has been released for several years in this time and space but still tops the global box office charts, is an out-and-out love movie!

Although the special effects are its big selling point, it is just a romance movie.

In fact, the love story of "Autumn Fairy Tale", whether it is the original version of another time and space, or the current version directed by Lu Lingxi, in Li Qian's opinion, is absolutely excellent and unique.

It has a complex, unspeakable power that makes people calm and contemplative.

It's as plain as water, but it can accurately poke at the softest part of everyone's heart.

In fact, in Hong Kong, in another time and space, "Autumn Fairy Tale" is such a plain love film, and Hong Kong, which generally likes to watch commercial films at that time, still won an amazing result of more than 25 million Hong Kong dollars in one fell swoop - of course, Brother Xiao Ma was popular enough, and his contribution to the promotion of the film in the early days was of course very strong, but today, Li Qian's influence and appeal in China are no worse than Brother Xiao Ma after "The True Color of Heroes"!

Moreover, a good film is a good film.

Propaganda is important, but the quality of the film itself,

Remember the mobile version URL: m.