Chinese people have always had the problem of chasing fashion and going with the wind, and if you seek history, it will definitely be enough to fall to the Qing Dynasty.

The people of the capital are no exception, thinking about the feet of the Son of Heaven, the first good district, everything has to be at the forefront, as long as it is fashionable, you can't miss it.

In this way, everyone chased wave after wave of popular trends together, chasing this and chasing that, for fear that if they were not careful, they would become "old hats".

Dressing, eating, living, traveling, and even health and entertainment, there is nothing that is not pursued in all aspects.

Of course, most of the people here are just blind followers, almost all of them are blind learners and struggling to catch up with fashion.

There are even people who do not hesitate to do some "old cucumber green paint" thing, which is a lot of fun.

Let's say, a guy walks down the side of the road when he's fine, and suddenly there's a long line of people in front of him, so he doesn't ask anything, and waits in line.

When I got to the end, I found that he was queuing up to go to the toilet, and he was also queuing up for women, so it's no wonder that a bunch of people looked back at him.

The reason for this is that in fact, this phenomenon is nothing more than the blind obedience psychology formed by the long-term feudal society.

As the saying goes, "Cross the river and follow the current, and drown without yielding." ”

When our people don't have an idea, they are used to arresting who to follow whom

What's more, after the "Great Leap Forward" and the "Special Decade", everyone's way of doing things has become more extreme.

Accustomed to being both white and black, either/or.

Everything must be done in one step, without the slightest hesitation, and must have a clear position, and there is no transition at all.

Moreover, the consciousness of "the minority obeys the majority" and "the law does not hold the public accountable" occupy the absolute upper hand in the values.

So as long as there is a crowd, it will definitely be able to form an atmosphere, and once there is an atmosphere, it can set off an overwhelming momentum.

Therefore, advertising is particularly effective for our people, and our people are especially easy to be fooled.

If we really want to change this psychological defect formed by perennial stubbornness, it is really a long way to go.

However, there is no need to talk about everything, and this phenomenon can also reflect that our people, no matter how difficult the environment of life and spirit, always have the enthusiasm to pursue new things and a better life.

Perhaps it is precisely because of this passion, constantly creating and commercializing popularity, that it is possible for human beings to make their minds more active.

Perhaps it is precisely because our people always have such confidence, insist on participating in all kinds of changes, and actively keep pace with the times, that the real internal driving force for our country's prosperity and strength is that it will always have such confidence.

Speaking of which, the most powerful proof that can be seen is that with the reform and opening up, the frequency and types of epidemics in 1982 increased.

And there is a big difference from the past, that is, this year, almost every fashion is closely linked to commercial consumption.

On the contrary, it is like in the past, such as beating chicken blood, drinking kombucha, brushing wall fences, making table lamps with wine glasses, making lampshades with film, weaving glass filaments, and stringing curtains with sugar paper.

In a nutshell, the current fashion is starting to become related to money.

For example, in the month of May, the capital began to gradually become popular with pleated skirts and sleeveless dresses, just like Shanghai.

This year's skirt features a tight-fitting top that expresses the beauty of the body.

And it's all garments from garment factories, and no one makes them themselves.

Judging from the materials of clothing, people are becoming more and more picky year by year.

The "really good" fabric, which was popular two years ago, is now completely out of order, and no one wears it at all.

However, as a clothing night market, this business opportunity was not seized in time, and these skirts are hot in large shopping malls.

The main reasons for this are: First, Hong Yanwu did not react in time as the helmsman.

The second is because Huacheng is the world of Hong Kong-style clothing at all, so such skirts have not become popular.

Fortunately, they don't lose anything, because Hong Yanwu once went to "Huacheng" for the first time, he had an order to let "Dabao" and "Libener" and other weather be hot, don't forget to buy a large number of folding flower umbrellas from the "Thirteen Lines".

These two boys remembered this, and they didn't dare to slack off at all, and they started to talk about the source of goods a long time ago.

So after the "May Day", tens of thousands, several containers of goods were transported to the capital.

This move unintentionally planted willows and successfully set off a "flower umbrella fever" in the capital.

Can umbrellas become popular?

Speaking of this, I'm afraid many people don't believe it.

But you have to know what year it is!

At this time, in the north, most of the Chinese people still used large black cloth umbrellas.

At most, there is a green or blue umbrella, all of which have a long umbrella pole.

It's a good crutch, but if it weren't for the weather forecast saying that it would rain, no one would like to take it with them when they go out.

On the other hand, the folding umbrella is different, it is a new thing that has been introduced from Hong Kong and Taiwan, and only a few factories in the coastal areas of Huacheng, Fuzhou and Huhai can produce it.

Don't look at the style of this umbrella at this time, it is only two folds, but the umbrella handle is half shorter as soon as it is drawn, which is enough to fit in the bag.

And the most important thing is that those ugly umbrella cloths have become gorgeous and colorful flower umbrella surfaces.

Well, it's good now.

Regardless of whether it rains or not, as long as they go out, the girls are willing to take out an umbrella from their bags and hold it, which is called "blocking the sun".

So not only did there be big girls with flower umbrellas on the street, swaying around.

Since then, this umbrella has had another name, called "parasol".

In addition, in addition to the good things, the price of the umbrella is not expensive.

Hong Yanwu and they eat a large number of goods, and the transportation takes railway logistics containers, so the cost is particularly suitable.

For example, the local production of foreign exchange arbitrage umbrellas in Huacheng was originally a wholesale price of eight yuan, but the "Thirteen Lines" reduced it to seven yuan and five yuan.

In addition, they were secretly given 16,000 Hong Kong umbrellas of six yuan and nine.

After the goods arrived in the capital, Hong Yanwu was approved for nine yuan in a unified manner.

This is on the market, and the self-employed will retail on the basis of the official ex-factory price of 11 yuan, which will of course be very cheap.

So since things are fashionable and novel, and they are in season, and the price is not expensive, it is impossible for the common people not to buy it, and this wind is "blowing" smoothly.

In the beginning, purely relying on retail, the average daily clothing night market could sell almost 2,000 handfuls.

On the other side of Xiushui, even if the price is high, foreigners can produce one or two hundred.

Later, there were shrewd hawkers from the clothing night market, ten or twenty wholesalers.

As a result, by mid-June, the daily shipment volume was as high as 3,000 or 4,000 pieces, and it was sold until the end of July, with a total of 220,000 pieces sold.

In the last batch, many umbrellas were brought together by the "Thirteen Lines" from local "confiscated smuggling shops."

Of course, as soon as the folding flower umbrella is short-term, the market will go up.

In the end, the wholesale price in Huacheng was nearly one piece higher than at the beginning, and the oil and water were no longer large.

At this time, a large number of folding umbrellas produced by Huhai can also be seen in the shopping malls in the capital, so Hong Yanwu, who has already made a lot of money, just took advantage of the situation.

It's only been three months, and this kid has made 360,000 yuan from the umbrella, which is really a good deal that can't be sweeter.

But that's not the only takeaway.

Because by this time, he had already rented out all the stalls in the clothing night market, and even Thorn Mei rented a stall to others, and while taking the rent, he was doing business.

So in this case, Hong Yanwu simply played another black one.

He made money from the top and bottom by selling umbrellas, and he doubled the rent.

The specific requirement is that from August, the booth fee will rise to 1,200 yuan per month.

The twelve stalls at both ends of the market have to be counted alone, and they have risen to 1,500 yuan per month.

This means that from then on, he will be able to earn 70,800 yuan in rent every month.

If you remove the tax management fee and the profit sharing of the brothers, he can personally eat 35,000 yuan in this piece alone.

No need to ask, as soon as this incident came out, all the self-employed people were in an uproar.

Of course, this reaction is also bipolar, and Hong Yanwu himself must be happy to bubble his nose.

Think about it, in the future, the monthly offerings will be doubled, and you can earn 500 yuan by lying at home.

The most important thing is that the rent will definitely continue to rise with the market in the future.

Isn't that much more cost-effective than doing business on your own?

It should be at home to Hong Ye to set up a shrine, and worship every day with incense!

On the other hand, those who spend money to rent a stall are completely different.

Like the peasants described in Ye Shengtao's "Harvest Three or Five Buckets Over", they felt a sudden blow and a loss that backfired.

Almost all of them scolded their mothers in their hearts, and there were more complaints and complaints.

But despite this, none of them wanted to quit the lease.

After all, everyone has seen the oil and water here, and no matter how expensive the rent is, it can be earned.

If you really don't do it, you won't even get a piece of the pie.

Hey, who made the shop belong to someone else?

As a result, these people still had to pay the rent honestly, and they had no choice but to become Hong Sanye's "tenants".

In this way, from 1957 to 1982, the exploiting class that had completely disappeared in the capital was created in batches by Hong Yanwu with his own strength.

More than fifty people, like special needs franchisees, became the first small owners to share the rent with him.

What is even more unfair is that at almost the same time this year, in Wenzhou, the birthplace of the individual economy, the famous "Eight Kings" incident also occurred.

Eight industry leaders have been severely targeted because they have done too well in trading.

For a time, this matter caused an uproar, and the degree of tolerance and crackdown on the private economy has also become the focus of controversy between the state and the people.

In fact, compared with it, Hong Yanwu's "original sin" is obviously heavier.

And the so-called "eight kings" of Wenzhou are tied together, and I am afraid that there are not as many assets as he alone.

But who made him a reborn?

First, there are no employees, second, they do not operate directly, and third, they do not keep their money in the bank, so they are deeply hidden.

No, no one has noticed that in the big pond of "reform", which has only been filled with two inches of water, there is such a gluttonous thing lying in the corner.

And day by day, they are stealing food, fattening, and growing.

For the little creatures who enter this pool later, the future situation is obviously not very wonderful.

To be honest, ecologically, it's really unbalanced.