Chapter 26 Branding (I)

In order to maintain a more intimate relationship with Sony, Ahn Joon-hyuk has been working hard to promote cooperation between the two parties and develop personal friendships between the top executives.

The decision to suspend contact with Sony now is tantamount to overturning all the arrangements and ideas before and after, even with his heart, the moment the decision was made, there was some helplessness in the world.

"But...... This is a step that must be taken!" he sighed, and he quickly picked himself up.

Looking back on the past, the contact with Sony was indeed too hasty, J.H wants to develop, and an old company like Sony, which is going downhill, can indeed take a shortcut, but it is also easy to be controlled by others.

After all, no matter how stormy Sony is now, its glory is still there, and there has not been a setback of sufficient weight to tear away the glory that Sony has accumulated for decades, and the backbone of the enterprise has not been broken.

Externally, it is the bearing and vision of the so-called multinational group -- standing too high, looking too far, and not seeing such a small mountain bag as J.H.

This is different from the situation of cooperation with Apple, Sony does not have Jobs, and J.H does not have another Jmap-like product that can scratch Sony's itch, and it is really difficult to "equalize".

Fortunately, the temporary changes to the plan did not have a big impact, and J.H was far from the time when he needed Sony, and the suspension of contact at this time was just to bring forward some plans and postpone some plans in the timeline of the whole strategy.

Carefully sorting out his thoughts for a while, and soon, Kwon Bo Gen, who was still thinking about the previous conversation, saw Ahn Jun Hyuk on the other side raise his head. Ordered: "Starting tomorrow, we will contact other record companies in Japan." ”

…… Stopped staring at Sony?

Quan Baogen was stunned for a moment, then reacted, and nodded without hesitation: "Yes, I know." ”

After all these years with Ahn Jun Hyuk, Kwon Bo Geun is very familiar with Ahn Jun Hyuk's character, and when he issues an order in a certain tone, it shows that he has mature considerations, and it is useless to oppose at this time, if he is not sure. So. Naturally, he will ask for your opinion explicitly.

"What about the specific bottom line?" carefully jotted down Ahn Joon-hyuk's request, and Kwon Bo-geun continued to ask.

The reason why I ask this is because the record companies that are now in contact with him are not only competing for the agency rights of Ahn Junhyuk's debut in Japan. It also set its sights on the artist resources that J.H is training. J.H's star-making prowess. After Ahn Joon-hyuk. has already passed GuΓ² Yoon Meilai and Baek Ji-young to the outside world for the first time.

After the cold and thin heat on the coffee table and the gradual cooling of several cases, Ahn Jun-hyuk pondered for a moment. β€œβ€¦β€¦ Don't talk about the agency of J.H's future artists, and characterize the negotiation on my private record contract. ”

"In that case, the attraction will be small. The pen that was writing the record stopped, and Kwon Bo Gen paused and reminded: "You have made promises in front of the media, and if you can't do it, it may affect your public image." ”

Ahn Joon-hyuk knew that he was talking about coming back from the United States and promising to hold a concert in Japan this year at the airport, he shook his head and sighed: "There is no way to do it, I can't affect the entire company because of my personal image...... Besides, there is no way to perform concerts, but records are still okay! While negotiating and preparing, you also have to worry a lot about the affairs of the Japanese branch, and you have to set up as many shelves as possible, especially the recruitment and training of the business department, if the negotiation fails, we will do it ourselves. ”

This is probably the last choice that the two want - give up cooperation with local record companies, represent Ahn Jun Hyuk's debut record in Japan, will give up physical income, and can only go through digital channels.

But according to the tone of those record companies who have been contacted recently, the last option you want may become the last choice.

Quan Baogen lifted his glasses, looking at the so-called "bottom line conditions" that he wrote in his notebook that were the same as the lack of a bottom line, and was very distressed - according to his idea, in order to strive for the greatest interests, it is completely acceptable to relax in the negotiation and give up part of the company's future artists.

Every year, Korean agencies launch so many artists, not to mention success, how many of them can recover their costs? Not only does he not understand Ahn Jun-hyuk's behavior of treating the uncertain future as an important bargaining chip, but many people in the company are quite puzzled.

However, Ahn Jun-hyuk started from scratch to build today's country, and his power is very heavy, and no one dares to question it, including Kwon Baogen.

"I can't leave you an assistant this time, I'm in Japan, you have to pay more attention. ”

Hearing Ahn Jun-hyuk's words, Kwon Bo-geun raised his head in surprise: "Are you going back to China?"

"Hmm!" Ahn Jun-hyuk nodded, showing a smile on his handsome face in the dim light: "I came to Japan a few years ago, and I have been running around for almost a few months, and now I ......" He looked back at the staircase hidden in a dim light behind him, shrugged his shoulders, and said with a smile: "Now, Jingyan was born, and the old people in the family have not seen it, especially Xiujing's side, her parents have always misunderstood me, and I myself have neglected to contact because of busy work...... She's caught in the middle, over there she's a daughter, and on my side she's a lover, and it must be hard to do......"

"Yes!" Quan Baogen sighed understandingly, this is the trouble of starting a family, the responsibilities are always multifaceted, and there are many things to be afraid of.

When it comes to private topics at this moment, the previous business-like atmosphere suddenly faded a lot, sighing, and Quan Baogen also persuaded: "You should rest and rest, since J.H was founded, things have been done one after another, and you have to take care of your acting career...... Alas, people are not made of iron, even steel bars have metal fatigue, and now the company is slowly improving in all aspects, have you considered it...... Uh, where's the wine?"

"The bar, right in the hallway, the cabinet door is open, and it's just whiskey. ”

"It's okay, I'm not picky about anything, haha!" Kwon got up with a smile, went to the bar and picked out a bottle of whiskey, took two lowball glasses and a box of ice cubes, and continued: "...... Have you ever considered moving behind the scenes?"

With that, he walked back, and the crisp sound of ice falling into the low ball glass sent amber liquor pouring in. The orange-red light of the sake is reflected against the clarity of the wine glass and ice cubes, radiating a blurry color.

Looking at him pouring wine and handing it over, Ahn Junhyuk took it and said with a smile: "How long have you been holding this question?"

"Hmm-" After pretending to think for a moment, Quan Baogen shrugged: "Anyway, it's been a long time, and I'm not the only one who has this idea, really, no joke." Holding the wine glass in both hands, he looked at Ahn Junhyuk: "People's energy is limited. Joon-hyuk. Now we are talking to an old widower who has been with you for a few years, and I sincerely ask you what you really think!"

Under the gaze of blazing eyes. Ahn Joon-hyuk was stunned for a moment. Subsequently. The surprise retracted again, and he just picked up his glass and took a sip of the cold and clear wine. Then there was a long silence.

It was late at night, and darkness burst in through the sky outside the window with an unstoppable tendency, squeezing the faint glow of the living room into a small range.

I don't know how long it took, Kwon Bo-geun lit a cigarette, and Ahn Jun-hyuk raised his eyes: "Give me one." ”

Handed over a cigarette, in the dim environment, a little flame appeared, followed by smoke bypassed, and occasionally two faint coughs sounded in the silence, and after a long time, Ahn Junhyuk finally spoke, and did not answer immediately, but asked rhetorically: "Uncle Baogen, do you think my actions in the United States in the past few months have caused a big media response?"

Speaking of this, Quan Baogen didn't hesitate: "Of course it's big, it's bigger than everyone expected!"

He has always thought that Ahn Joon-hyuk's decision to attend Macworld 2007 was a stunning plan, a layman Korean who was not well known in the workplace, became the CEO of an American start-up Internet company, saved the company from a desperate situation, and single-handedly facilitated a partnership with Apple in the midst of impossibility...... This news is like a super tsunami in South Korea.

J.H Company did not make any promotion, relying only on the spontaneous media report, as well as the public's curiosity and desire for knowledge, so that Ahn Joon-hyuk and J.H's daimyo almost completely occupied all media platforms in South Korea that month!

The follow-up impact is even more intense.

Thinking about it, Kwon Bo-geun tightened his hands that were holding the wine glass, and was about to say something, when on the other side, Ahn Jun-hyuk asked, "Why do you think the media is so enthusiastic about chasing this news?"

"Uh......"

"Because I'm not a well-known manager, but I'm leading an Internet company out of the quagmire? No, something like this happens every day in Silicon Valley, maybe those CEOs can't find a partner as big as Apple, but there are more well-known companies than Apple that work with them, why doesn't anyone report on them?"

Kwon Bo-geun felt that his thinking was a little confused, and he was stunned and speechless, and on the other side, Ahn Jun-hyuk asked again: "Because I am a South Korean, I am all about narrow-minded patriotic thoughts? No! Compared with Ban Ki-moon's election as secretary general, my little action is nothing, but in the month when it was reported most frequently, did Ban Ki-moon's name have a high exposure rate of my name? Does it have a high exposure rate of J.H?"

After a faint rhetorical question, without waiting for Kwon Bo-geun to respond, Ahn Jun-hyuk had already shook his head: "No!"

…… Yes! No......

Why?

"They pay attention to me, discuss me, and are happy to hype me about attending Macworld 2007 and J.H's participation in Apple's cooperation, not because I satisfy some people's patriotic thoughts, nor how strong my ability is -- the audience doesn't care about this!" Ahn Jun-hyuk waved his hand, his expression was smiling: "Just because, I'm a star and an idol!"

Perhaps because of his mindset, Kwon Bo-geun suddenly discovered that the company's top management, including himself, has always regarded Ahn Jun-hyuk as the founder and leader of the company, and has always thought that the essence of his heated media discussion is because of his management skills, thus ignoring his other identity - star!

Suddenly, Kwon Bo-geun understood his subtext.

On the other side, Ahn Jun-hyuk also stretched out his index finger and tapped his chest: "On some kind of Cheng dΓΉ, it can be said that I am speaking for myself! I am the biggest brand of J.H now! Why? Because I am an idol star!" (To be continued......)

PS: The project is busy, and there is still a little bit of bad work left in the final payment, and I was going to rest for a few more days and start the update, after all, I have been busy for more than two months, and I have to do a plasterer again, and the body consumption is very large, and I urgently need to take a breath.

But my bones are too cheap, I don't dare to be idle, I'm easy to think cranky, easy to burn out, troubled, a little insomnia today, I got up early and was ignorant for a long time, and finally decided to hurry up and update it...... lest you fall into a depression and can't pull it out, and you will have enough trouble......

The above is a declaration of repetition!

By the way, PS: Hello everyone, Uncle Goldfish is back――――――!