Releasing two singles on the same day is a sign of being very confident in yourself.

On the one hand, this is the confidence of the singer and the record company in the fact that they can monopolize the top two places on the chart, and on the other hand, it is also the confidence of the singer in his own creativity.

Singers who provide songs by composers don't have the dilemma of running out of inspiration, as long as the company is willing to praise them, there will always be a lot of songs for them to choose from.

But the singer-songwriter who contributes to himself is different, after all, inspiration is limited, and it is too extravagant to take out a song that could have released three singles at once and release it on the same day.

That said, two weeks before the single's release, when the record company released the disc according to the process and began to preview it in music intelligence magazines and TV shows, the reaction from the outside world was nothing more than joy and excitement that they would be able to listen to so many new songs in one sitting, and speculation about the first-week sales of the two singles and which one would prevail.

As for thinking that Ye Zhao's approach was overdrawing inspiration, such remarks almost never appeared at all. The reason for this is that in the past two years, he has shown so much creativity that it only makes people wonder how much potential he still has to tap, rather than worrying about whether his inspiration will run out.

Before the release of the single, the members of Ye Zhao's official club also received a greeting letter from him.

Since talking to Yuki Ueda and Hoo Kudo, the establishment of the official club has been carried out in an orderly manner, and it officially started operations in February of this year.

For artists, the existence of official clubs is a channel to shorten the distance between them and their fans.

For example, New Year's greetings, some videos that are only open to club members, lottery benefits only for club members, peripheral benefits, videos that are only selected from members, and priority notification when there are major decisions (such as marriage and divorce), etc., these things with a bit of privilege flavor are all good ways to increase fan stickiness.

If you want to cultivate die-hard fans, having an official club is a must.

Of course, none of this is free, and fans who join the club have to pay their membership fees on time to enjoy these benefits. The annual membership fee of several thousand yen is actually just a little drizzle, and more comes from the benefits created by various purchases after joining the club.

This kind of thing is similar to what the titanium alloy picture quality is like after opening a big member.,Since you've become a club member.,How can you reflect the value of being a member if you don't buy it.。

Because it is a fee-based item, the number of members of the official club has also become a reflection of popularity. Similarly, this kind of practice of making commercial value out of small projects even in the corners is also a reflection of the company's extreme use of stars.

From the official club, you can see how developed and perfect the entertainment industry in Japan and South Korea is. Since the artist became popular, almost even the oil in the bones can be squeezed out.

The official club, which has just been in operation for just over a month, has exceeded 50,000 fans so far.

The figure of 50,000 doesn't seem to be as shocking as a million singles and millions of albums, and there is even a feeling of "so little?" in comparison. But in fact, it has gained 50,000 paid members in more than a month of operation, which should be said to be very popular.

You know, the people who are willing to buy records are not necessarily fans, or in other words, if you want the record to sell well and continue to sell well, the number of passers-by must be more than the number of fans. But those who are willing to spend money to apply for club membership are definitely fans, and they are still that kind of iron fans. Because only fans will be interested in something other than his music, and only iron fans will put their interest into action.

What's more, the club has only just started operating, and many people may not know that there is an official club, so it is quite surprising that it can gain 50,000 members in more than a month.

……

On March 10, two weeks before the single's release, the letter was delivered to the members' mailboxes by the postman.

"Hello everyone, how are you doing lately? ”

"Winter is over, and it's time for the cherry blossoms to bloom again. The cherry blossoms in Fukuoka seem to bloom on March 25, while the cherry blossoms in Hokkaido don't bloom until May. It's funny. ”

"After half a year, I'm finally going to release a new single, this time it's special, it's two singles on sale at the same time, and why I want to say why I did this, in addition to making up for the gap that I haven't released a new song for a long time, there is also a special reason. ”

"I tried some new elements of the song 'Kiseki', and I didn't know what the response would be, so I released it with a bit of experimentation. ”

"Finally, the release time of the single is very coincidental, and it is very coincidental that it is the same day as the opening of the cherry blossoms in Fukuoka, which is the 25th of this month. Please listen to it when the time comes. ”

……

"Did you get the letter?" After finishing the French lesson, Yuki Ueda and Yasuo Kudo walked out of the classroom together.

"I got it, and now I'm curious about what kind of song is "Kiseki" with new elements. Kudo replied. noticed that there was a hair on Ueda's shoulder, and naturally reached out for her to take it off.

Yuki Ueda said "thank you" and said, "Me too." In addition to being curious, I am also very much looking forward to it, because that Ye Zhaosang has really never disappointed. ”

"Not only did we not be disappointed, but we were always pleasantly surprised. Kudo smiled.

These two people who have gradually become familiar with Ye Zhao's songs, while witnessing Ye Zhao's transformation from an unknown person to the current top singer, Ye Zhao's songs have also witnessed their gradual shortening, and finally becoming a pair of lovers.

If you want to talk about the realm of fans, there is no stronger one than this pair of men and women. first indirectly became Ye Zhao's assister on the road to fame, and then followed him all the way, established a fan club for him, and even contributed to the establishment of his official club.

It can be said that the two of them not only witnessed Ye Zhao's growth, but even pushed him for a long time.

"Ah~ Now I really can't wait to see the 25th coming. Yuki Ueda breathed a sigh of relief, "I definitely have to buy these two records as soon as possible." ”

"But maybe I'm going to be one step ahead of you. Kudo said.

"It can't be helped, because Kudo-kun works part-time at a record store. Yuki Ueda laughed, "This is the so-called 'near the water'." ”

The two of them talked and laughed all the way, and walked to the restaurant they often went to outside the school. 2k reading web