Finally, there is another one, which no one can control, and it happens under the comprehensive effect, that is, "reform and opening up, advertising first." ”

In that year, from January 14, "Jinmen Daily" took the lead in the third page to publish a commercial advertisement of ten square centimeters of Tianjin toothpaste factory "Blue Sky Brand Toothpaste", which fired the "first shot", and on January 28, Huhai TV broadcast the first commercial advertisement in the history of China's television "Shengui Tonic Wine", after firing the "second shot", the wind blew to the capital and sounded the "Lianzhu cannon".

First, the "Workers' Daily" used a full-page electrical advertisement for Shibaura Electric Co., Ltd. in Tokyo, Japan, and then the "Guangming Daily" published an advertisement for Olympus products in Japan. Later, even the People's Daily, the newspaper of the party affairs organ, published advertisements for geological instruments on most of the page.

At the end of 1978, when it no longer enjoyed the full budget of the central government, the "China Television Station," which was changed to "subsidy for the difference and retained the surplus," even independently broadcast advertisements for "Citizen Watches," "Westinghouse Electric Appliances of the United States," "Capital Automobile Service Company," and "Hebei Jixian Radiator Factory."

By September, almost all the major newspapers and publications in Beijing had appeared commercial advertisements. The broadcast of commercial advertisements by "China Television Television" has also become a daily business. As the most influential media at that time, the National People's Radio also began to follow up and set up a team dedicated to organizing advertising business. The plan is to cancel the "new product introduction" column, which was originally free of charge, and discuss how to collect advertising fees.

Even outdoor advertising has reappeared on the streets of Beijing.

First of all, the Beijing Municipal Government considered both business and transportation, and moved the democratic wall behind the Xidan No. 38 Bus Terminal to Yuetan Park, and the original place was directly changed to an "advertising wall".

Some famous brands such as "Rado", "Citizen Watches", "Nescafe", "White Cat Laundry" and "Venus TV" have chosen to advertise here.

Following the south entrance of Wangfujing Street in Beijing, ten billboards were erected at once. A few of them were changed from the original quote cards. It was also effortlessly divided between six domestic enterprises and four foreign businessmen.

It is worth mentioning that because the outdoor advertising pictures were hand-painted at that time, the project pictures undertaken by the Beijing Art Company were quite elegant, which also added new attractions to Wangfujing Street, attracting passers-by to watch it.

Under these circumstances, "Citizen leads the new trend of watches, quartz technology is known all over the world", "We will contribute to the friendship between China and Japan with excellent electronic technology", and "Coca-Cola adds laughter" have become the advertising slogans that many people remember during this period.

It should be said that although the form of advertising in this period is unusually simple and there are not many channels, because it is the first year of the great recovery of China's advertising industry, the effect is extremely significant, and all kinds of products with advertising have been deeply rooted in the hearts of the people without much effort, and sales have skyrocketed. This has also led to more and more manufacturers to have the awareness of advertising.

Especially with the continuous introduction of popular songs from the outside world and the influence of the State Broadcasting Administration's call for "big TV dramas", TV sets and tape recorders have become people's most urgent yearning for a new home life.

And following the objective law of cause and effect, all political and spiritual things will be transmitted to actual behavior. Under such circumstances, the state of people's livelihood is destined to undergo great changes.

For example, "Sugar Heart", which has begun to prepare all kinds of wedding objects, has been affected by advertising a lot, and has begun to recognize the brand when buying things.

"Double Happiness brand mosquito net", "Snow Lotus cashmere sweater", "Sony Electric". Anyone who has seen advertisements has become her first choice for shopping. Even Hong Yanwu pointed out to her that "advertising brainwashes people, and it cannot improve product quality, but will increase the price of goods" is useless.

But the good news is that advertising has a positive effect on them as well. They reaped the benefits of it, and their earnings in electrical appliances grew steadily.

In September, the monthly income of electrical appliances reached more than 50,000 yuan for the first time. After the National Day, he and "Sugar Heart" and "Thorn Mei" each received 15,000, and even the "two heads" and the gang received more than 5,000 dividends.

Coupled with the more than 60,000 yuan from the theater box office, Hong Yanwu and Chen Liquan's income that month was less than 80,000.

In addition, some people around Hong Yanwu were also busy all of a sudden.

For example, the supply of fabrics has improved as society as a whole has become more and more desirable for external beauty. In the past few years, everyone used crochet to buy group thread to make curtains, tablecloths, pillowcases, and tea coasters, and their interest in tea coasters was transferred to the pursuit of new clothing.

Not only did it trigger another hot sales of sewing machines, but also made clothing magazines like "Four Seasons Clothing" continue to sell well, making it a new fashion for housewives to buy fabrics and learn to make clothes according to magazines. Tailor Su's father and son have also become the busiest people in the whole of Furu.

The two of them often work overtime in the unit, and they can't rest when they go home. The people who begged them to make clothes waited in line for two months, and they were overwhelmed.

On the one hand, they tried their best to find time to stay up late to catch up with work, and on the other hand, they could only refuse the new business that came to their door, and they really couldn't refuse, at most they helped with cutting, and sewing really couldn't help.

This situation has made the Su family full of fabrics, and it is almost a special tailor shop.

But there is one thing, the two of them still insist on not taking money from others, just purely helping. Some people who came couldn't wait, and they refused to offer a clothing fee of 50 yuan.

Hong Yanwu knew that it was inevitable that he would panic for them, so he persuaded him in private, saying that your father and son worked so hard to light the lamp and boil it in vain. Just make a bid, I think thirty is appropriate. At the end of January, you will have to fall 1,800.

But the two tailors were not moved at all. Tailor Su's reason is that it is not easy for big guys to live on wages, and it is not easy to save some money to buy some materials to make clothes, and they want people to have a small monthly salary. In addition, it also causes trouble, and if it is not done well, it will become a "crime" again. Besides, if he really collects money to do work, he really can't look down on thirty yuan.

Okay, cow, it's too little to dare to be affectionate! Hong Yanwu knew that he couldn't persuade him, so he gave up.

But then again, it's inevitable. In this era, people really don't dare to be greedy for profit and do things out of the circle, and the spiritual imprisonment for many years is too strong. In addition, everyone really values interpersonal communication and feelings more than anything else, and the ideology is simple and cute.

The reverse is the same, don't look at Tailor Su doesn't take money, but the people who ask him are also embarrassed. Good tea, tobacco, alcohol, and snack boxes were sent to the Su family at a low price, making their home almost a non-staple food store. At this point, the neighbors of the entire East Courtyard followed suit, and no one from the Hong family, the Bian family, and the Ding family was discouraged.

In contrast, Hong Yanwu, who has been eating movie tickets, really doesn't have a little bit of consciousness, it's a bit of a robbery while it's hot, and it means that he blackens his heart, liver and lungs.

is similar to the situation of Su Tailor's father and son, as well as Hong Yanwu's eldest brother.

From the completion of the first three projects to set off the prelude to the improvement of housing for workers in Beijing, to the popularity of Czech-style wine cabinets, carpenters like Hong Yanzheng have become fragrant and sweet. Many people begged to come to the door to invite, but Hong Yan couldn't refuse, so he had to volunteer to help, and the only benefit was to mix a few meals of wine and meat, some tobacco and alcohol.

Hong Yanwu also tried to persuade Hong Yanzheng to collect money, saying that this is good for you and the main family, and everyone will save trouble, there is nothing that cannot save face. But he was also beaten by Hong Yan and scolded for getting into the eyes of money.

But I have to say that Hong Yanzheng, who is the eldest brother, really thinks about his brother. He changed his method to get a batch of wood from the educated youth who returned to the city from the northeast forest area, and wanted to make a set of newlywed furniture for Hong Yanwu and "Sugar Xin'er".

That's the way the boys used logs to pack boxes, and they used this kind of ghost cleverness to break through the special approval documents in the forest area, and finally smuggled back the pine planks.

didn't expect Hong Yanwu to look down on it. He not only disliked the lack of pine wood, but also laughed at the uselessness of the Czech-style wine cabinet, saying that many people were trying to bluff people, mixing colored water into wine bottles and passing them off as foreign wine. Resolutely not, they want to buy Romanian furniture from Xidan Furniture Store, "Sugar Heart" likes to bring "tiger legs" like that.

This made Hong Yanzheng's good intentions in vain, and he was idle again.

There's fun afterwards, but the old atmosphere has to bet a hundred yuan. He knew that Xidana Romanian furniture was the most high-end furniture, but he had to have a special ticket to buy it, and there were only a few sets in total. A lot of officials can't get their hands on it. He said that Hong Yanwu would definitely not be able to buy it.

didn't expect him to completely miscalculate, Hong Yanwu had his own way. He pretended to be a plumber with a tool pocket on his back, and when he arrived at the Xidan furniture store, he walked back and forth in front of the furniture.

The salesman knew that there was no ticket as soon as he saw him, and he didn't bother to pay attention to him.

But I didn't expect that this kid was evil, and as soon as he pretended to turn around in front of the big closet, the steel pipe in the tool bag came out. With a "bang", the mirror of the large wardrobe shattered.

The salesman was not in a hurry? At that time, he jumped up and said, "Oh, you can't run, you have to pay."

Hong Yanwu said, "Count me unlucky! Then I will pay for it, I will spend money, can I buy this cabinet home? You have to give me a cheaper ......."

The salesman's nose was crooked. "You're unlucky? It's cheaper? No, I'm telling you, you can't buy one, you have to buy a whole set at the original price!"

In this way, Hong Yanwu achieved his goal.

It doesn't matter if the mirror is broken, the broken mirror can be round.

He went back to a glass shop, invited someone for a drink, and made a large mirror from the internal channels. The inlay is the same as the original.

As for the money for the mirror and the social expenses for eating, drinking and feasting, of course, it was the money that Hong Yanzheng voluntarily paid for it.

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(End of chapter)