On August 12, a Sunday, Gu Biao almost stepped on the DEAD-LINE and returned to China without being able to delay his trip any longer, and gave a preliminary report on the negotiation work.

Before coming back, he went around Xiangjiang, sent lawyer He Ziqiang away, and also talked with Lin Guodong face-to-face about increasing capital, expanding business authority, and registering a wholly-owned subsidiary in Japan.

The things that he got from Xijiao Tomohiro could not be put into production immediately, because he had to transplant them to reduce costs and modifications and keep up with the progress of the times, so he could place an order at least after more than a month. No matter how late it is, Gu Biao is afraid that other manufacturers will really figure out the arcade concept of "shooting games" by themselves, and his profit will be small.

After all, as the basic technology becomes more and more mature, there will always be people who will discover the future of shooting games, and the butterfly effect has dragged on for half a year, but it can't drag on the overall trend of the wheel of history.

At the same time, Gu Biao also wandered around the business community in Xiangjiang, trying to find businessmen who were willing to spend money on patch advertisements on the movies he bought.

Today's Yueben brand, whether it is Panasonic or Toshiba, is definitely unwilling to advertise in China's film and television market.

Because they have to be imported with tickets, they can sell as much as they want. Moreover, Japanese capital has not yet reached the level of establishing a foundry in China, and it is impossible to supply localized goods that do not require foreign exchange.

Hong Kong-funded brands are different, many Hong Kong-funded brands are almost the first batch to enter the Snake K Industrial Zone in the Shenzhen Special Economic Zone, and they are actually setting up production factories - because the duty-free industrial zone is only three months, so the high-tech factories have not yet opened, and the largest two are only Crocodile and Jinlilai, that is, Hong Kong-funded brand-name garment factories.

After these two brands opened their factories in the mainland, fabrics, machinery and workers were directly bought and hired in the mainland for RMB, and there was no need to use foreign exchange, so it was the nature of "using RMB to earn RMB", and they could start work openly, which was fundamentally different from the position of Japanese brands.

Because of the mainlanders' blind worship of Hong Kong brands, although the price of the mainland version of Goldlion is several times more expensive than the localized ready-to-wear without brands, it will still be sought after by people - as long as it can let potential consumers know, "I am a brand from Hong Kong, wearing me represents fashion", this is enough.

The first batch of 10,000 yuan households in China, and even rural entrepreneurs, are now a little rich, but they have no social status. Self-employed are still synonymous with "no establishment, no way out, and no choice".

So they urgently need a prop that can be worn on their bodies to show their strength and improve their self-confidence.

The domestic media didn't expect to find these Hong Kong businessmen who had just come in to advertise, and Gu Biao was the first to think of it.

After he sent back to China the news of the buyout of the mainland rights of six Japanese films such as "The Call of the Distant Mountains", he asked Ma Feng to immediately find samples and start the translation work (after the translation was completed, Xu Ling's people had to re-dub them), and on the other hand, he was looking for advertisers in Xiangjiang.

Gu Tuo Lin Guodong's relationship visited Jinlilai's boss Zeng.

At first, Boss Zeng heard that he was here to pull advertisements, but he was quite disdainful, and even blamed Lin Guodong, a barrister with business cooperation.

"Mr. Gu, I really want to open up brand awareness in the mainland. But with all due respect, I haven't considered film and television advertising in the mainland – as far as I know, the people there don't even have 5% TV ownership, and very few people can afford to watch movies.

Last month, I contacted your country's CCTV, and I dared to ask me to charge 500,000 Hong Kong dollars for a 1-minute advertisement at night for a month. Your prices are too dark. ”

In fact, the asking price of CCTV is still quite compatible with today's prices.

14 years later, the year after the national policy of commodity economy was formally established, CCTV also kept up with the situation and officially launched a bidding system. The asking price in the first year is more than 3 million a month, and it is obvious that the people who have tested the water have fished at a low price. The next year, when everyone knew the power of advertising, it immediately doubled.

The price and wage level in 94 years are certainly more than 6 times higher than that in 80 years, but considering that there are fewer CCTV advertisements now, they are still sold according to the "one minute" schedule, so the unit price is also decent.

It's a pity that the national television penetration rate is too low, which discourages Hong Kong businessmen.

However, Gu Biao went straight to the point and proposed a new algorithm for advertising costs that the other party had never heard of:

"I know Boss Zeng's concerns, but can we be flexible and cooperative? I'm not CCTV, and my advertising fee is not a fixed price, so we can 'charge according to the curative effect'. ”

With just one sentence, Boss Zeng's appetite was hoisted back.

This is actually a bit like the collapse of Internet advertising credit in later generations, Google Du Niang began to turn to "effective click drainage" fees to save the credibility of the industry.

It's just a different medium.

But in today's world, there is really no advertising medium that wants to negotiate with customers to collect money according to the delivery rate.

"What is the method of charging according to the curative effect? Is it possible to see the increase in sales before and after my advertising? With all due respect, even if there is an increase, it is the result of our own efforts in other aspects, not necessarily advertising. Boss Zeng's attitude, although curious, still does not hide his arrogance.

"Of course that's not the case anymore – our commercials are forced to fit into the opening credits of the movie. You should know that nowadays people who buy tickets to watch movies enter the theater in advance, and it is impossible for them to temporarily leave the theater in order to avoid advertising. So the pre-roll ad is almost 100% seen.

I can use the box office volume of the corresponding movie in the mainland as the actual advertising effect of the billing standard - for every time you buy a ticket to see a movie and see your advertisement, we will charge 1 cent. If 100 million people spend money to watch a movie, you only pay 1 million Hong Kong dollars for advertising. Think about it, what other advertisements can be so efficient that 1 million people can actually watch it for 1 million yuan!"

When Boss Zeng heard this number, he was suddenly a little shocked.

Nowadays, the media competition in Hong Kong is fierce, and in order to reach a million people, it is necessary to at least include advertisements in several major newspapers such as "Ming Pao" and "Oriental Daily", or on Shaw Brothers' TVB. Spend at least two or three hundred thousand.

Converted, 1 million Hong Kong dollars in advertising costs, in Hong Kong can only let 3 million people see your brand.

And on the mainland, 100 million people can effectively see it?

It seems to be a good deal......

However, as a big entrepreneur, Boss Zeng is still more cautious: "The account can't be calculated like this, Xiangjiang people are generally rich, and their consumption potential is much higher than that of the mainland." If we have 3 million people seeing the advertisement, the final sales that can be generated may not be lower than that of 100 million people in the mainland. ”

Gu Biao Zhizhu smiled while holding the ground: "Mr. Zeng, it's not interesting to say that." It's true that the people of Hong Kong are rich, but the brand competition here can be fierce, and there are advertisements from your competitors to dilute your communication effect.

Although the mainland has no money now, if you think about it, the first 100 million people who can afford to watch movies must be the 100 million people who have relatively spare money and care about fashion/face. You have accurately occupied the high-end aesthetic mind of a nation.

Besides, the mainland is developing so fast, and doing business has to take a long-term view, even after five years, when these people have money, they start buying gold lion in large quantities, or at least create an atmosphere in society that they feel that wearing gold lion is a face-saving thing and provides respect to your actual consumers, that is also very good - don't you look at an emerging market from a development perspective?"

Boss Zeng fell into a short period of contemplation, and finally had to admit that Gu Biao had a point:

"Gu Shaozhen is a young talent, I have never seen people from the mainland have such good negotiation skills, you will definitely become a big thing in the future. ”

Lin Guodong, who accompanied him as an intermediary on the side, said with a smile: "Boss Zeng, don't underestimate it, Gu Shaoke is the number one gifted student of the Mainland Foreign Affairs Academy, and he may be a capable officer of the Ministry of Foreign Affairs in the future. ”

"I see! That's disrespectful. Boss Zeng nodded.

In such a peaceful and peaceful atmosphere, Gu Biao won two Xiangjiang clothing brands, a watch brand, and a toy manufacturer's patch intention.

He originally negotiated with Xu Ling that each movie would post an advertisement of no more than 5 minutes on the beginning of each movie, and then give the copyright to Hujiang Translation Studio, taking into account the movie-watching experience and the return of copyright.

Of course, in addition to the two big clothing brands, the price that the clock and toy manufacturers are willing to pay is also small, and Gu Biao can only shorten their patch time.

In the end, there is still one left to find for the time being, and Gu Biao is not in a hurry, he thinks that it is better to find a local factory after returning to China, engage in a hype of "gold market bones", and "inspire" domestic ambitious merchants to follow the trend to buy.

Anyway, I have earned 4 Hong Kong dollars, and it is nothing to take some RMB, it is enough to ensure that the foreign exchange capital chain continues.

……

After returning to Qiantang from Xiangjiang, Gu Biao summoned two groups of people non-stop.

The first is my sister Gu Min.

Gu Biao studied at the Foreign Affairs University in Beijing, which doomed him to not be able to meet talents in science and engineering.

Since he is going to set up a factory in Qiantang or Hujiang, or at least to place orders with state-owned enterprise electronics factories as a foreign businessman, he must find some local henchmen and technicians.

Xiao Sui's Fudan is not very strong in engineering, and it is relatively literary. So Gu Biao thought of solving it at his sister's Zhejiang University.

"Sister, do you have any students in the Department of Mathematics who are strong in assembly language? In addition, you also need a mechanical and electrical department or electronics department, can draw circuit boards, and preferably understand some industrial design/mechanical drawing. ”

At the time of the 77-level college entrance examination, there was no "computer department" in China, because computers were too scarce, and Tsinghua University and Peking University had one or two sets of small computers, while Zhejiang and Dalian could not afford one.

However, the people of this era are definitely ruthless enough in terms of hard work. The students of the Department of Mathematics of Zhejiang University all want to talk about assembly language on paper, but they don't have the opportunity to use the computer.

Gu Min has always tried her best to meet her brother's requirements, and she doesn't even ask her brother what he wants to do.

Because her classmates didn't have phones at home, and it was not easy to shoot telegrams in the city, she pedaled her bicycle and searched door to door according to the addresses of the classmates she knew in the city.

Fortunately, Zhejiang University is a local school, so there are more students in this city. After riding a bicycle all day and visiting more than 20 classmates, I finally got the people Gu Biao wanted.

"The 'masters' who can assemble language, and the classmates of the Department of Mechanical and Electrical Engineering, have found it for you. I'm not familiar with industrial design, so you can find another way. Gu Min reported, and then introduced Gu Biao: "This is Yang Hao from our department, who is an applied mathematics and understands assembly language. That Lu Yunda is from the Department of Mechanical and Electrical Engineering, understands circuit board design, and the elders in the family are also engaged in this, so he has a foundation. It's all with me. ”