Chapter 111: Outbreak (Ask for the first order)
After another three days, Li Lulu was dressed in a different style of airport show.
The media reports are still the same as before, and there is nothing special in some of the manuscripts.
It's just that with the continuous reports of Li Lulu who seems to be saliva, every time she can't do without the clothes on her body.
Many people are beginning to wonder why Li Lulu's style has changed so much recently?
One will be an exaggerated queen fan, another will be a cold and mysterious sexy fan, and another will be like a student.
Some die-hard fans have even started to ask for the brand of these clothes on the Tieba forum.
Even ordinary people who eat melons will begin to have some understanding of Li Lulu's own dress. In the past, Li Lulu may have been just a female star.
But now, she seems to have become a fashionista. At least in the airport show of female stars, she has already left a deep impression on everyone.
It is undeniable that every ordinary person is born resistant to marketing or advertising.
But life is inseparable from both.
Chen Dahe's idea is very simple, let everyone pay attention to one thing and one person first.
For simple events, or simple public figures, propaganda without purpose will naturally not make everyone have any rejection.
After a series of events, and then slowly and reasonably excavated, even if there is a little suspicion of advertising, but all this will be very different.
Because I'm already paying attention to this thing, because I've been brought into rhythm by this thing. So as long as everything is planned in order, it's really not marketing.
Although some smart people who jumped out may see the ins and outs of the whole thing, what does it matter?
Some marketing and routines are always amazing. Even if you finally know that you have been tricked, there will be no resistance.
Therefore, marketing is how to make a person from the very beginning of contact, then not stranger, then attention, then routine, and finally not refuse to accept.
Liu Qingyi didn't understand Chen Dahe's thoughts, it was normal. She's smart and has a talent for design, but that doesn't mean she knows how to do marketing.
By the twelfth day, Li Lulu had worn almost six sets of clothes, and each time the matching and display style was different.
An overwhelming flood of articles and reports flooded the Internet, various magazines.
The official website of the more authoritative "Fashion Barra" directly gave a big cover. As a more influential media, the content sent out is very sensational.
"From a little sweet girl to a goddess of change, what did the woman behind Li Lulu do!"
The article analyzes Li Lulu's previous dressing style from a professional point of view.
Then make a comparison chart of the style of dressing in the photos of the recent period. Contrast the previous single image with the current ever-changing image.
From a professional point of view, Li Lulu's fashion changes are full of pictures and texts, and it seems that the visual impact has changed greatly.
Finally, I will lead to the reason why Li Lulu has changed so much, and then interview Li Lulu herself from the perspective of a fashion media magazine.
Then Li Lulu herself proposed the names of Liu Qingyi and Han Jiangxue.
In the end, Han Liu and the others were lured out, but the fact that the two were the chief designers of Chen Dahe's company was not written.
And all this, and then make a statement about the beautiful resumes of Han Liu and the others, everything is justified, and there is no trace of advertising and marketing, because readers at this time have been carried by the rhythm, and it is difficult to distinguish between truth and falsehood.
In addition, there have been reports of Li Lulu some time ago, so it seems to be very coherent.
"Fashion Barra" is such an authoritative and professional magazine that uses such a large pen and ink to write about Li Lulu, and those other similar small media will follow suit?
In China, most things are like that, when all the media is writing about one thing, and if you don't write about it, you feel like you're missing out on traffic.
And precisely because everyone is writing about it, and it has become the front page overwhelmingly, then readers can only passively accept it.
What is a hit? Maybe that's what a hit.
As for those media that have no discipline, of course, some of them are not media that Chen Dahe's team spends money on, but are written for the sake of traffic, and the titles are exaggerated.
"Li Lulu's six sets of new clothes are beautiful, and the reason is because of her!"
"Wearing the same exaggerated red top, Li Lulu is 100 times more beautiful than Zhao Wei!"
"Li Lulu put on a lace black dress, sexy and chased Qiu Shuzhen in her childhood!"
This kind of rhythmic article has a very high traffic, because only comparison will trigger the two fans to start a tearing war!
And it is precisely because of this kind of tearing war that countless media began to write articles according to this routine.
There are even some fans with rhythm who start writing their own articles in post bars and forums, causing a big war.
It is precisely because of these rhythms that all those who care about these things have shifted their attention from Li Lulu herself to these recent clothing matches.
Chen Dahe's second wave of rhythm was published through some authoritative and high-traffic media.
"Let's take a look at the secret of Li Lulu becoming a fashion goddess!"
"Li Lulu still has this relationship with the most handsome Taoke shopkeeper?"
"Li Lulu's six sets of new clothes are not luxury, but each set is worth more than 10,000 yuan!"
After such a wave of rhythm was brought down, it began to be grafted from Li Lulu itself to Chen Dahe's company, and then linked to Han Liu, two designers.
In particular, Chen Dahe's photos appear in the article, and some Internet regulars naturally know Chen Dahe.
Because the most handsome Taoke shopkeeper did become popular last year, and now he has come out again to let the people who eat melons start to dig out some old news again.
And Li Lulu, who is single, and the most handsome Taoke shopkeeper who is not married for the time being, are connected again, which makes all this ambiguous.
What is the most important topic in the entertainment industry, of course, is the scandal of female stars.
Therefore, some media spontaneously began to make up the report again.
"Li Lulu's new clothes turned out to be worn for the most handsome Taoke shopkeeper!"
"Is the most handsome Taoke shopkeeper going to enter the entertainment industry?"
"Will Li Lulu become the girlfriend of a rich and handsome young entrepreneur?"
"Li Lulu's six sets of new clothes turned out to be tailor-made by her new boyfriend by a designer with an annual salary of one million!"
These rhythms themselves were all outside of Chen Dahe's plan, because he would not let his team think about this kind of content.
After reading these contents, Chen Dahe couldn't cry or laugh, but he didn't expect to be involved in this wave of rhythm!
For this reason, Chen Dahe also called Li Lulu in person to explain to her that this concept of scandal was really not his idea.
Li Lulu was not angry, but said that she was very satisfied with this popularity, and she really liked the clothes.
For her, she doesn't know how many such scandals there will be every year, so she won't care.
Scandals without substantial evidence are all rumors, and the initiative is in her own hands.
Besides, the overall hype this time really made her take advantage of the popularity of the drama "Struggle and Effort" to have another title of fashion goddess.
Now she is the goddess who has been interviewed by "Fashion Bar". There are also many fashion media, all dating her.
Although she was very popular before, she didn't have such a big influence.
Liu Qingyi read the recent report and was also very satisfied.
But......