Chapter 252: Disney's Gunslinger
The Netflix acquisition went very smoothly, and the cooperation between Netflix and PayPal was also very pleasant, and it is said that Reed Hastings and Elon Musk met from noon and chatted until the early hours of the next morning.
Both of them have master's degrees at Stanford University, and they both started businesses in Silicon Valley, so they have a lot of common language.
There is also good news from Michael Ovitz, who and Shirley Hirschler have navigated several of Wall Street's major private equity funds, and have gained the trust of Merrill Lynch, and the negotiations are said to be going well.
It is estimated that by the end of September, it will be able to reach a cooperation agreement with 3 private equity funds and Merrill Lynch, of which 3 private equity funds will invest 150 million US dollars to invest in Legendary Pictures with equity financing.
Counting the $100 million invested by Donn Capital, $20 million invested by AMG, and $80 million invested by Michael Ovitz personally, the newly established Legendary Pictures has a book capital of up to $350 million!
And that's not all, Merrill Lynch will provide a $120 million to $180 million loan on a debt-first basis.
If these funds arrive, there is no doubt that Michael Ovitz, who has been silent for many years, will immediately overlook Hollywood in the posture of an emperor, and become the object of attention and curry favor of the entire Hollywood again.
And Donne, the one behind Legendary Pictures, will also get the respect he deserves.
However, Michael Eisner's peace talks with Donn failed, and it is conceivable that he must have a backhand.
It's a matter of attitude.
At the celebration reception of "Spider-Man", there were a lot of idle people, and the quarrel between Michael Eisner and Don was not small, which attracted attention. If Michael Eisner had calmed down afterwards and had no reaction at all, his reputation would have taken a big hit in Hollywood.
In fact, in the eyes of the top executives of Universal Pictures, Michael Eisner is no longer as majestic as the legend is under the impact of Donn.
What Donn didn't expect was that Disney, which had little power in the film field, chose a new angle, and Michael Eisner hired the thug Mattel Toys.
As early as June, Mattel signed a cooperation agreement with Disney, and Mattel will obtain the right to distribute the toy image of the "Disney Princess" series for the next five years.
At the same time, Disney also successfully sniped Don Pictures' attempt to cooperate with Mattel to jointly develop "Barbie".
Mattel's conservatism and stupidity led to a painful loss, and in the end he had to set up his own Mattel Animation Studio to develop an animated film of "Barbie" alone.
It's September now, and Mattel has gradually recognized Disney's calculations, which are very sinister.
Originally, they established Mattel Animation Studio, thinking that with the help of Disney, they could easily produce excellent animated movies.
After all, the image of "Barbie" has an extraordinary influence on a global scale.
Unexpectedly, Disney did not give Mattel Animation Studio the slightest help at all, but secretly set up tricks everywhere to obstruct the production of the "Barbie" movie.
The reason is simple, "Barbie" is too deeply rooted in the hearts of the people, and once this series is successful, it will have an impact on the "Disney Princess" series.
Mattel, a toy company that was a complete layman when it came to making movies, had no choice but to endure the pain without Disney's help, and chose a new partner in Hollywood, Mainframe Entertainment.
What kind of company is it?
There are 7 people in the whole company!
But for Mattel, such an outcome is acceptable, at least with the help of professional animation companies, the animated film can finally start shooting, the name of the movie is "Barbie and the Nutcracker's Dream Journey".
The distribution of the film was handed over to Universal Operations.
Because of his special attention to the "Barbie" series, Don saw a few completed shots through his relationship with the world, and laughed on the spot.
Is this also called a movie?
The quality of the film is simply inferior to that of a shoddy cartoon.
This kind of animated movie, even if it is crowned with the golden sign of "Barbie", has absolutely no possibility of entering the theater to be released.
Mattel gave up working with Donn Pictures and had to pay for their own stupidity.
Fortunately, the sales of toys in the "Disney Princess" series are too hot!
In particular, several sets of toys such as "Snow White", "Princess Auror", "Princess Bell", and "Princess Ariel" are simply selling like crazy!
This set of toys has only been officially launched for more than one month, and its sales have already exceeded 100 million US dollars.
You must know that Barbie's annual sales are only $1.6 billion!
Mattel and Disney's contract period is 5 years, since it has offended Donn Pictures, the "Barbie" movie has also begun to be produced, no matter what Disney has in the past, it is only right to maintain the cooperation.
The brand of "Disney Princess" is value!
So hearing Michael Eisner's request, Mattel barely hesitated, and directly acted as a thug and fired at Donne!
……
"Mattel and Disney have a very good working relationship, and we will cross-collaborate on a number of our brands. Disney is a large company with a healthy brand image and is exactly the partner we are actively looking for. ”
"To tell you the truth, back in May, we received an application from Down Pictures to start a brand partnership with Mattel on a series of toys such as Barbie dolls. But considering the strength and brand influence of Down Pictures, we rejected the application. ”
"It's true that the quality of the movies produced by Down Pictures is very good, but in terms of brand marketing, Disney is the originator. Disney has a history of nearly 80 years, and this large company with a long history and deep roots is stronger than Done Pictures in every way. ”
"And you have to understand that Barbie is a toy, even if it is made into a film and television work, it must be an animated movie. However, Don Pictures has no experience in this area, and in comparison, Disney's animation resources are the best in Hollywood. ”
"That's right, with the help of Disney, we have officially set up a project for Barbie's animated film, which will be released to the public next Christmas. ”
"The strategic partnership between Down Pictures and Hasbro is something we don't know about or interested in. But in my opinion, it should be that Hasbro's toys are more masculine, and Disney has no intention of developing them. If Disney was also interested in toys like Transformers, I don't think there would be a chance for Down Pictures, hehe. ”
……
Don has returned to Massachusetts to continue filming A Beautiful Mind.
In between filming, he took over a few newspapers from assistant director Abel Smith, and then saw some of the remarks made by a Mattel spokesman at a press conference.
Don is angry and funny.
The angry thing is that this Mattel company is really unbelievable, and it is shameless to refuse to cooperate with Down Pictures, and even step on Don Pictures to shoot Disney's sycophants;
It was Mattel's senior management who was laughing, and his brain was really cramping, and he didn't want his face for Disney's little profit. And they don't realize the strong promotion of film and television works on an IP.
Who says Barbie can only make animated movies?
If this brand is operated by Donn, in the next ten years, there will definitely be a live-action movie of Barbie!
After the new century, Mattel has been declining day by day, and it is not for nothing.
Mattel's top management, at least the CEO, is too short-sighted, too conservative in strategy, and too narrow-minded!
Able Smith was also dug up from the bottom of Donne's society, and said very unhappily: "This Mattel is really a bit fearless to use Disney as a gun." ”
Don pouted disdainfully, "Mattel, to be honest, I don't care about competing with this kind of half-dead company, so they chose to cooperate with Disney, and I didn't do anything." Now...... If they dare to provoke me, I'm sorry, I'm welcome!"
"Boss, you're going to ......"
Able Smith's eyes lit up, he had always been Donn's royal team, he had followed him to make two movies, and he knew his character well.
Tang En snorted coldly, "Mattel, it's just shameless to be embarrassed! I want to be cannon fodder, I'll fulfill him!"