372 The Legendary Life of La Lule Flower
Except for a lunch in the middle, the rest of the time, Li Feng and his party wandered around Romani Village under the leadership of Henry Jia Ye and others, and finally Li Feng visited all the two famous wineries of Camus Winery and Lehua Winery.
However, Romanée Conti Winery did not go, and people may have felt that Henri Jayle and La Lule Hua did not want to see him, and after greeting Li Feng, he left after a little chat. Naturally, Li Feng naturally sent an invitation, and Li Feng also accepted it with a smile.
When visiting the two famous wineries, not only the eyes were addicted, but also the wine addiction, the top grape wines of the two famous wines appeared one after another, such as Henri Jayle's famous Richburg 71, 76, and then 82, 86, 90, 96 and other best vintage Grand Cru wines were tasted, so that everyone spent a top wine feast.
Similarly, Li Feng and Li Zekai have acquired a lot of wine collections from the two major wineries, both dry red and dry white, from the special garden of the two famous wineries to the first-class garden to the village level, Li Feng alone collected hundreds of bottles at one time.
Li Zekai, the eldest son of the Li family, is not as much as Li Feng, it's not that people don't want to buy, but they don't want to sell, saying that they want to be acquired by Li Feng and Li Zekai, and people's private collections will be gone, although it is an exaggeration, but the acquisition of Li Feng and Li Zekai really made the bigwigs of the two famous houses heartbroken.
Naturally, the purpose of Li Feng and his entourage, Lalu Lehua was naturally clear, and when he first heard the news, he was naturally surprised, Lalu did not expect that Camus Winery and Henri Jia Ye Winery were about to merge into Li Feng's luxury empire.
Li Feng also took the opportunity to sell his idea to Lalu at that time, hoping to get the support of others, and Lalu Lehua was actually very moved in her heart.
……
You know, the reason why Lalu was excluded from the Romanée-Conti winery at that time was because Lalu had a conflict with the business philosophy of the current owner of the winery, Dverand.
At that time, Lalu directly reached an agreement with the Japanese retail company, saying that the quota of Romanée Conti Winery was directly given to other retailers, and there were no intermediate distributors, which was actually beneficial to Kande Winery.
However, sometimes it is not beneficial, you must know that an industrial chain, or all walks of life, have rules and unspoken rules. This action of Lalu is undoubtedly a challenge to the marketing tradition of Château Romanée-Conti and even the marketing tradition of Burgundy's top estates.
The previous wineries were actually sold all over the world through wine distributors, and Lalu obviously skipped the middle dealers, naturally, these dealers and so on are against Laru, and even the annual rare mass production quota of Château Romanée Conti is actually a wine distributor controlled by the Lahua family itself.
Although Lalu is the spokesperson of the Lehua family, the Lehua family is not Lalu's alone, and the Romanée-Conti winery is controlled by the Lehua and Veran families. There are people in the Lehua family who oppose Lalu.
You think that the quota of Romanée Conti was originally distributed by the Lehua family, but Lalu distributed the quota to Japanese retailers, maybe for Romanée Conti, this is advantageous, but for the Lehua family, this is actually not very beneficial.
It is impossible to say that a family with a long heritage and several generations can have one heart, and under such circumstances, the Veran family and the rest of the Lehua family, including those distributors of the Kande Winery behind them, etc., finally became strong and drove Lalu out of the management of the Kande Winery.
……
At this time, Li Feng's idea was almost the same as Lalu's idea at that time, in fact, even Li Feng went further than Lalu and directly established his own winery to sell, and the profit of direct sales was naturally higher than that of wholesale to wine distributors.
Lalu promised a part of the quota of Lehua Winery at that time, although it was not much, but it was also said that when Li Feng's global sales network was completed, in fact, it was mainly Asia, Europe, and North America, and Lehua Winery would reach a real comprehensive strategic cooperation with itself.
Naturally, the details of this will not be clear to outsiders, and Li Feng at this time is naturally not clear, but it can be said that this trip to Romani Village has been perfect.
"Ms. Lehua, I heard that you own half of the ownership of Romanée Conti Winery, is it true?" At this time, everyone was eating a delicious country winery dinner, and Lalu Lehua also participated in person, everyone was chatting while eating, Li Feng suddenly smiled at Lalulehua.
"John, maybe you're mistaken, it's not that I own half of the ownership, it's that the Lehua family owns half of the Romanée-Conti estate," Lalule replied with a smile.
It's no wonder that Li Feng doesn't know, in fact, the Lehua family is a wine dealer with a long heritage in the Burken real estate area, and the Lehua family has been a local wine dealer for 2 generations, and now the Lehua family naturally has a lot of members, not just the one that you pull Lulu.
Although it was Henri Le Flower, the father of Château La Rouille, who bought half of the shares of Château Romanée Conti at that time, it was the father of Le Rou Le Flora who not only had a daughter, but also an eldest daughter, whose descendants are now co-chairs of Château Romanée Conti.
For almost 20 years from the 70's to the 90's, Château Romanée-Conti was actually managed by La Lule and Obote de Villain.
After Laru's departure, Laru's grandson took charge of the Romanée Conti on behalf of the Lehua family, but his eldest grandson died in a car accident in '92, and the current Lehua family's spokesperson and co-chairman in the Romanée Conti is the youngest grandson of Lalu Lehua - Henry Locke.
……
After some exchanges with La Lulehua, Li Feng finally sorted out the relationship between Château Romanée Conti.
In fact, to put it bluntly, Lalu Lehua was actually forced to leave at that time, and in Li Feng's opinion, there should be many reasons for the infighting in the Lehua family. Otherwise, the family controls half of the equity, as long as they work together, the Veran family can't do anything, after all, the winery is jointly controlled by two families, and the equity is half of the family.
The family has a long heritage, and that's it, whether it is La Lule Flower or Obote de Veran, they are only the front desk spokespersons of the two families.
It's a pity that in the end, although the two families did not go their separate ways, the branch of Lalulehua was really forced to leave Romanée Conti.
If Lalu Lehua alone owns 50% of the shares, it is impossible for people to leave the company. Now to be honest, in a sense, Romanée-Conti Château is actually in the hands of the Veran and Locke families, who let the Lehua family have no male successor.
In this sense, the importance of male members is for a family, otherwise, it may not be known in which generation it will suddenly stop and then disappear.
The most typical example is Lord Bao, the first world-class ship king in Xiangjiang, Lord Bao has 4 daughters and no son, but after he hangs up, the property of the Bao family has become his son-in-law's.
Including the Lehua family itself, although the current Lehua winery is named after Lehua, but after the death of Lalu's generation, the family successor is not surnamed Lehua, but Biz, Lalu's husband's surname is Biz, and Lalu's full name is Lalu Biz Lehua.
Similarly, for example, the Rockefeller of the United States, the Rothschild family of Europe, etc., the reason why these families can be inherited for a long time is not that the male members have never been cut off for generations, ensuring that the family is inherited.
……
"Ms. Lehua, since this is the case, I would like to ask, do you still have the shares of Romanée Conti in your hands, and also in the hands of the Lehua family or the Locke family, if I am willing to buy your shares at a high price, are you willing?"
Seeing that Li Feng was so concerned about the affairs of Romanée Conti, Lalu Lehua had actually been prepared for a long time, so she was not shocked at all by what Li Feng said.
Able to unite Romanée Conti into the king of the wine industry, and after leaving Romanée Conti, he created a top wine boss after Romanée Conti's Le Hua winery, La Lule is definitely a shrewd figure.
"John, isn't that easy?" replied Lalulehua, shaking her glass of wine and smiling.
Although there was no positive answer, a simple reply diverted the topic.
Naturally, Li Feng is also smart and no longer talks about acquisitions, since he did not directly refuse, it means that there is hope, and Li Feng's heart is full of longing.
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