Jobs's words are really quite unkind, which is equivalent to a "snap" on the faces of the members of the delegation in the music industry, making them angry, but they are ashamed and embarrassed, and they can't find the words to refute.

They should indeed be speechless, although they have long been aware of the advent of the digital age, but they do not really take it seriously, or they do not really believe in the impact of digital technology on them.

Who knew that as soon as the iPod appeared, it easily shook up their industry.

"You're right Steve, that's why we need your help!" Warner's Paul Vidic said in a deep tone.

His groveling attitude obviously surprised Jobs, and finally he didn't continue to be angry, "Then what do you think?"

"This is our vision," one of Vidic's attachés began to speak their thoughts into the slides.

After Jobs looked at the four pictures, he became impatient again, and he raised his hand to interrupt the young man's introduction, "I thought you had a big head," he said, "a few messy potatoes, you can't make a good pot of soup, your messy websites, you should keep them for your own amusement, and your stupid subscription model, which doesn't take into account the needs of users, will not succeed in the next century." ”

What is a poisonous tongue?

If Page can switch careers to become a science fiction writer, then Jobs can definitely become a talk show host.

This is tantamount to saying that this group of people have no brains first, and then saying that you have brains, but you are brainless!

Looking at so many people's faces with a burst of blue and a burst of whiteness, Feng Yiping suddenly felt as if he was a little enjoyable?

After another moment of anger, shame, and embarrassment, Vidic cleared his throat. "We know the problem now and probably don't know what to do, so Steve, can you come up with an idea?"

"You have a choice, and it's a very easy one, and there won't be any risk. Of course, you may have the best choice," Jobs was about to introduce Apple's solution to the music industry, when he suddenly said to Feng Yiping, "This is my special adviser, this plan, and his idea, Feng, you say." ”

Jobs pushed the computer to Feng Yiping, put his hand on his chin, and looked at Feng Yiping with a smile.

I'll come, I'll come.

Feng Yiping said to the slides, "I believe that most people don't want to use piracy, but because there is no convenient and fast way, based on this basis,." We designed a win-win solution.

It will be good for record labels, good for singers and musicians. It's good for the user, and of course, it's good for us, and it's, it's iTunesStore!"

"We want to get your company's license to sell your music in our online music store. iTunes is a software that we have developed that allows users to quickly download songs ordered from our online music store to their iPods. This is an end-to-end systematic service that protects the right to use music. ”

Feng Yiping is not Jobs, facing him, there are many people who feel that they have advantages, and after listening to his introduction, someone immediately said, "Isn't it also a website?"

Since he knew that these people were cheap, Feng Yiping was not polite, "Yes, just as our iPod is also a 3 player, but it has not only changed the pattern of the player market, but also seems to change the pattern of the music market."

We can make good software, but if we pay a lot of money to produce zuò music, we will probably only get second-rate works at best. ”

How do you compare your brain-dead website to our website? But he's so mild-mannered that he's not used to just saying that, pushing people against the wall.

"What about the price, what about the share?" understands that there are still many people, and they know that the website they are looking for someone to do is definitely not comparable to that produced by a company like Apple.

"Our pricing is, 99 cents a song, and your companies take 70 cents. After a thorough investigation, our marketing department determined that we were able to download at least 1 million songs in the first week of our music store. ”

That is, it is more than 37 cents, as for the price of 99 cents, everyone understands.

However, someone immediately grabbed a point, "99 cents for a song, you mean, you can download only a single song, not the entire album?"

"Of course, it is for users to choose the songs they like to download, they can download a single song, or they can download the entire album, as long as they pay, which songs to download, it is their freedom, sales, the most basic requirement is to meet the needs of customers, I have never heard of it, what is the future of forced package sales?" Feng Yiping said to the brain.

In the later Internet era, when netizens in Donai read online novels, they often complained that they injected too much water, but compared with music albums, the little water injected by online writers is really nothing.

Except for the albums that Feng Yiping worked on back then, it can be said that each one is a classic, and the other music albums are generally one, two, or three good-sounding title songs, plus eight, nine, and ten very ordinary songs, to make up an album, if you want to listen to those good songs, you have to buy the whole album.

The opposition immediately increased, and the sales model over the years has made these record company people accustomed to using a few excellent, well-made works to drive the sales of several purely comparative works, which is equivalent to a factory, driven by excellent products, not only can sell defective products, but also sell them at a good price.

But now the unit price is the same, and you can choose freely, so only those who are brain-dead like them will choose to buy defective products.

There is still a lot of opposition, because if they do, they will have a significant reduction in their income.

But they don't want to think that piracy and free downloads from shared sites have already caused album sales to plummet.

In the face of more and more doubts, Feng Yiping knocked on the table unceremoniously, "This one cannot be refused, if you still insist on downloading the whole album, then, we will not participate in such a thing." ”

"Of course, the choice is yours, in fact, for us, downloading music for free is better for our iPod sales, but as a company that respects intellectual property very much, we want to do our part in the fight against piracy as well. ”

That's the sore spot of today's musical delegation, Apple doesn't really care, but they can't afford it.

Sony's representative asked, 'Can we work together to build this music store?'

Feng Yiping didn't need to consult Jobs for this question, and immediately replied, "No, our cooperation is in one model, you authorize, we build a website for sales, and the sales revenue is shared,"

Because he knew that Jobs had always done something that was eager to make all the money he could make, how could he agree to cooperate with other companies in the music store?

Sure enough, Jobs looked at Feng Yiping and nodded, it turned out that this young man had not been out of temper all the time.

Just as Feng Yiping felt that Wang Zhiqiang was not suitable to be in charge of group sales because he had always been a good person, Jobs also felt that if a leader did not have a little temper, it at least showed that this person's enterprising spirit was not strong enough and his ambition was not big enough.

Like Jobs, those people in the delegation also got to know this young man with a steady but sharp spirit, although he was gentler than Jobs, but in essence, he was just as tough.

But what can be done? And, as he says, there's no risk in doing so.

Vidic was the first to raise his hand, "On behalf of Warner, I agree to this solution, but we want to have a limit on the number of times we can download music. ”

"We've taken this into account and there will be built-in software that manages downloaded music and can be shared by up to several devices. ”

…………

In the end, the discussion, no, to be exact, should be an announcement or a briefing, which began and ended in the manner of Steve Jobs, and in the process, the music delegation could not be in a beautiful mood, but they got a beautiful solution.

Apple, on the other hand, is named and profitable.

"Good job, Feng," Jobs patted Feng on the shoulder.

Feng Yiping also feels good, facing a large group of ordinary bullish people, he has been tough to the end, which is really cool.

"Isn't it a little surprised?" a member of the team said to Feng Yiping, "Actually, this is nothing, even Bill Gates and Steve said training back then." (To be continued.) )