In the near future, the second thing Peng Yichen has to do is the promotion and global simultaneous release of "Country Teacher".

With the release of three rounds of promotional films, fans have put one hundred and twenty hearts into the picture effect of this movie.

But the specific plot of the movie, everyone is still confused.

The background of this story makes fans very puzzled, why did aliens destroy the solar system?

What exactly is the theme of this sci-fi movie?

What do rural teachers and rural children have to do with aliens?

Question after question, the curiosity of movie fans is hung high, but the answer to everything can only be found in the cinema.

This is the power of viral marketing in movies in the Internet age.

Because the interaction with fans is very convenient and frequent, film distribution companies can often grasp the changes in fans' hearts and expectations before the movie is released.

As a result, it can relatively accurately predict the box office trend of the first three days of the movie's release.

As for the future, it depends on the reputation and quality of the movie.

Today, it is in major North American cities such as Los Angeles, New York, Chicago, and Toronto, as well as all first- and second-tier cities in China.

Everyone can often see the poster of "Village Teacher" in various public places such as bus stops, subway stations, and squares.

Among these posters, there are no specific actor images at all, but a large number of special effects pictures with science fiction elements such as starships, super weapons, space jump wormholes, etc.

And the slogan on the poster is also very different from the usual movie.

It is often "the countdown to the destruction of the earth", "the alien plan to destroy the solar system", "the galactic war is finally over", ......

These slogans, in addition to the curiosity of the people who see the poster, are also initially establishing the audience's sense of substitution.

And these very novel posters, until the release of the movie, will be posted in more cities and more public places in the coming months......

Of course, in addition to these usual publicity methods, Times Huana and Chenjing Company have also jointly engaged in many novel activities.

For example, in the center of Hollywood Avenue in Los Angeles and Wangfujing Pedestrian Street in Kyoto, a 2-meter-tall sculpture of a carbon-based federal battleship is placed in the center.

And such sculptures, before the release of the movie, will appear in major cities in China and North America.

There are also some cosplay, fan discussions, fan fan associations and other events.

As the release date approached day by day, most of the publicity work had been completed, and "The Country Teacher" was also sent to the film rating committees of Huaxia and Xingqi Country.

Not surprisingly, except for some interstellar war scenes, the film did not have any violence or blue scenes at all, and finally received a P-13 film rating in both China and North America.

In other words, audiences over 13 can watch the movie directly, and audiences under the age of 13 need parental guidance to watch the movie.

In addition to the release of "Country Teacher", Peng Yichen has other things to do.

That is, "Infernal Affairs" is about to be released in North America.

Last year, when "Infernal Affairs" was just released in China, many Hollywood studios did find Chenjing Films and wanted to buy the adaptation rights of the film's script.

But Peng Yichen refused.

Of course, he knows that a film like "Infernal Affairs", which is completely Chinese and Chinese background, is unlikely to get too high a box office result in North America.

You must know that Peng Yichen first became popular in North America, and he also relied on a movie like "Double Wave Fighting Demon", which is half Xingqi Chinese and half Chinese.

Later, "Life is Beautiful" and "Twelve Warriors", one of the reasons why they became popular was because of the Oscar awards, and the other was because the subject matter just hit the shortcomings of the judicial system of the Star Flag Country.

"Infernal Affairs" does not have these opportunities, so Peng Yichen plans to release the original film of "Infernal Affairs" in North America first.

Then, find a Hollywood company to cooperate, and let Zhao Zexin direct the filming of a Star Flag Country version of "The Departed", and then screen it in North America.

This is done in order to accumulate some reputation and popularity for Zhao Zexin and the film series "Infernal Affairs" in the North American film market.

and then relied on "The Departed" to give Zhao Zexin a solid reputation and influence in the North American film market.

And the editing characters of the trailer of the North American promotion of "Infernal Affairs" were handed over to Peng Yichen.

Who made him the person who knows the most about the laws of the North American film market in Chen Jing Film Company!

The editing of the promotional trailer is not too difficult, and Peng Yichen edited all the processes of Andy Lau and Liang Chaowei into the trailer according to the model of Hollywood police movies.

Subsequently, the publicity work of "Infernal Affairs" was fully rolled out.

This time, the distribution company is Hua Na Pictures.

Robinov really couldn't bear Peng Yichen to hand over their company's films to other film companies to make money.

"Life is Beautiful" and "Twelve Warriors" have made Lionsgate a lot of money.

"Infernal Affairs" was reviewed by a review committee and received a P-17 rating because it contained a shot of a person falling to his death directly from the upper floor.

After making a copy, on May 2, 2,570 screens in North America were directly landed.

Then it became a big hit among professional film critics.

"The film tries to explore the inevitability of the tragedy of life in terms of the times, the characters (the fate of the characters, the characters, the emotions), and the situations of the characters. ”

"Infernal Affairs" rescues the police movie from the flood of hot gunfights and superficial thematic expressions, giving the film a deeper connotation and tragic awareness. ”

"A cop movie with Buddhist philosophical ideas and an epic temperament. ”

……

But among ordinary Star Flag country viewers and fans, this movie is not very popular, and they generally say that they can't understand this movie.

So on Rotten Tomatoes, the movie is only 78% fresh.

If this is a commercial popcorn movie, this freshness is not low.

But for a foreign-language police film, this freshness is not so wonderful.

Fortunately, on IMDB, the rating of "Infernal Affairs" is as high as 8.9 points, which is very high for a foreign-language police film.

"Haha!" Looking at the message on the Internet, North American fans expressed that they couldn't understand what the hell "Infernal Affairs" was, and Peng Yichen, who was sitting on the sofa, smiled very happily.

looked at Yu Jing, who was sitting beside him, very worried, and couldn't help but comfort: "Wife, don't worry about it, this movie was originally intended to open the way for the later "Departed". It's normal that ordinary North American movie fans can't understand it. After all, the oriental philosophical charm in it is too strong. ”

Yu Jing smiled and replied: "I'm just afraid that our company's first film that was not directed by you will be too miserable at the box office in North America." ”

Peng Yichen looked at her and said with a smile: "Don't worry, it won't." At least the reputation of professional film critics is very good, and I may be able to try to compete for the Oscar for Best Foreign Language Film next year. ”

After "Infernal Affairs 1" was released in China, it has already recovered its costs and made a lot of money.

The cost of promoting and copying in North America is only about $2 million, which means that as long as the film grosses more than $8 million in North America, it will be profitable.

Now the reputation of the movie is so good, although the general audience doesn't like it very much, but it's no problem to make a profit.

Therefore, there is no possibility of losing money at all.

"Don't worry, our film will definitely be able to gain a firm foothold in the North American film market!" Peng Yichen hugged Yu Jing's shoulder and said with a smile: "Now, you just need to protect your body and wait for our next movie to start." When you finish shooting your footage, your work this year will be completely over, and you will enter the time to protect the baby and give birth. ”

This year, Chen Jing Film Company has a total of five large-scale film screening plans.

"Infernal Affairs" was released in North America on May 2.

Then on May 17, entering the summer vacation schedule, "Infernal Affairs 3" was released in China.

"Country Teacher" on June 1 will be released simultaneously worldwide;

At the beginning of August, Valentine's Day, "About Time" was released simultaneously around the world.

At the end of December, at the beginning of the Lunar New Year, "Eavesdropping" was released in China.

There is also an action movie in which Summit Entertainment invests, in which Peng Yichen only directs and starres, will be released in North America during the Christmas schedule.

It can be said that by 2011, the films of Chen Jing Film Company and Peng Yichen were in full bloom in the world's two major film markets.

Thinking of so many movies to be released, Yu Jing couldn't help but feel numb for Peng Yichen.

Her husband really deserves to be a famous "model worker" at the film festival!

"When we finish filming with Summit Entertainment, I'll take you on a tour of North America, how about it? At that time, your belly shouldn't be too big, we hire a special director and a vehicle, you shouldn't be too tired. When the baby is born, we want to travel, and it may not be so easy. Peng Yichen suddenly looked at Yu Jing and smiled.

"Well, I love you to death, I'm still thinking, after the child is born, we can't just go out to play!" Yu Jing kissed Peng Yichen with anticipation.

Peng Yichen has made too many movies recently, and he is always busy, and they haven't gone on vacation together for a long time.

Going to Mardafu is to attend Huang Bo's wedding, which is not a vacation.

However, thinking of the release plan of so many movies in the past few years, she couldn't help but feel a little entangled in her heart.

Frowning, he asked, "But do you have time?" "The Country Teacher" will be released in June, and then we have to make an action movie. Don't delay the company's work for our vacation. ”

"Haha, no problem! There is plenty of time, and that action movie can be completed in two and a half months at most. We started our vacation in mid-August, when you are more than 5 months pregnant and your belly should not be too big. At the beginning of September, we went home and waited for production. Of course, I'll bring a doctor who will be there specifically to protect your baby. This is all right!" Peng Yichen seemed to have planned it a long time ago.

Yu Jing thought about it, and finally agreed to Peng Yichen's plan with a sweet smile.

Of course, before they go on vacation, they have to finish the release of "The Country Teacher" first, and then finish filming that action movie, so that they can go on vacation with confidence.

……