Of course, Gu Biao knows a little about "behavioral economics" - at least better than the vast majority of people in today's era, and it is no problem to swing the dragon gate array.

It's not that he could learn much better by listening to "get" on the subway in his previous life, but purely because until the end of the 80s, "behavioral economics" was not a mainstream science.

The genre was silent for decades, and it wasn't until Wall Street was swept away by the barbarians at the door that the discipline re-mainstreamed.

For the questions encountered by Qiu Qing, of course, Gu Biao could directly report the answers, but in order to ensure that the other party could understand, he could only lay out some examples first.

Gu Xiao first set a tone: "When you make the document, you subjectively feel that 'Chinese pick and foreigners are willing to spend generously, so giving foreigners free tickets will make more money in general', this idea is very rough and hurtful, no wonder it will be attacked by others." If you want to deal with it, the first thing you need to solve is not the design of the system, but the real change of your own cognition, and then you can talk about the system. ”

Qiu Qing's expression flashed a hint of "disdain for dogmatism", as if he had misunderstood: "Brother, can we talk about retreat later? We are practical people." ”

Gu Biao raised his hand: "No, what I said is not pragmatic at all." Because the argument that 'Chinese are more picky than foreigners' is untenable, you listen to me. ”

Qiu Qing had no choice but to put away his disbelief: "Then I'll listen to the high opinion." ”

Gu Biao: "Let me ask you a question, if there are two apples now, a delicious apple is a dollar, and an unpalatable apple is five dimes, which one will you eat?"

The corners of Qiu Qing's mouth twitched: "...... I don't eat it, and apples are the most expensive dime. ”

Gu Biao was speechless: "You have to understand the point I said - okay, a delicious dime, an unpalatable five cents, which one do you eat?"

"Five-penny. Qiu Qing didn't even think about it.

Gu Biao: "Then if there is a fruit that is as delicious as apples, such as mangoes, assuming that China cannot produce them by itself, it must rely on foreign exchange to import, and the purchase price at the origin is 5 cents a piece, and the unpalatable one is 2 cents." You can't skip it, you have to pay for one to eat, which one do you eat?"

"2 cents. "Qiu Qing is still very simple.

Gu Biao continued to induce: "Then if this kind of mango is very difficult to preserve, it must be transported by air, and it is refrigerated and airborne, and the freight is extremely expensive, 20 cents per mango. When you go to the Chinese market for retail, the delicious ones sell for 25 cents, and the undelicious ones sell for 22 cents, which one do you eat?"

Qiu Qing felt distressed when he thought about it: "Can you stop being bored? Who is so extravagant and rotten that he has to eat something that costs 2 cents and 20 cents for shipping!"

Gu Biao: "You must choose one to eat!"

Qiu Qing had to think about it reluctantly: "Then eat 25 cents, the kind that tastes good." ”

"Haven't you always been very hard and simple, why are you extravagant this time?" Gu Biao smiled and watched the other party enter the pit.

Qiu Qing was indignant: "Didn't you force me to choose one! I paid for all the 20 cents, and in the end I ate an unpalatable one, and the first 20 cents were not spent in vain! Since I have to spend it, it is better to do it in one step and be happy!"

Gu Biao: "That's not all it takes - foreigners come and spend money more happily, in fact, this is the reason, because it is not easy for them to come to China, how much money has been spent on air tickets, and there is still time and energy." Are they willing to be wronged in China and let their previous sunk costs be wasted?

Because the comprehensive purpose of spending money is to have a good time, once the front cost has sunk too much, the proportion of the back is insensitive. 2 and 5 points seem to be a lot worse, 22 and 25 points don't feel like it.

Therefore, if you manage the tourism bureau, you have seen that domestic tourists do not spend money for many years, just because the vast majority of what you see are either local citizens, or the sunk cost of a train ticket for a short trip to the surrounding city, and only spend a few cents, so the threshold of their picks is relatively low.

If you pick those who travel thousands of kilometers from several provinces to Qiantang for tourism, you can see whether they are bold in their actions! It may not be as good as that of foreigners, but it is definitely much more bold than short-distance tours and citizens. ”

The truth that Gu Biao said is actually very simple, and everyone can observe the phenomenon, so Qiu Qing thought about it for a while and confirmed that this was true.

He just kept being blind and didn't dig deep and summarize the truth behind it.

Qiu Qing groaned: "This truth is quite correct...... However, Xiao Gu, according to what you say, foreigners are bold because it is not easy to go abroad. Then we Chinese go to foreign countries, shouldn't we also be very bold? I have also gone abroad, and we all eat instant noodles every day, foreign food, who is willing to eat it. ”

Gu Biao immediately pointed out the mistake in the other party's analogy: "That's because your air ticket is reimbursed by the state! So you don't feel distressed! You must at least go abroad at your own expense in order to compare with the example I said."

So actually, I've always felt that the state allows you to go abroad at public expense, and you have to have fun to be worthy of the air ticket that the country pays for you. The air ticket was spent, and I ended up going to a foreign country to eat instant noodles for a week, isn't this a ruin in the air ticket!"

Qiu Qing was speechless for a while: The key to your girl is that you have no money!

Gu Biao saw through it at a glance: "Do you want to say that you don't have money? Don't worry, even if you borrow it, you will definitely be asked to pay it back when you have money in the future. In the next few years, I don't know what inflation will look like, so dare to ask a friend to borrow money. I'm not corrupting you, it's a waste of air tickets that I can't afford to give from the country. ”

The joke stopped, after this analysis, Qiu Qing had completely believed Gu Biao, and the key behind was the operation: "Brother, how can I explain this matter to the above and how can I adjust it?"

First of all, if someone attacks you for giving special treatment to foreigners, then we will give preferential treatment to some Chinese, such as Jiangsu, Zhejiang and Shanghai, which are not free of charge, and tourists from far provinces can be exempted with a letter of introduction. The key thing you need to guard against is a close prostitute.

If you are afraid that people will forge a letter of introduction, then raise the level, such as Chinese who have participated in the Canton Fair or other international conferences, are free of charge. The people of eastern Guangdong are willing to come, and the cost is many times more expensive than that of coming from Hujiang, which must be bold.

As for the above explanation, let me help people to the end, let my secretary help you check the literature of foreign economic experts in this field, you can cite the scriptures, list the ones I just said, and when the time comes, there will be data to convince you, and I am afraid that the leaders will not support you. ”

Gu Biao only knows these things, but he certainly won't describe them in professional terms. The specific wording, I still have to ask the secretary to check the articles of famous people in this field, it is nothing more than Kahneman of St. or Richard Taylor of Chida, nothing new.

A stone fell to the ground in Qiu Qing's heart: "Brother, you really helped me a lot, alas, I'm ashamed, you finally went back to China, but you didn't help you much, but you accepted your love first." ”

Gu Biao was very angry: "What's polite, as long as the city's tourism environment is rectified effectively, there will be a little color when receiving foreign guests at the beginning of next year, and everything will be there." Wealth does not return to the hometown, such as brocade clothes at night, I can still talk to you about friendship, not only about business benefits. ”

Qiu Qing is very self-aware: "That's the 'studio shooting base' you said at the end of last year, and other long-term investments, I have thought about it, and they are really promising." Wherever you look, there will be officials who know the goods and want to make results, and I am not a bad one. Ken found my brother, that was to give me face and give me grades. ”

Qiu Qing naturally changed the topic, and Gu Biao also went down and said: "Then do you think that matter, is the time ripe now? At least within ten years, domestic film studios will not be able to afford to make movies with real money and big money."

At best, they are willing to spend manpower, find tens of thousands of group actors to shoot big scenes, or make a lot of props and improvised sets. But let them pay directly to ask the capitalists to rent a good scene, and all kinds of things can't be approved. Within ten years, if we really do what I say, we can only count on Hong Kong films to help us recover our roots. ”

Qiu Qing encouraged: "I think it's a good time now - in April, after the rectification of economic crimes, there were a lot of unemployed people and very cheap manpower. Mayor Li is now demolishing and rebuilding, and he may not have followed Su Dongpo's intention of dredging and building embankments for relief through work.

Moreover, the whole country is working fast, although our society pays attention to the country, and it is clear that there is no inflation. But our own people don't hide it anymore, so I'll tell my brother that I really think it's going to be inflated.

If you want to do it, you can inject a sum of Hong Kong capital in the early stage to buy those things that must be imported, and the rest of the city will definitely give a large amount of interest-free and low-interest loans. At that time, it will be equivalent to inflation falling into the hands of the bank, and it has nothing to do with your investment. As for the land, as long as it is not land in the urban area, the suburbs are not just for you.

However, since you mentioned this last time, I have also asked about some of the rules of the film industry in Hong Kong, especially about filming and co-production in the mainland. I inquired that the biggest concern of Heung Kong Film Company at present is that after coming to the mainland, the Bay market on the other side will be blocked or restricted. Nowadays, the box office potential of the same film in the mainland is less than 20% of Wanwan, and I don't know if it will be possible for the people of Xiangjiang to pay attention to the mainland market within a few years. Otherwise, if your cinema is built, no one will support it, and it will be embarrassing. ”

Gu Biao listened and was a little moved: "Then I'll come back this time and do a good job of implementing the inspection." The concerns of the people of Xiangjiang you men, I also know that there is indeed this kind of ban restriction on the Wanwan side.

But it's not completely impossible to solve it, some of Sir Shao's subordinates are newcomers who want to be popular, these people still have nothing, it should not matter if Wanwan is blocked for a few years, it is important to get the chance to become popular first. It's really red, and the potential in Wanwan is revealed, and it's just a matter of going back to hibernate for a few years. ”

Qiu Qing didn't understand very well, and when she heard Gu Biao say this, she didn't have to worry about it.

For example, two years ago, when Zhou Yan came to Hujiang to film "Hujiang Beach", in fact, he didn't worry about being banned by Wanwan? Therefore, he must seize the opportunity of "Hujiang Beach".

Later, after the filming exploded, Zhou Yanfa hibernated, and walked around Gu Biao for two years, deliberately not touching to avoid embarrassment - just to prevent Gu Biao from carrying him again, when the time comes, if you refuse to do it, you don't know how to accept it, and I don't know when the ban will be lifted during the ban on Wanwan's side.

However, there are some dragon sets that are not yet popular.

For example, a few days ago, when Gu Biao returned to China, he passed by Xiangjiang and went to a banquet at Sir Shao's, and he actually met Zhou Yanfa by chance.

This time, Zhou Runfa did not evade, and also took the initiative to mention that there was a recent film appointment "Running to the Angry Sea" that was going to come to the mainland to film, Zhou Yunfa said to Gu Biao: In order to lift the ban in Wanwan as soon as possible, he has already pushed it off, but he is by no means an opinion or ungrateful to the mainland, he introduced a little brother who is still playing tricks, but his acting skills are absolutely okay to play.

That little brother is called Andy Lau.

At that time, Ah Fa taught Ah Hua in front of Gu Biao: "You don't have anything now, the most important thing is to be red first, don't care if Wanwan blocks you or not, you are eligible to be banned when you become popular." ”

Ah Hua humbly thanked Ah Fa for his support at that time.

This anecdote inspired Gu Biao: as long as it is a Xiangjiang crew that has not yet become popular, they are willing to come to the mainland, as long as the conditions are good enough. And he knows so many potential stocks, does he still need to be afraid of things over there?