The hit of "Monster Electric Company" did not save Michael Eisner's power crisis.

For this animated film, Disney only has the distribution rights and can only get 10% of the revenue, and more of the bulk belongs to Pixar.

The impact on the stock price is not large, and the decline of the ABC TV network is the root of shaking Disney's stock price.

CBS crushed ABC's Who Can Be a Millionaire with a two-board axe, "Survivor" and "CSI."

What is heart-wrenching is that the two hit shows "Survivor" and "Crime Scene Investigation", the first partners that the production team found were Disney!

Michael Eisner strongly rejected these two shows because they were inconsistent with Disney's values, but they became Lei Shidong's trump card.

Recently, Roy Disney fired another shot at the boardroom, accusing the ABC of using "cannon fodder" like "Millionaire" against hit dramas like "CSI".

Even he said in an interview with the New York Times: "If 'Millionaire' is the reason ABC lost its number one spot in the audience, I'm going to eat my hat!"

"Millionaire" does not take the blame, then it must be the human factor!

On January 7, Michael Eisner reacted again and quickly took down Stu Bloomberg, president of ABC Group, on the grounds that his taste for the show was "perverse" and "dark", which did not conform to Disney values.

Defuse the crisis and consolidate power!

However, after many setbacks and two failed fires of Jeffrey Katzenberg and Michael Ovitz, Michael Eisner has clearly learned and his personal style has improved a lot.

Michael Eisner called Stu Bloomberg into his office and spoke with him at length, first thanking him for "blocking the bullets" for "Millionaire" and then telling him that the $9 million bonus contract was still valid and would be converted into a production agreement.

Friendly communication convinced Stu Bloomberg that he returned to his office and offered his resignation to the board of directors.

This successful firing of Squid made Michael Eisner reflect on his overly aggressive and aggressive methods in the past.

Now, Disney is facing a strong blow from CBS in the field of television, and in the field of film, it can't even come up with a decent work......

Something has to change.

In particular, Robert Iger, the president and chief operating officer of Disney, is personally handsome, directing the operation of the ABC television network and trying to revive it.

Recently, he proposed to poach David Letterman and his "Late Show" program from CBS, which means that the war between ABC and CBS will further expand the battlefield!

Michael Eisner agrees with the idea of poaching!

He's going to fight Viacom!

This time, Michael Eisner will have to be careful, cautious, and humble enough to find more external partners to fight against the surging Viacom.

The direction of the movie, the first person who comes to mind, is naturally Donn Walker!

""Band of Brothers" is much more popular than "Six Feet Under", I'm curious, Lei Shidong didn't ask you to hand over "Band of Brothers" to Shotime TV?"

The two sat on Don's new Boeing 747 and flew to New York.

Michael Eisner went to ABC to respond to congressional questions about pirated discs, while Donn went to New York to participate in the promotion of "Resident Evil."

Michael Eisner's words are somewhat schadenfreude and a little suspicious of sowing discord.

Tang En's expression was indifferent, and he sipped red wine slightly, "I mentioned it, but I refused." Taste, Merlot, 70 years old, rare on the market. ”

Michael Eisner was not interested in tobacco and alcohol, and his face was playful, "Reject Lei Shidong? That old guy is not easy to mess with!"

"Don't you mess with it?"

Don looked at him amusedly.

The two sat at the round table, looking not at all like the enemies who had a deep hatred in the past, but friends for many years.

Michael Eisner's face was straight, and he said coldly: "Lei Shidong deceives people too much, black and white come out together, Disney's stock price is so bad, the fundamental reason is him!"

As soon as this sentence came out, Don understood it.

This guy is determined to fight with Lei Shidong with real knives and guns!

In his previous life, Viacom had a short time of being in the limelight for a few years, but in the battle with Disney, both sides lost.

The value of the Disney brand continued to decline, and Viacom's stock price was depressed and forced to dissolve.

As a result, Michael Eisner stepped down, and Lei Shidong's media empire was gone......

As a bystander, Don is of course happy to see it happen!

One Eisner, one Lei Shidong, not a good thing!

These two people, the bigger the trouble, the better!

Tang En didn't mind pouring fuel on the fire, and said mysteriously: "Don't hide it, I have a secret." ”

"Huh?"

"Roberts Jr., president of Comcast...... He mentioned to me that he wanted to join forces with me to suppress Disney's stock price. ”

"What?"

Michael Eisner was shocked!

At his level, of course, he knows what this means, and it is very likely that Comcast and Viacom are in a synergistic relationship.

"Comcast acquired AT&T's cable division, and the development of cable television has reached its limit, to the edge of monopoly," Don said. They have channels, but no content, so ...... Mr. Eisner, you should have Comcast's intentions, right?"

"Malignant takeover of Disney?" Michael Eisner first chilled behind his back, and then snorted coldly, "Just because of Comcast's nouveau riche, you also want to eat Disney?"

"I'm afraid Comcast has a helper!"

Don continued to fan the flames, his expression inscrutable.

Of course, Michael Eisner can't believe Donn's words, but the competition between Disney and Viacom has become public and white-hot.

From the TV industry to the film industry!

In Hollywood now, it is not Down Pictures that fights Disney movies, but Paramount!

There is only one big-budget movie released at the same time as "Monster Electric Company", and that is Paramount's "The Family Has a Murderer"!

It's a pity that this bad movie was abused by "Monster Electric Company".

"Viacom and Disney are destined to be the only company that can continue to live!"

Michael Eisner took a sip of a large glass of wine and said in a firm tone.

Of course, this is also a statement to Don.

Don smiled slightly, poured it for him, then raised his glass again, raised it to him, and said, "To be honest, between Viacom and Disney, I must choose the latter!"

Michael Eisner had expected it a long time ago, and asked with a smile, "Why?"

Tang En said lightly: "Because Viacom is mixed with the business circle of New York, Disney is from Hollywood! No matter what our contradictions were in the past, foreign invaders, we should join forces to defend against the enemy!"

"What a team-up to defend against the enemy!"

Michael Eisner had another big drink with Don for the first time.

Don smiled: "My girlfriend has attracted a lot of criticism during this time, and I am grateful to Disney Channel for her fair and objective comment. ”

Michael Eisner said: "It's been half a year since Don Pictures made a Disney movie, and I'm grateful for that. ”

Don En laughed and filled him with a glass.

Michael Eisner postponed again and again, saying that he didn't drink anything, "Donn, I've consulted some people about your request, and you can't move that batch ......of cartoons!"

"Huh?"

"Unless it's Disney-based, supplemented by Towne Pictures, joint development. ”

Donn frowned and said: "Mr. Eisner, isn't this right? The copyright of cartoons is true in Disney, but looking at Hollywood, who can have the ability to develop this dusty and outdated series? Those old cartoons are treasures in my hands, but in Disney's hands, they are pearls and dust!"

Michael Eisner shook his head and said: "That's Disney's family background, it's the embodiment of Disney's brand values, I think you must understand this truth, and there is no need to argue." Copyright assignment is impossible, even if it is an adaptation. ”

Don En smiled a little evilly, "Mr. Eisner, you are at Disney, you can't handle this little thing?" I bet you must be that you feel unstable in your position at Disney and don't want to touch such sensitive issues. ”

was broken by the Tao, Michael Eisner was not surprised, and said lightly: "You should understand, I am at Disney, you still have a chance to touch those cartoons, if I leave...... You'll lose your chance forever. ”

The corners of Donn's mouth twitched, "It seems that this matter is really not easy to handle! Roy Disney disagrees, and neither do you." ”

"No, no, no, you misunderstood, I didn't say I didn't want to, my premise is joint development! Only by promoting the development of Disney's film industry can I give an account to the board of directors. Michael Eisner repeatedly.

Tang Enang said proudly: "Isn't it just to make Disney's movies better, how difficult will it be?"

Michael Eisner's eyes lit up.

Tang En said: "The adaptation of cartoons, the cooperation is okay, it has to be Tang En Pictures! Oh no, it's Rose Pictures, you know, this is a company that promotes feminism." As for Disney's film industry...... Do you know the Chronicles of Narnia, which is the hit right now?"

"What do you mean?"

"The Chronicles of Narnia is a joint production of Don Pictures and Warner Bros., with 50% each, and it is a box office hit, which is on par with "The Lord of the Rings". However, the collaboration between Don Pictures and Warner Bros. ...... Don't look at the half-share, but it's still Warners in charge, they're big companies, and I hate that feeling. ”

Michael Eisner suddenly had a look of excitement on his face.

That's a big project!

"The Chronicles of Narnia: The Lion, the Witch, the Wardrobe" has exceeded $250 million at the North American box office in two months after its release!

Such a popular series will drive a strong peripheral industry, even if it accounts for 50%, it is hundreds of millions of dollars in revenue.

Is Don really willing to let go?

Sure enough, I saw Don wave his hand and be arrogant: "Since it is a cooperation, I naturally have to show sincerity, and I am willing to transfer the copyright of the subsequent parts of "The Chronicles of Narnia" to Disney!"

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