"Mr. Gu, as you wish. The brand rights of 'Red Bull' in the field of culture and media around the world are all owned by your company.

The brand equity of 'Red Bull' under the food and beverage category is divided into three parts, 15 countries in the Southeast Asian market, which belong to the current Red Bull company. The interests of the six German-speaking countries belong to the Austrian company that Mr. Matschötz will be founding.

Under this premise, you have the right to authorize the future 'Red Bull' brand management rights in the world and other countries to third-party companies, but you are not allowed to transfer them without authorization. In the event of a transfer, Red Bull and Mr. Matterschz have the right of first refusal under the same conditions.

Based on the above cooperation, you need to pay $3 million in cash and a 12% stake in the newly established group company to the Hsu family, buy out the rights to the above Red Bull brand, and obtain the license to use all of Red Bull's existing production technology and formulas. Mr. Matschz is entitled to contribute $150,000 and a 3% stake in the group.

Mr. Matschz is required to pay an additional $500,000 to invest in the new Austrian company and hold a 51% stake in Austria, while Red Bull Thailand will contribute 49% of the shares in the production technology and formulation license. If cash capital increase is required in the subsequent actual operation, the capital contribution shall be made according to the current valuation ratio......"

After three days of grueling negotiations, the matter ended in much this way.

In terms of money, it is not easy to see the gains and losses of their respective profits and losses, but there are a bunch of additional clauses at the back of the contract, mainly to bind Gu Biao and Matschz after they succeed, how much they must spend on brand advertising each year in the first few years, and achieve certain publicity indicators.

For example, in this process, Gu Biao's "Red Bull has been endorsed for the Chinese national team" also played a lot of roles, allowing Xu Shubiao to see Gu Biao's publicity energy. After all, if Gu Biao didn't do it, he could completely ignore the endorsement and destroy the promotional materials he had photographed before - although this is a waste of lose-lose, but after all, it is still something that the other two parties do not want to see.

Since they all want to do this well, when the conditions are similar, it is better to choose to be a partner with harmony, and if the spoils are unevenly divided, it will be evenly disagreed after a few quarrels. And it is definitely ugly to say it in the front, and the first quarrel is thorough, which is more conducive to unity.

Red Bull didn't have a great legal team, after all, it was just a multi-million dollar medium-sized beverage factory. For this matter, he specially invited the most powerful team in Bangkok to help him mediate and read the terms.

As for Gu Biao's side, he called his old buddy Lin Guodong with a phone call. He is a well-known lawyer in the intellectual property industry of Hong Kong, and he is an old bank in dealing with brand rights.

As for the investment and financial indicators, if Lin Guodong was not good enough, Gu Biao called his cousin Lu Guangfu from New York with another phone call. The reason why the negotiations lasted for three days, and the last day was actually waiting for Lu Guangfu to help Gu Biao bargain.

After all, Lu Guangfu is a top student from the Department of Finance of Colombia, and the ability structure of the Department of Finance + Fabo (international business law) of Columbia University should be the top match in terms of investment disputes.

Lu Guangfu also lived up to expectations, cut down some more at the psychological price that Gu Biao had negotiated in advance, and optimized the risk plugging. Gu Biao also did not hesitate to give 20% of Lu Guangfu as a consulting fee from the part of the difference saved.

After all, Lu Guangfu will not graduate in a year or two, and he has earned more than 100,000 US dollars in consulting fees on a business trip, and he is already very happy.

Finally, the "prohibition of unauthorized transfer of brand rights to outsiders" in investment agreements and transfer contracts is only a general statement.

Gu Biao had already laid the groundwork in the clause and sought two specific exemptions - he is now a state official behind his back, and this kind of foreign investment is not good for him, so he let Han Ting hold it on his behalf.

After returning to China, he felt that it would be enough to let Mina pay for this part of Han Ting's rights. Since last year's Iran-Iraq war oil futures made that money, Mina has had enough cash to cash in this business.

At the same time, Han Ting has only run an electronics factory, and she has no interest in drinks at all, just a white glove. After all, Mina has a winery at home, and it is more convenient to manage it by nominally holding shares and operating Red Bull. As for the specific work in the future, find a professional manager to get it done.

Gu Biao doesn't care about how much money the drink itself makes, but he doesn't want his brand promotion layout to be taken advantage of by outsiders in vain. So now this pattern can be regarded as what he wants, and it is easier to promote the cultural brand of "Red Bull" by working together with several cattle people with the same goal.

This is a bit like when Mr. Kim Yong Kim sold the adaptation rights to CCTV in his later life, he only sold it for 1 yuan several times -

It's not that Kim doesn't want to make money, but he knows that a media with a huge coverage like CCTV is willing to adapt, which is good for the new generation of young viewers who have grown up to understand martial arts. Then maybe when you find a game company to sell the adaptation rights of online games, you can sell them at a much more awesome price, and you can earn back the profits you have lost in the adaptation rights of TV dramas.

In the same way, even in 8102, there will be some gods who will sell out the complete boutiques, because they know that all the proceeds after the sale will be the operator's, so that the operator will be as a son to recommend the "complete boutique". After the exposure of the pen name is high, the books currently being written can also be drained.

All brand operations are interconnected, and the interests of the secondary areas are appropriately reserved for the strong to share the profits, so as to attract these people to help you advertise together.

……

"Gu, I hope that the Red Bull brand will become bigger in the future, and you will fulfill your private promise today to buy a Formula 1 team to endorse Red Bull. You've taken away the brand rights from all over the world, and that's what you should do, even if we have a little bit of a bargain in the German-speaking market. ”

At the cocktail party after the negotiations, Matschz was unwilling to take champagne and chatter with Gu Wei.

He knew that his financial resources and media resources were far inferior to Gu Ao. But after all, he hopes to be bought out, and he can only hope that the buyer can have enough feelings to help him dream when deciding the direction of advertising spending in the future.

Who made Matt Stiz a lover of extreme challenges himself. In the 1980s, there weren't so many extreme sports, and a car was already the coolest expression of the greasy middle-aged uncle like Matschz.

On more than one occasion he thought about one day being respectfully respected by the top racers and playing the role of Lorenzo.

Now, I can only count on the identity of 'Red Bull minority shareholder' in the future, rubbing Gu Biao's fox and fake tiger power.

Gu Biao toasted with the other party and comforted: "Don't worry, although I haven't considered racing yet, you should know that I have the same idea as you to run the brand." None of us would be content to leave this drink in a brown glass bottle for a pick-me-up by night taxi drivers and tricycle drivers. It's a drink for coolers who push the limits of human beings, and it's a culture that speaks for a culture that has endless possibilities in the future. ”

I have to say that today's Red Bull, the packaging is really fishy.

Although a bottle already has a capacity of 200 ml, it is not in a glass bottle or can. It is still a brown glass bottle of medicinal syrup - a bit like the bottle of "compound Chuanbei cough loquat ointment" that Chinese drink.

With such a fishing package, it is no wonder that in Xu Shubiao's hands, it is only a "money-making tool" for night car drivers to forcibly refresh themselves and prevent fatigue driving, but it has not risen to the cultural height of "a cool companion for young people to challenge their limits".

After Gu Biao took over, everything from the concentration technology, to the adjustment of taste, to the comprehensive redesign of packaging, and the construction of a new packaging plant must be done. So those millions of dollars of investment are really not surplus at all.

"It's great that you can think that way. Matschz is obviously in the same position as Gu Biao, and after listening to Gu Biao's last words, he was relieved,

"To be honest, the protection of labor rights and interests in Europe is so good that the Truckers' Guild will only disobey G and demand better treatment and better working conditions, who will need to drink endurance and refreshing syrup to work overtime! Only by breaking through the limits and challenging oneself can we have a global future and be recognized in a world that is generally getting richer and richer!"

After talking completely and saying goodbye to Matestz and Xu Shubiao, Gu Biao and Han Ting flew back to China overnight.

Gu Biao flew directly to the capital, while Han Ting flew to Xiangjiang, and she still had a lot of business to take care of in the Special Zone. In the more than half a month since she left, Hanle Electronics has accumulated too many troubles, which need to be dealt with by her, the general manager, personally.

……

Gu Biao flew back to the capital in the heavy snow.

Because it was late January, it was very cold in the capital. Fortunately, the snow was not so heavy that the plane could not land, otherwise it would have been necessary to go to another place for an alternate landing.

Rushing back to the city, Gu Biao didn't go back to his home, and went straight to the house Mina rented.

This year's Spring Festival is the end of January, and there are only four or five days left, so the Foreign Affairs University has already had a winter vacation. Mina is inconvenient to go home, there is no plane (even if she is eligible to buy a ticket, there is no direct flight, the flight only goes to the provincial capital), and they are not in the Spring Festival, so they simply stay in school for a few days during the winter vacation.

As soon as Gu Biao entered the house, Mina greeted her very distressedly and asked for warmth:

"Brother, isn't Nanyang very hot? I see you're a little tanned. Did you eat too much green curry? I see you're getting pimples. ”

After all, Gu Biao's body is only 20 years old, and he is still at the age of acne.

"What's the matter, I'm quite used to it, drink more bak kut tea to dispel dampness and heat, and it won't get hot. Gu Biao was relieved.

Mina said, turning back to the kitchen and screwing out the smallest gas stove: "Well, that's good. I just thought of you coming back from the south, and I didn't dare to make mutton and dog meat for you, and I drank wolfberry stew tonight. ”

A bowl of chicken soup dispelled Gu Biao's chill, and it was very warm.

Gu Biao drank and explained: "I delayed in Thailand for a while and negotiated a deal. It's the endurance drink used by the national team last time, and I think you have a winery at home, and you want to make drink packaging, if you have an existing manpower, you can draw it.

After a while, let Mr. Han transfer the various rights and interests procedures to you. The money that should be given, you don't have to miss Mr. Han. My identity is already too eye-catching, and it is not good to be a major shareholder again. ”

"Brother, what are you polite to me, whatever you say is what, everyone is yours. Mina threw herself into Gu Ao's arms.

"By the way, Chang Wei has returned to the capital, has he handed over the cut interview materials to you?" Gu Biao remembered something and asked casually.

Gu Changwei followed him to Lijiapo and filmed a lot of materials for the national team. However, if these materials are to be used as advertising campaigns or even interview films that can be directly broadcast by TV stations, they still need to be edited by the chaff. In particular, there are some discordant or nonsense that need to be eliminated.

"I sent it, and last weekend he and Zhang Yimou sent these tapes to me before they were going back to their hometown for winter vacation. Mina Nunu mouthed and gestured to the cabinet next to her, "Brother, you are really, I said that I would not expose the relationship between you and me to outsiders......"

"Rest assured, they don't know. I'm just saying that you don't come home during the winter vacation, so it's easier to find you. Gu Biao explained neatly.

"I see...... Mina pouted imperceptibly, not knowing whether to be happy or disappointed.

A night of soothing speechless.

……

The next day, Gu Biao went to the unit to cancel the leave and report to work by the way.

In the final analysis, the matter of helping the national team to mediate outside the market has nothing to do with the Foreign Investment Commission, or he was seconded by the Ministry of Foreign Affairs. The last business trip to Lijiapo was even more rewarding and belonged to the confirmation of the results.

Therefore, the leadership of the Venezuela has nothing to instruct.

"Xiao Gu, I've been watching the ball for more than a week, and your work of 'maintaining foreign business relations' is very refreshing. Director Bao and other colleagues did not forget to tease him when they met again.

"I'm ashamed to send the Buddha to the West. The condemnations have been condemned, and the notes have been received, and it would be a pity if the results had not been changed in the end. Gu Biao cautiously defended himself, quite a Tai Chi Taoist meaning of "humbly accepting and refusing to repent".

Director Bao patted him on the shoulder: "Don't worry, I don't blame you." Anyway, I wasn't busy before the year, as I said above, after the meeting in March, our Foreign Investment Committee will be withdrawn and merged. In the past two months, we will stand on the last shift, and we will not send new tasks. Just finish the things that have been laid out.

After a year, Lao Qin next door may have something to do with your cooperation. You can go home for a good New Year in a few days, and then you may have to go abroad again. After that thing is done, we are almost the department to hand over. When the time comes, you go abroad to study and leave your job without pay. ”

Gu Biao: "Qin Guogang's side? Is there a situation on Monaco's side?" ”

Director Bao mysteriously lowered his voice: "Lao Qin and Giuseppe, the head of the Monaco shipping line, have mixed well in the past few months, and they have already made some buddy friendships. Lao Qin inquired that the Monegasques had recently made a big deal, helping the Argentines smuggle in a few new 'Super Banner' fighter jets, a large number of maintenance spare parts, and 20 Exocet missiles.

I heard that this trip is just testing the waters, and there are other orders in the future. Coincidentally, hasn't President Hussein of Iraq always had a good relationship with the French and bought French fighter jets? Comrade Zhang Zhong of the Navy spent a lot of energy in Iraq, got some Iraqi super-military flag avionics fire control spare parts, and came back to the people of the Navy's Equipment Planning Institute to tinker with it, and our YJ-5 has now made an adaptation modification, which can be used with the original super-military flag fire control.

However, no matter how iron the relationship between Lao Qin and Giuseppe is, it can't decide the higher-level matters. He begged us again - when the time comes, if you think it is feasible, go to France, and talk to the other party's higher-ups, and maybe you will do it. ”

Gu Biao listened silently, knowing that at this time, he must not show any subjective initiative, and he must be the leader to move and move, and he must not leave any reckless tendency to "go down and go up".

He is not one of those small army red deer and navy cowards, and it is miserable to make his own decisions.

"Is this in line with the policy? Will it make too much trouble? We just wanted to help the country make some money at first, if it caused any bad impact......" Gu Biao pretended to be innocent and declined.

"Lao Qin can't control it himself, and during your absence, he handed over two reports to the top, and tried to explain the benefits of this matter. The meaning above is a bit loose. It is estimated that after returning after the New Year, there will be official instructions. I'll tell you first, it's to give you a psychological preparation - for example, when you celebrate the New Year, you will call someone to pay a New Year's greeting to maintain your relationship, and the effort to make friends is ...... usually."

Director Bao looked very knowledgeable about human feelings and sophistication, and gave Gu Biao a literacy.

"Uncle Bao! foreigners are not old!"

"That's what I'll say! Let you contact your feelings in advance, don't have anything to ask someone to hold on to temporarily!"