271 purchase intent money

Wu Lili walked out of the store, recognized it as Zhou Qiang's car at a glance, and saw Zhou Qiang sitting in the cab beckoning, Wu Lili sat in the passenger cab.

Because there is no office in the Jiulongshan store, it is inconvenient for two people to talk about the collapse of the house, and it is inconvenient to talk in front of the salesman, so many times the two of them go out to talk about things.

"Mr. Zhou, what are your orders when you come over today?" Wu Lili asked with a smile.

"How are the housing prices in the Jiulongshan community discussed?" Zhou Qiang asked.

"It's quite smooth, with the cooperation of a few extras pretending to be customers, they have already negotiated the reserve price with more than 50 owners, and there is not much room to lower the price. Wu Lili said.

"So, you make me a table and arrange the room numbers from one to fifty according to the value for money of the house. Zhou Qiang said.

"Mr. Zhou, have you decided to collapse the room?" Wu Lili said tentatively.

"Now that the house price has talked about the lowest, what are you waiting for. Zhou Qiang said.

"Great, the salesman in the store has been gearing up for a long time, and no one has opened an order for half a month, if you wait any longer, I guess they can't agree." Wu Lili shook her head and smiled.

"Hmph, opportunities are reserved for those who are prepared, and if you are not prepared in advance, you will not be able to grasp the opportunity when it comes. Zhou Qiang snorted.

"Mr. Zhou, what do you want to do this time?" Wu Lili asked impatiently, not only did the salesmen feel aggrieved, but her patience was almost worn out.

"What do you think?" Zhou Qiang asked rhetorically.

"This time, you haven't taken the customer to see the house, so let us negotiate the house price, and it is estimated that it should be different from the last time the house was reversed. Wu Lili guessed.

"The last time I reversed the house, because it was the first time I tried it, it was a special situation, and this time there are more problems to consider in the reversal. Zhou Qiang said.

"That's true. Wu Lili nodded, as an old salesman in the intermediary industry. She knew how complex the situation was and how much she had to consider.

"Manager Wu, why don't you talk about it, what are the main considerations?" asked Zhou Qiang.

"Mr. Zhou, are you considered an examination school?" Wu Lili said.

"I can't talk about it, it's just that one person counts the short, and the two count the long, and I want to find someone to discuss. Zhou Qiang said.

Wu Lili pondered for a while, in fact, she had thought about this question a few days ago, and said slowly: "Although there are many problems that may arise from the collapse. However, it can be boiled down to two aspects, one is the intermediary fee, and the other is the anti-jump order. ”

First of all, the purpose of Zhou Qiang to help the customer to reverse the house is nothing more than to collect the intermediary fee, if the intermediary fee cannot be collected, then Zhou Qiang is equivalent to doing it in vain; as for the anti-jump order, it is easier to understand, the customer knows the location of the demolition area, but is unwilling to buy a house from Zhou Qiang. Then you still can't get the intermediary fee.

"Yes, I'm mostly thinking about both. Zhou Qiang nodded and asked rhetorically: "Do you have any solutions to these two problems?"

"The problem of charging intermediary fees. I think you did a good job last time, after this reversal, you can throw out another reversal message, customers in order to get the next chance to collapse. Basically, you will pay an intermediary fee. Wu Lili said.

Zhou Qiang showed a wry smile, and the opportunity to collapse the room was not something he wanted to have, but according to the time recorded in the diary. After the end of this reversal, there will be no chance of reversal for a long time, and Zhou Qiang can't fool people with his reputation, otherwise, who will be willing to invest with him in the future, so Wu Lili's method will not work.

"What about the anti-jump unilateral?" Zhou Qiang asked.

"It's difficult, as long as the customer has the idea of skipping orders, we can't stare at each other 24 hours a day. Wu Lili shook her head slightly.

"The solution is thought up by people, and since the conventional method does not work, then use unconventional means. Zhou Qiang said.

"Mr. Zhou, what can you do?" Wu Lili wondered.

"First of all, your first method will not work, because, after the end of this collapse, there is no chance of collapse in a short time. Zhou Qiang said.

Wu Lili's face changed slightly, and she said: "Mr. Zhou, what should I do then? If there is no bait for the next house collapse, I am afraid it will be difficult to collect the intermediary fee for the house reversal." ”

"Yes, so I decided that this time it is no longer about closing the house first and paying the agency fee later, but paying the agency fee at the same time. Zhou Qiang said.

"Mr. Zhou, if you do this, although you can solve the problem of uncomfortable intermediary fees afterwards, if the intermediary fees are too urgent, I estimate that more customers will skip orders. Wu Lili showed a worried look, as an old salesman in the intermediary industry, Wu Lili agreed with Zhou Qiang's behavior of collecting intermediary fees in advance, but this is bound to cause a backlash from customers.

"Well, so the key issue is to prevent jumping orders. Zhou Qiang said.

"With so many customers pouring down the house, it is too difficult to prevent jumping orders. Wu Lili frowned and said.

"That's why I asked you to talk about the house price first, pretend that the customer communicates with the owner, and keep the house price to the lowest state, so that you can shorten the time to reverse the house and avoid more problems. Zhou Qiang said.

"Mr. Zhou, your method, although it has a certain effect, is also a double-edged sword, the customer has the idea of skipping the order in his heart, and learned the location of the house, if you contact the owner directly, even the house price is saved to talk, not to mention our company. Wu Lili said.

"Then don't tell the customer where the house will be built until they decide to buy it. Zhou Qiang said.

"How can this be determined? The customer swears to buy a house before looking at the house, and says that the house is not suitable after seeing the house, isn't there no way? Wu Lili shook her head.

"It's very simple, if you want to see the house, let the customer sign the agreement on the purchase intent first. Zhou Qiang said.

The so-called agreement to sign the intention to buy a house is that the customer will pay a fee (intention money) to the intermediary company in advance on the basis of some signing terms in order to show his sincerity in buying a house, and if the owner is willing to sign the bill in accordance with the terms and conditions after negotiation with the intermediary company, then the intention money will be converted into a deposit and handed over to the owner.

If, on the basis of the terms of the contract, after negotiation with the intermediary company, the owner is willing to sign the bill according to the terms and conditions, but the customer regrets it and does not want to buy the house, then the signing intention will not be refunded to the customer.

The purpose of this is to prevent the intermediary company from working hard to negotiate the price with the owner, and finally convince the owner, but the customer is unwilling to buy the house.

For example, Zhongtian company took the customer to see a three-bedroom apartment, the customer liked it very much, but the house price is a little high, the owner's selling price is 4.5 million yuan, and the customer is only 4.3 million yuan, at this time, in order to increase the success rate of the negotiation, the intermediary company will propose to let the customer sign the agreement on the intention to buy the house, the terms indicate that as long as the house price can talk about 4.3 million yuan, then the customer will decide to buy the house, and will pay a part of the intention money in advance, which also has the advantage of letting the owner see the sincerity of the customer, so that he is willing to reduce the house price。

"Mr. Zhou, if the customer really signs the intent money agreement, everyone will naturally be happy, but the customer doesn't even know where to buy the house, and he hasn't even seen the house, how can he sign the intent money agreement to buy the house?" Wu Lili questioned, feeling that Zhou Qiang's idea was a little unbelievable.

"There is nothing impossible, it just depends on whether you dare to think about it or not. Zhou Qiang said in a calm tone and full of confidence. (To be continued.) )