It's late, Tom Rothman hasn't left work yet, he's waiting for news.

Today, it is the early release of "Spider-Man".

In Hollywood, niche films such as literary films and horror films will set up screenings, while blockbusters like "Spider-Man" usually set up advance screenings.

The two sides have a common purpose, which is to build momentum, which is a marketing tool.

Commercial blockbusters that are confident in the quality of the film, by setting up advance scenes, can allow some fanatical movie fans, professional film critics, and media people to create a good reputation in advance, and form a benign word-of-mouth fermentation for the official release the next day.

If the momentum picks up, it can affect the theater chain and adjust the number of theaters and the proportion of films.

Of course, if the reputation is lost, it will also cause immeasurable consequences.

For example, the advance performance of "Transformers 5" only received $5.5 million at the box office, and the word-of-mouth was a mess, which directly led to the collapse of Paramount's months-long publicity offensive.

Therefore, the twentieth century Fox movie "." did not set up an advance screening, and it was released directly in the United States on June 24.

Now, Tom Rothman just wants to confirm the reputation of "Spider-Man", what is the hell? He has arranged an inside line for the premiere.

Half an hour later, the assistant hurriedly walked into his office, "Boss, there's news!"

Tom Rothman was a little anxious, "How's it going?"

The assistant was a little embarrassed and shook his head, "It's not good. ”

Tom Rothman's heart chuckled suddenly, and his face sank, "Say!"

During the screening of the film, the laughter never stopped, and on two occasions, the audience gave a standing ovation. ”

The assistant glanced up at Tom Rothman, and found that his face was pale, so he quickly lowered his head, "After the screening...... The scene got a little out of control. ”

"Out of control?" Tom Rothman's eyes lit up, "Is there a comic book fan who is dissatisfied?

If there is such a scandal in "Spider-Man", it will definitely cause quite a stir through Fox's publicity.

Now, Fox has made it clear to Disney that they have never smeared "Sixty Seconds."

So who's behind it?

They couldn't guess that it was Amy Pascal, the strong woman of Columbia Pictures, and the first impression was Done Walker.

Now, "Sixty Seconds of Extreme Speed" has basically collapsed, and after two days of release, the box office is less than six million US dollars, and it can't be more miserable!

Tom Rothman doesn't want to follow in Disney's footsteps.

The assistant looked bitter and shook his head repeatedly, "No, it's ...... It's the fans who are so enthusiastic that they don't let the crew leave at all! Done Walker led James Franco, Jessica Alba and other crew members to close the show three times in a row, and the audience was still enthusiastic and applauded. ”

Tom Rothman, who was originally excited, stood up with anticipation, but when he heard these words, his face suddenly turned like ashes, and he sat back heavily.

The performance of the audience is the best proof of the quality of the movie!

The applause is endless, and the scene is continuous, this is by no means a sensational effect caused by the distributor's arrangement of a few supports, it must be that "Spider-Man" has won the favor of fans and aroused everyone's general emotional resonance.

Donn's past movies, such as "Titanic", "My Grand Greek Wedding", and "Star Wars Episode 1: The Ghost Man Menace", have a good reputation, and the box office market is even more invincible.

This is the brand guarantee of Donn's films.

Now, with such a "runaway" performance at the premiere again, one can imagine what kind of sensational news will appear in the entertainment pages of major newspapers tomorrow.

"Spider-Man" is already unstoppable!

Tom Rothman leaned on his desk in a gloomy manner, at the age of 46 this year, he seemed to have aged ten years in an instant.

In terms of ability, he is not inferior to anyone, and the creation of the Fox Searchlight Company single-handedly is the best proof of this.

But in the face of Donne, he always seemed to have a feeling of being constrained.

Tom Rothman gained the power of Twentieth Century Fox while making peace with Donn, but when he was at odds with Donn, he repeatedly encountered setbacks.

In any case, it is necessary to prepare in advance.

Even commercial action blockbusters like "Sixty Seconds of Extreme Speed" are crushed by the general trend of "Spider-Man", and there is no breathing room, not to mention ".", which had a poor reputation during the test screening.

Failure is inevitable, and a good scapegoat must be found!

Tom Rothman took a deep breath and suddenly his eyes widened as he stared at his assistant.

The assistant's heart was furious, and he didn't dare to breathe with fright.

"Jimmy, starting tomorrow, you're going to investigate West, remember, it's West Cotton!"

Tom Rothman's words made the assistant suddenly realize, "Boss, you mean...... But West's ability to do his job is well known to all, and the board of directors appreciates him. ”

Tom Rothman's face sank, "No one can not make mistakes! He has been working at Fox for 11 years, and he must have made many mistakes from the deputy of the distribution department to the president of the distribution department and the director of the global marketing department today. I want you to look into it. Once this is done, I will give you a place in the distribution department. ”

The assistant's eyes lit up suddenly, and he immediately said loudly: "Guarantee to complete the task!"

……

"Hey, you're not going to get up yet?"

Natalie was wearing pajamas, holding a stack of newspapers in her arms, looking at Don who was sleeping on the bed, and angrily smashed the newspaper on him.

It's too much!

Last night, Don brought home Adriana Lima and Alessandra Ambrosio, two Victoria's Secret supermodels, as well as his new best friend Charlize Theron and his old lover Sophie Marceau.

Among the four women, three are models, and it is no wonder that Sophie Marceau is also open-minded, and was directly coaxed by Don to hug the four of them to a big bed.

It wasn't until about three o'clock in the middle of the night that Don returned to Natalie's side contentedly and fell asleep with her in his arms.

Don looked tired, rubbed his eyes, and saw Natalie's angry appearance, his heart was a little weak, after all, I had a little too much fun last night, and it was crazy.

"Morning, baby. ”

"It's still early, it's ten o'clock!" Natalie lifted Donn's quilt at once, and after seeing his strong and muscular body, she covered the quilt again, "I can't wear pajamas!"

Don smiled, sat up, and took her into his arms, "Okay, dear, don't be jealous." With so many newspapers, isn't there any good news?"

Natalie twisted, "See for yourself!"

Tang En said with a shy face: "I haven't woken up yet, my eyes are flowery, can you help me read?"

"Why?"

"Just ...... I'm your man, is that enough?"

"Shameless!"

Natalie angrily hammered his chest, but still took the newspaper and picked out some important newspapers.

"The Los Angeles Times says that your film redefines superheroes, heroes are not dedication, heroes are responsibilities. You told everyone a truth through the film, heroes are also people, and heroes also have their own mortal lives, which are by no means controllable by his superpowers when punishing evil and good. ”

The Chicago Reader believes that "Spider-Man" is the cornerstone of superhero movies, it is heavy, calm, and unassuming, like the foundation of the World Trade Tower, carrying the heavy responsibility entrusted by the times. You are successful, although the whole movie does not lack the inherent pattern of a Hollywood factory, but the feelings of the film have opened a new chapter for the comic film. ”

"Film Review" said...... Forget it, what they said is too, I'll change it!"

"Don't, listen to it. Don was dissatisfied, and immediately interrupted.

Natalie rolled her eyes before she said unconvinced: """Film Review" must be deliberately currying favor with you, they say that you are already unstoppable, you created a box office myth with "Titanic", you restarted Star Wars, and now you have redefined comic book movies with "Spider-Man". You're changing Hollywood, you're creating a new era...... This is disgusting, it's nonsense!"

Don laughed, thinking she was very cute, and couldn't help but keep kissing her on the face, "How can it be nonsense? In my opinion, this is completely objective facts!"

"Humph!

"Okay, haven't you lost your breath yet?" Don gently hugged her from behind and asked softly, "Is the box office out?"

"Well, the fax came early in the morning. ”

"How much?"

"$29.45 million. ”

Don was shocked, "How much?"

Natalie finally couldn't help but laugh, "You big idiot, you heard it right, it's $29.45 million!"

Don gasped.

That's definitely an astonishing advance box office receipt!

Although in the future, there will often be an advance box office of more than 40 million US dollars, but it is only 2000 years now!

The average movie ticket price is only $5.39 now, and ten years later, the movie ticket price has risen to $7.89.

The advance box office of $29.45 million, although it failed to break the advance box office record of "Star Wars Episode 1: The Ghost Man Menace", but it was Star Wars, which has been popular in American culture for decades!

And when "Star Wars Prequel 1" was released, more than 2 million people were absent from their posts because fans were too expectant, directly causing economic losses of more than $300 million.

But "Spider-Man" is different, this is just the first superhero movie produced by Marvel Studios that is completely supported by Donn's personal reputation!

Could it be that "Spider-Man" will create a hero culture exclusive to Marvel like "Star Wars"?

"Sixty Seconds of Speed" was released for two days and only earned $6 million at the box office. But "Spider-Man", just one advance show, has already swept nearly $30 million at the box office, what kind of gap is this?

There is no doubt that in this summer, the hit "Mission Impossible 2" is just an appetizer.

The real feast is "Spider-Man"!

"Spider-Man", the pioneering work of the Marvel Universe, will present an unstoppable momentum, just like the Nasdaq bubble crisis.

Irresistible!

Uncontrollable!

Unstoppable!