Chapter 114
Pete smiled wryly at her urgency and shrugged his shoulders at Ahn Joon-hyuk.
"Vanity Fair" focuses on life and entertainment, they like to chase the private lives and behind-the-scenes stories of celebrities, and the style of the magazine is not so much about reporting facts as about a novel that will captivate the audience. If you want to dig out a good story, the character of the interviewer must be "pungent" enough, too sophisticated or cautious, and dare not challenge the private emotions of the interviewee, how can there be a topic?
Time is a completely different story, the magazine also pursues the unknown behind the scenes, but they pursue the truth, or clues that can be traced back to the truth, and if you use the classification of novels to explain the styles of both sides, "Vanity Fair" is probably romance and ethics, and "Time" is deduce and solve puzzles.
Ahn Joon-hyuk smiled absently, sat down at the conference table, and saw that he was ready, and Anderson, the press officer who had been waiting by the side, reminded Laura and Pete: "You two, you have one and a half hours of interview time, and we have the right not to answer sensitive questions." ”
"I understand. Peata nodded, although Laura's expression was not very willing, but she didn't really come to "pick thorns" after all, and she also agreed.
The two reporters looked at each other, probably discussed before, and the first question of the interview began with Pete.
"Mr. Ann, congratulations on Jmap's success at MacWorld, and you have been voted the most charismatic CEO after Steve Jobs by some magazines and newspapers!"
"Thank you. "There is no modesty here in the United States. Ahn Jun-hyuk accepted his congratulations with a smile.
Gently putting the voice recorder in his hand, Pete took out his shorthand notebook, played with the pen and pondered for a moment, considered the sentence, and then said: "We all know that after MacWorld, Jmap is becoming the most popular Internet product, and the scope of attention to it is no longer limited to Facebook users, but more people's attention. It's not just the product itself. And the background of its birth...... When JMAP was first launched, it was reported that it appeared in a hurry, and it took less than 2 weeks from the design project to the official launch. Is this true?"
Interviews. The first question is usually not too difficult to answer. It's not the first time Ahn Jun-hyuk has been interviewed, and he's familiar with the rhythm of this aspect, and he doesn't feel it. Pete's politeness means that the other party is easy to deal with, so although he is relaxed on the surface, his spirit is actually very focused.
Hearing this, he groaned, "You can't say it's in a hurry. ”
Ahn Joon-hyuk rested the tip of his elbow on the arm of the chair, held the fingers of his cheek, and tapped his chin gently, "There is a quote from Steve that I like: understand the needs of consumers, not grasp feedback. Make the product simple, not complex! You know, I'm not an engineer, and those cumbersome programming languages are like a lot of hard philosophical problems for me, and even if they are put in front of me, I don't know how to start. ”
"The point of the problem is that many users are the same as me, we don't know how to program, we don't understand how a program works, we only operate in a foolish way, so how can a product become foolish?" he laughed, "It was based on this idea that I came up with an idea, and then the specific writing was handed over to the engineers of Facebook and Apple, who built the framework, and then the rest was handed over to the users - only they know what they need!"
Pete nodded slightly.
This has almost brought the "crowdsourcing" model to the fullest, but it is such an initial "nothing", extremely humble product, that has won the hearts of users, before it appeared on the stage of MacWorld, it has already achieved widespread praise and popularity among users, and then, the demonstration of the iPhone made it popular half the sky.
Even better, he pulled Apple into one of the everybody in Jmap, which made Apple's support for Jmap unturned, even though it was actually under Facebook's name.
Laura immediately asked the question, and she leaned the recorder closer to Ahn Joon-hyuk, "Mr. Ahn, after MacWorld, many people think that the reason why Steve Jobs gave you the task of demoting Jmap is because Jmap is worth it, not how you are, right?"
The direction of the question was really different, and Ahn Junhyuk smiled: "Heh, if I answer yes, it is a denial of my own charm, which is simply intolerable for a star, so I won't say 'yes'." ”
The two laughed.
In their soft laughter, Ahn Jun Hyuk made a few meaningless gestures, "Of course, I don't mean to say how strong my ability is, so strong that Steve can't give up on me or something, but ...... Well, let's put it this way! This product was originally conceived for Apple and Steve, and through the MacWorld demo, you all know where Jmap comes to life - a big screen, a smooth system, a groundbreaking new way to control the mobile device! It was in this conference room that ...... it."
Ahn Joon-hyuk looked around, Pete and Laura, who were carrying a pen shorthand, their eyes lit up and they immediately focused their attention.
“…… It was here that I had a Facebook management meeting, and at the bottom of the table, there was a monitor, and the video feed was connected to Steve's office in Cupertino, and I was in the meeting where I told the whole story of my idea for Jmap, and then Steve said, "Ann, we're going to meet." ”
"He gave me the opportunity to give a speech, which is his trust in me!" Ahn Jun-hyuk did not wear glasses today, which made his eyes look aggressive, especially at this moment, "because he was here, he saw all my ideas for Jmap, and he knew that there is no second person who knows this product better than me, understands its significance to the iPhone, and even to the mobile Internet industry!"
"What is the significance of the mobile Internet industry?" asked Pete subconsciously as he jotted it down quickly.
In recent days. There have been a lot of articles about Jmap, and Ahn Joon-hyuk's presentation at MacWorld has opened a new light on how powerful a mobile app can be when it rises to the desktop level.
It's a new market, and many people think that the concept of Jmap is a huge application market in the future, just like the software market today.
Like I said before. There is no shortage of wise people in this world. The difference is just whether there is an idea.
The demonstration of "traffic information" tells people about the revolutionary prospect of a multi-party interactive mobile application in the information market. A search for Starbucks shows people a mobile-based approach. A service and advertising system concept that is broader than the front of the PC.
The past few days. Everyone is debating the market prospects that have developed from these two concepts. Only Ahn Jun-hyuk, who first proposed these two concepts, never recognized or refuted them in public, and Pete immediately raised his spirit.
Even Laura, who is not very interested in this aspect. Ears pricked up too.
"Yes, the mobile Internet industry!" Ahn Jun Hyuk nodded, "The concept of this industry has been formed a long time ago, but for a long time, it was very, very monotonous and terrible, not only in terms of user experience, but also in terms of business survival. At present, the main body of the mobile Internet industry is SMS, CRBT, and services related to voice on demand and SMS on demand...... Yes, the on-demand and subscription mechanism of voice SMS simplifies the process of using the service, but it has a very important problem. ”
Ahn Joon-hyuk propped his cheek with one hand and frowned slightly, and Pete and Laura couldn't help but lean out and listen carefully.
"These things need to use wireless communication networks, which forces SP service providers to provide services to cooperate with operators. If the operator does not provide user information to the WAP site, these service providers will face the fate of bankruptcy, without user information, these SMS and voice-based services, there is no way to promote (know the number of the user, can call or send SMS to promote the service, and only by understanding the user's personal information, can they be based on age, occupation, Educational qualifications, etc., can no longer provide services, and then there is no profit, and the service provider 'snaps' ......"
Ahn Jun Hyuk made an explosive gesture and immediately spread his hands: "...... Die!"
"This is the case with all current services, and the user's information is the key, and what Jmap shows is to simplify this step again!" he smiled slightly, "On a desktop-level operating platform, with desktop-level applications, the advantages of desktop software have been developed - no need for users to provide private information, he only needs to register an ID, and this step alone greatly saves the cost of a service (no need to purchase information)!"
"This is the significance of Jmap to the mobile Internet, to provide a way to break free from the shackles, reduce operating costs, and then use our demonstration to open up this market!"
As soon as the words ended, the conference room was filled with soft applause from Pete and Laura.
"That's a great story, Mr. Ahn!" Pete was a little excited, no wonder he was like this, it was because no one had thought of the concept Ahn Joon-hyuk was talking about for the time being. In fact, the future development of the mobile Internet industry has long been the focus of attention in the global mobile field.
The current mobile Internet industry has long fallen into a strange circle, if the industry wants to develop, it must be bound to operators, so that the "high" cost forces the development of applications to raise the threshold in terms of funds, and many applications must focus on how to make a profit at the first time when providing services, and cannot pay attention to the user experience of the product itself.
In the end, users are becoming more and more impatient and unwilling to use mobile services, which further exacerbates the urgency of SP service providers to pursue profits, and uses more means to find ways to get money out of users' pockets...... And so on and so forth, and so on!
Reflected in the external data, with the popularity of mobile phones around the world, the total profit is getting richer and richer day by day, but the bubble is getting bigger and bigger, and I don't know when it will collapse because of the backlash of users.
In Ahn Junhyuk's words, he clearly grasped the key point, and kicked this key point away, but in just one sentence, it tells a bright future for an industry!
Pete believes that this interview will cause a sensation when it is published!
……
……
The interview lasted for an hour and a half, when Press Officer Anderson reminded him that the time was up. The two reporters are still a little unsatisfied, but Ahn Jun-hyuk is busy with work and is about to leave the United States, and there are many things to explain, so it is impossible for them to delay any longer, so the two have to leave regretfully.
Walking out of Facebook, Pete looked back at the inconspicuous Facebook headquarters office building behind him, and his heart was irrepressibly excited.
Laura, who looked back like him, suddenly sighed: "Very attractive guy." ”
"Yes!" agreed Pete, "quick and clear thinking." There was almost no pause in the whole process of facing questions. On top of that, many of his ideas are so novel that no one has ever made them before. ”
Laura smiled heartily: "Yes, you earned it this time." He said a lot of things that are enough for you to play. I didn't get anything interviewed. ”
"Because your focus is different from mine. What about her. Pitt is noncommittal, "Vanity Fair" interviewed Ahn Junhyuk this time, and what he intends to dig into is his personal relationship with Steve Jobs. And how he got involved with Facebook, how he grew from a layman who didn't know anything about the IT industry, an idol star, to the CEO of the second largest social networking site in the United States, and designed Jmap.
Ahn Joon-hyuk also provided her with a lot of secrets, such as his family situation, when he met Zuckerberg, and the ins and outs of taking over as Facebook's CEO at the most difficult stage, and answered many questions about her entertainment career.
Pete could see at a glance that Laura was regretful, but she was actually very satisfied, not to mention that Ahn Jun Hyuk was as talkative and funny as he was on stage, and he was quite knowledgeable, always using the most simple language to clearly express his meaning, even if he did not cooperate with some sensitive issues, he just guided the topic and diverted it, without bluntly refusing.
Who doesn't love an interview subject like that?
Laura looked at the time and immediately looked at him, "Hey, it's still early, are you interested in having a drink?"
"Uh, I'm sorry, I'm still going to ......" waved the shorthand book in his hand, Pete smiled apologetically, if it was normal times, he was quite keen to be a gentleman, and talk about life and ideals with a counterpart of the opposite sex who was fashionably dressed and had a good figure, but today, he couldn't wait to get the manuscript out as soon as possible!
In the American workplace, women are very open to this kind of thing, not to mention that people who are engaged in journalism are rejected by Pitt, Laura doesn't mind at all, and shrugs her shoulders freely: "Okay, I'll go back and prepare, after your information is sorted out, remember to give me a copy, and we will exchange with each other." ”
"OK, no problem!"
After a few more pleasantries, the two waved goodbye.
Not long after they left, Ahn Jun-hyuk was accompanied by Kim Jung-wook, and also left Facebook and drove to Cupertino.
About 30 minutes from Palo Alto, in Cupertino, Apple's headquarters has become the focus of media traffic, with reporters hovering around the neighborhood every day trying to interview any of the company's employees or executives.
The reason is naturally that after several days of fermentation, the current rulers of smartphones, such as Nokia, Palm and RIM, have finally reacted to Apple's launch of the iPhone.
Yesterday, when Microsoft CEO Steve Ballmer was asked by a reporter what he thought of the iPhone, a product that Apple said "redefines the phone", Steve Ballmer mocked in a humorous tone: "I don't know what else is going on, but I know that it won't appeal to business users because it doesn't have a keyboard!"
RIM's CEO also made remarks, saying that the media overestimated the iPhone, "I think the claim that it (the iPhone) will lead to significant changes in BlackBerry is too exaggerated." ”
Palm and Nokia also smiled at similar questions asked by the media, apparently they were a little unimpressed, especially Nokia, a Nokia engineer interviewed hinted that if the real iPhone product is similar to the video demonstration, then, "It is impossible to pass the test at Nokia, that is irresponsible to the user!"
A professional revealed that Nokia's test was probably at a certain distance, allowing the newly designed product to fall freely onto the concrete to check the quality, and the engineer seemed to be mocking the iPhone for not being up to par.
A press conference, and it's not clear what the product will end up with. But the turmoil has affected the electronics industry and the mobile digital industry. Because the concept proposed by Jmap is very new, it is generally mostly analyzed and reviewed, and there is almost no weighty relationship with peers - only Google is a hostile company to Jmap, but Google is also an Apple collaborator, so it ...... In the face of reporters' questions, for the time being, they can only put on a smiling face - whether they are supporters or opponents, they are nothing more than spitting on each other on the Internet.
Only Apple, the "revolution" announced this time has stimulated the nerves of many communication giants, and the media has fanned the flames. It quickly took shape into the kind of situation that journalism enjoys today.
Journalists who came to Apple's headquarters. Most of them have the idea that "it would be better if several companies fight", so they jumped up and down happily.
However, in the eyes of the parties, this situation was expected for a long time.
"If I were to walk out of the house now, those reporters wouldn't mind putting the microphone in my mouth. "Inside the Apple headquarters campus. Spacious lawn. Ahn Joon-hyuk accompanied Jobs, who was dressed in casual clothes. "As long as it makes me lose my temper, their purpose has been achieved, and I have already thought of a title for them - Steve scolds Steve for being arrogant and ignorant." Ann, what do you think?"
In the distance, outside the fence of the park, there is occasionally a little flash of light, which is the camera's fill light working.
At the press conference, Jobs took the initiative to give him the opportunity to demonstrate, which caused widespread speculation in the outside world, and now the media is very interested in his personal relationship with Jobs, and some tabloids even directly claim that they have "evidence that Jobs favors Ahn Junhyuk", "In addition to Lisa, Jobs has an illegitimate daughter, and a Korean couple adopted her."
The meaning is self-evident.
Hearing his words, Ahn Junhyuk shrugged: "I'm more worried that there will be a headline like this tomorrow: A walk in the Jobs Park, accompanied by Ahn Junhyuk - sharing the joy of family! I'm going back soon, to be honest, such a headline will make my lover very unhappy." ”
"Haha
After laughing for a moment, Jobs, who seemed to have been much weaker recently, stopped to catch his breath for a moment, and Ahn Junhyuk gently patted him on the back.
"Hehe, when people are old, they are always a little powerless. Coughing a few times, Jobs, who felt better, smiled, "I heard that you are going back to Japan, and I still want to keep it, and I need you to help me refer to many things, but after all, the birth of a child is a major event, and I will send someone to supervise Jmap...... What do you think of Phil?"
Phil Schiller is now on the edge of the lawn not far from the two, leaning on a battery car, boredly playing with his mobile phone.
Looking back at him, Ahn Jun-hyuk nodded, anyway, he will remotely control the specific operation, and the promotion and development are also bound to Facebook, and Phil can't do anything else if he goes.
I didn't come to meet Steve Jobs for this, but there was another thing besides saying goodbye: "Before coming here, I just gave an interview to Time and Vanity Fair. ”
Jobs didn't answer, just looked at the open lawn, and tilted his head slightly to signal that he was listening.
Ahn Jun-hyuk continued: "When I was asked by a reporter from Time, I talked about the significance of Jmap to the mobile Internet industry. ”
"Anything else?" he asked.
Ahn Joon-hyuk shook his head.
"Heh, it doesn't matter, sooner or later someone will see it, they just can't think of it for the time being. Patting him on the shoulder, Jobs smiled, "Actually, you did a good job, we brought it up ourselves, it's better than outsiders to hype it up, at least, we can take the initiative...... Don't worry, on the operator's side, even if they don't come here, I'll have to negotiate with them!"
With his hands behind his back, he paced slowly, and when he said this, although he smiled, it was terrifyingly hideous.
People from the outside world don't understand that when Ahn Joon-hyuk called out the "information" revolution, he only referred to the objects covered by this revolution, only users?
This "revolution" is to overthrow the old market and build a new ecosystem, once the iPhone begins to grow, it will affect not only the mobile phone industry, but also the mobile communication industry.
He said that what Jmap shows is to kick out the "key point" that restricts the development of the current mobile Internet industry, and who is in the hands of the "key point" and who benefits the most?
Mobile operators, of course!
In the U.S., the mobile communications industry in a broad sense. It has never been the individual mobile phone manufacturers who have the right to speak, but the operators, and the special user contract mechanism makes the operators hold the most important lifeblood of the mobile phone manufacturers in their hands - the return of funds!
Most of the users here buy mobile phones not a one-time payment, but according to the contract, through the registered credit card, in one or two years to pay the purchase fee in monthly installments (this is the general time limit, different from China, it can be replaced, but you must use the operator's card at the time of purchase. Alternatively, you can apply for a portable number service. The operator is required to unlock the machine, but there is generally a service life, that is, how long it takes to unlock it).
Carriers are choking the lifeblood of mobile phone manufacturers. Now Apple wants to overturn them. How would they be willing?
But on the other hand. Content is king...... Content is king...... How can new content be developed without destroying the now decaying network?
This was the case with the Jmap design concept. Ahn Joon-hyuk noticed it, and likewise, Jobs did.
Glancing at the back of the old man in front of him, Ahn Junhyuk's eyes were lowered.
Next, there is a war between Apple and those mobile phone manufacturers and even operators, and he has no strength to participate in it for the time being.
…… But...... It's only temporary......
With this in mind, he raised his head and looked into the distance.
It was almost dusk, and the colorful glow of the sky crossed the mountains of the west coast, spreading thousands of orange colors to the city, to the park of this huge small town, and as far as the eye could see, the rivers, lakes and seas, the mountains and grass, everything was fiery red!
……
……
(Make up the number of words, nearly 7K words have been written, and 2K is not completed, here you can wait for about 2 hours to see again, and then it will be modified, and it will not cost more money~)
Pete smiled wryly at her urgency and shrugged his shoulders at Ahn Joon-hyuk.
"Vanity Fair" focuses on life and entertainment, they like to chase the private lives and behind-the-scenes stories of celebrities, and the style of the magazine is not so much about reporting facts as about a novel that will captivate the audience. If you want to dig out a good story, the character of the interviewer must be "pungent" enough, too sophisticated or cautious, and dare not challenge the private emotions of the interviewee, how can there be a topic?
Time is a completely different story, the magazine also pursues the unknown behind the scenes, but they pursue the truth, or clues that can be traced back to the truth, and if you use the classification of novels to explain the styles of both sides, "Vanity Fair" is probably romance and ethics, and "Time" is deduce and solve puzzles.
Ahn Joon-hyuk smiled absently, sat down at the conference table, and saw that he was ready, and Anderson, the press officer who had been waiting by the side, reminded Laura and Pete: "You two, you have one and a half hours of interview time, and we have the right not to answer sensitive questions." ”
"I understand. Peata nodded, although Laura's expression was not very willing, but she didn't really come to "pick thorns" after all, and she also agreed.
The two reporters looked at each other, probably discussed before, and the first question of the interview began with Pete.
"Mr. Ann, congratulations on Jmap's success at MacWorld, and you have been voted the most charismatic CEO after Steve Jobs by some magazines and newspapers!"
"Thank you. There is no modesty here in the United States, and Ahn Jun-hyuk accepted his congratulations with a smile.
Gently putting the voice recorder in his hand, Pete took out his shorthand notebook, played with the pen and pondered for a moment, considered the sentence, and then said: "We all know that after MacWorld, Jmap is becoming the most popular Internet product, and the scope of attention to it is no longer limited to Facebook users, but has attracted more people's attention, not only the product itself, but also the background of its birth...... When JMAP was first launched, it was reported that it appeared in a hurry, and it took less than 2 weeks from the design project to the official launch, is this true?"
In terms of interviews, the first question is usually not too difficult to answer, Ahn Jun-hyuk is not the first time to be interviewed, he is very familiar with the rhythm of this aspect, and he does not think that Pete's politeness means that the other party is easy to deal with, so although he is relaxed on the surface, his spirit is actually very focused.
Hearing this, he groaned, "You can't say it's in a hurry. ”
Ahn Joon-hyuk rested the tip of his elbow on the arm of the chair, held the fingers of his cheek, and tapped his chin gently, "There is a quote from Steve that I like: understand the needs of consumers, not grasp feedback. Make the product simple. You know, I'm not an engineer, and those cumbersome programming languages are equivalent to a lot of difficult philosophical problems for me, and even if they are put in front of me, I don't know how to start. ”
"The point of the problem is that many users are the same as me, we don't know how to program, we don't understand how a program works, we only operate foolishly, then. One product. How do you get foolish?" he laughs, "and that's what I thought about, so I came up with an idea and then wrote it to the engineers at Facebook and Apple." They build the frame. And then the rest. It's up to the user – only they know what they need!"
Pete nodded slightly.
This has almost brought the "crowdsourcing" model into full play, but it is such a product that initially "has nothing" and is extremely rudimentary. It was well received by users, and before it appeared on the MacWorld stage, it had already achieved widespread praise and popularity among users, and then, the presentation of the iPhone made it popular for half the sky.
Even better, he pulled Apple into one of the everybody in Jmap, which made Apple's support for Jmap unturned, even though it was actually under Facebook's name.
Laura immediately asked the question, and she leaned the recorder closer to Ahn Joon-hyuk, "Mr. Ahn, after MacWorld, many people think that the reason why Steve Jobs gave you the task of demoting Jmap is because Jmap is worth it, not how you are, right?"
The direction of the question was really different, and Ahn Junhyuk smiled: "Heh, if I answer yes, it is a denial of my own charm, which is simply intolerable for a star, so I won't say 'yes'." ”
The two laughed.
In their soft laughter, Ahn Jun Hyuk made a few meaningless gestures, "Of course, I don't mean to say how strong my ability is, so strong that Steve can't give up on me or something, but ...... Well, let's put it this way! This product was originally conceived for Apple and Steve, and through the MacWorld demo, you all know where Jmap comes to life - a big screen, a smooth system, a groundbreaking new way to control the mobile device! It was in this conference room that ...... it."
Ahn Joon-hyuk looked around, Pete and Laura, who were carrying a pen shorthand, their eyes lit up and they immediately focused their attention.
“…… It was here that I had a Facebook management meeting, and at the bottom of the table, there was a monitor, and the video feed was connected to Steve's office in Cupertino, and I was in the meeting where I told the whole story of my idea for Jmap, and then Steve said, "Ann, we're going to meet." ”
"He gave me the opportunity to give a speech, which is his trust in me!" Ahn Jun-hyuk did not wear glasses today, which made his eyes look aggressive, especially at this moment, "because he was here, he saw all my ideas for Jmap, and he knew that there is no second person who knows this product better than me, understands its significance to the iPhone, and even to the mobile Internet industry!"
"What is the significance of the mobile Internet industry?" asked Pete subconsciously as he jotted it down quickly.
In recent days, there has been a lot of analysis of Jmap, and Ahn Joon-hyuk's presentation at MacWorld has opened a new light on how powerful mobile apps that used to be monotonous in terms of controls can be found to be desktop-level.
It's a new market, and many people think that the concept of Jmap is a huge application market in the future, just like the software market today.
As mentioned earlier, there is no shortage of smart people in this world, and the difference is only whether there is an idea.
The demonstration of "traffic information" tells people about the revolutionary prospect of a multi-party interactive mobile application in the information market. The search for Starbucks shows people the concept of a service and advertising system based on mobile devices that is broader than the front of the PC.
In the past few days, everyone has been debating the market prospects developed by these two concepts, but Ahn Joon Hyuk, who first proposed these two concepts, has never recognized or refuted them in public.
Even Laura, who was not very interested in this aspect, pricked up her ears.
"Yes, the mobile Internet industry!" Ahn Jun Hyuk nodded, "The concept of this industry has been formed a long time ago, but for a long time, it was very, very monotonous and terrible, not just in terms of user experience, (to be continued......