"The Queen Wears Prada" shows the audience the charm of each Prada dress and accessory in a dizzying array of scenes.

With the release of two weeks later, the box office of the movie has achieved unexpected results in the gap between the summer files.

It can't be compared with epoch-making commercial blockbusters such as "Pirates 3" and "The Avengers", but it is much better than some other works of the same period, as evidenced by the box office results. Columbia Pictures' "Life Remote", Paramount's "Mad Priest", and Warner's "Untouchable Lovers" are not as good as "The Queen Wears Pula".

The success of the film has allowed Prada to successfully use the film to connect the brand's fashion and personality, closely connect the brand connotation with fashionable working women, and resonate with consumers.

Prada is a group of companies, in addition to the core main brand "Prada", there are also a number of other fashion brands.

Prior to the acquisition of Prada, New Universal's internal management ...... There is some confusion, there are often internal fights, and the lack of synergy between different brands has led to a certain degree of internal competition, waste of resources, and damage to their own brand image.

After Donn entered the fashion industry, he sent Andrew Mooney, an American, to manage Prada, and quickly straightened out the relationship between his various brands, thus forming an advantage in favor of the whole.

In the Prada Group, Prada is the main brand, the core brand. In addition, Miao Miao is a second-tier brand and sub-brand, and FENDI is a third-tier brand. Each brand has a different market segment and brand image, which can meet different levels of consumer needs.

There is a huge gap between Europe and the United States when it comes to market operations, especially for established family businesses.

After New Global took over Prada, it immediately carried out a series of market-oriented operational reforms for Prada, abandoning many of the inherent problems of family-owned businesses, and it took less than two years to achieve immediate results.

The current inventory turnover rate of Prada Group is significantly higher than that of Hermes and Armani. The total asset turnover ratio is also significantly better than the average of the luxury industry.

Coupled with "The Queen Wears Prada" as a leavening agent, this legendary Italian brand will quickly open up its product popularity in a short period of time!

In developed countries in Europe and the United States, Prada's popularity is not lower than that of Hermes and LV, but in some third world countries and developing countries, Prada's reputation is much smaller.

Especially in the Asian market!

The Asian market is now a must-win for every inch of luxury industry!

China, Japan, South Korea, Hong Kong, Macao and Taiwan, Singapore, Malaysia and Thailand...... All are the kingdom of luxury consumption.

The last "da" sound of Prada is the same as the end sound of many words in Japanese and Korean entertainment, and it sounds like a local brand, which makes Prada quite popular in South Korea and Japan.

This is an advantage, and we must continue to carry it forward, and at the same time, we must continue to deepen our influence!

Don attended the Prada Summer New Summer Exhibition, which was attended by many important guests, including the main creative team of "The Queen Wears Prada" and Prada's executives.

In the dressing room backstage, Donn and Garma Ward were busy for more than an hour before it was over.

Donn was satisfied.

After tidying up his clothes, Don said casually, "Do I need to give you a check?"

Garma Ward was bending down to sort out her soiled skirt, and when she heard this, she couldn't help but be stunned, and looked up at him, a little annoyed: "Are you all like this? I'm not that kind of woman......

"Nothing else, don't think about it. Don hurriedly interrupted her, "If you want, I'll give you a check for $100,000, and if you don't, it's okay." Let me ask you what you think, after all, we don't know enough about it. ”

"$100,000?"

Garma Ward blinked a few times and froze.

She participated in the Prada Summer Show, and she didn't have $100,000 after taxes.

"What about them?"

"Who?"

"Will women who have had close relationships with you in the past also take your money?"

Tang En buttoned the last shirt and said nonchalantly, "Yes, this is not a small amount after all." Take what you need, and future dates will be more harmonious. ”

Garma Ward bit her lip and took a deep breath, "Okay!

Don glanced at her with a smile, then took out a VIP check from Bank of America from the inner lining of his blazer, wrote down the amount of $100,000, and handed it over.

The corners of Jiama Ward's mouth trembled, took the check, lowered his head and said softly: "I've never seen such a high-end check, it's expensive, right?"

"Delivered for free. ”

With a wave of his hand, Don opened the door to the dressing room and walked out, only to see Anne Hathaway still holding on to the door.

Seeing Don come out, Anne Hathaway pursed her lips and smiled, "It's over?"

Tang En let out a faint "um", "I heard a voice just now, saying that someone was looking for me?"

Anne Hathaway said, "It's Mr. Mooney, and he seems to have some work to do with you." I told him you were working and couldn't spare time, so he went to the break room over there and waited. ”

"Okay, you go and help Jiama clean up, I'll take a look. ”

Donn waved his hand and walked towards the break room in the other direction.

When I got there, I found five or six people.

The first person is Andrew Mooney, an executive that Donn poached from Disney back then.

Andrew Mooney hurriedly stood up and introduced several assistants to Don one by one, all of whom were Prada's executives, including creative director, marketing director, marketing director, and so on.

The fashion industry is in charge of Robert Iger, and Don usually doesn't pay attention to this area, and there are not many opportunities to report to Don in person.

Andrew Mooney quickly pulled up the staff and talked to Don about Prada's next development strategy.

In addition to excellence in process design and workmanship, marketing is crucial!

In the luxury market, 90% of profits are due to marketing.

A $50,000 bag may cost as little as $100.

Andrew Mooney said that Prada should focus on the brand image and set up the retail end in high-end luxury places.

Prada's specialty store should integrate the architectural style of the shopping mall, the surrounding consumption environment, the quality of the hotel and street, the size of the store space and other factors to create the best brand store!

Through careful and unique location selection and beautiful store design, the Prada store will become a landmark of the city!

A gorgeous store can make Prada famous and will also greatly enhance Prada's brand image.

Tang En listened to these statements absent-mindedly.

He didn't bother to pay attention to this little thing.

But then Andrew Mooney's proposal made Donne's eyes widen.

"The Asian consumer market is the future of luxury, and fortunately, Prada occupies most of the Korean and Japanese markets, and also has good sales in Hong Kong, Macau, New Zealand and Malaysia, and we want to further strengthen our market position. Therefore, I think we can further develop cross-border marketing. ”

"The Queen Wears Prada" is Prada's cross-border marketing to the entertainment industry.

Now that the film is a big hit and well received, Prada's cross-border marketing with the entertainment industry has been a great success.

"Which?"

"Cell phone. ”

Donn's eyes widened, a little surprised, "Phone?"

Andrew Mooney said: "Based on our market analysis and social research, the enthusiasm for luxury phones in the Asia Pacific market and the goodwill of Asian customers towards luxury phones with brand logos and intuitive features, we might as well find a mobile phone manufacturer to work with. ”

In short, Asians are far more interested in brands than in products.

LV's logo is large and conspicuous, so it can become the number one luxury brand in Asia. And some traditional European luxury brands with restrained brand logos tend to sell poorly. If you can't see the brand logo, who knows you're using luxury?

The use of luxury goods is for the sake of face, and face is to let others see it clearly.

It's 2006, and Don quickly thinks about the future of smart phones, and iOS and Android will divide the market.

The iPhone is certainly not good, and the iPhone is not likely to add another unrelated brand suffix.

"Do you have a plan?"

"We have two goals, one is LG and the other is Sony. ”

Since it is aimed at the Asian market, it is necessary to choose an Asian mobile phone brand.

Don frowned, "It's not good!"

LG's influence is not big enough, Sony ...... Sony's mobile phone brand is Sony Ericsson, if it cooperates with Prada again...... That is "Sony Ericsson Prada", such a long brand name, can make people's eyes dizzy, obviously not.

Andrew Mooney said: "Samsung is naturally the best choice, but Samsung is strong and demanding, so we can't talk about a good cooperation plan. In fact, in my opinion, LG is quite good, LGPRADA, it looks smooth and high-end. ”

Don wasn't happy about that.

Prada is a luxury brand.

A mobile phone with the suffix "PRADA" is bound to be very expensive in terms of price. But LG's brand ...... I can't afford the high price.

After thinking for a while, Tang En said: "Well, the idea of cross-border marketing is right, but you can't be in a hurry. In the short term, we can continue to cooperate with Hollywood to engage in cross-border marketing in the entertainment industry, and "The Queen Wears Prada" is just the beginning, not the end. As for what you said about cooperating with mobile phone manufacturers...... Don't rush yet, wait and see. ”

Let's talk about it when the smart phone comes along.

In the early days of smartphones, HTC was the ace of Android, which is also an Asian brand, and has a more direct partnership with Google.

Andrew Mooney immediately grasped the point of Donn's words, "After 'The Queen Wears Prada'...... Will there be other crossover marketing?"

"Quite possibly. ”

Donn gave a vague answer.

"The Queen Wears Prada" is a book written by female writer Lauren Weisberg 4 years ago, and it became a hit. However, such bestsellers are time-sensitive, and after a period of time, the popularity wanes.

Now, with the release of the movie, the book is on fire again, and it is ranked 8th on the New York Times bestseller list!

Coupled with the adaptation clause, Lauren Weisberger can enjoy a 6.5% profit share from the film "The Queen Wears Prada". As things stand, the Queen of "The Queen Wears Prada" is expected to earn $50 million at the box office, and another $50 million on DVDs, TVs, and related merchandise.

Counting the adaptation, screenwriting, and consultant fees, Lauren Weisberg could make at least $10 million from this film!

That's a lot more than making money by writing books honestly!

What's more, the film has a huge influence and fame, which has brought her great fame personally.

Enjoying the benefits of the movie, Lauren Weisberg was moved.

She had already contacted Rose Pictures the other day to say that she was already working on a sequel to Queen Wears Prada 2: Revenge.

In the first movie, the heroine was oppressed by the domineering queen of fashion, was miserable and helpless, and was finally forced to leave the industry. In the sequel, she will return to the fashion industry and start a revenge war instead!

According to the plot of the characters in the movie, it is Anne Hathaway who makes a comeback and defeats the big boss Meryl Streep.

It's certainly a good idea, and it's worth looking forward to.

And there are hugely successful debuts, sequels and sequel films, which are not too bad.

The key question is...... Meryl Streep never acted in a sequel!

She is a bit like Marlon Brando back then, no matter what, she will not recreate a role.

In other words, even if "Queen Wears Prada 2: Revenge" is written, the movie is approved, and the problem of actors is not easy to solve, Meryl Streep will not participate, and Anne Hathaway will naturally not return to the crew.

The only viable option...... It's a reboot.

Change the crew and remake "Queen Wears Prada 1" and "Queen Wears Prada 2".

But in Hollywood, the remake of a movie is usually put on hold for a long time, at least ten years.

The film industry can't be in a hurry, but the fashion industry can't wait.

The fashion industry is changing, three times a day.

I don't know what will become of it in 10 years.

Prada also wants to take advantage of the fire of "The Queen Wears Prada" to continue to play cross-border marketing.

If it really doesn't work, let's make a TV series!

When Rose Pictures and Twentieth Century Fox competed for the rights to the book, they won because the adaptation proposed by Rose Pictures was a movie, while Twentieth Century Fox's adaptation was a TV series.

In terms of the intricacies of the fashion industry and the story of "The Queen Wears Prada", it seems more appropriate to adapt it into a TV series.

There is a lot of content in the movie, reflecting most of the topics that white-collar workers care about, such as: choosing a job for the first time, workplace struggle, career and family, personal image improvement, and even the hidden relationship between weight loss and career.

Every young person and every female audience can find their own shadow in the film, find the shadow of their boss, and have a strong resonance with young female white-collar workers in the fashion industry.

With such a rich storyline, it is obvious that the TV series has more room for expression.

If it really doesn't work, let's shoot a TV version!