Chapter 352: We're going to rule all summer
The Wall Street Journal...... It's strange that financial newspapers also comment on the movie. They say "Pearl Harbor" is like a Marvel comic book with no depth, and the loose story turns World War II into a symphony of stupidity. It's really annoying, how good are Marvel's comics? Sure enough, if it's a financial newspaper, it will talk nonsense. β
"The reviews of 'Variety' were interesting, first and then up, saying that 'Pearl Harbor' had stunning visuals, but the script and storyline were as superficial as the performances of the leading actors. β
"The Chicago Sun-Times film review ...... "Pearl Harbor" is a boring and old-fashioned love, even the treatment of war scenes has no depth, more than half an hour of planes bombing ships, explosion scenes, corpses flying in the air and people fleeing attacks, it is meaningless, it is just a terrible massacre, so that it does not move or entertain the audience. β
"Haha, this one is more interesting, the Los Angeles Daily News said that the movie is so bad, bland and tasteless, that HBO has given up on the competition for TV rights. β
"I love the Hollywood Reporter report, it's a review by David Bordwell, who said Pearl Harbor was a crime that deceived everybody. The film compares "Titanic" everywhere, but in fact, there is nothing in this movie that can be compared with "Titanic". β
The New York Post said...... Oh, I said, did you listen to me?"
Rose Byrne stood beside the bed with a stack of newspapers in her hand, looking angrily at the three people fighting on the bed.
Donn was holding Charlize Theron and Penelope Cruz under him, swapping back and forth, sprinting like a beast, the visual effect ...... It's even more explosive than "Pearl Harbor".
Charlize Theron laughed, stretched out a pink jade arm, and beckoned to her, "Are you coming along?"
Rose Byrne has been very close to Natalie recently, mainly because of their age and common language, snorting softly, standing like a puppet, changing a few newspapers, suppressing the restlessness in her heart, and reading the newspaper calmly-
"I won't read the film reviews of "Pearl Harbor", they are all bad reviews, just such a broken movie, and I dare to compare "Titanic", and I am not afraid of making jokes, I read the film review of "Unsinkable". β
"Ahem, this is the film review of Kenneth Turan of the Los Angeles Times, he said that "Unsinkable" maintains the delicacy and rhythm of "Titanic", the two protagonists work together to create many obstacles, surprises and suspense, the film breaks through itself in constant contradictions and struggles, shows the nobler side of human nature, and is a commercial film with depth, breadth, philosophy and thinking. β
The New York Post said that "Unsinkable" is a film based on the true story of the Coast Guard's rescue, and the perfect atmosphere and continuous climax make the movie not need clichΓ©d romantic elements to embellish it, it is enough to penetrate into the hearts of people. β
The famous film critic Jonathan Rosenbaum recognized your performance, saying that you are a beautiful embellishment in the men's group play in "Unsinkable", and that you have driven the rhythm of the whole movie, although there are not many scenes, but you are the finishing touch, which is in line with the purpose of Donn Walker's promotion of feminism...... Hey, how do I feel like he's slapping his ass?"
β¦β¦
Because of the weakness of the early publicity, in the first weekend, the box office of "Unsinkable" was far inferior to "Pearl Harbor", but everyone who watched the movie applauded.
Mainstream film critics have also given "Unsinkable" a good review, believing that the second collaboration between Done Walker and James Cameron has been a huge success, and no matter what the future box office trend of the film is, it is a wonderful commercial blockbuster.
All in all, word of mouth exploded!
And the reputation of the competitor "Pearl Harbor" ...... It's not an explosion, it's an explosion!
The kind of explosion that kills people.
The one-sided bad reviews were like a basin of cold water, directly poured on the head of "Pearl Harbor", which was hot and boundless during the publicity period.
There are many sober film critics who have made an analysis, in fact, theoretically speaking, "Pearl Harbor" is not bad, at least it cannot be regarded as a bad movie.
But the bad thing is that the publicity team of "Pearl Harbor" has always moved this movie closer to "Titanic", which has brought fans endless psychological expectations.
How high is Titanic in film history?
It's definitely the world's "Gone with the Wind"!
"Pearl Harbor" is moving closer to a film of this level during the promotion period, and there is no doubt that the greater the hope, the greater the disappointment!
There is a huge psychological gap, not to mention ordinary movie fans and audiences, and even many people in the industry can't help but complain.
Isn't Jerry Bruckheimermo crazy?
Who gave him the courage to compare "Pearl Harbor" with "Titanic"?
Is it Disney, the backer behind it, or Michael Bay, the director of the movie?
It's a big joke!
The long, boring, boring, and shriveled love scenes in the movie are simply unbearable to look at, and this level of emotional drama dares to be compared with the century love of "Jack" and "Ruth"?
What a big heart!
Even the good old guy Ridley Scott sent an email to Donn, saying that he was glad that he didn't work with Jerry Bruckheimer on "Black Hawk Down", and that if it were made like "Pearl Harbor", his reputation would be ruined.
β¦β¦
On Monday, Donn came to the office and got the latest data.
Last night, "Saw Horror" aired on Starz TV and reached 14.5 million viewers. Among them, there are 3.08 million paid users, an increase of 530,000 compared to when "Spider-Man" was played!
In fact, before Don decided to raise the price of the STA TV network, the number of members of the TV network had already exceeded 3 million.
However, as soon as the price rose, users complained that there was a 30% reduction in paid members.
Now, after two films, "Spider-Man" and "Saw", Starz TV membership is back!
And it drives a larger potential user base!
This is definitely good news.
It fully shows that the development route planned by Donn is correct, and the STA TV network is moving in the right direction!
Compared to this good news, the news on the movie side is not so rosy.
Last week's box office results were in, and with the three-day box office accumulation over the weekend, "Pearl Harbor" reached $53.63 million in North America.
Although it has shrunk by half compared with Disney's forecast of $120 million at the box office, this result is enough for "Pearl Harbor" to win last week's box office!
The runner-up was DreamWorks Animation's first CG animated film "Shrek", which cost $52.3 million in North America;
"Unsinkable" produced by Down Pictures only received $43.69 million, ranking third at the North American box office that week.
Compared to the $200 million box office result of "Unsinkable", this is definitely a terrible result!
"Pearl Harbor" has a very poor reputation, but in the first weekend of its release, the bad word-of-mouth has not yet fermented, relying on the early carpet bombing publicity to attract more fans to the cinema.
Although "Unsinkable" has a good reputation, in the same way, this is not the Internet era, and the information is sluggish. The disadvantage in publicity made the film crushed by "Pearl Harbor" at the box office in the first weekend.
Of course, Don wasn't too nervous.
James Cameron in his previous life, the early publicity of his "Titanic" was even worse, and the box office in the first week was only 26 million US dollars, and he was once sprayed with no skin.
As a result, with word-of-mouth fermentation, the power of "Titanic" was gradually demonstrated, becoming a classic in film history, creating a box office myth.
In Donne's view, "Unsinkable" is not inferior to "Titanic" in terms of plot, effect, presentation, emotion, and production.
Although the real production cycle of the film is only 10 months, Cameron has been preparing for this film since 1998.
A year before Pearl Harbor!
Of course, faith is faith, and the necessary measures must be taken.
There's no way Don could just let "Pearl Harbor" dominate the box office market.
When it's time to make a move, you have to shoot!
He picked up the phone and called Ron Meyer, the chairman of Universal Pictures, "The promotional strategy of "Unsinkable" needs to be changed. β
"Oh?"
Ron Meyer had just read the data report and had a headache. Of course, he knows that the reason why "Unsinkable" is leading "Pearl Harbor" at the box office is entirely because of Universal's promotional ability, which is far inferior to Disney.
Fortunately, listening to the tone, Don didn't mean to complain.
"You say, I'll listen. β
Tang En was not taboo, and said directly in a commanding tone: "The propaganda points of "Unsinkable" are all close to "Titanic", just say ...... This is my second collaboration with James, the second Titanic we have worked together!"
"Huh?"
Mr. Ron Meyer was stunned, then suddenly.
Wonderful!
Wonderful, it's really a young man, his brain is fast, as soon as this propaganda strategy comes out, it can directly defeat "Pearl Harbor"!
Before Don finished his words, he continued: "Also, I have contacted The Hollywood Reporter, and I will accept an exclusive interview with them, specifically talking about "Unsinkable", the main direction is to move closer to "Titanic", and you should pay attention to cooperation. β
Ron Meyer's emotions were immediately stirred.
Don is coming forward in person?
This is definitely great news!
An interview with Don is worth $10 million in publicity for "Unsinkable"!
With him personally appearing, how many days can "Pearl Harbor" jump?
Ron Meyer took a deep breath and said loudly, "In that case, you can do it......!" I'm going to invest an additional $10 million in publicity, and I promise you that within this week, Unsinkable will be the star of the major TV stations and media newspapers!"
Tang En smiled, "Thank you so much! Actually, this summer file is very simple for us." As long as you win this tough battle in May, there will be "Mr. and Mrs. Smith" in June and "Jurassic Park 3" in July...... We can reign all summer together!"
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