654.Chapter 654: The Zhu Family's Strategy

After receiving the news, Elore and Zhang Li came out of the office to greet Ye Fan, and when they saw Ye Fan for the first time, they immediately said, "You are finally back, and the gambling agreement will take effect the day after tomorrow, which is related to the ownership of iResearch Group. Pen %Fun %Pavilion www.biquge.info"

At that time, the VAM agreement was signed by Ye Fan, and then Ye Fan went to SH City, seeing that the time was about to come, Ellor and Zhang Li were very anxious, according to the VAM agreement, within a month, the shipment volume of iResearch Group must reach 10 million, and there are many related restrictions, which makes the sales master Zhang Li feel very restrained, a little uncontrollable.

"Let's go inside. Ye Fan said lightly, without waiting for Elore and Zhang Li to say anything, Ye Fan guessed that the progress must not be smooth, otherwise, the two would not be so anxious, for the Zhu family, Ye Fan has never despised it, the super enterprise and family that can be powerful in JL City must have a huge influence and very superb means.

Entering the conference room, Ellor sat down and said: "Angel called us and told us that her side has stabilized, and now Angel has established a branch of iResearch Group in SH City with the support of the family's financial resources, and we have received an order worth one million to ship to SH City next week." ”

This is in Ye Fan's expectation, An Jia is a wealthy family, has a strong foundation in SH City, a huge industrial chain, with the support of An Jia, even if the brand influence of iResearch Group is very small, it can also smoothly expand the market, a million orders, not a big order, as long as the product can be recognized by the SH market, the order will soon fly over like snowflakes.

"Yes, now we have sufficient financial support and professional talents, the only deficiency now is the production capacity, now it is time to start increasing the production capacity, now have you found a suitable factory?" Ye Fan asked.

Zhang Li said: "Before we acquired the old factory because we have limited funds, the demand for products is not much, now our development is more promising, this month we get orders as high as 70 million, has been scheduled to the end of the year, the future orders will be more and more, so we plan, buy a piece of land, find a professional designer to design a new modern smart factory." ”

"Not only can we solve the problem of production capacity, but also improve the qualification rate of products, we are divided into three stages, with a total investment of up to 1500 million, completed in five years, once all completed, our annual sales are as high as more than 500 million. ”

Fifteen billion? Hearing this number, Ye Fan couldn't help but gasp, Elore and Zhang Li are really courageous, in the initial stage of iResearch Group, they actually put forward such a huge goal, which is completely the rhythm of the development of a world-class enterprise.

Ye Fan once looked at a set of data, the retail sales of the domestic cosmetics market are now more than 300 billion, of which only one-tenth of the market for facial masks, that is, more than 30 billion, among which there are many brands, which belong to the pattern of big brands dominating and small brands drinking soup, and the competition is very fierce, in other words, the market is basically saturated.

Now, in the fiercely competitive market, iResearch Group has entered this batch of dark horses, even if it has strong product strength, it still has to face huge pressure.

Zhang Li continued: "In addition to facial masks, we also plan to diversify development, develop other cosmetics products, and gradually improve the product structure, and we plan to invest 300 million yuan in the first phase. ”

The third phase, completed in five years, the first phase invested 300 million, Ye Fan felt the heavy pressure, now iResearch Group belongs to the initial stage, where did so much money come from? So Ye Fan asked: "This is not a small amount, we have just begun to expand the market, profitability is very poor, how do you solve the problem of funds?"

Zhang Li smiled at Elore and said, "Mr. Ai, you are an expert in financing, you can explain it to Mr. Ye." ”

Elore smiled slightly and said: "The Xu family is very optimistic about our project, he invested 100 million, Anqi raised 100 million, Zhang Ming, Wang Qi, Chen Yutang and others raised 100 million funds, and now the project can be started, the original factory in JL City remains unchanged, and the new factory has begun to start in SH City." ”

Hearing this, Ye Fan smiled, the good fate he had formed at the beginning is now helping Ye Fan in turn, with the financial resources of the Xu family and the An family, the family came up with 100 million, and there was no pressure at all, but it was Zhang Ming and others who made Ye Fan impressed, it seems that these guys are also very rooted, especially Wang Qi, after this guy rectified the assets left by Huo Zilong, Wang Qi alone can take out 50 million.

"With you professionals here, I don't have to worry about it, I can be my hands-off shopkeeper with peace of mind. Ye Fan said with a smile. Suddenly, Ye Fan's words changed and said, "Let's say, what difficulties are you encountering now." Ye Fan believed his instincts, when he came in just now, Ye Fan felt that Eloel and Zhang Li were wrong, but after entering the conference room, the two always said that they were good, but they didn't say anything wrong.

Elore and Zhang Li glanced at each other, the two of them did encounter a problem, and they were thinking about it, but they didn't expect Ye Fan, the shopkeeper, to be aware of it. Zhang Li said, "You have been away from the company for so long, but you can still control the overall situation. ”

Ye Fan said: "The Zhu family is not a soft persimmon, it will be the end of the month soon, they will not lose 80 million in vain, and they also have the strength to hinder us, let's say, what problems are encountered now, I will see if I can solve it." ”

Zhang Li thought for a while, and then said: "We originally planned to open a number of stores, but every time we open one, the Zhu family will open one near our store, specializing in big brand sales activities, which has had a great impact on us, as for the shopping mall, they are very willing to cooperate with us, and have placed orders worth 70 million, but all of them will be supplied next month, and none of them will be supplied this month." ”

Hearing this, Ye Fan said secretly, the Zhu family is really good at playing, because if the sales volume of 10 million cannot be completed this month, then the iResearch Group will become the Zhu family, which means that as soon as they accept it, they will be able to get a new group with full profitability. In addition, the Zhu family only asked dealers such as shopping malls not to receive goods this month, so as not to force the other party to a dead end.

"The day after tomorrow is the end of the month, and we are still one million sales short, no, to be precise, we have already completed this million sales, but there were some accidents. Zhang Li sighed helplessly.

Under the strong suppression of the Zhu family, as an emerging brand, it can achieve sales of nine million a month, which is already quite good, which shows how much hardship Zhang Li and others have paid, Ye Fan stood up, bowed to Eloel and Zhang Li, and said sincerely: "Thank you for your efforts, hard work." ”

Elore and Zhang Li hurriedly stood up and said: "This is unacceptable, this is what we should do, hey, now it has completed nine million, and there is still one million left, and the goods are ready to be sent, but there was a problem when loading the truck." Speaking of this, the two sighed heavily.

Ye Fan frowned and said, "What is the reason?"

"After all the goods were loaded, the consignee said that someone called them, saying that the product was mixed with a large number of defective products, so they asked for a return, I worked hard to keep the order, but the other party only gave us two days, and now we have arranged for the factory to completely stop production, and all employees are involved in the work of product inspection. ”

"It's too difficult, it's all already packaged products, and if you check them one by one, you need to open the packages and re-test them one by one, which is too time-consuming, two days, and can't be completed. Zhang Li said helplessly, at the critical moment, this situation happened, which was too desperate.

Ye Fan's face sank suddenly, thinking about it with the soles of his feet, he could think that this must have been arranged by the Zhu family, in addition to using conventional and unconventional competition methods, the other party also played a small trick, which delayed the millions of orders of iResearch Group, I have to say that the other party is really clever.

"The Zhu family is bound to win iResearch Group. Ye Fan said in a deep voice. "But with me here, I won't let them succeed, let's go now, let's go to the factory. ”

Elore and Zhang Li knew that Ye Fan must not have any particularly good solutions, before Ye Fan came back, the two had thought of a lot of methods, but they were useless, because the requirements of the receiver are very strict, and they must be 100% guaranteed to be normal products, and the production management regulations of iResearch Group also require that the products leaving the factory must be 100% genuine.

Yesterday, the Zhu family also sent someone to inspect it, saying that if there is a problem with this batch of products, it should not be counted in the sales volume of the VAM agreement. This obviously shows that it is the Zhu family who is secretly making trouble, although everyone knows it very well in their hearts, but they are helpless, this is a typical dumb person who eats Coptis chinensis and can't say it.

After the group arrived at the factory, Ye Fan and Jiang Yue were immediately shocked by the scene in front of them, the factory had completely stopped production, and all the workers stood in the yard, divided into several groups, each holding a testing tool, and piled up several boxes of products around them, checking them one by one.

In order to ensure the quality of testing, each box and each mask must be opened for testing, and defective products worth 10,000 yuan have been found.

"Why don't you find more people?" Jiang Yue asked curiously, according to his idea, if there are more products, then recruit more people, even if he loses money this time, he must keep this order, because this involves the ownership of iResearch Group.