Chapter 191: Desperate Scheme
Entering the second week, "Spider-Man" is still the only focus in the market.
Although the film scheduling rate has declined, on average, it is still as high as 67%, and the number of theaters showing "Spider-Man" has increased by 139 on the basis of 3,549.
What is this concept?
The theater chain in the United States has a very complete genre division, and movies like "Spider-Man", which has ignited the enthusiasm of the whole United States before its release, must be all commercial film theaters, and all of them will be released.
However, in the second week, there were still 139 theaters that were released, which can only show one reason - those movie theaters that usually only show some horror films, literary films, animations, and classic old films have also joined in.
In the current market, "Spider-Man" represents the market and means money!
No one is going to have trouble with money!
Although it has entered the working day, fans are equally enthusiastic about "Spider-Man".
On Monday, it grossed $19.78 million, Tuesday at $13.89 million, Wednesday at $12.91 million, Thursday at $1,042 and Friday at $28.7 million......
In 5 working days, "Spider-Man" earned $85.7 million in the North American market!
As soon as such data appeared, the entire Hollywood understood that after "Titanic" and "Star Wars Prequel 1", the third movie with a box office of more than 100 million yuan in the next week is about to be born - "Spider-Man"!
The Hollywood Reader reported on Donn's shining brilliance: "While other Hollywood directors are still frantically pursuing the insurmountable mountain of grossing over 100 million in the first week, the young director Done Walker, who has surpassed all his peers and embarked on a path of his own." Breaking 100 million in the first week, it seems that there is no difficulty for him, and he is exploring towards higher goals, such as ...... The box office exceeded 100 million in the next week! This is by no means a big talk, and we will wait and see when the weekend comes!"
Sure enough, on Saturday, the whole of Hollywood, and even the whole of North America, was shocked.
"Spider-Man" broke the single-day box office record of 37.98 million set by "Spider-Man" last week, reaching $38.06 million!
Reverse box office growth may be very common for literary films, but for commercial films, it is almost impossible.
Last time this happened...... It was "Titanic" 3 years ago.
The box office of the second weekend was even higher than the box office of the first weekend, and Donn Walker's movie once again refreshed the new perception of Hollywood filmmakers!
No way, with the fermentation of the Forbes rich list, Donn Walker, as the richest director, has gathered greater popularity and attractiveness.
On Sunday, "Spider-Man" still grossed more than $30 million, reaching $31.24 million.
So far, the box office of "Spider-Man" has been released in the second week, as high as $155 million!
Counting the $117 million in the first weekend, 10 days after its release in North America, "Spider-Man" grossed as much as $272 million, locking in the North American box office list this year!
Prior to this, the popular "Mission Impossible 2" was still struggling to get close to the $200 million mark, but under the market squeeze of "Spider-Man", the film scheduling rate of "Mission Impossible 2" has been reduced to about 1%, and it will be very difficult for the North American box office to exceed $200 million.
Tang En has already heard some gossip, it is said that ...... producer and star Tom Cruise of "Mission Impossible 2" is likely to pay out of his own pocket to make the North American box office of "Mission Impossible 2" exceed $200 million in order to win better cooperation conditions with Paramount in "Mission Impossible 3".
However, such an achievement is already very fortunate for Paramount, and Don even received a private email from Paramount Chairman Shirley Lansing, inviting Donn to participate in the celebration party of "Mission Impossible 2".
"Mission Impossible 2" chose the schedule at the end of May, and it was a great luck that it did not meet "Spider-Man".
Looking at the miserable appearance of Disney and Fox now, it is both funny and sighing.
Disney's "Sixty Seconds" was even better, with a box office of $16.8 million the following week, and the total North American box office successfully exceeded $30 million, and according to the current situation, the North American box office can exceed $50 million.
Although it is far from the cost of $90 million and the publicity support of $60 million, at least ...... It shows that they still have a little room for resistance under the competition of "Spider-Man", which is not too embarrassing.
In contrast, Twentieth Century Fox's "." has a miserable box office performance, which makes people can't bear to look at it directly!
The show grossed $3.5 million in its first week and $2.9 million in its second week. The number of theaters screened has also dropped from 2,734 at the beginning to 1,543. According to the current trend, by the third week, the number of theaters that will release "." will definitely not exceed 500!
According to the prediction of authoritative media organizations, "." will be forced to be released by theaters on the fifth weekend, and the final North American box office is estimated to be about $10 million.
Compared with the $75 million investment and $20 million publicity and distribution costs of this movie, it is simply a loss to grandma's family!
It is said that the board of directors of Twentieth Century Fox has raised serious questions about the new chairman of the board, CEO Tom Rothman, because of the heavy losses of "."
Fortunately, Tom Rothman had already prepared for it, and the explanation he gave was also very good - ". " was a project that Bill McNick decided to produce when he was in office, and it had nothing to do with him.
As for the release error that collided with "Spider-Man"...... The issuing department should be held directly accountable.
……
Don hasn't gotten the overseas box office data for the second week yet, but judging from the current situation, everything is going very well, and it is even very likely that just after the second week, the total global box office of "Spider-Man" will exceed 500 million US dollars!
Entering July, "Spider-Man" will be released in more countries and regions around the world, including box office Okura Asia.
Don got a poster from the other side of the river, and he couldn't laugh or cry.
Although the other side of the strait has joined the TO, due to special reasons such as national conditions and policies, Hollywood can only get 25% of the box office share, instead of the international practice of 41%. Moreover, the distribution work must be handed over to China Film Group, and they are naturally responsible for the design of the poster.
This poster, in addition to the close-up of Spider-Man flying between New York buildings, the most attractive thing is the top row of numbers - 50 billion!
The following line of small print gives an introduction - 50 billion net worth director Donn Walker's new film masterpiece "Spider-Man"!
Don put down the poster, thought about it for a while, and shook his head secretly.
In this day and age, if a net worth of 50 billion yuan is placed on the other side, it can be regarded as the richest man, right? Such a publicity stunt is indeed very attractive.
It's just that...... Wouldn't that be too philistine?
Although North America and Europe are indispensable to hype up this gimmick, it is still a little impetuous.
In any case, the essence of cinema is art.
Of course, movies are also Donn's housekeeping methods!
Now, the final review of "Mr. and Mrs. Smith" has passed, and the construction of the crew is basically completed, as long as negotiations with several sponsors are completed, they will go to France for filming.
Cameron's new movie "Unsinkable", the main actors have also been confirmed, the male number one Matthew McConaughey, the male number two Mel Gibson, the female number two Charlize Theron, and the female number one...... is also Donne's "old friend" - Liv Taylor.
The producers are Donn Walker, James Cameron, Grant Hill, Mel Gibson, and Cameron's partner Ray Sancheni, and the assistant director is ...... There are as many as 12 people, and the main creative team alone is a big crew.
The word-of-mouth marketing in the early days of "Spider-Man" was basically completed, and Don finally found time to prepare for the next big task - to start with Disney!
Disney is the sixth largest media group in the world today, after Time Warner, Viacom, Vivendi, News Corp. and Comcast.
Don't look at Don Pictures' complete victory in the box office war this summer, but this is only a single aspect of the film industry. If you want to really compete with Disney in all aspects, there is still a big gap.
In the past two months, Donn has tried to attack Disney in three ways, but has failed.
First, Donn wants to take a stake in Nick Rodeon Children's Channel and join forces with Viacom, with Done Pictures providing content and Viacom providing channels to compete with the rising Disney Channel. However, because of Viacom's short-sightedness, arrogance, and scruples, the possibility of cooperation was lost.
Second, Donn wants to vigorously develop the animation industry and fight against Disney's animation headquarters. However, the failure to dig up the animation god Chris Meledandley, the failure to acquire DreamWorks Animation, Pixar has not yet been contacted, and Sriwood Animation ...... The future is even more bleak, and the future is unknown.
Third, Donn wants to get the movie rights of "Barbie" against the "Disney Princess" series. As a result, after two months of negotiations, Tangen Pictures got nothing, but Mattel and Disney reached a cooperation.
The failure of the exploration in the three directions also made Tang En understand a truth, an old giant company like Disney has vertical and horizontal relationships, broad channels, and various strategies, and it is impossible to kill them with a stick.
Don needs to look at the battle with Disney from a higher dimension and three-dimensional.
Don't look at the fact that Tang En Pictures has been falling behind in the competition for TV channels, animation industry and IP property rights, but Tang En is not discouraged.
Because, he still has a real killer feature!
If you want to break through a well-fortified wall, and use it from all angles at the same time, the end result is likely to be fruitless, especially if there are more enemies in outnumber.
Concentrate superior forces, attack one place, and lead the area with points, perhaps...... It works wonders!
In fact, Don had already laid the groundwork very early on.
This time, Don Pictures can't afford to lose, and it will never fail!
Because, this is the bottom of the kettle, and it is real...... Absolutely, household, count!