"I'll give 20 million!"

"Nine, 23 million!"

"The eighteenth, 25 million!"

"No. 23, 28 million!"

"No. 2, 30 million!"

"30 million for the first time, 30 million for the second time, 30 million for the third time, congratulations to No. 2, that is, the German Zwilling won the advertising space sprayed with the words of the music caravan!"

Chen Yingdong's face was full of red light, swept away his previous weakness and lack of confidence, and announced loudly.

"Thank you!" Wagner, general manager of Zwilling China Region, stood up, smiled, and was very happy to win the bid.

Unlike other advertising sponsors, Wagner has a deep understanding of Jiang Feng, and he is also the first advertising sponsor to contact Jiang Feng, whether it is Jiang Feng's ability or Jiang Feng's character, he is very recognized.

What's more, Jiang Feng, as the advertising spokesperson of their German Zwilling people, has always been conscientious and actively cooperated, not to mention the great success of the previous "Chinese Restaurant" variety show, which greatly increased their brand awareness.

Because of this, although the starting price of Jiang Feng's advertising sponsorship this time was very high, which was somewhat unexpected by him, Wagner, who had already tasted the sweetness, immediately followed up decisively after a little hesitation and won the advertising space of the music caravan in one fell swoop.

Like Zwilling in Germany, since the cooperation with Jiang Feng was very pleasant in the previous program "Chinese Restaurant", Liby Group also made a bid this time, and finally won the oral advertising space at a high price of 50 million yuan after fierce competition with other advertising sponsors.

Originally, Liby Group, which had deep pockets, wanted to name "The Voice of China", but was finally frightened off by Jiang Feng's starting price of 100 million yuan.

Although they can get 100 million advertising sponsorship money from Liby Group, but 100 million advertising dollars can get a good advertising space in the prime time of traditional TV stations, even though what Jiang Feng just said has some truth, after some careful consideration, the publicity director of Liby Group finally decided to be cautious and did not want to take too much risk, so as not to be held accountable by higher leaders.

Although the mayor of W City was more and more optimistic about the program "The Voice of China" after the mayor of W City spoke, they were still a little hesitant to pay the naming fee of up to 100 million yuan at once, after all, this is not a small amount, and if the judgment is wrong, the marketing strategy of the next year will be greatly affected.

"Is this going to fail the bid?" Chen Yingdong was a little nervous, and found that he seemed to be happy too early, but just as he was about to officially announce the failure of the bid, a middle-aged man sitting in the corner who did not look good stood up suddenly, and said loudly: "Xuefeng Mountain Spring, bid 100 million!"

As soon as the words came out, the audience was shocked.

"Snow Peak Spring? I haven't heard of it!"

"I didn't say that there doesn't seem to be a brand of Xuefeng Mountain Spring in the first-line drinking water brand, right?"

"I just searched for it, this Xuefeng Mountain Spring is a second-tier brand, and it dares to spend so much advertising money at once, it's really courageous!"

"It's bold to say it's good, but it's too radical and risky to say it's too aggressive, and if it doesn't achieve the expected advertising effect, it is estimated that this Xuefeng Mountain Spring will be almost yellow. ”

"I'm not optimistic about it, can a huge investment of 100 million yuan get enough returns in the end? Even though I am very optimistic about "The Voice of China", I am still skeptical about it. ”

A group of advertising sponsors present turned to look at the middle-aged man in the corner, and whispered to acquaintances, shocked by the other party's courage, but also a little unoptimistic.

In their opinion, an unknown second-tier brand suddenly smashed out 100 million advertising sponsorship fees, which is fighting for his life, and completely pressing the fate of the enterprise on the program "The Voice of China", which is definitely a big taboo in business management.

Hearing the discussion of everyone present, Zhou Hao, that is, the boss of Xuefeng Spring, couldn't help but turn red, as everyone judged, he was fighting for his life, if he was forced to do so, he didn't want to do it, but the competition in the drinking water market is too fierce, and to the critical stage of resource integration, at this time, if they Xuefeng Spring is not able to seize market share and win a place, then it will not be long before it will be completely eaten away by other first-line brands.

At such a life-and-death juncture, Zhou Hao can only give it a go, continue to drag it on, they will definitely die in Xuefeng Mountain Spring, and it is very likely that there will be no chance to give it a go at that time.

Originally, Zhou Hao wanted to shoot a golden advertising space for a traditional TV station, but every time he returned home, he couldn't compete with those first-line well-known companies and brands with deep pockets.

In no way, Zhou Hao had no choice but to put his treasure on the show "The Voice of China".

"Xuefeng Mountain Spring, 100 million for the first time, Xuefeng Mountain Spring, 100 million for the second time, Xuefeng Mountain Spring, 100 million for the third time, congratulations to Xuefeng Mountain Spring for winning the bid and naming "The Voice of China"!" Chen Yingdong dropped the hammer heavily and announced loudly.

"Whew! Won the bid!" Zhou Hao couldn't help but breathe a sigh of relief as he wished, and he was very happy, knowing that the funds he could use were only 100 million, and he couldn't get any more.

However, after the joy, Zhou Hao was a little nervous, because unlike the first two rounds of fierce bidding, he was the only one who raised his cards in this final title bidding, and there were no competitors at all.

In other words, after weighing it, everyone agreed that it was not worth 100 million to title "The Voice of China".

"I hope "The Voice of China" can be a big hit!" Zhou Hao took a deep breath and didn't think about it anymore, he is also a decisive person, since he has decided to give it a go and title "The Voice of China", then there is no need to think about anything else.

Zhou Hao now only hopes that "The Voice of China" can become popular, because from the moment they won the bid, the fate of their Xuefeng Mountain Spring has been closely linked to "The Voice of China".

180 million!

Coincidentally, all the advertising sponsors at the scene stood up and applauded warmly, feeling honored to be able to participate in this unprecedented advertising bidding meeting.

If it is a traditional TV station bidding, especially the gold resource advertising bidding meeting, 180 million is nothing at all, not much at all, but if it is put on the online live broadcast platform, this amount is very amazing.

Invisibly, "The Voice of China" broke another record this time, and it is an unprecedented record in the live broadcast industry.

And soon, the news that "The Voice of China" got sky-high advertising sponsorship fees was like growing wings, and it quickly spread throughout the entire live broadcast circle, shocking countless people.